SpeakHer Virtual Summit 2020

11am
PDT

NETWORKING CHAT

Pre-Event Networking Chat

Join us in the hour leading up to the event to log-in to our custom-build and highly-interactive event platform, and start networking in one of our chat channels, or the main lobby! Unlike other event platforms, the custom AGS platform features everything on one page, so once you log-in, you never have to go anywhere!

Watch the streaming content while asking our speakers Q&A in real-time and chat network as well as DM your fellow attendees!

Come in early and check it out!

12:00
PDT

EVENT KICK-OFF

SpeakHer Event Kick-Off!

Let's get this started with your SpeakHer host for the day, Hilina Ajakaiye, as she sets the (virtual) stage for the day's packed slate of experts and all original and highly curated content!

Hilina Ajakaiye, MBA Founder & Executive Director, RISE Women's Leadership Conference

12:05
PDT

KEYNOTE

Thinking About Retention From Day 1

The importance of understanding subscriber behavior, interests and experience are critical when building retention strategies.

Ally Tubis Disney Streaming Services VP, Engagement & Retention Analytics, Disney Streaming Services

12:15
PDT

PRESENTATION

Optimizing Your App for App Stores Success: Before and After Launch!

In this session from app growth evangelist Lina Danilchik, you’lll learn how to validate an app idea, and prioritize it's features prior to launch; as well as how to optimize an app once it’s already live in the app stores, and continuously increase your conversion rate!

Lina Danilchik Marketing Manager, App Growth Evangelist, SplitMetrics

12:25
PDT

PRESENTATION

How Channel Management is Just Like DJ'ing

Counting beats or counting proceeds? DJ'ing is all about selecting the right music for your audience, just like Channel Management is making the right decisions about how to target potential clients. This session is all about tricks that Blinkist's Violeta Pirnog uses as a DJ that she's found also apply to getting smaller CPAs and higher conversion rates.

Violeta Pirnog Performance Marketing Manager, Blinkist

12:40
PDT

DISCUSSION PANEL

Hello, Hola, Oi! LATAM Marketing Strategies

Embracing a "One World" App Growth Optimization Mindset

Latin America is a fast growing market with a rich culture and mobile friendly mindset. From Mobile App powerhouse Brasil, to Mexico and other emerging hotspots in between like Colombia and Argentina, we'll explore where the Latin American app market is now, what's working, and how to best understand a very important segment of the global app growth community.

Bruna Amaya Head of Marketing, Hotel Urbano

Juliana Assunção Founder & CMO, RankMyApp

Claudia Paz y Puente García Sr. Digital Manager, Clip

Laura Cristina Ramírez Torres Regional Performance Lead, Rappi

1:05
PDT

PRESENTATION

Crafting Thoughtful In-App Experiences to Meet your Users Where They Are

This session will take you through the process of understanding who your end users are, and identifying the User needs your product is uniquely positioned to serve. We will discuss how to gather User data and insights, generate and prioritize hypotheses, and translate those hypotheses into features that add value to the holistic member journey.

Caroline Hubbard Wing Product Manager, The Wing

1:30
PDT

DISCUSSION PANEL

Better Together: Leveraging Partnerships for Better User Experiences

You can do it on your own, but with partnerships, you can do it more efficiently. Growing your Monthly and Daily Active Users and keeping them coming back is a tedious slog sometimes. However, by having the right partnerships in place, you can work more efficiently...and our panel of experts will tell you which ones are working for them!

Jacinta Mathis KeyMe VP of Strategic Partnerships, KeyMe

Ashley Nader PhoneBurner Senior Product Manager, PhoneBurner

Sarah Main Director of Product, WeatherBug

Ivy Cheng Jackpocket Senior Manager, Acquisition Marketing, Jackpocket

1:55
PDT

PRESENTATION

Method Marketing: Immersing Yourself With Your Brand

"Method Marketing" is an approach to growth marketing that immerses one's self into the product's brand to understand the perspective of the end-user - allowing for a more impactful messaging and positioning through effective distribution channels.

Sangita Sarkar Level Ex Vice President, Marketing, Level Ex

2:05
PDT

BREAK

How Can You Make A Difference?

Take this break time to learn about different causes and charities to help make this world a better place, help those less fortunate than us, and also to share some charities, organizations and associations which you support. Take this break to Make A Difference to improve our world!

But you don't have to wait to see the full list at the event! You can support young women's technical futures by donating to BlackGirlsCODE right now!

Hilina Ajakaiye, MBA Founder & Executive Director, RISE Women's Leadership Conference

2:10
PDT

FEATURED PRESENTATION

Let's Do Pride Right: Companies, I'm Talking to You

This Pride is different, but companies are still expected to perform. What are the best ways for you to provide support to the community and send messages that are empowering? We are going to take a quick deep dive into the history of Pride, companies' best practices, and how you can do better.

Shana Sumers HER Head of Community, HER

2:25
PDT

PRESENTATION

Debunking Going Viral

The myth and the magic of going “viral” has enchanted the tech world for decades. Contrary to popular belief, going "viral" isn't magic, and you can put a formula to it. Learn quick strategies on how to encourage exponential growth, and even better, at little to no cost!

Laura Schaack Majestyk Apps VP of Strategy, Majestyk Apps

2:35
PDT

DISCUSSION PANEL

Building a Consistent & Effective Message in an Omnichannel World

Not all Growth starts with Facebook, Google, or Organic ASO. Sometimes mutiple touchpoints across many mediums and channels are required until a User makes that ultimate decision to download your app. Our panel of experts will explore the multitude of different ways they keep their brand voice consistant across an omnichannel strategy to eventually lead to downloads.

Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company

Jessica Szalay Growth Marketing Manager, Wildflower Health

Beth Murphy Global Head of Acquisition, Amazon Music

Raquel “Rocky” Merchant Senior Display Manager, PayPal

2:55
PDT

PRESENTATION

User Privacy & Attribution in the Age of iOS 14

On the heels of Apple’s announcement around IDFA at WWDC, the entire industry is pondering if it's possible to give users control over their data and still provide developers with the transparency they need to build and market viable businesses. The diverse app ecosystem has been built upon trust – from the users who engage with content and who expect that their privacy is being respected to the publishers and advertisers who create and ultimately pay for the free app content. Mar Brandt, Senior Vice President at AppsFlyer, breaks down how Apple’s privacy innovations attached to the roll out of iOS 14 could change attribution, the essential data infrastructure that powers the entire app economy.

Mar Brandt SVP Head of Sales - North America, AppsFlyer

3:10
PDT

DISCUSSION PANEL

Ad Creatives FTW!

From A/B Tests to Segmented Ads per User group, to emerging Ad Units and more, our UA Creatives experts will reveal results from their campaigns to help you understand what's been working for them...and what hasn't!

Melissa Lertsmitivanta Realtor Director of Marketing, Realtor.com

Dyan Khor Growth, Cash App

Rhiannon Price Jam City Director, Creative, Jam City

Olivia Smith HopSkipDrive Growth Marketing Manager, HopSkipDrive

3:30
PDT

PRESENTATION

How to Find Your North Star Metric

In this presentation from international growth expert Hila Qu from GitLab, you'll learn what exactly a "North Star Metric" is, and why it should be very important to you. She'll also help you learn how to identify your North Star Metric, and how to break down analyzing performance around it so you can make it truly trackable and actionable.

Hila Qu GitLab Director of Growth, GitLab

3:35
PDT

DISCUSSION PANEL

LTR Minded

Engagement & Retention Strategies for Building Long-Term Relationships with Your Users

The real User journey begins upon install and first activation. The success of any app is largely determined on the engagement and retention efforts of your app product. Through User testing, User Engagement tactics, and Retention efforts, you'll see the difference between a short-lived, fast-churn app business, and one that's rooted in building long-term relationships with your Users for quarters to come!

Miray Alanlar formerly Snap Mobile Growth & Retention, formerly Snap & Firefox

Carla Holleran Director, Email & CRM, Zinio

Adithi Sampath Group Product Manager, Walmart Labs

Isharna Walsh CEO, Coral

4:10
PDT

KEYNOTE CO-PRESENTATION

Built to Last: Strategies & Best Practices for Putting Together a Winning Team

Jackie and Jayne Pimentel have spent their careers on opposite sides of the company growth spectrum both successfully building and leading teams along the way. As twins - they candidly share how they’ve built teams from the ground up, continued the success of inherited teams and give a peak behind the curtains of what it’s been like for them along the way from Facebook to Reddit to DraftKings and more.

Jackie Pimentel Facebook Business Planning & Operations Director, Facebook

Jayne Pimentel EA Senior Director, Mobile Marketing & Growth, Electronic Arts (EA)

4:30
PDT

VIDEO NETWORKING

Virtual Video Happy Hour

SEE HOW AMAZING THIS EVENT WAS!

COMPANIES ATTENDED INCLUDE:

Featured Speakers

Expert Speakers

Agenda

Partners

SEE HOW AMAZING THIS EVENT WAS!<iframe src="https://www.youtube.com/embed/Mow9H2c-50k" width="720" height="405" frameborder="0" allowfullscreen="allowfullscreen"></iframe>

Featured Speakers

Expert Speakers

Agenda

Partners

App Growth Summit Testimonials

SEE HOW AMAZING THIS EVENT WAS!