Season 03 • Episode 04

Jackie and Jayne Pimentel, Facebook & EA

Appy Hour Talk Show • Season 03, Episode 04

In episode four of the Appy Hour’s third season, we’re joined by the Pimentel twins; Jackie, Business Planning & Operations Director at Facebook, and Jayne, Senior Director, Mobile Marketing & Growth at EA. They discuss their childhood which was largely shaped by their experiences as Fourth-generation Bay Area natives from a family of rockstars in the tech space. We dive into the twin shenanigans they got into as kids and how often their identities get mistaken in the small world of Silicon Valley.

The duo has had impressive career journeys. Jackie has been at Facebook pioneering their small business groups since 2015. While Jayne’s past experience at Reddit, DraftKings, and more has allowed her to constantly innovate in the ever-changing mobile landscape. The two discuss how they build effective and dynamic growth teams and how old strategies often don’t translate over to new companies.

App Growth Summit Testimonials

Elva Garza

"App Growth Summit felt different from other conferences, because you weren’t being approached by vendors. So, now I want to talk to the vendors and see what they have to offer."

Elva Garza, Starbucks
Jeff Grang

"AGS created an amazing format to ease and encourage great interactions between experts of the mobile industry. I am always learning new stuffs from the speakers but also from the the amazing people I get to meet there. The large variety of companies, jobs and people create an amazing mix where ideas shake-up and magic happens."

Jeff Grang, Purchasely