Luca Dell'Orletta, Head of Mobile for the Nestlé Group, will share best practices on how to manage large Portfolios of Mobile applications in different categories. Learn how to stay in control while moving fast, select the best tools and services, continuous measure, learn and implement and much more in an insightful session from a digital leader of one of the biggest companies worldwide!

Everyone seems to have growth in their job title these days, but rarely people realize growth comes with a price. Join this discussion if you are interested in the secret behind companies that have scaled up and stayed big for years.

The average person is exposed to 5,000 ads a day, online and off. To be relevant, marketers need data and technology to gauge people’s context, and human creativity to craft the message that resonates. Liftoff will share insights from their first creative ever report, highlighting ad costs and engagement by ad creative format to help you benchmark your mobile ad creative performance. Learn best practices for all ad formats (video, interactive, banner, etc.) and understand the key drivers for designing high-performing ads. first ever creative report.

There are as many UA Channels as there are languages in the world, and it seems like each one is speaking their own dialect. How do you know which ones you should explore? How can you develop the right mix for your UA strategies, and not become overly-dependent on single-channel strategies while at the same time not losing your entire budget on risky alternative channels? Should you dip your toe in the programmatic waters, or just stick to the Facebook/UAC duopoly? Our panel of Mobile App UA experts will help you figure out which channels might perform best for your business, and which you might want to steer clear of.

In this 80-minute workshop, there will be NO PHONES OR COMPUTERS ALLOWED. Your expert instructor, Lior Barak from Tale About Data, will dive deep into the question, "How can we drive Automation in our organizations?"

In the session, you will learn:
1. Applying Automation Without Having an Engineer
2. Databases and Data
3. Reporting…Is This Truly Important?
4. Machines to Drive Automation

We will provide you with pen and paper, since there are no pictures allowed during this learning session about how to make Automation a reality in your organization!

Engagement is a key area of true growth. Relying solely on User Acquisition and constantly trying to accumulate new users will result in making your long-term growth strategies more difficult to achieve. Work smarter to grow your app by retaining your users longer through better engagement strategies.

Join this panel discussion to hear from marketeers about their ways of measuring the incrementality of both UA & App Retargeting. We’ll cover everything including the differences, challenges, and the latest trends.

In this session of User Acquisition experts, we’ll dive into the best practices, successes and failures, when working with the 3 major UA platforms very closely with dedicated teams. We’ll discuss how Search Ads (Apple Search Ads) play a huge role in completing the channel mix by helping User Growth and Product Growth Team discover and validate a huge spectrum of intents and potential features. We’ll also discuss when, why and how to diversify your spend in regards to the Google/Facebook Duopoly vs Programmatic vs All Others.

1. Conversion Optimization As Your Growth Driver
Discussion Led by Lott Weigeldt, Head of Growth, formerly with Runtastic

Move the needle on your key product metric to enable successful growth at this roundtable! Growth has often focused on user acquisition, but we need to look beyond those incoming numbers and understand and optimize in-product behavior. In this roundtable discussion, we will talk about your tactics to optimize conversions to engage or monetize users. Depending on your product, this could be uploading a photo, adding a friend, purchasing an in-app product or purchasing a subscription. Sharing best and worst practices about AB tests on conversion points, UI flows, optimization by user segmentation and any other conversion optimization you are currently tackling will allow us to learn from each other’s experience and accelerate growth within product.

2. The Success of an App is Not Only About Marketing
Discussion Led by Raffaele Triggiano, Independent Growth Consultant

Join this panel to hear from marketeers how they leverage the relationship with other teams such as product and engineering to not only achieve app growth but to continuously also improve also the product. Learn what others are doing and share what you are doing!

Multi-Touch Attribution in Practice: How do I get my users to convert? How many touch points do I need and which type of touch points should they be?

1. ASO Roundtable
Discussion Led by Sara Cole, Director of Marketing, Eyecon Global

ASO (app store optimization) is vital for sustainable app growth. Join the roundtable discussion about implementing successful ASO strategies including keyword research, A/B testing, measuring results, the difference between Google Play and Apple and more.

2. Combating Fraud
Discussion Led by Thomas Brooks, Mobile Marketing Specialist, Delivery Hero

Fraud impacts all aspects of mobile marketing. As the market develops so too do more creative fraudsters. Join us to tackle the challenges in a rapidly changing environment. We will cover: What defines mobile fraud, and how do we quantify fraudulent activity. How to identify fraud in your campaigns, from attribution stealing to event spoofing. Finally, how can we counter fraud, and what methods can we take to prevent fraud in the future.

3. Content as an Acquisition Channel
Discussion Led by John Bonten, VP of Growth, formerly Spotify

John Bonten will share some of his experiences working with companies such as Spotify, Framer, Tinder, and Calm. Together, the roundtable participants will help to identify themes to discuss in depth such as building a knowledge base to improve usage of a product, how content is a very viable and important acquisition channel, and more!

It’s no doubt mobile marketers can’t rely on Facebook and Google only in 2019. But how to select the right ad networks for testing? What should be the minimum testing budget be and for how long? Should you go after broad or specific targeting to get a meaningful answer if the channel can scale quality traffic...? In this session, three top UA experts will give an in-depth look on how to effectively explore new channels from the perspective of a very different businesses: a mobile game, food delivery service and a mobility app.

Apple Search Ads offers a unique opportunity as not only a high ROI User Acquisition channel, but also an essential component that can increase your ASO returns. Part one of this session will offer novel techniques for boosting your Search Ads ROI, and part two will explain the overlap between Search Ads and ASO, outlining key actions which can help you drive higher returns across both organic and paid.

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish the winning ads from the losers? Find out as we showcase real world, A/B tested ad creatives in this interactive game show! Everyone gets to play so bring your game face. And yes, there are prizes involved!