App Growth Summit SF 2021

All Times Are PDT

9:00

NETWORKING HOUR

Our Virtual Doors Open for Networking!

Log in, check out our proprietary AGS Virtual Event Platform and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00

EVENT KICK-OFF!

App Growth Summit SF 2021 Kick-Off!

Let's get the App Growth Summit San Francisco event started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:05

KEYNOTE PRESENTATION

Adaptability Best Practices: How SmartNews Rose to Meet Our Users’ Quickly-Changing Interests

The News cycle changes quickly, and in an unprecedented news year like 2020, the competition for User engagement and stickiness was at an all time high. Hear how SmartNews’ SVP of Product, Jeannie Yang, and VP of US Marketing Fabien-Pierre Nicolas tackled developing features globally which proved high-quality information and decisively turbo-charged their User growth without compromising on the company vision.

Jeannie Yang SmartNews SVP Product, SmartNews

Fabien-Pierre Nicolas SmartNews Vice President, Marketing (US), SmartNews

10:20

PRESENTATION

Shifting Eyeballs to CTV: How the Connected TV Boom is Changing the Face of Digital Advertising

The rise of Connected TV will see the percentage of all households cancelling their cable subscriptions (or never even having them in the first place) climbing to a projected 44% by 2023. And accordingly, advertisers are beginning to follow suit.

Lokesh Bidhan Adjust Senior Director, Partnerships, Adjust

Mike Pollard Adjust Senior Account Executive, Adjust

10:35

DISCUSSION PANEL

User Engagement as a Growth Strategy

Engagement has sometimes been seen as a post-install strategy and in too many companies was silo'ed off from "growth" strategies (which usually meant "User Growth"). However, as apps mature as businesses, Engagement is now being recognized due to its important role as a bridge between Acquisition and LTV. Personalization, Content, and other Engagement initiatives of your Users’ experiences will help to keep them coming back! Our panel of Growth Experts will discuss the many different strategies and tactics they are using to help their Apps scale through effective Engagement Strategies.

Karen Zhang Curtsy Head of Lifecycle & Product Marketing, Curtsy

Vivek Girotra Times Internet VP of Growth Marketing, Times Internet

Taylor Gunter Iterable Senior Solutions Consultant, Iterable

10:55

PRESENTATION

Work Smarter, Not Harder: Enabling Automation for iOS 14+ Optimization

As SKAdNetwork has made aggregate data the new normal, marketers need to work harder to optimize iOS campaigns. Join Senior Product Marketing Manager, Larissa Klitzke, for a showcase of AppsFlyer's Conversion Studio, a new solution that makes it easy for marketers to measure more, automate bit setup and eliminate manual testing.

Larissa Klitzke Sr Product Marketing Manager, AppsFlyer

11:05

DISCUSSION PANEL

How AI is Proving Unique Advantages for UA Campaigns

AI (ie Machine Learning) has been a viable and efficient option for acquiring highly-targeted Users for years now. AI will adapt and evolve to continue to assist mobile app marketers with their Paid UA needs. Our all-star panel of experts will share how AI is evolving and how it's continuing to be a valuable and relevant aid for scaling growth.

Anurag Agrawal Moloco VP Product, Moloco

Kim Carlson VP Sales, Aarki

Pedro de Arteaga COO & VP USA, Winclap

Lomit Patel Together Labs Senior Vice President, Growth, Together Labs (IMVU)

11:30

DISCUSSION PANEL

The iOS New World: Truth, Lies and Tactics

We are now fully one season in to the new world of iOS marketing. The time for theory and “what if’s?” is over and now marketers must find a way to do their jobs within an imperfect system. Hear directly from mobile marketing leaders what’s working, what’s bogus and how we can move forward.

Gabby Bradford Director of Ad Operations, Candywriter

Matej Lančarič App Growth Expert

Andrew Whiteside Global Head of Sales & Marketing, Jampp

Warren Woodward Upptic Co-Founder & CGO, Upptic

11:55

PRESENTATION

iOS 15: A New Era for ASO

With iOS 15, Apple introduces a set of features that will revolutionize ASO. During this session, we will cover how you can use Product Page Optimization, Custom Product Pages, and In-App Events to elevate your marketing game.

Laurie Galazzo CMO, AppTweak

12:05

DISCUSSION PANEL

Navigating the Ever-Shifting Waters of Paid UA:

Finding Value & Optimizing Strategies for Sustainable Growth

The Paid UA Growth Strategies we all have been using are undergoing some pretty big changes. From the hot-topic Privacy-First requirements, to ever-shifting Creative Ad Unit performance, how seasonality and holiday marketing strategies are changing due to this year's seismic shifts in our ability to target users, to rapidly rising UA costs. Our panel of experts will share how they're navigating through these ever-changing choppy waters and which KPI's are the most accurate for measuring success these days to help you determine which way to chart your course to successful scalability via paid UA.

Daniel Carrero Yelp Senior Marketing Manager, Yelp

Avishek Das Liftoff Sales Lead, Americas, Liftoff

Vishal Korlipara Future Fitness Growth, Acquisition, Future Fitness

Winnie Wen Senior Director of User Acquisition, Jam City

12:30

PRESENTATION

IDFA's Impact on Gaming Growth Strategy

The ATT framework has redefined how growth is executed for mobile apps. During this talk, Alexei Chemenda will share how advertisers have adapted using mutiple specific strategies, such as Retargeting Evolution, an Android-iOS budget split, and X promotion. He'll also be sharing some Predictions on what might be to come for the near future.

Brett Patterson Big Fish Games Director, User Acquisition, Big Fish Games

Alexei Chemenda CRO & Managing Director, USA, Adikteev

12:45

DISCUSSION PANEL

Alternative User Acquisition Channels in a Post-IDFA World

Ever since 14.5 was released, Apps and Games have been looking for alternative UA Channels to focus on until we know more about how we're going to settle in to a post-IDFA world and more forward. From the tried and true, like App Store Optimization (ASO) to the new, like Audio placements, we'll explore some additional opportunities for marketers to look into as potential viable options to continue to push their app growth strategies forward.

Jessica Grant SoFi VP, Affiliates, SoFi

Alex Kozachenko CEO, HyperBeard

Jeff Roberto Picsart SVP Marketing, Picsart

Michele Webb Smadex SVP Growth, US, Smadex

1:10

DISCUSSION PANEL

Subscription Monetization Models for Steady Growth

Ad Monetization, Subscription Modeling, and more! Our panel of monetization experts will break down why they chose the monetization models they did, what they learned, and how they manage their monetization optimization strategies.

Ashley Fauset Maple Media VP of Marketing, Maple Media

Chris Gallello Senior Product Manager, Growth, Strava

Laura Schaack Tattd Founder & CEO, Tattd

1:30

DISCUSSION PANEL

Best Practices to Test CGI in Campaigns: New Workflows for Efficient Testing of 3D in UA

Everyone knows creative is more important than ever and the key thing is the need to think about differentiation in the market and CGI is a great format to increase awareness across the whole funnel, the perception of quality and differentiate your product in the market. However, historically CGI has been slow and expensive. Creadits are focused on building new workflows and technologies to ideate, optimize and produce CGI at scale for their creative campaigns. The creative ROI comes from improved creative performance, which you have seen many people doing in the industry. Percentage of CGI in the industry has gone up and we have increased speed and reduced costs, so there is less risk in producing this format when you partner with Creadits.

Jason Covey Nifty Games Chief Marketing Officer, Nifty Games

Sophie Mitchell Creadits Head of Client Services, Creadits

Tom Shoenhair Nifty Games VP of Product, Nifty Games

2:00

VIRTUAL NETWORKING

Post-Event Networking Chat!

We'll leave our custom-built platform open for another hour or so, so everyone can continue discussion strategies and ideas with our speakers, and connect!

All Times Are PDT

All Phases of App Growth:
MARKETING • PRODUCT • DATA

Companies Who Attended Included:

Featured Speakers

Speakers

Agenda

Partners/Sponsors

All Phases of App Growth: MARKETING • PRODUCT • DATA

Companies Who Attended Included:

Featured Speakers

Speakers

Agenda

Partners/Sponsors

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

Initiatives for Change

Marketing & Development Partners

App Growth Summit Testimonials

All Phases of App Growth:
MARKETING • PRODUCT • DATA