AGS IDFA Roundtable

August 12, 2020 11am PDT / 3pm BRT / 8pm CEST • AGS Virtual Event Platform

AGS IDFA Roundtable was not like our regular App Growth Summits. We featured 3 Virtual Roundtables of App Growth Experts from across the industry to talk about how Apple’s upcoming iOS 14 IDFA change might affect them…and you!

15 App Growth Experts
Fully-Immersive & Interactive Format
Candid & Honest Unscripted Discussions

After the experts shared their thoughts, we opened up the discussion to our participants where they could join the video roundtable during a never-before-seen, fully-interactive, audience participation roundtable session!

Network & Connect with Fellow Experts
Learn the Latest Progress on Apple’s IDFA Changes
Ability to Join the Discussion Live!

Kalia Aragon Product Manager Disney Streaming Services

Marichka Baluk Blinkist Director of Online Marketing Blinkist

Lior Barak App Growth Expert App Growth Expert Data Experts & Hummus Lover

Angela Bauer Senior Marketing Manager Audible

Kevin Bravo Co-Founder 2nd Potion

Mirela Cialai Senior Global Marketing Director Zinio

Chandra Hill MobilityWare Chief Revenue Officer MobilityWare

Adam Jaffe Tenko Games CEO Tenko Games

Casie Jordan Sr. Director, Professional Services & Partnerships MoPub

Gabe Kwakyi Incipia Co-Founder & CEO Incipia

Charles Manning CEO Kochava

Claire Rozain Product Madness UA Manager Product Madness

Maor Sadra INCRMNTAL CEO & Co-Founder INCRMNTAL

David Simon CRO Fyber

Michael Stiller Marketing & Business Analytics Expert heycar

View All Speakers

Kalia Aragon Product Manager Disney Streaming Services

Marichka Baluk Blinkist Director of Online Marketing Blinkist

Lior Barak App Growth Expert App Growth Expert Data Experts & Hummus Lover

Angela Bauer Senior Marketing Manager Audible

Kevin Bravo Co-Founder 2nd Potion

Mirela Cialai Senior Global Marketing Director Zinio

Chandra Hill MobilityWare Chief Revenue Officer MobilityWare

Adam Jaffe Tenko Games CEO Tenko Games

Casie Jordan Sr. Director, Professional Services & Partnerships MoPub

Gabe Kwakyi Incipia Co-Founder & CEO Incipia

Charles Manning CEO Kochava

Claire Rozain Product Madness UA Manager Product Madness

Maor Sadra INCRMNTAL CEO & Co-Founder INCRMNTAL

David Simon CRO Fyber

Michael Stiller Marketing & Business Analytics Expert heycar

Virtual Roundtables

11:00
PDT

LIVE ROUNDTABLE

IDFA Changes: UA & Attribution

In this first Virtual Roundtable of the day, our App Growth Experts will discuss how the upcoming IDFA changes in Apple's iOS 14 release might directly affect how mobile marketers target and acquire users as well as how installs are tracked and attributed.

After this Virtual Roundtable discussion, we'll take live Q's from the audience to be A'ed in real time either in our Q&A chat or with the option of bringing you into the video chat to join the roundtable!

Kalia Aragon Product Manager, Disney Streaming Services

Angela Bauer Senior Marketing Manager, Audible

Adam Jaffe Tenko Games CEO, Tenko Games

Gabe Kwakyi Incipia Co-Founder & CEO, Incipia

Charles Manning CEO, Kochava

Claire Rozain Product Madness UA Manager, Product Madness

12:00
PDT

LIVE ROUNDTABLE

IDFA Sends Data Analysis Back to the Stone Age

Our final Virtual Roundtable of the day is candy for data junkies. The IDFA change in iOS 14 is akin to bringing data analysis back to the days when dinosaurs walked the Earth. Apple is effectively killing the IDFA with their IOS14 release. We all knew this was coming, either by the ePrivacy laws, or by some other enforcement. How should the analytics team react to IDFA's deprecation? What should you do to keep your company running; and is it true all attributions are not worth it without iOS data?

Just like the other Virtual Roundtable discussions, we'll be taking live Questions from attendees in real time either in our Q&A chat or, just like before, we can bring you into the video chat to join the roundtable to ask your question and/or follow-up, just like at an in-person event where someone would give you a mic to ask questions from the audience.

Marichka Baluk Blinkist Director of Online Marketing, Blinkist

Lior Barak App Growth Expert App Growth Expert, Data Experts & Hummus Lover

Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL

Michael Stiller Marketing & Business Analytics Expert, heycar

1:00
PDT

LIVE ROUNDTABLE

IDFA Changes: LTV & Monetization

Our second Virtual Roundtable of the day features another all-star line-up of App Growth Experts. For this session, our experts discuss how the upcoming IDFA changes in Apple's iOS 14 release might directly affect not only how LTV measurement and predictivity might be affected, but also tackle how lack of IDFA acceptance might challenge apps' and games' monetization efforts moving forward. In a world with potentially less-reliable iOS data and metrics, Apps will need to focus more on Engagement, Retention and Re-Engagement efforts in order to maximize LTVs of both existing Users as well as new Users who come in. Now more than ever having engaged and sticky users is of paramount importance to the long-term success of any and all apps and games.

After this Virtual Roundtable discussion, we'll once again take live Q&A attendees in an AMA-style format in real time! Once again, you'll have the option of jumping into the video chat to join the roundtable!

Offer Yehudai President, Fyber

Chandra Hill MobilityWare Chief Revenue Officer, MobilityWare

Mirela Cialai Senior Global Marketing Director, Zinio

Kevin Bravo Co-Founder, 2nd Potion

Casie Jordan Sr. Director, Professional Services & Partnerships, MoPub

2:00
PDT

VIDEO ROUNDTABLES & NETWORKING

Audience Participation Video Roundtables

Once our 3rd and final Virtual Roundtable and subsequent Q&A has been completed, we'll open up the video channels to bring YOU into randomized virtual video roundtables so you can join the discussions with fellow attendees. We will keep these open as long as the discussions go, so join in the discussion and talk all things IDFA with your fellow attendees and App Growth Experts!

If you're shy, no worries, we'll keep the stream going and you can check out the main roundtable and you can watch the discussion and continue to chat via our custom-built and highly-interactive AGS Virtual Event Platform's chat!

Virtual Roundtables

App Growth Summit Testimonials

"One of the best events I ever attended, a great diversity of speakers from the best mobile applications on the market & ready to share their tips!"

Pierre Nicolas, Green Panda Games

"AGS Berlin was one of the best in-person events I've ever joined. The close circle of growth community experts that met up was super fun and inspiring. The invite-only concept kept the event exclusive, and created an atmosphere of friends and colleagues. It was was my first time at AGS, but won't definitely be the last!"

Robert Vaternam, GameDuell

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AGS IDFA Roundtables

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