Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Discover practical strategies for creating impactful and profitable customer engagement programs, even with tight budgets. This presentation will provide actionable insights on maximizing your resources, leveraging cost-effective tools, and developing innovative approaches to build lasting customer relationships without breaking the bank. Join us to learn how to achieve exceptional results while staying within financial constraints.

Monetizing mobile apps is a blend of art and science. Our panel of industry leaders will break down the latest strategies used by top apps to capture revenue across different segments. With a special focus on hybrid monetization models, whale monetization, and early user pricing strategies, this discussion will provide actionable insights on how to optimize your monetization funnel, balance user engagement, and enhance LTV without compromising user experience.

Lifetime Value (LTV) is a pivotal metric that drives growth and profitability for any app business, yet it’s notoriously challenging to master. In this session, our panelists will demystify LTV and provide insights on accurate measurement, setting ideal LTV/CAC ratios, and defining targets that align with broader company strategies. With experience from consulting projects and a proven system to track subscription cash flow at various intervals, discover how to optimize LTV to guide your media spend and predict payback periods with confidence.

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Moloco (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

Lunch Service courtesy of:

Launching a major app feature isn’t just about releasing it into the wild—it’s about making a splash! Join me as I take you behind the scenes of our recent feature launch, a massive check-in process overhaul that took over a year to develop. I’ll guide you through the entire journey, from crafting a robust launch strategy and defining success metrics to setting up data tracking and reporting. Discover how we turned this launch into a win that not only delighted our users but also boosted our app ratings on both the App Store and Google Play. This session is packed with real-world cases and actionable insights to help you ensure your next feature launch is nothing short of spectacular!

Allocating a marketing budget across multiple channels can be a complex puzzle—especially when you don’t have the luxury of a large budget. Join this panel to learn how to effectively diversify your channels and achieve the optimal balance between paid, organic, and emerging channels to ensure your marketing dollars go further. Our panelists will share how they’ve approached media mix modeling to find the most impactful mix, along with strategies for evaluating channel performance, reallocating budgets quickly, and ensuring you’re bringing in the highest-value users for your app.

Immediately following App Growth Summit is our on-site 'Appy' Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Appy Hour Open Bar & Snacks courtesy of: