App Growth Summit NYC 2019

in partnership with APPSFLYER
April 4, 2019 Midtown Loft & Terrace • 267 Fifth Avenue, New York, NY 10016
Overview Speakers Schedule

After a sold out event last year, App Growth Summit NYC 2019 returns to New York City for the second straight year on April 4 in Midtown Manhattan!

This invite-only, limited-vendor event will feature 50+ expert presenters and panelists share secrets from their mobile app growth strategies across 20+ in-depth sessions on 2 beautiful stage areas with breathtaking views of the city. We’ll end the day with a Red Carpet Open Bar Reception!

Like all App Growth Summits, this event is Invite-Only. If you would like to attend, please:
Request An Invite


Companies Attending Include:

App Growth Summit NYC - Companies Attending

Last Year's Event Recap

See what last year's sold out event was like!

Speakers

Yvonne Caravia
Yvonne Caravia Global Head of Mobile Product Bloomberg
Bloomberg
Vivek Girotra
Vivek Girotra Director of Performance Marketing FoxNext
FoxNext
Jonathan Hastings
Jonathan Hastings Product Manager, iOS & Mobile Rent the Runway
Rent the Runway
Donté Ledbetter
Donté Ledbetter Senior Marketing Manager Stash
Stash
Cecile Lowrey
Cecile Lowrey Growth Manager GRUBHUB
GRUBHUB
Matthew Sadofsky
Matthew Sadofsky TIDAL Senior Director, Growth Marketing TIDAL
TIDAL
Briana Severson
Briana Severson VP, Growth Marketing TodayTix
TodayTix
Taylor Gobar
Taylor Gobar Senior User Acquisition Manager Hopper
Brett Bauer
Brett Bauer Co-Founder & CEO Appfluencer
Appfluencer
Andrew Birnbryer
Andrew Birnbryer Managing Director, Americas Applift
Applift
Mike Brooks
Michael Brooks CRO WeatherBug
WeatherBug
Al Chen
Al Chen Solutions Architect Coda
Coda
Mirela Cialai
Mirela Cialai Global Digital Marketing Specialist Zinio
Zinio
Melissa Dickman
Melissa Dickman SVP of Sales Taptica
Taptica
Jon Durkee
Jonathan Durkee Sr. Director of Business Development Twine Data
TrueData
Vincent Eterlet
Vincent Eterlet Mobile Marketing Manager fuboTV
fuboTV
Aurelie Guerrieri
Aurelie Guerrieri Founder & CEO Akila One
Akila One
Adam Hadi
Adam Hadi Current VP of Marketing Current
Current
Brian Harp
Brian Harp Manager, BN.com and Mobile Programs Barnes and Noble Book Store
Barnes & Noble
Jesse Hurwitz
Jesse Hurwitz SEnior Director Monetization Products Jump Ramp
Jump Ramp
Abigail Kutruff
Abigail Kutruff Director of Product Management, Mobile Engagement Products Salesforce
Salesforce
David Landau
David Landau Director, Acquisition Marketing Betterment
Betterment
Jean-Sebastien Laverge
Jean-Sebastien Laverge VP of Data Tilting Point
David Leviev
David Leviev VP - Programmatic Product Development timehop
timehop
Annica Lin
Annica Lin Associate Director of Paid Acquisition Policygenius
PolicyGenius
Grace Low
Grace Low Head of Performance Marketing Hinge
Hinge
Anika Maini
Anika Maini Associate Director M&C Saatchi Performance
M&C Saatchi Performance
Doug McMillen
Doug McMillen Vice President AppsFlyer
AppsFlyer
Dennis Mink VP Marketing Liftoff
Liftoff
Jasmine Moadel
Jasmine Moadel Updater Product Engagement Lead Updater
Updater
Britt Myers
Britt Myers Co-Founder, Chief Product Officer Homer
HOMER
Rebecca Nackson
Rebecca Nackson Prolific Interactive Director of Growth Services Prolific Interactive
Prolific Interactive
Susie Orr
Susie Orr Senior Marketing Manager, Mobile Verizon Media
Verizon
Carla Price
Carla Price Senior Customer Success Manager Liftoff
Liftoff
Tony Rafetto
Tony Rafetto Solutions Architect AppsFlyer
AppsFlyer
Victor Savath
Victor Savath VP of Customer Strategy Singular
Singular
Sarah Stroud
Sarah Stroud Enterprise Account Executive Liftoff
Liftoff
Andrew Tan
Andrew Tan Co-Founder/CEO FeedMob
FeedMob
Jen Taylor
Jen Taylor Sr. Director Digital Marketing A+E Networks
A+E Networks
Shoji Ueki
Shoji Ueki Sr Director, Growth Marketing SeatGeek
SeatGeek
Ken Vermeille
Ken Vermeille Founder Vermillion Sky
Vermillion Sky

Agenda

Loft Stage Terrace Stage
8:00
Registration & Buffet
Hot Breakfast Buffet & Networking!

Skip the coffee shop, and get here early to enjoy a Hot Breakfast Buffet, Coffee, and a Limited Edition Gift for the first 100 people checking in!

9:00
KEYNOTE PRESENTATION
Keynote Presentation TBA
9:40
PRESENTATION
Connecting the Dots With People-Based Attribution
Doug McMillen
Doug McMillen Vice President, AppsFlyer
10:00
PRESENTATION
Transparency Builds Trust: Navigating the Programmatic Ecosystem

The programmatic world can feel murky, but as a mobile marketer, you're missing out if you don't know how to navigate these waters. Learn key tips and actionable insights to take advantage of programmatic without putting yourself at risk. We'll explore attribution, analyzing your supply chain, and how in-app header bidding will affect buyers.

Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program, MoPub
10:15
PRESENTATION
Finance Apps: User Acquisition Trends & Benchmarks

Millennials will inherit the largest amount of personal wealth of any generation, and finance apps are emerging to seize on this opportunity. In this session, we will share the latest data on user acquisition trends and benchmarks in finance apps — including costs and conversion rates. Join Liftoff to learn the core strategies that fintech companies are employing to convert and engage their audience beyond the install.

Dennis Mink VP Marketing, Liftoff
10:30
BREAK
Networking Break!
10:45
DISCUSSION PANEL
Next Level UA: How Programmatic Has Changed the UA Game

Programmatic buying is taking over the UA landscape. Ushering in a modern wave of enhanced and more efficient UA strategies, our panel of experts will discuss ideas such as tying marketing and business metrics together to understand performance; how to expand audiences; balancing scale and efficiency; as well as the mportance of transparency in data and partnerships. We'll also touch on the understanding of how incrementality comes into play when analyzing and measuring Programmatic results.

Mike Brooks
Michael Brooks CRO, WeatherBug
Jon Durkee
Jonathan Durkee Sr. Director of Business Development, Twine Data
David Landau
David Landau Director, Acquisition Marketing, Betterment
Cecile Lowrey
Cecile Lowrey Growth Manager, GRUBHUB
Michele Webb
Michele Webb VP of US Growth & Programmatic, Headway
11:20
DISCUSSION PANEL
Bringing Ad Tech In-House
When to Make the Move to an Internal Self-Managed Structure

Due to in-house UA teams learning more about AI and becoming more data centric, and the fact that DSP quality can greatly vary, a few companies are starting to build their own ad tech platforms and bring their efforts in-house. We’ll speak with three companies at different stages of this process, in a format rarely seen on stage at mobile conference. Our publishers will talk in a roundtable, conversational format in a free-flowing, open conversation as they share information with each other live. We’ll listen in and learn!

Brett Bauer
Brett Bauer Co-Founder & CEO, Appfluencer
Jesse Hurwitz
Jesse Hurwitz SEnior Director Monetization Products, Jump Ramp
David Leviev
David Leviev VP - Programmatic Product Development, timehop
Jean-Sebastien Laverge
Jean-Sebastien Laverge VP of Data , Tilting Point
11:45
FEATURED SESSION
Revealing 2 Emerging Channels for Your Next Scalable Channel

We're all looking for the hidden treasures and untapped User Acquisition potential. While most in the industry are focuson on Facebook, UAC, Programmatic DSPs and throwing darts in the dark at Influencer Marketing, there are 2 largely untapped and scalable channels emerging as the next hot categories. In this super session, we'll learn more about those channels then speak with a couple experts to help us learn how to leverage these emerging verticals.

Annica Lin
Annica Lin Associate Director of Paid Acquisition, Policygenius
Shoji Ueki
Shoji Ueki Sr Director, Growth Marketing, SeatGeek
12:15
BREAK
NETWORKING LUNCH BUFFET!

Hot Lunch Buffet Provided by Motive Interactive.

1:15
DISCUSSION PANEL
Full-Funnel Customer Relationships
Andrew Birnbryer
Andrew Birnbryer Managing Director, Americas, Applift
Melissa Dickman
Melissa Dickman SVP of Sales, Taptica
Adam Hadi
Adam Hadi Current VP of Marketing, Current
Grace Low
Grace Low Head of Performance Marketing, Hinge
Jen Taylor
Jen Taylor Sr. Director Digital Marketing, A+E Networks
1:45
DISCUSSION PANEL
The Many Faces of Mobile UA Attribution
Anika Maini
Anika Maini Associate Director, M&C Saatchi Performance
Susie Orr
Susie Orr Senior Marketing Manager, Mobile, Verizon Media
Tony Rafetto
Tony Rafetto Solutions Architect, AppsFlyer
Andrew Tan
Andrew Tan Co-Founder/CEO, FeedMob
2:20
DISCUSSION PANEL
Let's Get Engaged!
How to Create Loyal Users & Keep Them Coming Back
Yvonne Caravia
Yvonne Caravia Global Head of Mobile Product, Bloomberg
Brian Harp
Brian Harp Manager, BN.com and Mobile Programs, Barnes and Noble Book Store
Jasmine Moadel
Jasmine Moadel Updater Product Engagement Lead, Updater
Briana Severson
Briana Severson VP, Growth Marketing, TodayTix
Sarah Stroud
Sarah Stroud Enterprise Account Executive, Liftoff
2:50
BREAK
NETWORKING BOBA BREAK!

Take a quick break before our next Featured Session, and grab a Boba Milk Tea, courtesy of Singular!

3:05
FEATURED SESSION
I LOVE FRAUD!!!
How to Get Your Annual Bonus Using Ad Fraud

This is a can't-miss session! Never before has a marketer been brave enough to speak publicly on the "benefits" of Fraud and the many ways it can help marketers. Joined by 2 other amazingly talented and successful marketers on the main stage, they discuss all the untold benefits of click flooding, click injection, SDK spoofing, bot traffic and more!

Get your popcorn (or your puke bag) ready for this session!

3:40
FIRESIDE CHAT
Constructing an Intelligent Growth Stack
Victor Savath
Victor Savath VP of Customer Strategy, Singular
4:00
DISCUSSION PANEL
Cross-Channel Marketing Strategies of Omnichannel Brands
Mirela Cialai
Mirela Cialai Global Digital Marketing Specialist, Zinio
Abigail Kutruff
Abigail Kutruff Director of Product Management, Mobile Engagement Products, Salesforce
Rebecca Nackson
Rebecca Nackson Prolific Interactive Director of Growth Services, Prolific Interactive
4:35
EXCLUSIVE GAME SHOW!
Which Ad Won?
Audience Participation Gameshow!

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish the winning ads from the losers? Find out as we showcase real world, A/B tested ad creatives in this interactive gameshow! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Carla Price
Carla Price Senior Customer Success Manager, Liftoff
NETWORKING HAPPY HOUR
Open Bar Networking Reception

Enjoy another App Growth Summit open bar happy hour with some great snacks, drinks, and amazing rooftop views of Midtown Manhattan and the Empire State Building courtesy of Applift!

10:45
EXPERTS' CORNER PRESENTATION
Using Content for Mobile Engagement
Driving Results by Using Messaging Effectively
Jonathan Hastings
Jonathan Hastings Product Manager, iOS & Mobile, Rent the Runway
11:10
EXPERTS' CORNER PRESENTATION
Making Sense of Non-SANS: Going Beyond Facebook and Google for Successful User Acquisition

Most growth teams nowadays are highly dependent on Facebook and Google for their user acquisition. This leaves them at the mercy of unpredictable algorithms, ever-changing systems and rising costs. In this session, Vivek Girotra will discuss how to expand your reach beyond the duopoly, and develop a sustainable portfolio of partners to support your UA efforts.

Vivek Girotra
Vivek Girotra Director of Performance Marketing, FoxNext
11:35
EXPERTS' CORNER PRESENTATION
Building a Low-Code/No-Code App
Prototyping & Testing Your Ideas Before Investing in a Dev Team

Platforms like Dreamweaver and Wordpress help non-technical entrepreneurs and makers build a website for prototyping and testing an idea. This movement towards no-code/low-code solutions means more makers can launch their ideas for the purposes of user feedback before investing a lot of resources in development or marketing. I'll discuss tools like Android's Instant Apps and Facebook's Playable Ads (among others) for testing your ideas with a niche market.

Al Chen
Al Chen Solutions Architect, Coda
11:55
EXPERTS' CORNER PRESENTATION
Creating a Cohesive User Experience from Ad to Activation

How do you give users the experience they're looking for the moment they download your app from an ad? Join Stash's Donté Ledbetter as he discusses the techniques Stash uses to create a consistent user experience from ad to activation and educate users for long-term engagement.

Donté Ledbetter
Donté Ledbetter Senior Marketing Manager, Stash
12:15
BREAK
NETWORKING LUNCH BUFFET!

Hot Lunch Buffet Provided by Motive Interactive.

1:15
EXPERTS' CORNER PRESENTATION
Teaching Influencers How to Influence
Taylor Gobar
Taylor Gobar Senior User Acquisition Manager, Hopper
1:40
EXPERTS' CORNER PRESENTATION
Lifetime Value Projections for Subscription Based Apps
Britt Myers
Britt Myers Co-Founder, Chief Product Officer, Homer
2:05
EXPERTS' CORNER PRESENTATION
10 Things Your Users Hate About Your App … and How to Fix Them!
Ken Vermeille
Ken Vermeille Founder, Vermillion Sky
2:30
EXPERTS' CORNER PRESENTATION
No Toppings Please: Time to Focus Further Down the Funnel

Sponsors

Title Sponsor

Presenting

Exhibiting

Supporting

Marketing & Development Partners

In order to maintain the highest level of event quality, all App Growth Summits are invite-only format. This ensures that we keep the most interested and engaged audiences coming back to our events. Any vendor attending must be a sponsor, as there are no vendor tickets available.

Request an Invite

What They're Saying

Ben Mair

"This a grassroots event that is turning into a must attend regional event for local UA professionals to learn and network."

Ben Mair, Mpire by Clearpier
Stephen Lee

"App Growth Summit was a very informative event. A lot of relevant topics were covered and I met a lot of marketing professionals across different industries."

Stephen Lee, DECA Games