App Growth Summit Singapore 2025

Agenda

9:00

DOORS OPEN!

Networking Breakfast!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and quick breakfast bites courtesy of YouAppi will be waiting for you, as we get ready to kick-off a full slate of custom-curated content!

Breakfast courtesy of:

10:00

Opening Address

Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:15

PRESENTATION

AI-Powered App Building:

A Side Quest Turned Success Story

What if you could build an app without a coding background? In this session, hear firsthand how Cong Cao used game-changing AI-powered tools to turn his side quest idea into reality at unprecedented speed, and without writing all the code himself. From overcoming challenges to expanding expertise beyond traditional limits, this talk explores the new frontier of app development—no technical skills required.

Cong Cao Back Market Head of Product APAC, Back Market

10:40

PRESENTATION

Selling on the Web:

How to Maximise Your App's Web Revenue in 2025

Web2app, app2web, lots of jargon - but with a real business case behind it. Whether you are looking to target a larger audience to grow faster, improve your attribution, drive better conversions with super targeted landing pages, deliver a multi-channel experience, or drive massive margin improvement by saving on the appstore fees, we will cover the why, the when and the how of web monetization in 2025. We will cover high level trends, and geek out on cancellation flows and salvage offers. This will include data and examples of what works, leaving you with clear next steps to grow a better business.

Andrew Davies Paddle CMO, Paddle

11:05

EXPERT CHAT

Unlocking Growth:

How foodpanda Leverages High-Value Actions and A/B Testing for Maximum Impact

In the competitive food delivery landscape, driving sustainable growth requires more than just acquiring users. At foodpanda, we focus on High-Value Actions (HVAs) – the customer behaviors that truly fuel long-term value, like repeat orders and premium subscriptions. This talk explores how we identify and prioritize HVAs, and how our analytics team empowers data-driven decision-making through rigorous A/B testing. We'll delve into how we measure the impact of HVA-focused marketing campaigns and new features, enabling us to optimize our platform and strategies for maximum customer lifetime value and business impact. Join us to learn how foodpanda uses data to unlock growth and stay ahead of the curve.

Benjamin Chew Delivery Hero Head of Analytics, Global Consumer Product, Delivery Hero

Joey ZhangDelivery Hero Sr Product Analyst, Delivery Hero

11:35

PANEL DISCUSSION

Engaging for Growth:

Gamification, Monetization, and Lasting Loyalty

Customer loyalty goes beyond transactions, it’s about crafting engaging, immersive experiences that keep users coming back. Mobile gaming has redefined audience connection, leveraging interactive engagement and gamification to build devoted communities. At the same time, effective monetization strategies are key to sustaining growth. This panel will explore the intersection of engagement and revenue optimization, covering gamification techniques, retention strategies, and monetization experiments that drive long-term success. Industry experts will share insights on tracking key metrics, designing impactful paywalls, increasing trial conversions, and reducing cancellations—all while keeping users entertained and invested.

Jin Seung Choi Yanadoo Monetization Manager, Yanadoo

Neetesh Pansare ShopBack Associate Director, Expansion, ShopBack

Eileen Keng Adjoe VP of Revenue APAC, Adjoe

12:10

PRESENTATION

Magic Meets Innovation:

How Changi App Creates Experiences Beyond the Journey

At Changi Airport Group, we transform airport touchpoints into seamless experiences using innovation and technology. This session delves into the evolution of the Changi App as a phygital key, bridging physical and digital experiences, and connecting users to Changi’s offerings and beyond. The sharing will cover how the app experimented with innovative solutions to meet shifting customer needs during the most challenging crisis with reflections on key lessons learnt in the product-led growth journey. Stay tuned to discover what’s next for the Changi App and how it continues to shape the future of airport experiences.

Kay Siong Seah Changi Airport Group Product Owner, Changi App

12:30

NETWORKING LUNCH

Networking Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch courtesy of Mobitopia. Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

Lunch courtesy of:

13:30

PANEL DISCUSSION

Brand vs. Performance Marketing:

Breaking the False Divide

Is brand marketing really at odds with performance marketing, or is this just an outdated myth? This panel will explore how brand marketing doesn’t mean sacrificing measurable performance, and performance marketing doesn’t exclude brand-building. Expect sharp insights, practical takeaways, and a fresh perspective on how a balanced marketing strategy can unlock the full potential of your campaigns.

Delbert Ty Coffee Meets Bagel Chief Marketing Officer, Coffee Meets Bagel

Niki TorresHelmCrew Founder, HelmCrew

Vincent Low Potato Play Co-Founder & CEO, Potato Play

James Peng Arta Finance Growth, Arta Finance

14:05

KEYNOTE PRESENTATION

Build Real-Time Communities That Stick

Users expect seamless, real-time interaction. This session dives into how developers can integrate in-app chat, live feeds, and interactive video to create engaging, high-retention experiences. We’ll cover practical implementation strategies, scaling considerations, and best practices for keeping your community active—without adding unnecessary complexity to your stack.

Kenzie Wilson Stream Field & Event Marketing Manager, Stream

14:30

PRESENTATION

Catalyzing Revenue Growth:

Lessons from Monetization Experimentation

This session dives into the insights and learnings from running monetization experiments aimed at optimizing subscription app revenue. Topics include identifying and tracking key metrics, designing experiments for reliable outcomes, and improving paywall effectiveness. We’ll also cover pricing tests and strategies to increase trial conversions while addressing cancellations. The session highlights frameworks for monetization experimentation and growth.

Devashish Chandra The Fabulous Growth Product Lead, The Fabulous

14:55

EXPERT CHAT

Retention & Lifetime Value:

The Blueprint for Sustainable App Growth

Acquiring users is just the beginning—true app growth comes from maximizing Customer Lifetime Value (CLV). In this Expert Chat, we will break down how to build a system that identifies when and how to take action to retain users before they churn, from a Product-design perspective and a Marketing perspective. Join us for a data-driven conversation that will reshape how you approach retention, revenue, and app growth.

Mervyn Chua formerly Storms Head of Data & Marketing, formerly Storms

Alex Ang GetGo Group Product Manager , GetGo

Zhiliang Li App Growth Expert App Growth Expert, Formerly Zalora

15:30

EXPERT PANEL

Marketing Efficiency:

Scaling Smart with Limited Budgets

In today’s competitive mobile landscape, diversification is key—but when budgets are tight, prioritization is everything. This panel will explore how to drive maximum impact by focusing on top-performing channels before expanding your marketing mix. Learn how down-funnel optimization, tailored content strategies, and data-driven insights can refine your campaigns for efficiency and scalability.
Whether you’re working with lean budgets or planning your next big UA push, this session will equip you with actionable strategies to ensure every dollar invested is optimized for sustainable growth.

Agnes Mutiara Hoc Trade Growth Marketing Manager, Hoc Trade

Jason Teo Endowus Head of Growth Marketing, Endowus

Solange Baki formerly Bumble Assoc. Director, UA, Formerly Bumble

16:00

NETWORKING HAPPY HOUR

Networking Appy Hour! 🍸

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!