The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a hot catered breakfast (courtesy of Bidease) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

In this talk, Ken Vermeille, founder of Vermillion Sky, will discuss the critical importance of mobile onboarding in driving user engagement and retention. Drawing on his extensive experience in app development, Ken will explore the common pitfalls of onboarding and offer practical tips for creating an effective onboarding experience that delivers value to users from the get-go. He will share case studies and real-world examples, including the infamous Rover onboarding experience, and discuss how games use clever tactics to hook users and drive conversions. Attendees will come away with a deep understanding of what it takes to create an engaging onboarding experience that sets their app up for success, and inspires users to keep coming back.

Join us for a journey into the world of App Store Optimization (ASO), Apple Search Ads (ASA), and Custom Product Pages (CPP). All three app store acronyms will be on full display in this discussion between Life360's Benjamin Burgess and AppTweak's Taya Franchville! Our app store experts will reveal innovative organic strategies, as well as the untapped potential of Custom Product Pages (CPP). Unearth the secrets behind captivating creative experiments, decipher the enigmatic differences between iOS and Android users, and learn the art of localization to create a global impact. Say goodbye to app store stagnation, and hello to explosive growth with these outstanding ASO techniques!

In this session, growth experts Siberia Su (MobilityWare), Jeff Wang (Hiatus), and Dharak Desai (InMobi) will discuss how to design an optimal multi-channel growth strategy utilizing SKAN, On-Device Media, CTV, and Influencer Marketing best practices, amongst others, to drive maximum ROI juice from your User Acquisition squeeze. They’ll cover how strategies might differ from industry to industry, and what’s working cross-verticals. Hear these experts share their ideas on how to best utilize difference levers to build a strong holistic plan!

Now that we've been talking strategies for increasing our app installs all morning, let's take a big break to "install" some food in our bellies at the half-way point of the day's content (courtesy of Blind Ferret)! We'll provide you with delicious, fully-catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking, and get ready for the second half of the day, featuring more full-funnel strategies for long-term app growth!

In this presentation, we will discuss the best strategies for leveraging customer insights to create an efficient user onboarding experience. We will look at how understanding your target market's needs and preferences can inform your product design and feature development decisions. Additionally, we'll cover tactics for increasing customer engagement with your onboarding process. By utilizing customer data and learning from their behavior, you can gain valuable insight that enables informed decision making about which features to prioritize during product development cycles. With the right approach, you can create an engaging onboarding procedure that makes customers feel welcome while driving maximum ROI in the long-term.

Growing an app is so much like filling up a leaky bucket. Apps are in a constant state of losing subscribers, which means that in order to keep the revenue flowing, they need to keep acquiring new users while also working to retain the ones they already have. This talk will shine a spotlight on the pain points shared by subscription apps and share some applicable tactics to optimize every stage of the subscription funnel with inspiring examples.

Now that we've gone through every major stage of App Growth throughout the day, we'll welcome a panel of App Growth Experts for an open Ask-Me-Anything Q&A format where the audience gets to pick the strategic brains of experts from both pre- and post-install successes. Here's your opportunity to ask questions, and learn, from the best of the best!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Enjoy the stunning sunset views of Midtown Manhattan from our rooftop terrace as we network with live entertainment, and your fellow app growth experts in attendance!