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App Growth Original Articles

Original Articles by Amanda Lulewicz

Amanda Lulewicz

Amanda Lulewicz, Head of Marketing, Muus Collective

Amanda has a decade of fashion gaming experience. She was most recently Sr Director, Product Marketing at EA Mobile’s Lifestyle studio, leading marketing efforts for Design Home, Kim Kardashian Hollywood, and Covet Fashion. Prior to gaming, Amanda did PR for top fashion and lifestyle brands such as Cynthia Rowley, Bibhu Mohapatra, and Rebecca Taylor.
LinkedIn | Muus Collective

How to Leverage Community to Drive Growth

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The marketing landscape and strategies have changed drastically in the last few years. Media mix modeling, brand marketing, and machine learning are tools heavily covered in recent months as opportunities to enhance marketing strategies. No matter which avenue you’re pursuing (likely all three), building a strong community is one tactic that amplifies the impact of these efforts.

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