Arti Sahgal, Head of Demand Generation & Media for eCommerce at Heineken, will share eCommerce and re-targeting best practices and strategies for marketers.

Millennials will inherit the largest amount of personal wealth of any generation — and finance apps are emerging to seize on this opportunity. In this session, we will share the latest data on user acquisition trends and benchmarks in finance apps, including costs and conversion rates. Join Liftoff to learn the core strategies that fintech companies are employing to convert and engage their audience beyond the install.

Take a quick coffee break and meet some of your fellow attendees on your way to either the Terrace for some Breakout Sessions, or stretch your legs before the first expert discussion panel of the day begins...

Bottomless Cups of Coffee provided by FeedMob.

We know that nearly 25% of users who download an app only open it once. Thus, the install is only the first step in the journey to monetization.. There is a complex user journey that happens after someone downloads an app, and understanding that entire process is critical for a marketer. Hear first-hand how marketers have driven strong results, acquired the best users who are most likely to convert and identified touch points in the user journey to leverage in order to drive action.

Panel Produced and Curated by WOMEN IN WIRELESS

We're at the forefront of the next generation of how brands can use mobile to engage users, customers, and fans through interactive, measurable social and mobile-first experiences. In this session, our experts discuss how best to keep your users buzzing about your brand by creating engaging experiences.

A seasoned Branded Content expert speaks with a couple video content creators to help you learn how to create engaging and entertaining video experiences; which are the best video formats/ratios to use per channel (square, vertical, letterbox); and finally which channels and KPI's to focus on for your video content strategies.

Take a quick coffee break as our Terrace sessions end, and make your way down into The Loft for the final few sessions of the afternoon. We'll start off the final slate with a super fun game from the Liftoff team, so grab your seats in front of the Loft stage and get ready for some fun and laughs!

Bottomless Cups of Coffee provided by FeedMob.

Now that more brands and apps are understanding the importance of keeping users and fans engaged with great content, we'll look at ways to evangelize your user base in a rewarding and engaging way for your followers, fans, and users. Our panel of experts will discuss strategies to help you drive growth through their own step-by-step processes, and help you create a content strategy right for the stage your brand or app is in...and moving toward. Learn how content can be used to Re-Engage your lapsing users and how to measure the lift you get from those campaigns.

Discover the Latest Strategies & Learnings for User Acquisition, including what's working, what's no longer working, and how to drive downloads en masse. Learn how to maximize your paid ad budgets by using actional data insights, which programmatic partners drive the most efficient UA, and how to optimize your conversion rates with the right metrics. We're pulling out all the UA stops for our final panel of the day before the happy hour!

Immediately following the content, we hosted a special red carpet reception on the Rooftop Terrace! Our attendees took in the amazing views of New York City, networked with fellow attendees, snapped a few great pics (shared them with hashtagging #AGSNYC18 of course), and enjoyed a few drinks and snacks on us! All in honor of, and support for, the amazing and inspiring organization WOMEN IN WIRELESS!

• Red Carpet Reception
• Specialty Cocktails (provided by AppLift)
• Hot Hors D'oeuvres
• Flair Bartender
• Amazing 360° Views of NYC
• Supporting Women In Wireless!