The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of ClearPier), and a catered breakfast will be waiting for you as we get ready to kick off a full day of custom-curated content!

Dive into the evolution of ever-changing landscape of privacy in app marketing and its effects on advertisers. This session will cover the progression of privacy regulations and the challenges surrounding in user tracking on iOS and Android ecosystem. Learn how to navigate these changes while ensuring the best possible ROI for your brand.

As mobile app usage continues to rise, ad fraud has become a significant challenge for app marketers, resulting in wasted ad spend and a decline in user acquisition. In this session, Patricia Freijo, the Vice President of Customer Growth, APAC at TrafficGuard, a leading ad fraud prevention platform, will demystify the day-to-day problems app marketers face and address common issues hindering app growth. Patricia will delve into the various types of ad fraud tactics that affect mobile app marketers and provide practical strategies to combat them. She will highlight the significance of scaling on genuine data, and provide examples of typical ad fraud situations that marketers encounter, demonstrating how they can identify ad fraud within their own data.

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

Feeling hungry but unsure which restaurant to order from? Within the foodpanda app, we help you discover and decide on your favourite restaurant via a range of discovery tools. In this session, we will cover an overview of these tools followed by a deeper look into how search handles a range of user intent and drives monetization through relevance and secondary revenue streams.

Join this panel of industry experts as they delve into the forefront of automation in app marketing campaigns. Discover the pros and cons of Google Universal App Campaigns, Facebook Advantage+ App, and TikTok Smart Performance campaigns, and gain insights into how these AI-driven approaches are reshaping the mobile app advertising landscape while streamlining campaign management.

Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content!

Immerse yourself in a session dedicated to User Acquisition (UA) channels for mobile apps. Get acquainted with pioneering testing strategies, delve into undiscovered channel opportunities, and grasp the significance of evolving platforms. Gain invaluable insights from industry leaders on leveraging popular social media platforms for user acquisition and maintaining an edge in the ever-evolving mobile app marketing sphere. This comprehensive session is designed to arm you with the essential knowledge and tools to drive substantial growth and revenue for your mobile app. Take this opportunity to revolutionize your app marketing strategy!

We'll close out the day with a quick thank you and recognition of some key individuals who helped make App Growth Summit Singapore possible.