App Growth Summit LA 2025

FULL-FUNNEL GROWTH · 25+ SPEAKERS · 13+ SESSIONS · AFTER PARTY
February 6, 2025 8:30 AM • Playa Studios | 11260 Playa Ct, Culver City, CA
Overview Speakers Agenda Sponsors

25+ EXPERT SPEAKERS13+ APP GROWTH SESSIONS • AFTER PARTY

The city of glam and sunshine returns for App Growth Summit LA 2025! This year, we’re going BOLD and REIMAGINED for our biggest LA Event to Date! A New, IG-Worthy Venue, The Latest 2025 Full-funnel Strategies for success, and brand new speakers await – exciting surprises, too!

Join us and 150+ Experts for an Unforgettable Event that will set the Stage for 2025 Growth!

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In light of the LA wildfires and the relentless hard work of the LAFD, AGS is running a donation campaign for the Los Angeles Fire Department Foundation in the form of solo donations and ticket donations. ♥️

Donate to the LAFD Foundation


 


▶ +13 Custom-Curated Sessions For Full-Funnel Growth ◀

Don’t miss the must-know strategies shaping the future of app marketing, growth, and retention. Our content delivers actionable insights for everyone in the industry designed to supercharge your growth – with none of the stuff that won’t!

App Growth Summit 2025 Content Topics

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▶ Companies & Brands Around The World Join AGS LA

 All attendees are hand-picked and vetted, so you’re at an event that is not only great for networking, but also fun! Whether you’re new, or retuning, you’ll be sure to be among the best of the community!

Some of the Top companies Attending AGS LA Include:

App Growth Summit LA Companies That Are Attending

 

Request an Invite


▶ See What App Growth Summit LA is all about in the Recap! ◀


▶ AGS LA 2025 Donations to the LA Fire Department ◀

App Growth Summit LA LAFD Donations

Donate to the LAFD Foundation

 

Alessandra Motta
Alessandra Motta Meta Strategic Partner Manager Meta
Meta
Cliff Weitzman
Cliff Weitzman Speechify Founder & CEO Speechify
Speechify
Anthony Lai
Anthony Lai TAPBLAZE CEO TAPBLAZE
TapBlaze
CJ Shepard
CJ Shepard Paramount Director of Marketing, Audience Acquisition Paramount
Paramount 2025
Alex Pan 2025
Alex Pan Together Labs Senior Director, User Acquisition Together Labs
Together Labs
Rebecca-Dorfman_li_400
Rebecca Dorfman Zumba Fitness Sr Director of Consumer Marketing Zumba Fitness
Zumba
Josh Chandley 2024
Josh Chandley WildCard Games Chief Operating Officer WildCard Games
WildCard Games
Danil Ovechkin 2025
Danil Ovechkin Revolut Head of Growth, US Revolut
Revolut
Darrius Marcellin
Darrius Marcellin Ultrain Sports CEO Ultrain Sports
Ultrain
Crystal Maginnes
Crystal Maginnes Fox Director, Digital Product Marketing FOX
FOX 2025
Betsy Santoyo
Betsy Santoyo Atlanta Journal-Constitution Senior Growth Lead Atlanta Journal-Constitution
Melissa Lertsmitivanta
Melissa Lertsmitivanta Dave Director, User Acquisition Dave
Dave Mobile Banking
Capucine Thiebault
Capucine Thiebault WildCard Games Producer and Creative Strategist WildCard Games
WildCard Games
Nancy Roberts
Nancy Roberts Craftsman+ President Craftsman+
CRAFTSMAN+
Paige Hines
Paige Hines Credit Karma Senior Growth Marketing Manager Credit Karma
Intuit Credit Karma
Jen Donahoe 2025
Jen Donahoe Deconstructor of Fun Podcast Host & Marketing Consultant Deconstructor of Fun
Deconstructor of Fun
Mack Keyvani
Mack Keyvani Mack to the Future Mobile App Product Expert Mack to the Future
Mack to the Future 2025
David Barnard
David Barnard RevenueCat Growth Advocate RevenueCat
RevenueCat
Tripp-Brockway-li_400
Tripp Brockway Paddle GM of Americas Paddle
Paddle
Brad Murphy
Brad Murphy Moloco Sr. Director, Head of Consumer Advertising Sales Moloco
Moloco 2025
Shaun Garcia
Shaun GarciaRemerge Principal Account Manager Remerge
Remerge

Agenda

Full-Funnel App Growth Strategies
8:30
DOORS OPEN!
Networking Coffee & Breakfast!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of CleverTap), and breakfast (courtesy of Jampp) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth Summit LA 2025 - Coffee Sponsor
Breakfast courtesy of:
App Growth Summit LA 2025 - Coffee Sponsor

9:15
Event Kick-Off!!!
Opening Remarks!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
9:30
Keynote Presentation
Mastering Paid Social:
Strategies for Multi-Channel Success in 2024

Paid social marketing isn’t one-size-fits-all. In this keynote, learn how to tailor your strategy across platforms like Instagram, Reddit, and Snapchat, optimize performance at scale, and adapt to market changes without compromising on returns.

CJ Shepard
CJ Shepard Paramount Director of Marketing, Audience Acquisition, Paramount
9:55
Featured Presentation
The 3 Subscription App Metrics That Really Matter and How to Improve Them

Join David Barnard, Growth Advocate at RevenueCat, for an essential deep dive into subscription app success. Drawing from his extensive experience and insider knowledge, David will cut through the noise of countless metrics to focus on the three that truly drive sustainable growth. You'll discover not just which numbers to track, but gain concrete, battle-tested strategies to improve them. Whether you're launching your first subscription app or optimizing an existing one, this talk delivers actionable insights that can transform your approach to subscription business metrics. Learn the measurement and optimization techniques that successful apps use to boost their bottom line.

David Barnard
David Barnard RevenueCat Growth Advocate, RevenueCat
10:20
Featured Presentation
Selling on the Web:
How to Maximise Your App's Web Revenue in 2025

Web2app, app2web, lots of jargon - but with a real business case behind it. Whether you are looking to target a larger audience to grow faster, improve your attribution, drive better conversions with super targeted landing pages, deliver a multi-channel experience, or drive massive margin improvement by saving on the app store fees, we will cover the why, the when and the how of web monetization in 2025. We will cover high level trends, and geek out on cancellation flows and salvage offers. This will include data and examples of what works, leaving you with clear next steps to grow a better business.

Tripp-Brockway-li_400
Tripp Brockway Paddle GM of Americas, Paddle
10:45
Panel Discussion
The Secret Sauce of High-Performing Ad Creatives

Creating a memorable ad is both an art and a science. Explore how top creators and experts refine their process, experiment with tools (including AI), and push boundaries to craft high-impact campaigns. This session is your roadmap to creating ads that resonate and perform.

Capucine Thiebault
Capucine Thiebault WildCard Games Producer and Creative Strategist, WildCard Games
Cliff Weitzman
Cliff Weitzman Speechify Founder & CEO, Speechify
Nancy Roberts
Nancy Roberts Craftsman+ President, Craftsman+
11:25
Panel Discussion
Channel Surfing:
A Guide to Paid User Acquisition

In the crowded digital landscape, finding the right channels for paid growth is key. Learn how platforms like CTV and DSPs are transforming user acquisition and delivering measurable results. Whether you're new to these channels or looking to optimize, this session has you covered.

Alex Pan 2025
Alex Pan Together Labs Senior Director, User Acquisition , Together Labs
Brad Murphy
Brad Murphy Moloco Sr. Director, Head of Consumer Advertising Sales, Moloco
Josh Chandley 2024
Josh Chandley WildCard Games Chief Operating Officer, WildCard Games
12:05
Expert Chat
Strategies That Stick:
Lessons in App Growth and Retargeting

What does it take to acquire and retain users for new products? In this candid discussion, hear insights from Credit Karma’s diverse ecosystem, exploring strategies that span acquisition to retargeting. Learn how varied budgets, goals, and product types influence success at every stage of the funnel.

Paige Hines
Paige Hines Credit Karma Senior Growth Marketing Manager, Credit Karma
Shaun Garcia
Shaun GarciaRemerge Principal Account Manager, Remerge
12:30
Networking Lunch!
Lunch Buffet & Networking
Fully-Catered Gourmet Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!
Lunch courtesy of:
App Growth Summit LA 2025 - Lunch Sponsor

1:45
Panel Discussion
Putting the User First:
Strategies for Personalized Experiences

The best user experiences are those that feel personal. Join this session to discover how to design customer-focused user journeys that cater to individual preferences and behaviors, ensuring your users feel understood and valued at every touchpoint.

Crystal Maginnes
Crystal Maginnes Fox Director, Digital Product Marketing, FOX
Mack Keyvani
Mack Keyvani Mack to the Future Mobile App Product Expert, Mack to the Future
2:20
Featured Presentation
Leading with Constraints:
How to Build and Scale with Vision, Strategy, and Cashflow

This talk explores the journey of building and scaling a company over the past 10 years without the use of outside funding. It delves into core business fundamentals for sustainable growth that made this possible, including defining a clear vision and mission, strategic hiring, effective business development, and creative marketing within the constraints of limited resources. Emphasis will be placed on the importance of maintaining positive cash flow, achieving sustainable growth and navigating risks. Whether you’re running a business, considering starting one, or leading a department in your organization, this session will provide actionable insights and strategies to help you succeed.

Anthony Lai
Anthony Lai TAPBLAZE CEO, TAPBLAZE
2:45
Featured Presentation
The AI Advantage:
Driving Performance and Growth in a Rapidly Evolving Landscape

Join us as we explore the transformative power of AI in business and app monetization. This session will delve into the ways in which AI is revolutionizing traditional strategies, driving performance, and setting the stage for future growth. Through real-world examples and expert insights, you'll gain a deeper understanding of how companies' investments in AI are shaping the app industry and creating new opportunities for businesses to thrive. Whether you're looking to stay ahead of the curve or simply want to better understand the role of AI in your organization, this session is not to be missed.

Key Takeaways:
• Understand the current state of AI in app business and ad monetization
• Learn how investments in AI are driving performance and growth
• Gain insights into the future of AI and its potential impact on your organization

Alessandra Motta
Alessandra Motta Meta Strategic Partner Manager, Meta
3:10
Featured Presentation
From Zero to One Million:
Building Viral App Growth & Engagement on a Startup Budget

Ever wonder how to ignite unstoppable momentum for your app—without burning through piles of cash? In under a year, I grew my app to over one million installs while spending under $30K on ads. In this session, I’ll share the critical strategies that made it possible:

Network Effects: Turning early adopters into organic evangelists
North Star Metrics: Identifying the one key number that drives all growth efforts
Engagement Mastery: Structuring your product so users keep coming back—and bringing friends
Low-Budget Growth Hacks: Launching creative, high-impact campaigns that punch above their weight

You’ll leave with practical tactics for rapidly scaling installs, boosting retention, and creating a buzzworthy app community—all without breaking your marketing budget.

Darrius Marcellin
Darrius Marcellin Ultrain Sports CEO, Ultrain Sports
3:35
Panel Discussion
Resourceful Marketing: Budget-Conscious App Growth

Driving marketing efficiency is about making smart choices. In this panel, seasoned professionals share how to maximize impact, prioritize the right channels, and deliver exceptional performance—all while keeping budgets lean and focused.

Danil Ovechkin 2025
Danil Ovechkin Revolut Head of Growth, US, Revolut
Melissa Lertsmitivanta
Melissa Lertsmitivanta Dave Director, User Acquisition, Dave
Rebecca-Dorfman_li_400
Rebecca Dorfman Zumba Fitness Sr Director of Consumer Marketing, Zumba Fitness
4:15
Expert Chat
From Likes to Leads:
Evaluating Influencer Marketing ROI

What drives success in influencer marketing success? Join this discussion to explore the tools and tactics for measuring impact, uncovering what works—and what doesn’t—in both performance and brand-focused campaigns.

Betsy Santoyo
Betsy Santoyo Atlanta Journal-Constitution Senior Growth Lead, Atlanta Journal-Constitution
Jen Donahoe 2025
Jen Donahoe Deconstructor of Fun Podcast Host & Marketing Consultant, Deconstructor of Fun
4:40
APP GROWTH GAME SHOW!
App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Julia C Niedzwiecka
Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
5:00
OPEN BAR RECEPTION!
The "House of Apps" After Party!
Live DJ Set, Open Bar Networking & Signature Cocktails

Immediately following App Growth Summit LA is our on-site After Party and Appy Hour! Join us for an Open Bar party where we'll have music from DJ Valida, great food, and free-flowing drinks! Network with your fellow app growth expert attendees, sponsors, and speakers courtesy of AARKI, Liftoff, Stream.

App Growth Summit LA 2025 - After Party

Presenting Sponsors

Contributing Sponsors

Ready to join the App Growth Summit community in LA? This invitation-only, in-person event is your chance to learn from and network with the best in the industry. If you work for a mobile app, game or consumer brand, tickets are free! Fill out the form below and let’s get started! NOTE: If you wish to get a donation ticket, please fill this form out first, then we will send you a link to register with an option to buy a donation ticket!
Vendors and service providers must be sponsors to participate.
There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.
  • Must have valid profile URL for verification and registration.
    We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.
  • TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.
  • Vendors, Service Providers and Sales individuals must be a sponsor in order to attend any and all App Growth Summit events. This form is only for qualified app and game publishers.
  • This field is for validation purposes and should be left unchanged.

App Growth Summit Testimonials

Alan Kawesa

"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"

Alan Kawesa, OneFootball
Laura-Maria Pyter

"AGS is inspiring, informative, and networking gold! It is not just another industry event, it's a community of supportive and curious professionals who are genuinely interested in helping you achieve your own success. The sessions are engaging and informative, leaving you inspired and motivated to apply new insights to your own role. My eureka moment was answering the following for myself: Would you rather invest thousands of dollars and time into programs or training materials that you'd have to sift through in frustration alone... or... attend this event for 2 days and leave knowing you've leveled up just being there? "

Laura-Maria Pyter, Babbel