App Growth Summit NYC 2025

Main Stage (Loft) Experts Corner (Terrace)

8:00

PRE-EVENT NETWORKING

Breakfast & Networking

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of Adikteev), and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:

9:00

EVENT STARTS

Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

9:30

KEYNOTE PRESENTATION

From Zero to One Million:

Building Viral App Growth & Engagement on a Startup Budget

Ever wonder how to ignite unstoppable momentum for your app—without burning through piles of cash? In under a year, I grew my app to over one million installs while spending under $30K on ads. In this session, I’ll share the critical strategies that made it possible:

Network Effects: Turning early adopters into organic evangelists
North Star Metrics: Identifying the one key number that drives all growth efforts
Engagement Mastery: Structuring your product so users keep coming back—and bringing friends
Low-Budget Growth Hacks: Launching creative, high-impact campaigns that punch above their weight

You’ll leave with practical tactics for rapidly scaling installs, boosting retention, and creating a buzzworthy app community—all without breaking your marketing budget.

Darrius Marcellin Ultrain Sports CEO, Ultrain Sports

9:55

FEATURED PRESENTATION

Selling on the Web:

How to Maximise Your App's Web Revenue in 2025

Web2app, app2web, lots of jargon - but with a real business case behind it. Whether you are looking to target a larger audience to grow faster, improve your attribution, drive better conversions with super targeted landing pages, deliver a multi-channel experience, or drive massive margin improvement by saving on the appstore fees, we will cover the why, the when and the how of web monetization in 2025. We will cover high level trends, and geek out on cancellation flows and salvage offers. This will include data and examples of what works, leaving you with clear next steps to grow a better business.

Andrew Davies Paddle CMO, Paddle

10:20

FEATURED PRESENTATION

Privacy Divergence:

How U.S. and European Privacy Standards are Transforming Mobile App Onboarding and User Experience

This presentation explores how privacy laws worldwide are reshaping app onboarding and user experience. It showcases practical examples of how mobile apps adapt to various geolocations, highlighting various app onboarding between U.S. and European users.

Jérôme Perani Axeptio Chief Revenue Officer, Axeptio

Blake Wisz Axeptio Marketer & eCommerce Advocate, Axeptio

10:45

FEATURED PRESENTATION

How Loyalty Programs Are Fueling App Growth

The ultimate guide to leveraging the evolving rewarded ad ecosystem to drive sustainable growth and engagement across any app vertical.

Thomas Yannopoulos adjoe VP of Revenue, adjoe

11:05

NETWORKING BREAK

Morning Networking Snack Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of RevX) to keep your energy high, refill the coffee, and then get right back into the sessions!

Morning Networking Snacks courtesy of:

11:20

Stretch Break

A.G.Stretch!

Midway through the morning block, our very own Yogini Jacqueline Ey will help with a quick stretch to keep us all attentive and awake!

11:25

PANEL DISCUSSION

Next-Gen User Acquisition:

Top 3 App Growth Trends and Strategies

UA is evolving—fast. This session explores how monetization leaders are setting smarter annual, quarterly, and monthly strategies to balance top-line growth with bottom-line profitability. Discover how AI-driven creative optimization is reshaping UA, with new playable ad formats and smarter eROAS prioritization. We’ll also unpack the decline of Google & Facebook dominance, the rise of programmatic networks, and new monetization levers—including reward systems, alternative payment models, and direct integrations. Plus, learn how MMM can help pinpoint the biggest revenue and retention drivers for your app.

Bolong Li Audible VP, Global Head of Growth, Audible

Yi Gong Tilting Point VP of Growth, Tilting Point

Carolyn Bao App Growth Expert Growth Advisor, App Growth Expert

Fiona Lin Ferrier Appier Head of Strategic Accounts, Appier

12:00

PANEL DISCUSSION

Expanding Your UA Playbook:

Multi-Channel Strategies for Scalable Growth

As competition grows, channel options multiply, and budgets require increased efficiency, a smarter multi-channel UA strategy is essential for success now. This session explores how top marketers use their years of expertise, trial and learnings to drive modern app growth. Learn how to test new channels, balance for brand vs. performance, and optimize upper and mid-funnel campaigns. Walk away with immediately actionable strategies to refine your UA mix and stay ahead!

Bonnie Wei Paramount Sr Director, Media Strategy, Paramount

Jon Guenther StackAdapt Director of Sales, StackAdapt

Makoto Rheault-Kihara Hopper VP Growth, Hopper

Christopher Bagtas The Economist Mobile UA, App Marketing Lead, The Economist

12:30

NETWORKING LUNCH

Lunch Buffet & Networking

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch. Dietary restrictions will be respected, please contact us with your specific requirements. Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

Lunch courtesy of:

1:30

Stretch Break

A.G.Stretch!

With full bellies from the delicious lunch buffet, Yogini Jacqueline Ey is here to help everyone re-focus and getting ready to start digesting some content, to go along with that amazing lunch, to begin the second half of the day!

1:35

PANEL DISCUSSION

Hooked & Loyal:

Mastering Retention and Churn Prediction

Retention is the heartbeat of app growth—without it, even the best acquisition strategies fall flat. Join industry leaders from Nagish, Thimble, and Stash as they reveal strategies to keep users engaged and loyal. From AI-driven churn predictions to data-backed engagement tactics, this panel will deliver actionable insights to help you build an app that users can’t put down.

Alexander Langowski Thimble VP, Data, Thimble

Annica Lin Nagish Head of Growth, Nagish

Joel Parrish Stash Head of AI and Innovation, Stash

2:10

PRESENTATION

8 Reasons Why Push Notifications Aren't Effective

Harsh Alkutkar explains the common reasons why push notifications might not resonate with users. He discusses how sending too many or irrelevant notifications can annoy users, leading them to block or ignore them. Harsh also touches on how issues like poor network coverage, low battery, or technical glitches can prevent messages from reaching users. He offers practical advice on how to avoid these mistakes, helping marketers create more engaging and effective push notification campaigns.

Harsh Alkutkar DoorDash Lead Engineer, DoorDash

2:35

PRESENTATION

Weathering the Storm:

Using the App Weather Redesign to Drive Audience Growth and Retention

Learn how NBCUniversal Local transformed its weather section into a powerful tool for audience growth and loyalty. This session will highlight the role of cross-team collaboration, innovative design, and targeted promotion in engaging both English and Spanish-speaking users. Discover practical approaches to retaining loyal app users while expanding your audience base.

Cathy Rainone NBCUniversal Local Sr Audience Retention Manager, NBCUniversal Local

2:55

NETWORKING BREAK

Afternoon Networking Snackbreak

Taking another break will allow you to power up on some snacks, and get more networking in ahead of our final sessions of the day!

3:10

STRETCH BREAK

A.G.Stretch!

She's back! Yogini Jacqueline Ey is here to help keep us all energized down the home stretch! (pun fully intended)

3:15

PANEL DISCUSSION

Sticky Engagement:

Crafting A Multi-Channel User Journey Which Works

User retention is the foundation of sustainable app growth. This discussion dives into how to uncover “like behaviors” of engaged users, segment audiences for more effective personalization, and detect early inactivity to prevent churn. Learn how to use multi-channel engagement—including email, push, and in-app messaging—to re-engage users at the right moment and build an experience they won’t want to leave.

Blair Bijou Wells Fargo Sr Mobile Growth Lead, Wells Fargo

Kaila Dwinell NBC News Audience Engagement Manager, NBC News

Jenna Klebanoff Realtor VP Marketing, CRM, Realtor.com

Kai Fortney Trusted Health VP of Marketing, Trusted Health

3:50

PRESENTATION

From Awareness to Action:

How Brandformance Captures Audiences and Drives Results

Brandformance is the bridge between capturing hearts and driving sales. In this session, Jennifer Dewey, Sr Director of Product Marketing for Thumbtack, will discuss how combining brand and performance marketing delivers both emotional resonance and impactful conversions. Discover actionable insights to build campaigns that cultivate loyalty and drive measurable growth!

Jennifer Dewey Thumbtack Sr. Director, Product Marketing & B2B , Thumbtack

4:15

PANEL DISCUSSION

Unlocking Revenue Potential:

Monetization Strategies for Sustainable Growth

From subscriptions to ads to hybrid models, monetization is continuously evolving based on what's working for sustainable app growth. This panel explores how top apps optimize pricing, trials, incentives, and plans to drive revenue. Learn how to align KPIs with ecommerce, subscriptions, and ad-based monetization, maximize conversion rates and LTV, and navigate the rise of hybrid models across fintech, marketplaces, and gaming. Whether you’re scaling an F2P app or refining a subscription strategy, this discussion will give you the insights to unlock sustainable growth.

Robyn Tang Noggin CRO, Noggin

Leonardas Gujis Google U.S. Unicorn Apps, Google

Josh Chandley WildCard Games Chief Operating Officer, WildCard Games

Patrick Falzon The App Shop CEO, The App Shop

4:45

GIVE-AWAY TRIVIA GAME SHOW!

App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit

Louis Tanguay Founder & Managing Director, App Growth Summit

5:00

NETWORKING AFTER PARTY

App Growth Noir

Prohibition Speakeasy After Party

Immediately following App Growth Summit NYC is our on-site rooftop Prohibition Era Speakeasy "Casino!" Join us for an Open Bar party as the sun sets over the Manhattan! A live swing band, classic cocktails, casino games (not real money, it's ok!), and a super retro photo booth will bring you back to the Roaring 20's among the Manhattan night lights!

Tasty bites, and good drinks until the sun goes down...and a little after!

11:30

EXPERT PRESENTATION

How to Use Behavioral Segmentation to Increase Paywall Conversion

Join this session to find out what information about a user and their behaviour can be used to increase conversions, by customizing their paywall or products.

Brennan Knotts RevenueCat Customer Success, RevenueCat

12:00

EXPERT PRESENTATION

Build Real-Time Communities That Stick

Users expect seamless, real-time interaction. This session dives into how developers can integrate in-app chat, live feeds, and interactive video to create engaging, high-retention experiences. We’ll cover practical implementation strategies, scaling considerations, and best practices for keeping your community active—without adding unnecessary complexity to your stack.

12:30

NETWORKING LUNCH

Lunch Buffet & Networking!

1:40

EXPERT PRESENTATION

Leverage LLM-powered AI Agents to Boost User Engagement in Marketing & Media Investment and Future Trends

AI agents powered by LLMs can enhance user acquisition by delivering hyper-personalized content, automating customer interactions, and optimizing ad targeting. It can revolutionize user engagement in marketing and media investment. We’ll discuss emerging trends shaping the future of LLM-powered AI agents in marketing, their processes, and applications.

Jinyi Duan Omnicom Media Group Analytics Manager, Omnicom Media Group

2:00

EXPERT PRESENTATION

Building Strength+:

Peloton’s Playbook for Expanding Beyond Its Core

Launching a new product outside your core ecosystem is no small feat. In this session, Peloton shares how they built and launched the Strength+ app—tackling new product challenges, exploring a different channel, and learning what it takes to expand beyond an established brand identity. Hear firsthand insights on what worked, what didn’t, and what’s next.

Kelly Goldthorpe Peloton Interactive Lead Product Manager, Peloton Strength+, Peloton Interactive

2:30

OPEN EXPERT DISCUSSION

Entrepreneurial AMA:

Get Growth Advice and Insights from a Proven Founder & Executive Coach with ~ $2B of exits in 15yrs

Whether you’re raising you're 1st pre seed round, GTM 0-1 or scaling your startup into the 100's million; this is your opportunity to get direct insights from Wilson Kriegel. Wilson's track record speaks for itself with 5 exits of venture back startups, including Picsart, OMGPOP, and Outspark & Curse, that have reached over 2.2 Billion users & Unicorn valuation. Wilson also coaches executive founders across AI, Software, Space & Media. Ask anything & walk away with real-world guidance, strategies, tools & actionable steps from one of the most sought after executive and business coaches in the industry!

Wilson Kriegel App Growth Expert Executive Coach & Advisor, App Growth Expert

Main Stage (Loft) Experts Corner (Terrace)

30+ SPEAKERS • 2 STAGES OF FULL-FUNNEL CONTENT • AFTER PARTY

Featured Speakers

▶ 2 Stages – 1 MASSIVE App Growth Content Lineup! ◀

▶ Companies & Brands Attending AGS NYC 2025!◀

▶ Check Out Our App Growth Summit NYC Preview Video ◀

Agenda

Must have valid profile URL for verification and registration.

We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.

TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.

Vendors, Service Providers and Sales individuals must be a sponsor in order to attend any and all App Growth Summit events. This form is only for qualified app and game publishers.

App Growth Summit NYC 2025

30+ SPEAKERS • 2 STAGES OF FULL-FUNNEL CONTENT • AFTER PARTY

Featured Speakers

▶ 2 Stages – 1 MASSIVE App Growth Content Lineup! ◀

▶ Companies & Brands Attending AGS NYC 2025!◀

▶ Check Out Our App Growth Summit NYC Preview Video ◀

Agenda

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

Request an Invite

Ready to join the App Growth Summit community in NYC? This invitation-only, in-person event is your chance to learn from and network with the best in the industry. If you work for a mobile app, game or consumer brand, tickets are free! Fill out the form below and let’s get started!

Vendors and service providers must be sponsors to participate. There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.

Must have valid profile URL for verification and registration.

We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.

TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.

Vendors, Service Providers and Sales individuals must be a sponsor in order to attend any and all App Growth Summit events. This form is only for qualified app and game publishers.

App Growth Summit Testimonials

Vendors and service providers must be sponsors to participate.
There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.