Come early, and valet your car, thanks to Criteo, because we have a Hot Breakfast Buffet, made possible by the team at Bidease for feeding our early attendees!

We'll also have fresh, amazing coffee all-day long, provided by AppTweak!

...and...definitely don't forget to log-in to our super fast WiFi, courtesy of Interceptd!

Today the Call of Duty Companion App has 4.8 stars on iOS, a huge number of MAUs, and a passionate userbase that keeps coming back for more. But this wasn't always the case. Originally, the App had a rocky debut with a rating of 2.0 stars. From the perspective of an engineer working on the project, here's the story behind the tactics the team used to grow the Companion App into a success with a massive userbase.

What drives a user to click? What factors influence a purchasing decision? Data and user research can provide most of the answers, but they don't tell us the whole story. Learn how to leverage the research and principles of consumer Psychology and Behavioral Economics to gain a deeper level of insight into how your customers think, what motivates them and why they decide to buy. This session will blow your mind!

Learn how Grubhub has used a non-traditional channel, gift cards, to garner awareness, target new audiences, and drive customer acquisition and loyalty.

Machine Learning plays a big part in programmatic advertising by automating the ad buying process in real time and at scale; it can boost your performance, reduce costs, and make your media buying teams smarter. But how do you know if ML is making the right buying decisions? Find out in this fun and interactive session.

Enjoy our Hot Lunch Buffet (no boxed lunches here!), courtesy of Userbase!

Taking your growth strategy cross-platform is a bold move. Between learning how to navigate a new ecosystem, re-factoring your tech stack, and migrating your loyal user base to an entirely new user experience, there's a lot to worry about along the way. Find out first-hand how Riot Games is making the jump from PC powerhouse to a fully functioning cross-platform machine.

In this panel, our experts will discuss the latest strategies games are employing for success on The Big 3 (Facebook, Google App Campaigns [ie UAC], and Apple Search Ads). Also addressed, how the most successful games are steadily increasing their user base and opportunities for increased revenue thanks to their advanced User Acquisition strategies. What testing, channel and analytical strategies are some of the biggest and best gaming UA professionals using to keep the faucet of new users turned on full blast?

The Dave App grew from 80,000 users to 6 million+ users in less than 2 years. One of the most challenging parts of the growth journey was figuring out where to start. Join Dave to discover the scrappy, rapidly iterative approach to growth that allowed them to scale without the resources of a large company.

Retention is finally getting recognized as the powerful business strategy which helps drive augmented monetization and long-term growth. The longer a user is retained, the greater your LTVs, the more opportunities there are for maximized monetization efforts, your organic app & play store ratings increase ranking juice, and the better your opportunity is to increase organic installs because of your longer-term, satisfied and dedicated users who will help spread the word for you.

Stay right where you are for our super fun on-site & open bar Happy Hour immediately following the final session of the day! It's so much fun, this Happy Hour is 90 minutes long! We couldn't contain it!

Sponsored by Affle, Creadits, SensorTower, Taptica and Snapchat, our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of FeedMob!

We will also have up-close magic from the Magic Castle's Brandon Scott! All this over the smooth live musical performance by recording artist Omeri Monroe!

If beachside bashes aren't your style, and you rather settle in to a sit-down dinner, than join another of our great sponsors, YouAppi where all you need is to "Eat, Drink and Be Appi!" at their family-style dinner!

Kick-off the evening after the official App Growth Summit LA Happy Hour with a welcome cocktail and amuse-bouche, and then sit down to an intimate family-style dinner with handcrafted cocktails among friends!

Register for the Eat, Drink & Be Appi Dinner Here!