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App Growth Original Articles

Original Articles by Andy Carvell

Andy Carvell - Phiture

Andy Carvell, Partner, Phiture

Andy started his career in 1999 as a mobile game developer at Nokia. He joined SoundCloud in Berlin in 2012, where he led several cross-functional, data-driven growth teams. In 2014, Andy published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now Andy is a partner at Phiture, the 90-person mobile growth consultancy he co-founded in Berlin.
LinkedIn | Phiture Website

Kick Ass Mobile App Onboarding

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This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this article). I’ll expand on some of the key points I made during the talk and break down some principles for building a kick-ass onboarding experience for your mobile app. Onboarding: the Path to […]

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