App Growth Mini-Summit NYC: Strategizing for Success in 2019 was a special invite-only evening event which took place September 20, 2018. We gathered 75 top mobile app and brand marketers together at the iHeartRadio offices in Tribeca to discuss the trends from 2018, how our experts optimized for the 2018 holiday season, and what they were looking to execute for 2019!
Our mini-summits are supporting events focusing on specific deep dive topics which foster community building in between our annual full-day Summits. This 4-hour event was sponsored and hosted by iHeartRadio, in partnership with CleverTap!
Like all App Growth Summits, this event was Invite-Only with no vendor tickets available. 90% of the audience was non-vendor, and experienced mobile app growth professionals.
Check in, grab a few snacks, and meet your other VIP attendees!
We'll kick off the event with a presentation on how iHeartRadio uses real-time notifications to improve User Engagement and Retain Users.
The typical mobile marketer only utilizes 5% of her available data to make decisions. In this presentation, you will learn how to harness the additional 95% of your data using the power of AI & Machine Learning (ML).
Discover best practices on:
• Using interest-based data to improve your marketing efforts
• Predicting segments for better spend allocation
• Increasing conversions with more targeted campaigns
Our panel of UA and Growth Marketing experts will discuss Holiday 2018 Strategies, and what new channels they're looking to pursue in early 2019! We'll discuss Programmatic UA as well as alternative UA Strategies to acquire the best users for your brand!
The Onboarding Process for new Users is the first step to long-term Retention and Engagement. You never get a second chance to make a first impression, so learn how to make sure your first impression is inviting, helpful, and welcoming for first-time Users.
When used correctly and at the appropriate times, Push Notifications can be your best weapon to keep your Users continuously Engaged and Re-Engaged over time, increasing the Retention of your Product as well as your LTVs. You heard how iHeartRadio uses Push, now hear from our panel of experts about their own Notification strategies to deliver great results for their apps!
After our 2 hours of expert insights are done, we'll be cracking open the beer, and pouring the wine for an open bar happy hour and networking time wth the speakers and your fellow attendees!
"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches App Growth Summit considered to make the event more personal for the attendees and sponsors."
Nancy Roberts, Craftsman+
"A great experience...App Growth Summit does a great job getting everyone together, and provides good content which is interesting and relatable."
Vicki Goldman, CBS Interactive