App Growth Summit NYC 2021

All Times EDT

9:00

NETWORKING BREAKFAST

Registration & Networking!

The doors are open! Virtual, and IRL! AGS NYC 2021 will be our 4th in-person event of the year, and 1st in the Mobile App industry in NYC in 2 years! So let's get back together and catch up with a little morning food and networking again with other fully-vaccinated attendees!

Whether you're joining us in the safe environment of our venue in NYC, or the custom-built AGS Virtual Event Platform, let's start networking with your fellow attendees, digitally or in-person!

If you're joining us in-person, please enjoy a great breakfast courtesy of Bidalgo along with all-day coffee & beverages courtesy of Adjust!

10:00

EVENT BEGINS

Kick-Off Address!

The mobile app industry is BACK in New York City, officially! The first event of it's kind in the United States, live streaming to a global audience as well as bringing back mobile app growth in-person events to NYC! Let's get this started!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:15

KEYNOTE PRESENTATION

The Best of Growth Gems:

Things Learned After Mining Hundreds of Podcast, Panels & Webinars

After listening and watching literally hundreds of pieces of content online, offline, virtually and in-person, Sylvain Gauchet has created Growth Gems, where he will break down each piece of content to the highlights and publish those into an industry newsletter. For the first time, Sylvain will take all that he's learned and absorbed and present his top strategies learned in this special Keynote. Tune in to hear the best of the best all wrapped up into one presentation!

Sylvain Gauchet Babbel Senior Manager, Growth Product & Mobile Marketing, Babbel

10:40

DISCUSSION PANEL

App Growth Strategies at Every Step Along the Acquisition Funnel

This session looks not only at acquisition from an advertising point-of-view, but also how to optimize your efforts at every stage along the acquisition funnel. Our experts will be discussing the importance of post-install user onboarding, retargeting strategies, and more to assist you in creating incremental optimization every stop of the way!

Annica Lin Sable Vice President of Growth Marketing, Sable

Kate Palmer Stash Invest Senior Director of Growth, STASH

Nancy Roberts YouAppi CMO & MD, North America, YouAppi

Rockford Yapp Public.com VP of Acquisition, Public.com

11:25

DISCUSSION PANEL

Optimizing App Growth Through Extensive Testing & KPI Analysis

Looking at your Acquisition results, and understanding which data are your north star KPIs vs just a vanity metric, and creating tests will help you optimize your app growth strategies exponentially. Our panel of experts will talk how to thoroughly test your creatives, whether managed or self-service, how to frame experiment hypotheses and how to evaluate the success of your campaigns, and how to create, test and optimize viral loops.

Alex Meredith Vice President of Growth, Minibar Delivery

Gina Cohen Liftoff + Vungle Senior Account Executive, Liftoff + Vungle

Jeff Wang Hiatus Head of Growth Marketing, Hiatus

Pedro de Arteaga COO & VP USA, Winclap

12:10

PRESENTATION

The State of App Retargeting Post-ATT

The launch of the App Tracking Transparency (ATT) framework was supposed to signal the end of app retargeting. Following Apple's privacy announcement last year, experts across the ad tech industry believed that this ID-based marketing strategy would soon become a thing of the past. Were they right or was this prediction premature? Six months down the line, advertisers are asking themselves whether it still makes sense to run retargeting campaigns. Join Brian Altman from Remerge as he shares new insights, performance data, and observations that may surprise you.

Brian Altman Remerge Senior Account Executive, Remerge

12:30

NETWORKING LUNCH

Networking Lunch

Let's enjoy some amazing lunch during our halfway point of the day! Network, get some grub, and take a nice break before going back in for the second half of the day!

For our virtual attendees, you'll have a few minutes to grab some grub, and join us for a Lunch-And-Learn session while our in-person attendees enjoy their networking lunch!

1:30

APP GROWTH GAME SHOW!

Beat the Mobile Hero!

Hosted by Liftoff!

Think you’re a clever marketer? Enjoy the thrill of competition? Then get ready to play Liftoff's newest game - Beat the Hero. In this fast-paced game exclusive to AGS, audience members will have 3 chances to compete against the Mobile Heroes for the title of Top Marketer, along with great prizes like a brand new pair of AirPods Pro! So bring your A-game and get ready to play.

Eric Gaffey Liftoff Account Executive, Liftoff + Vungle

1:50

DISCUSSION PANEL

UX is More Than Just UI Graphics:

How to Optimize Your Users' Journey to Increase Retention & Engagement

You've spent all this time and effort (and money) to find your best users, get them to install your app, and open it up for the first time. Now is where app growth truly begins. How your users feel about their experience in using your app (over and over and over) will determine to ultimate success or failure of your app over the long term. Too often, you'll see UI/UX combined, but both are very different, and a User's Experience goes way beyond on-screen graphics and is much more important than it's often given credit for. Our experts will help us understand how we keep our sometimes fickle, but always very important, users to continue to want to come back and use our app over time.

Olivia Thompson Sesh Director of Marketing, Sesh

Donté Ledbetter Codecademy Senior Product Marketing Manager, Codecademy

Brian Setaro Founder & CEO, Notion Digital

2:25

DISCUSSION PANEL

Mixing it Up!

How Diversifying Your Media Mix and Acquisition Channel Usage is More Important Than Ever!

With IDFA & GAID going away, networks merging to create new monsters of inventory supply, and a return of "old school" advertising strategies to become New School again, we need to open up and continue to explore opportunities to find your best Users where they are likely to be, since user profiling is getting more tricky by the week. Our experts will discuss which channels and mixes they have seen work, what their thoughts are on where advertising is headed, and of course how to measure the results of your efforts when trying out these new (and sometimes old) channels.

Jacinta Mathis Wagmo VP of Growth, Wagmo

Michele Webb Smadex SVP Growth, US, Smadex

Solène Schwartz Mammoth Media Co-Founder & Chief Operating Officer, Mammoth Media

Andrew Whiteside Global Head of Sales & Marketing, Jampp

Vincent Eterlet fuboTV Marketing Director, fuboTV

3:10

Fireside Chat

The Alley-Oop of App Growth:

Setting Up Your Strategy for a Slam Dunk Success

In a unique style of session, we have two long-time pillars of the app growth industry engage in an open and fun dialogue about what it takes to acquire customers in the new multi-channel world, and how to best monetize and retain those hard won new Users, and turn them into long-time evangelists with ever-improving retention and revenue rates.

Adam Hadi Current VP of Marketing, Current

Michael Brooks SVP of Revenue, WeatherBug

3:40

DISCUSSION PANEL

Riding the Waves of Business Growth

Top Executives Share The Secrets of Their Successes, and Challenges, Growing App Businesses

Our Expert panel of App Growth Executives share the strategies and stories of their successes...and challenges. Each of these experts has grown one (or many more!) apps from the start-up stage all the way to multi-million dollar exits, or an unexpected outcome. This is a rare opportunity to hear this level of expertise who have gone through the highs and lows of building business, all in one place! The format of this discussion will be a unique blend of moderated talk as well as individual consultation, and reflection. It's a cannot-be-missed session! There will be ample time for Q&A, so take advantage as we end the day super strong!

Yahya Mokhtarzada Truebill Founder, Chief Revenue Officer, Truebill

Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer, App Business Expert

Laura Schaack Tattd Founder & CEO, Tattd

4:30

NETWORKING RECEPTION

Networking Appy Hour!

Open Bar Reception On-Site!

Now the day is done, but the networking continues! In the main foyer, we will enjoy each other's company with an open bar reception and some light fare, all courtesy of ironSource! Let's have a couple drinks and network with your fellow attendees, as we enjoy the first time back together in far too long!

All Times EDT

WE ARE BACK!

Companies Attended Include:

Featured Speakers

Speakers

Agenda

Sponsors

SPONSORSHIPS SOLD OUT!

App Growth Summit NYC 2021

WE ARE BACK!

Companies Attended Include:

Featured Speakers

Speakers

Agenda

Sponsors

SPONSORSHIPS SOLD OUT!

Presenting

Contributing

Supporting

Initiatives

App Growth Summit Testimonials