AGS Digital Growth Summit Austin 2021

November 16, 2021 10:00am CST • Zilker Lodge, Austin, TX

EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!

AGS Digital Growth Summit Austin 2021 marked the first time we produced an event in ATX, one of the fastest-growing tech cities in the world! This event, our 50th, featured a unique mix of the mobile app experts you expect from an App Growth Summit event, mixed with digital growth experts who handle more of an omnichannel strategy. AGS Digital Growth Summit Austin was the first production of our sister brand we’ve created to an invite-only audience. Digital Growth Summit Austin 2021 paved the way for more omnichannel content events in 2022!

25 Expert Speakers
9 Custom-Curated Sessions
Omnichannel Strategies from Digital Growth Experts

This invite-only, limited-vendor event was designed to showcase the great mobile app and digital growth experts located in ATX! Sign up early!

Companies Which Attended Included:

Check out the Event’s Photos:

Vivian Chang Clorox Company VP Growth, DTC The Clorox Company

Miray Alanlar FanDuel Sr Product Marketing Manager FanDuel

Vivek Girotra Times Internet VP of Growth Marketing Times Internet

Ming-Chin Wu HP Sr. Marketing Manager - Gaming, NA HP

Irina Weisfeiler TikTok Product Marketing Manager TikTok

Michael Brooks SVP of Revenue WeatherBug

Jessica Ruiz Amazon Prime Video Head of Customer Acquisition Amazon Prime Video

Sangita Sarkar Level Ex Vice President, Marketing Level Ex

Cynthia Caridad RVshare Senior Marketing Manager, Engagement and Retention RVshare

Raymond Kaminski ibble Co-Founder & CEO ibble

Alex Kozachenko CEO HyperBeard

Alex Meredith Vice President of Growth Minibar Delivery

Reema Naser Self Financial Product Manager Self Financial

Oscar Pico TKWW Sr. Director of Global SEO The Knot Worldwide

Olivia Thompson Sesh Director of Marketing Sesh

Marty Pesis Cameo VP of Growth Cameo

View All Speakers

Vivian Chang Clorox Company VP Growth, DTC The Clorox Company

Miray Alanlar FanDuel Sr Product Marketing Manager FanDuel

Vivek Girotra Times Internet VP of Growth Marketing Times Internet

Ming-Chin Wu HP Sr. Marketing Manager - Gaming, NA HP

Irina Weisfeiler TikTok Product Marketing Manager TikTok

Michael Brooks SVP of Revenue WeatherBug

Jessica Ruiz Amazon Prime Video Head of Customer Acquisition Amazon Prime Video

Cynthia Caridad RVshare Senior Marketing Manager, Engagement and Retention RVshare

Amanda Carvell BitPay Director of Marketing BitPay

Jack Chen SWIDIA CEO, Co-Founder SWIDIA

Pedro de Arteaga COO & VP USA Winclap

April Dominguez HANDSOME Founder & CEO HANDSOME App

Raymond Kaminski ibble Co-Founder & CEO ibble

Alex Kozachenko CEO HyperBeard

Alex Meredith Vice President of Growth Minibar Delivery

Gwen Murray VP of Marketing & Growth Shyft

Reema Naser Self Financial Product Manager Self Financial

Marty Pesis Cameo VP of Growth Cameo

Oscar Pico TKWW Sr. Director of Global SEO The Knot Worldwide

Nancy Roberts YouAppi CMO & MD, North America YouAppi

Sangita Sarkar Level Ex Vice President, Marketing Level Ex

Laura Schaack Tattd Founder & CEO Tattd

Olivia Thompson Sesh Director of Marketing Sesh

Michele Webb Smadex SVP Growth, US Smadex

All Times CST

9:00

NETWORKING

Pre-Event Networking!

The gates to the lodge will be open for networking! We'll have some fresh light breakfast tacos to get the day started along with some coffee provided by Winclap for our attendees, as we start to get ready for the first ever AGS Digital Growth Summit in Austin, TX!

10:00

EVENT KICK-OFF

Welcome Message & Kick-Off!

We'll kick-off the event, explain how the day will work, and set everyone up for a day designed for opening up your mind and ideas and building bonds with your fellow growth experts. Don't forget to fill up on some coffee!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:15

KEYNOTE PRESENTATION

Method Marketing:

Immersing Yourself With Your Brand

"Method Marketing" is an approach to growth marketing that immerses one's self into the product's brand to understand the perspective of the end-user - allowing for a more impactful messaging and positioning through effective distribution channels.

Sangita Sarkar Level Ex Vice President, Marketing, Level Ex

10:40

DISCUSSION PANEL

The Future of User Acquisition in a Post-IDFA, User Privacy World

Paid User Acquisition as we knew it is a challenged ecosystem at the moment, but all is not lost! Our four experts discuss the future of mobile, OTT, and web programmatic advertising and monetization in a post-IDFA, post-GAID, CCPA and GDPR world.

Michael Brooks SVP of Revenue, WeatherBug

Vivek Girotra Times Internet VP of Growth Marketing, Times Internet

Michele Webb Smadex SVP Growth, US, Smadex

Irina Weisfeiler TikTok Product Marketing Manager, TikTok

11:20

DISCUSSION PANEL

Finding Your Competitive Advantage When Launching New Products & Features

With a crowded digital marketplace and digital inventory getting swallowed up quickly with costs rising rapidly, we need to figure out what makes our products decidedly different from our competition's. To help your digital growth strategies continue to scale up your businesses, you'll need to find your key advantages over your competition and leverage these to your maximum abilities. Our experts will discuss what they feel their advantages are which have helped them realize digital growth success.

Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company

Reema Naser Self Financial Product Manager, Self Financial

Oscar Pico TKWW Sr. Director of Global SEO, The Knot Worldwide

Jessica Ruiz Amazon Prime Video Head of Customer Acquisition, Amazon Prime Video

12:00

DISCUSSION PANEL

User Engagement Strategies for Long-Term Customer Retention

These days, when you spend so much budget and effort to acquire users and customers you have to be continuously expansive in your customer and user engagement strategies in order to achieve true product and business growth. Our panel of engagement experts will cover what they've seen work, what hasn't, and share some best practices with the each other and the audience.

Miray Alanlar FanDuel Sr Product Marketing Manager, FanDuel

Gwen Murray ISSA SVP of Marketing, Formerly ISSA (International Sports Sciences Association)

Olivia Thompson Sesh Director of Marketing, Sesh

Cynthia Caridad RVshare Senior Marketing Manager, Engagement and Retention, RVshare

12:35

LUNCH

Austin-Style BBQ Lunch & More!

We can't have an event in ATX without BBQ, right? How about local favorite Terry Black's BBQ delivering food to our event? We will also have additional offerings for dietary restrictions and Vegan options alike! Thanks to Lunch Sponsor Remerge we can all enjoy an amazing fully-catered lunch...Austin-style!

1:30

FIRESIDE CHAT

Testing Strategies for New Channels & Creatives

When you're ready to expand beyond the Duopoly (or Triopoly), you'll need to know which channels work for which goals you have. Are you expanding into new channels, but in the same geos, or, are you expanding internationally? Which creatives work best on which channel? How do you properly test and measure these new initiatives to affectively gauge success or failure? Our experts will break down their personal strategies for judging the degree of success when trying out new channels and creatives!

Amanda Carvell BitPay Director of Marketing, BitPay

Pedro de Arteaga COO & VP USA, Winclap

Alex Meredith Vice President of Growth, Minibar Delivery

Nancy Roberts YouAppi CMO & MD, North America, YouAppi

2:15

DISCUSSION PANEL

Strategies for Creating Great Content & A Strong Community for Long-Term Retention

You spend long hours, fight hard for organic installs, and sometimes spend big budgets to get your best Users into your digital product. Now is where the real challenge (and fun!) begins. Learn how creating great content for your product and how evangelizing your Users into a vibrant Community can help secure long-term User Retention; which ultimately translate into increased organic growth, and greater Long-Term Value (LTV) KPI's!

April Dominguez HANDSOME Founder & CEO, HANDSOME App

Alex Kozachenko CEO, HyperBeard

Laura Schaack Tattd Founder & CEO, Tattd

3:00

DISCUSSION PANEL

Adaptive Growth: Scaling Strategies for Every Stage of Business Lifecycle

We kick off our final session of the day featuring three amazing companies at very different stages of growth. From the start-up, to the large tech company expanding into new divisions and products, to a now-established app, all three discuss how they have adapted their strategies to drive digital growth in their organizations. Learn what works at every stage, and how to pivot and change strategies as your company scales.

Jack Chen SWIDIA CEO, Co-Founder, SWIDIA

Ming-Chin Wu HP Sr. Marketing Manager - Gaming, NA, HP

Raymond Kaminski ibble Co-Founder & CEO, ibble

Marty Pesis Cameo VP of Growth, Cameo

3:40

TRIVIA GIVE-AWAY!

App Growth Challenge!

Play, Win, and Get Great Prizes!

Before we head over to our Open Bar Reception and After Party, it's time for our App Growth Challenge give-away game! You can win any number of amazing prizes like a bottle of either Johnnie Walker Blue Label or Dom Perignon, or maybe a bottle of Macallan 12 Sherry Oak Cask! Only the best for our guests!

4:00

NETWORKING RECEPTION

Open Bar Happy Hour!

Live Music, Local Food & S'Mores!

After a full day of expert insights, sessions, discussions, and great food; it's time to cap off the day with a fun Open Bar Networking Happy Hour! After a very long two years, we're celebrating the final in-person event of the year in style...Austin Style!

Thanks to Happy Hour Sponsors Jampp, we'll have more local food favorites, we'll be making some S'Mores by a fire pit, all while local Austin musician Christine Renner performs live, followed by the duo of Jennifer Foster & Robert Parker Jr!

All Times CST

SPONSORSHIPS SOLD OUT!

Contributing Sponsors

Supporting

Initiatives

App Growth Summit Testimonials

"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"

Isabella Hawker, Penske Media Corporation

"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"

Alan Kawesa, OneFootball

EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!

Companies Which Attended Included:

Featured Speakers

Speakers

Agenda

SPONSORSHIPS SOLD OUT!

AGS Digital Growth Summit Austin 2021

EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!

Companies Which Attended Included:

Featured Speakers

Speakers

Agenda

SPONSORSHIPS SOLD OUT!

Contributing Sponsors

Supporting

Initiatives

Marketing & Development Partners

App Growth Summit Testimonials