App Growth Summit Berlin 2023

19 April: Pre-Install Growth Strategies
20 April: Post-Install Growth Strategies

19 April: Main Stage 19 April: Workshops & Roundtables 20 April: Main Stage 20 April: Roundtables

8:00

NETWORKING & WELCOME BREAKFAST!

Breakfast & Networking!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a catered breakfast (courtesy of Liftoff) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:15

EVENT KICK-OFF!

Welcome Address

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

9:30

KEYNOTE PRESENTATION

Contextual Advertising:

Effective Targeting Strategies in the Privacy-First Era

In this age of privacy controls and deprecation of IDFA/GAID, it is a common belief thet effective targeting is dying. With Contextual Advertising, this is not the case! To fully utilize the power of digital advertising in the current landscape, we need to approach humans as they really are, and where we find them. They are complex beings whose actions depend on the context they are in. With generative AI we have the chance to continuously and effectively target users at scale.

Nemanja Djuric Microsoft Senior Product Manager, Microsoft

9:55

KEYNOTE PRESENTATION

New Game Concept Validation:

From Marketing to Engagement

Testing new game concepts is really exciting and rewarding - after all, you may have the next biggest hit in your hands! But have you ever wondered how to assess the future potential of a game concept? How to see if a game concept is not only engaging, but also scalable? What marketing tools can you use to test different aspects of a new game idea? Anna Yukhtenko, Head of Analytics at Hutch, is here to share the best tips & tricks about evaluating a new game’s potential using pre- and post-install metrics.

Anna Yukhtenko Hutch Head of Analytics, Hutch

10:20

DISCUSSION PANEL

The Art of Balance:

Paid User Acquisition Channels Strategy

Master the art of user acquisition with a well-optimized media mix that drives growth and maximizes ROI. Delve into the world of channels, tactics, and data-driven decisions to find the perfect blend for your app's unique needs and audience.

Claudia Whyte Howbout Head of Marketing, Howbout

Pau Quevedo Smadex VP of Gaming, Smadex

Thomas le Hardy Tonsser VP of Marketing & Growth, Tonsser

Vladimiro Bilancetti Visable Labs Head of Online Acquisition, Visable Labs

11:00

NETWORKING BREAK

Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:15

DISCUSSION PANEL

Reducing Acquisition Costs with Deeper Data Analysis

Explore the latest data analysis strategies with industry leaders Clarisights, Customlytics, and top app experts from ABOUT YOU and Trade Republic. Gain valuable insights on reducing acquisition costs and harnessing data to showcase your work's impact.

Caroline Schlünsen ABOUT YOU Expert App Marketing & Tracking, ABOUT YOU

Marcus Letsch Trade Republic Group Lead Growth Marketing, Trade Republic

Arun Srinivasan Clarisights CEO, Clarisights

Christian Eckhardt Customlytics CEO, Customlytics

12:00

FIRESIDE CHAT

State of Privacy:

How ATT & Sandbox Are Forever Changing the Landscape of Mobile Advertising

Join Remerge CEO, Pan Katsukis, and mobile app leader Hazal Demiral Gölge, Head of Marketing Analytics at Delivery Hero, for an open discussion on the impact of privacy on programmatic app advertising. They’ll explore the evolving landscape of mobile advertising and what it means for app marketers. Learn how Google is approaching the move to privacy, and hear about their experience with iOS, two years after the ATT rollout, as well as their sentiment moving forward. Stay informed and discover how you can adapt to the changing environment to ensure continued growth in the new advertising era.

Hazal Demiral Gölge Delivery Hero Head of Marketing Analytics - Acquisition, Delivery Hero

Pan Katsukis Remerge CEO & Co-Founder, Remerge

12:30

NETWORKING LUNCH

Gourmet Lunch & Networking Time

Let's take a big break for food (courtesy of InMobi) at the halfway point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the Day 1!

13:30

GIVE-AWAY GAME!

App Growth Challenge!

Play for Your Chance to Win Prizes!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it! Win an Apple Watch, and much more!

Louis Tanguay Founder & Managing Director, App Growth Summit

Camille Ardisson App Growth Summit Senior Manager, Events, App Growth Summit

14:00

DISCUSSION PANEL

Fortifying Your App:

Combating Fraud in Mobile Ads

Stay one step ahead of fraudsters with our comprehensive session on tackling mobile ad fraud. Discover cutting-edge techniques and tools to identify and prevent invalid traffic, secure your ad revenue, and maintain the integrity of your app ecosystem.

Andreas Naumann AppsFlyer Anti-Fraud Evangelist, AppsFlyer

Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL

Piotr Prędkiewicz App Growth Expert Senior Marketing Data Analyst, App Growth Expert

14:40

KEYNOTE PRESENTATION

Using the Power of Web2App to Boost and Diversify Your App Revenue

With all the privacy updates over the past few years, growth has become even more challenging than ever. We are ready to find new strategies to scale outside the familiar channels. This presentation will cover ways to leverage Web2App, including web funnels, to increase your app revenue, reach new audiences, and fuel growth.

Yeva Koldovska Headway Product Manager, Headway

15:00

NETWORKING BREAK

Afternoon Networking Break

Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content! Break snacks courtesy of Jampp!

15:20

DISCUSSION PANEL

Mastering App Store Optimization and Apple Search Ads

Unlock the full potential of your app with our in-depth guide to App Store Optimization (ASO) and Apple Search Ads. Learn how to improve your app's visibility, drive more organic downloads, and optimize your ad campaigns for maximum return on investment (ROI).

Ferdinand Noordermeer Wooga UA Manager, Wooga

Hannah Parvaz Aperture Founder, Aperture

Nadir Garouche App Growth Expert Growth Consultant, App Growth Expert

16:00

KEYNOTE PRESENTATION

The Power of Synergy:

Leveraging Partnerships for Growth & Impact

Are you a mobile app looking to expand your reach and engage new audiences without burning cash? Join us for this co-presentation where we’ll discuss the benefits of different partnership types, including media for equity, technological, distribution & monetization, content, and co-marketing collaborations. Plus, we’ll share practical tips for making these partnerships work and help you achieve your business goals.

Gergana Ivanova Smule Marketing Team Manager, Brand & Media Partnerships, Smule

Antoaneta Hristova Smule VP Partnerships & Customer Marketing, Smule

16:30

FEATURED PANEL

A Deconstruction of Ads

What Worked, What Didn't, and How to Measure Success

Do you want to discuss how Mynet Games, Gamigo Group, and others have analyzed and optimized their paid UA campaigns. Check out some ads and campaigns which worked, which ones didn't hit the mark, how success was determined, and the pivots made to achieve optimization in ad campaigns.

Miray Sancaktar Mynet Games Growth Manager, Mynet Games

Peter Fodor AppAgent Founder & CEO, AppAgent

Jeannie Odreman gamigo group Director Mobile Publishing, gamigo group

17:00

OPEN BAR RECEPTION

Networking Happy Hour!

Open Bar & Snacks!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Happy Hour Drinks and Snacks courtesy of Bidease!

11:15

WORKSHOP

Marketing Automation:

Building a MarTech Team That Adds Value

Automation is one of the digital industry’s favourite buzzwords. Yet while many marketers use tools with automation functionality, automating cross-platform workflows often requires in-depth technical knowledge and coding expertise. Companies are finding that dedicated martech resources are vital for leading these efforts, and providing an effective bridge between marketing and engineering.

This workshop, co-presented by David McFetridge and George Natsvlishvili, will run through examples of workflow automation, selecting appropriate tools for the task and the skill sets needed to build a martech team.

David McFetridge Zenjob Sr Marketing Technology Manager, Zenjob

George Natsvlishvili Game Hive Growth, Game Hive

11:55

WORKSHOP

The Secret Sauce to TikTok Success:

A Deep Dive into the Power of Smart UA Performance Campaigns

Are you ready to take your TikTok user acquisition to the next level? Join Kevin from Admiral Media, a seasoned marketer with two official case studies with TikTok, to learn about the latest trends and strategies driving success on the platform. In this session, you'll discover the power of smart performance campaigns and app profile pages for iOS, and get insights from a real-life case study featuring their client Petit BamBou.

Don't miss out on this opportunity to unlock the full potential of TikTok for your app growth!

Kevin Dosanjh Admiral Media Sr. TikTok Marketing Specialist, Admiral Media

12:30

NETWORKING LUNCH

Gourmet Lunch & Networking Time

Let's take a big break for food (courtesy of InMobi) at the halfway point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the Day 1!

14:00

ROUNDTABLES

Interactive Roundtables

Join Other Attendees to Discuss Hot Topics!

In our side room dedicated to special Roundtable Discussions between attendees, we'll have 3 amazing moderators helping to guide the conversations, questions, and curiosities for 3 content topics attendees want to discuss!

14:00

Roundtable 1

SKAD 4.0 & Marketing

This roundtable discussion will cover the most exciting updates coming with SKAD 4.0, as well as the challenges that they will bring. We will review the SKAD 4.0 set up for different subscription apps and games and in which cases you should consider locking conversion values. If you are still unsure on how the SKAN changes will affect your app, do not worry, we will be able to take some live examples from the attendees.

Yanina Velikova Admiral Media UA Team Lead, Admiral Media

14:00

Roundtable 2

Game Launch Strategies

With the many challenges of market saturation, CPI costs, and attribution limitation (IDFA), just to name a few, we'll learn how to successfully launch a game in today's environment. Jeannie Odreman, gamigo group's Director of Mobile Publishing, will work with you on the main challenges and strategies to release a new mobile game in this unpredictable environment.

Jeannie Odreman gamigo group Director Mobile Publishing, gamigo group

14:00

Roundtable 3

Converting Social Media to In-App

Description TBA

Thomas le Hardy Tonsser VP of Marketing & Growth, Tonsser

8:00

NETWORKING & WELCOME BREAKFAST!

Breakfast & Networking!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of Moloco), and a catered breakfast (courtesy of SuperText) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:15

EVENT KICK-OFF!

Welcome Address

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

9:30

FEATURED PRESENTATION

Beyond Vanity Metrics:

Enhance User Engagement by Focusing on Healthy KPIs

MAU, ROAS, Installs and ad spend are all commonly used metrics to gauge the overall success of a mobile app, although they only provide a high-level overview of user engagement. It has now come the time we go deeper down the rabbit hole, to truly understand what we need to look at in an hyper-competitive, budget-tight age. Join the talk to understand how onboarding and data analytics played a vital role in enhancing user engagement and impacting the adidas Running app KPIs!

Marton Varga adidas Runtastic Sr. Product Marketing Manager, adidas Runtastic

9:55

FEATURED PRESENTATION

Learn How to Unlock 7x Conversions with Behavior-Based Personalization of In-App Experiences and Content

Accustomed to services that somehow understand what each individual wants and appreciates - consumers have now come to expect the same level of attention from all brands and businesses they interact with. In partnership with our customers, we combed through data from over 10,000 campaigns and billions of messages and events to gather insights on the effects of personalization on engagement. We found that taking users on a Personalization Journey brings a 7x increase in revenue per message. Together we will climb the “Personalisation Ladder,” data-informed framework marketers can follow to deliver hyper-personalized and magnetic experiences that attract, convert, and retain customers. This interactive session will equip you to:
• Understand the Personalization Ladder and how you can use this construct to super-charge marketing and scale results.
• Assess your current level of maturity and address critical issues.
• Architect strategies to move up the Personalization Ladder and achieve meaningful growth.

Dimi Chatzigiannopoulos CleverTap Account Executive, CleverTap

Jonathan Garrity CleverTap Solutions Engineering Manager, CleverTap

10:25

DISCUSSION PANEL

CRM Mastery:

Boosting Customer Engagement through Lifecycle Marketing Strategies

Engage your users throughout their entire journey with the power of life-cycle marketing. Learn how to create targeted, timely, and personalized campaigns that cater to users at every stage of their app experience, driving long-term loyalty and revenue.

Francesca Stratenwerth Alpakas Senior CRM Manager, Alpakas

Anjli Gohil Optimove Sr. Strategic Services Team Lead, Optimove

Robert Vaternam GameDuell CRM Manager, GameDuell

11:00

NETWORKING BREAK

Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:15

DISCUSSION PANEL

Mastering Retention with Data-Driven Analysis

Unleash the full growth potential of your business by learning from industry leaders Braze and Clarisights, as well as executives from GetYourGuide and Flix. Delve into the art of crafting an irresistible retention strategy and navigating the complexities of the current economy.

Emil Martinsek GetYourGuide CMO, GetYourGuide

Arun Srinivasan Clarisights CEO, Clarisights

Dikdyuti Sen Flix Director, Global Performance Marketing & Media, Flix

Marc Suchland Braze General Manager DACH, Braze

12:00

FEATURED PRESENTATION

Advanced Techniques to Improve the Subscription Funnel

Jeff Grang, CPO and Co-founder of Purchasely, the growth platform for Subscription Apps, will explain what exactly is a subscription funnel and detail some actionable tactics to help you maximize conversion and retention. In his talk, Jeff will share:

The key stage of the subscription funnel from paywall view to free trial conversion to 1-year retention.

Subscription funnel optimization tips that apps can apply to each step of the subscription funnel.

Conversion and retention maximization best practices from Purchasely customers and more.

Jeff Grang Purchasely Co-Founder & CPO, Purchasely

12:30

NETWORKING LUNCH

Gourmet Lunch & Networking Time

Let's take a big break for food (courtesy of ClearPier) at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the Day 2!

13:30

GIVE-AWAY GAME!

App Growth Challenge!

Play for Your Chance to Win Prizes!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it! Win an Apple Watch, and much more!

Louis Tanguay Founder & Managing Director, App Growth Summit

Camille Ardisson App Growth Summit Senior Manager, Events, App Growth Summit

14:00

KEYNOTE PRESENTATION

The Journey of User Transformation:

From Activation to Advocacy

Visualizing your user lifecycle is key to identify growth levers. Embark on an expedition on how to convert your prospects to ambassadors through a personalized data driven triggered automated journey. All through the lenses of a funnel, loops, milestones, narrative, emotions, and CRM approach.

Jon Genovard ShareTheMeal CRM & Retention Manager, ShareTheMeal

14:25

KEYNOTE PRESENTATION

How Words Become Game Changers:

Impact and Analysis of Copywriting

In this session, Robert Vaternam, GameDuell's CRM Manager, will share some best practices of copywriting to impact retention, engagement and monetization within CRM activations, and how to A/B test and analyse results to create valuable learnings and improvements.

Robert Vaternam GameDuell CRM Manager, GameDuell

14:50

DISCUSSION PANEL

Both Sides of the Same Coin:

Full-Funnel Engagement Strategies

Bring back lost users with powerful win-back strategies. Discover how to identify, segment, and target lapsed users with personalized messaging and irresistible offers that reignite their interest and drive re-engagement.

Nadya Krytsyna Adikteev Director, Revenues Retargeting, Adikteev

George Natsvlishvili Game Hive Growth, Game Hive

Veronica Magni Babbel Senior CRM Manager, Babbel

15:30

DISCUSSION PANEL

Crafting Immersive Experiences: Long-Term Engagement and Retention

Dive into the world of user experience design to create captivating app experiences that foster long-term engagement and retention. Explore the principles of UX design, behavioral psychology, and practical techniques to keep users coming back for more.

Markus Vahtola Fingersoft Chief Marketing & Financial Officer, Fingersoft

Léa Samrani unlikeany Product Advisor, unlikeany

Gerrit Leppelsack Branch Country Lead DACH, Branch

Hannah Parvaz Aperture Founder, Aperture

16:10

FEATURED PRESENTATION

Trends in Mobile App Monetization:

How to Bring Ads and Great UX Together

More and more mobile apps are adding ads to their monetization strategy. This session will discuss latest trends in mobile app monetization, focusing on how to include ad monetization to an app, without harming the UX and canibalizing other revenue streams.

Maximilian Straub Google Strategic Partner Manager & Consultant, Google

16:35

FEATURED PRESENTATION

Optimizing Mobile App Revenue

Many app publishes are leaving money on the table by failing to systematically optimize for higher ARPU. Andy provides actionable advice and best practice on how to tackle this, with examples from across the industry.

Andy Carvell Partner, Phiture

17:00

OPEN BAR RECEPTION

Networking Happy Hour!

Open Bar & Snacks!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Happy Hour Drinks and Snacks courtesy of Assetario!

11:15

ROUNDTABLES

Interactive Roundtables

Join Other Attendees to Discuss Hot Topics!

In our side room dedicated to special Roundtable Discussions between attendees, we'll have 3 amazing moderators helping to guide the conversations, questions, and curiosities for 3 content topics attendees want to discuss!

11:15

Roundtable 1

Revenue Optimization:

Leveraging User Data to Build the Best Payment Journeys

In this roundtable discussion, you’ll discuss how to make sense of user data to build the best payment journeys that lead to increased revenue opportunities. Monetization and revenue augmentation expert Alex Kudelka, Co-Founder of Glassfy, will lead this open discuss on ways you can optimize your revenue strategies!

Alex Kudelka Glassfy Co-Founder, Glassfy

11:15

Roundtable 2

Personalization:

How to Optimize the User Journey Post-Install

In this roundtable discussion, we’ll chat about the power of personalization in optimizing your user journey post-install. In a world drowning in content and distractions, it’s hard for us app marketers to provide fresh, relevant content to our users on a daily basis. Come and learn how you can harness real-time personalization to create CRM experiences that keep your users engaged. Or when data resources are tight, how you can use dummy data to test your ideas.

Siobhan Fisher Tandem Sr. Conversion Optimization Manager, Tandem

11:15

Roundtable 3

Mobile User Onboarding

You never get a second chance to make the first impression. In this roundtable session, you'll discuss how to leverage user onboarding to maximize marketing permissions and user retention.

Lorenzo Rossi REPLUG Co-Founder & Head of Growth, REPLUG

19 April: Main Stage 19 April: Workshops & Roundtables 20 April: Main Stage 20 April: Roundtables

SOLD OUT EVENT! Thank You!

ACQUISITION • ENGAGEMENT • PRODUCT

COMPANIES ATTENDING INCLUDED:

VIEW PHOTOS FROM THE EVENT:

WATCH THE 2023 RECAP

Featured Speakers

Speakers

Agenda

19 April: Pre-Install Growth Strategies
20 April: Post-Install Growth Strategies

Sponsors

App Growth Summit Testimonials

SOLD OUT EVENT! Thank You!

ACQUISITION • ENGAGEMENT • PRODUCT

COMPANIES ATTENDING INCLUDED:

VIEW PHOTOS FROM THE EVENT:

WATCH THE 2023 RECAP <iframe title="YouTube video player" src="https://www.youtube.com/embed/CX93QcZH4ms?si=V7YwhgPCLh5ubfDD" width="900" height="506" frameborder="0" allowfullscreen="allowfullscreen"></iframe>

Featured Speakers

Speakers

Agenda

19 April: Pre-Install Growth Strategies20 April: Post-Install Growth Strategies

Sponsors

Title Sponsor

Exhibiting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

WATCH THE 2023 RECAP

19 April: Pre-Install Growth Strategies
20 April: Post-Install Growth Strategies