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App Growth Summit Singapore 2025

App Growth Summit Singapore 2025

15+ SPEAKERS · 9+ SESSIONS · GLOBAL AUDIENCE
March 27, 2025 9:30 • Guoco Midtown Network Hub
Overview Agenda Sponsors

Join us for App Growth Summit Singapore 2025, where innovation meets collaboration. Featuring a thoughtfully reimagined event format, and an expanded roster of global industry leaders eager to share their insights on stage to prepare you for your full-funnel app growth success in 2025.

Be part of the conversation shaping the future of app growth – We look forward to welcoming you!

Request an Invite

Featured Speakers

Vincent Low
Vincent Low Potato Play Co-Founder & CEO Potato Play
Potato Play
Delbert Ty
Delbert Ty Coffee Meets Bagel Chief Marketing Officer Coffee Meets Bagel
Coffee Meets Bagel
Cong Cao
Cong Cao Back Market Head of Product APAC Back Market
Back Market
Devashish Chandra
Devashish Chandra The Fabulous Growth Product Lead The Fabulous
Fabulous
Benjamin Chew
Benjamin Chew Delivery Hero Head of Analytics, Global Consumer Product Delivery Hero
Delivery Hero
Ausuf Ahmed
Ausaf Ahmed JazzCash Manager App Growth JazzCash
Jazz Cash
Agnes Mutiara
Agnes Mutiara Hoc Trade Growth Marketing Manager Hoc Trade
Hoc Trade
James Peng
James Peng Arta Finance Marketing Arta Finance
Arta Finance
Joey Zhang 2025
Joey ZhangDelivery Hero Sr Product Analyst Delivery Hero
Delivery Hero
Andrew Davies
Andrew Davies Paddle CMO Paddle
Paddle
Eileen Keng
Eileen Keng Adjoe VP of Revenue APAC Adjoe
adjoe

▶ +9 Custom-Curated Sessions For Full-Funnel Growth ◀

This event will take you through all of the must-know topics, strategies, and actionable insights you need to make a measurable impact on your full-funnel app growth – and none of the stuff that won’t.

App Growth Summit 2025 Content Topics

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▶ Companies & Brands Around The World Join AGS Singapore ◀

 Our AGS community is an event that is not only great for networking, but also fun! Whether you’re new, or retuning, you’ll be sure to be among the best of the community in Singapore!

Companies That Attend AGS Singapore Include:

AGS Singapore 2025 Companies

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▶ Check Out Our Photos From App Growth Summit Singapore ◀

 

Agenda

Agenda
9:30
DOORS OPEN!
Networking Breakfast!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and quick breakfast bites will be waiting for you, as we get ready to kick-off a full slate of custom-curated content!

10:30
Opening Address
Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
10:45
PRESENTATION
AI-Powered App Building:
A Side Quest Turned Success Story

What if you could build an app without a coding background? In this session, hear firsthand how Cong Cao used game-changing AI-powered tools to turn his side quest idea into reality at unprecedented speed, and without writing all the code himself. From overcoming challenges to expanding expertise beyond traditional limits, this talk explores the new frontier of app development—no technical skills required.

11:10
PRESENTATION
Selling on the Web:
How to Maximise Your App's Web Revenue in 2025

Web2app, app2web, lots of jargon - but with a real business case behind it. Whether you are looking to target a larger audience to grow faster, improve your attribution, drive better conversions with super targeted landing pages, deliver a multi-channel experience, or drive massive margin improvement by saving on the appstore fees, we will cover the why, the when and the how of web monetization in 2025. We will cover high level trends, and geek out on cancellation flows and salvage offers. This will include data and examples of what works, leaving you with clear next steps to grow a better business.

Andrew Davies
Andrew Davies Paddle CMO, Paddle
11:35
PRESENTATION
Catalyzing Revenue Growth:
Lessons from Monetization Experimentation

This session dives into the insights and learnings from running monetization experiments aimed at optimizing subscription app revenue. Topics include identifying and tracking key metrics, designing experiments for reliable outcomes, and improving paywall effectiveness. We’ll also cover pricing tests and strategies to increase trial conversions while addressing cancellations. The session highlights frameworks for monetization experimentation and growth.

Devashish Chandra
Devashish Chandra The Fabulous Growth Product Lead, The Fabulous
12:00
PANEL DISCUSSION
Engaging for Growth:
Gamification, Monetization, and Lasting Loyalty

Customer loyalty goes beyond transactions, it’s about crafting engaging, immersive experiences that keep users coming back. Mobile gaming has redefined audience connection, leveraging interactive engagement and gamification to build devoted communities. At the same time, effective monetization strategies are key to sustaining growth. This panel will explore the intersection of engagement and revenue optimization, covering gamification techniques, retention strategies, and monetization experiments that drive long-term success. Industry experts will share insights on tracking key metrics, designing impactful paywalls, increasing trial conversions, and reducing cancellations—all while keeping users entertained and invested.

Eileen Keng
Eileen Keng Adjoe VP of Revenue APAC, Adjoe
NETWORKING LUNCH
Networking Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch. Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

13:45
EXPERT CHAT
Creative at Scale:
Unlocking UGC for High-Impact Ads

User-generated content (UGC) is more than just a trend—it’s a scalable solution for producing high-performing creatives efficiently. This session explores how brands are leveraging UGC to create authentic, engaging ads at scale. Learn best practices for sourcing, optimizing, and testing content that resonates with audiences while keeping production costs low.

Delbert Ty
Delbert Ty Coffee Meets Bagel Chief Marketing Officer, Coffee Meets Bagel
James Peng
James Peng Arta Finance Marketing, Arta Finance
14:15
KEYNOTE PRESENTATION
Unlocking Growth:
How foodpanda Leverages High-Value Actions and A/B Testing for Maximum Impact

In the competitive food delivery landscape, driving sustainable growth requires more than just acquiring users. At foodpanda, we focus on High-Value Actions (HVAs) – the customer behaviors that truly fuel long-term value, like repeat orders and premium subscriptions. This talk explores how we identify and prioritize HVAs, and how our analytics team empowers data-driven decision-making through rigorous A/B testing. We'll delve into how we measure the impact of HVA-focused marketing campaigns and new features, enabling us to optimize our platform and strategies for maximum customer lifetime value and business impact. Join us to learn how foodpanda uses data to unlock growth and stay ahead of the curve.

Benjamin Chew
Benjamin Chew Delivery Hero Head of Analytics, Global Consumer Product, Delivery Hero
Joey Zhang 2025
Joey ZhangDelivery Hero Sr Product Analyst, Delivery Hero
14:45
PRESENTATION
AI and Personalization:
The New Standard for In-App Engagement

AI is reshaping the way users interact with content and each other. From personalized activity feeds to intelligent chat experiences, this session explores how AI-powered solutions enhance engagement and retention. Learn how to integrate these innovations into your app and deliver experiences that feel tailor-made for every user.

15:10
PRESENTATION
3x Growth in 3 Years:
How JazzCash is Revolutionizing Digital Finance

JazzCash has achieved remarkable growth, tripling its impact in just three years. This session explores the strategies behind this rapid expansion, from financial inclusion initiatives to innovative digital solutions. Learn how JazzCash is transforming lives, driving adoption, and shaping the future of fintech.

Ausuf Ahmed
Ausaf Ahmed JazzCash Manager App Growth, JazzCash
15:35
PANEL DISCUSSION
Winning the Game:
How Performance Marketing Drives App Growth

Scaling mobile games isn’t just about creativity—it’s about data-driven precision. This session unpacks how top gaming companies leverage performance marketing to optimize growth, meticulously mapping out projections and breakeven windows to track every dollar’s return. Get insights into the pros, cons, and strategies that drive sustainable success in mobile gaming.

Vincent Low
Vincent Low Potato Play Co-Founder & CEO, Potato Play
Agnes Mutiara
Agnes Mutiara Hoc Trade Growth Marketing Manager, Hoc Trade
16:05
GIVE-AWAY TRIVIA GAME SHOW!
App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Julia C Niedzwiecka
Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
4:30
NETWORKING HAPPY HOUR
Networking Appy Hour!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Agenda

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

Request an Invite

Ready to join the App Growth Summit community in Singapore? This invitation-only, in-person event is your chance to learn from and network with the best in the industry. If you work for a mobile app, game or consumer brand, tickets are free! Fill out the form below and let’s get started!
Vendors and service providers must be sponsors to participate.
There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.
  • Must have valid profile URL for verification and registration.
    We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.
  • TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.
  • Vendors, Service Providers and Sales individuals must be a sponsor in order to attend any and all App Growth Summit events. This form is only for qualified app and game publishers.
  • This field is for validation purposes and should be left unchanged.

App Growth Summit Testimonials

Nicoline Strom-Jensen

"From start to finish I had a great experience being a speaker for AGS. The communication was just the right amount and the information shared in preparation was detailed and organized. The day of the event I felt prepared and supported. It was my first time speaking at a conference and I had a great deal of fun. It was an honor to participate and I would highly recommend speaking at AGS!"

Nicoline Strom-Jensen, Adjust
Thomas Le Hardy

"Great first event in Paris! AGS managed to stay in their quality standards, good venue, good dynamic, very interesting people and panels. The Go-To app event. "

Thomas le Hardy, Tonsser