App Growth Summit LA 2025

FULL-FUNNEL GROWTH · 25+ SPEAKERS · 13+ SESSIONS · AFTER PARTY
February 6, 2025 8:30 AM • Playa Studios | 11260 Playa Ct, Culver City, CA
Overview Speakers Agenda Sponsors

SOLD OUT EVENT – THANK YOU!


25+ EXPERT SPEAKERS13+ APP GROWTH SESSIONS • AFTER PARTY

The city of glam and sunshine returned for App Growth Summit LA 2025! This year, we’re went BOLD and REIMAGINED for our biggest LA Event to Date! A New, IG-Worthy Venue, The Latest 2025 Full-funnel Strategies for success, and brand new speakers await – exciting surprises, too!

 200+ Experts Joined Us for an Unforgettable Event that set the Stage for 2025 Growth!


In light of the LA wildfires and the relentless hard work of the LAFD, AGS ran a donation campaign for the Los Angeles Fire Department Foundation in the form of solo donations and ticket donations. ♥️


 


▶ +13 Custom-Curated Sessions For Full-Funnel Growth ◀

We got the must-know strategies shaping the future of app marketing, growth, and retention. Our content delivered actionable insights for everyone in the industry designed to supercharge your growth – with none of the stuff that won’t!

App Growth Summit 2025 Content Topics

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▶ Companies & Brands Around The World Joined AGS LA

 All attendees were hand-picked and vetted, so you’re at an event that is not only great for networking, but also fun! Whether you’re new, or retuning, you were sure to be among the best of the community!

Top companies That Attended AGS LA Include:

AGS LA 2025 Companies Attending!

 

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▶ See What App Growth Summit LA is all about in the Recap! ◀


▶ Check Out Our AGS LA 2025 Event Photos! ◀

 

Harsh Alkutkar
Harsh Alkutkar DoorDash Lead Engineer DoorDash
DoorDash
CJ Shepard
CJ Shepard Paramount Director of Marketing, Audience Acquisition Paramount
Paramount 2025
Anthony Lai
Anthony Lai TAPBLAZE CEO TAPBLAZE
TapBlaze
Rebecca-Dorfman_li_400
Rebecca Dorfman Zumba Fitness VP of Consumer Marketing Zumba Fitness
Zumba
David Barnard
David Barnard RevenueCat Growth Advocate RevenueCat
RevenueCat
Tripp Brockway
Tripp Brockway Paddle GM of Americas Paddle
Paddle
Josh Chandley 2024
Josh Chandley WildCard Games Chief Operating Officer WildCard Games
WildCard Games
Jen Donahoe 2025
Jen Donahoe Deconstructor of Fun Podcast Host & Marketing Consultant Deconstructor of Fun
Deconstructor of Fun
Mack Keyvani
Mack Keyvani Mack to the Future Mobile App Product Expert Mack to the Future
Mack to the Future 2025
Melissa Lertsmitivanta
Melissa Lertsmitivanta Dave Director, User Acquisition Dave
Dave Mobile Banking
Crystal Maginnes
Crystal Maginnes Fox Director, Digital Product Marketing FOX
FOX 2025
Darrius Marcellin
Darrius Marcellin Ultrain Sports CEO Ultrain Sports
Ultrain
Brad Murphy
Brad Murphy Moloco Sr. Director, Head of Consumer Advertising Sales Moloco
Moloco 2025
Danil Ovechkin 2025
Danil Ovechkin Revolut Head of Growth, US Revolut
Revolut
Alex Pan 2025
Alex Pan Together Labs Senior Director, User Acquisition Together Labs
Together Labs
Nancy Roberts
Nancy Roberts Craftsman+ President Craftsman+
CRAFTSMAN+
Betsy Santoyo
Betsy Santoyo Atlanta Journal-Constitution Senior Growth Lead Atlanta Journal-Constitution
Capucine Thiebault
Capucine Thiebault WildCard Games Producer and Creative Strategist WildCard Games
WildCard Games

Agenda

Full-Funnel App Growth Strategies
8:30
DOORS OPEN!
Networking Coffee & Breakfast!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of CleverTap), and breakfast (courtesy of Jampp) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth Summit LA 2025 - Coffee Sponsor
Breakfast courtesy of:
App Growth Summit LA 2025 - Coffee Sponsor

9:30
Event Kick-Off!!!
Opening Remarks!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
10:00
Keynote Presentation
Mastering Paid Social:
Strategies for Multi-Channel Success in 2025

Paid social marketing isn’t one-size-fits-all. In this keynote, learn how to tailor your strategy across platforms like Instagram, Reddit, and Snapchat, optimize performance at scale, and adapt to market changes without compromising on returns.

CJ Shepard
CJ Shepard Paramount Director of Marketing, Audience Acquisition, Paramount
10:25
Featured Presentation
The 3 Subscription App Metrics That Really Matter and How to Improve Them

Join David Barnard, Growth Advocate at RevenueCat, for an essential deep dive into subscription app success. Drawing from his extensive experience and insider knowledge, David will cut through the noise of countless metrics to focus on the three that truly drive sustainable growth. You'll discover not just which numbers to track, but gain concrete, battle-tested strategies to improve them. Whether you're launching your first subscription app or optimizing an existing one, this talk delivers actionable insights that can transform your approach to subscription business metrics. Learn the measurement and optimization techniques that successful apps use to boost their bottom line.

David Barnard
David Barnard RevenueCat Growth Advocate, RevenueCat
10:50
Featured Presentation
Selling on the Web:
How to Maximise Your App's Web Revenue in 2025

Web2app, app2web, lots of jargon - but with a real business case behind it. Whether you are looking to target a larger audience to grow faster, improve your attribution, drive better conversions with super targeted landing pages, deliver a multi-channel experience, or drive massive margin improvement by saving on the app store fees, we will cover the why, the when and the how of web monetization in 2025. We will cover high level trends, and geek out on cancellation flows and salvage offers. This will include data and examples of what works, leaving you with clear next steps to grow a better business.

Tripp Brockway
Tripp Brockway Paddle GM of Americas, Paddle
11:15
Panel Discussion
The Secret Sauce of High-Performing Ad Creatives

Creating a memorable ad is both an art and a science. Explore how top creators and experts refine their process, experiment with tools (including AI), and push boundaries to craft high-impact campaigns. This session is your roadmap to creating ads that resonate and perform.

Capucine Thiebault
Capucine Thiebault WildCard Games Producer and Creative Strategist, WildCard Games
Nancy Roberts
Nancy Roberts Craftsman+ President, Craftsman+
11:55
Panel Discussion
Channel Surfing:
A Guide to Paid User Acquisition

In the crowded digital landscape, finding the right channels for paid growth is key. Learn how platforms like CTV and DSPs are transforming user acquisition and delivering measurable results. Whether you're new to these channels or looking to optimize, this session has you covered.

Alex Pan 2025
Alex Pan Together Labs Senior Director, User Acquisition , Together Labs
Brad Murphy
Brad Murphy Moloco Sr. Director, Head of Consumer Advertising Sales, Moloco
Josh Chandley 2024
Josh Chandley WildCard Games Chief Operating Officer, WildCard Games
12:30
Networking Lunch!
Lunch Buffet & Networking
Fully-Catered Gourmet Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!
Lunch courtesy of:
App Growth Summit LA 2025 - Lunch Sponsor

1:45
Panel Discussion
Putting the User First:
Strategies for Personalized Experiences

The best user experiences are those that feel personal. Join this session to discover how to design customer-focused user journeys that cater to individual preferences and behaviors, ensuring your users feel understood and valued at every touchpoint.

Crystal Maginnes
Crystal Maginnes Fox Director, Digital Product Marketing, FOX
Mack Keyvani
Mack Keyvani Mack to the Future Mobile App Product Expert, Mack to the Future
2:20
Featured Presentation
Leading with Constraints:
How to Build and Scale with Vision, Strategy, and Cashflow

This talk explores the journey of building and scaling a company over the past 10 years without the use of outside funding. It delves into core business fundamentals for sustainable growth that made this possible, including defining a clear vision and mission, strategic hiring, effective business development, and creative marketing within the constraints of limited resources. Emphasis will be placed on the importance of maintaining positive cash flow, achieving sustainable growth and navigating risks. Whether you’re running a business, considering starting one, or leading a department in your organization, this session will provide actionable insights and strategies to help you succeed.

Anthony Lai
Anthony Lai TAPBLAZE CEO, TAPBLAZE
2:45
Featured Presentation
8 Reasons Why Push Notifications Aren't Effective

Harsh Alkutkar explains the common reasons why push notifications might not resonate with users. He discusses how sending too many or irrelevant notifications can annoy users, leading them to block or ignore them. Harsh also touches on how issues like poor network coverage, low battery, or technical glitches can prevent messages from reaching users. He offers practical advice on how to avoid these mistakes, helping marketers create more engaging and effective push notification campaigns.

Harsh Alkutkar
Harsh Alkutkar DoorDash Lead Engineer, DoorDash
3:10
Featured Presentation
From Zero to One Million:
Building Viral App Growth & Engagement on a Startup Budget

Ever wonder how to ignite unstoppable momentum for your app—without burning through piles of cash? In under a year, I grew my app to over one million installs while spending under $30K on ads. In this session, I’ll share the critical strategies that made it possible:

Network Effects: Turning early adopters into organic evangelists
North Star Metrics: Identifying the one key number that drives all growth efforts
Engagement Mastery: Structuring your product so users keep coming back—and bringing friends
Low-Budget Growth Hacks: Launching creative, high-impact campaigns that punch above their weight

You’ll leave with practical tactics for rapidly scaling installs, boosting retention, and creating a buzzworthy app community—all without breaking your marketing budget.

Darrius Marcellin
Darrius Marcellin Ultrain Sports CEO, Ultrain Sports
3:35
Panel Discussion
Resourceful Marketing:
Budget-Conscious App Growth

Driving marketing efficiency is about making smart choices. In this panel, seasoned professionals share how to maximize impact, prioritize the right channels, and deliver exceptional performance—all while keeping budgets lean and focused.

Danil Ovechkin 2025
Danil Ovechkin Revolut Head of Growth, US, Revolut
Melissa Lertsmitivanta
Melissa Lertsmitivanta Dave Director, User Acquisition, Dave
Rebecca-Dorfman_li_400
Rebecca Dorfman Zumba Fitness VP of Consumer Marketing, Zumba Fitness
4:15
Expert Chat
From Likes to Leads:
Evaluating Influencer Marketing ROI

What drives success in influencer marketing success? Join this discussion to explore the tools and tactics for measuring impact, uncovering what works—and what doesn’t—in both performance and brand-focused campaigns.

Betsy Santoyo
Betsy Santoyo Atlanta Journal-Constitution Senior Growth Lead, Atlanta Journal-Constitution
Jen Donahoe 2025
Jen Donahoe Deconstructor of Fun Podcast Host & Marketing Consultant, Deconstructor of Fun
4:40
APP GROWTH GAME SHOW!
App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Julia C Niedzwiecka
Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
5:00
OPEN BAR RECEPTION!
The "House of Apps" After Party!
Live DJ Set, Open Bar Networking & Signature Cocktails

Immediately following App Growth Summit LA is our on-site After Party and Appy Hour! Join us for an Open Bar party where we'll have music from DJ Valida, great food, and free-flowing drinks! Network with your fellow app growth expert attendees, sponsors, and speakers courtesy of AARKI, Liftoff, Stream.

App Growth Summit LA 2025 - After Party

Presenting Sponsors

Contributing Sponsors

App Growth Summit Testimonials

Elva Garza

"App Growth Summit felt different from other conferences, because you weren’t being approached by vendors. So, now I want to talk to the vendors and see what they have to offer."

Elva Garza, Starbucks
Aude Boscher

"I am impressed by the level of organization and quality of content of the App Growth Summit. As a speaker, I've been happy to be provided with lots of freedom while being accompanied perfectly when required. "

Aude Boscher, Heetch