App Growth Original Articles

Original Articles by Aurelie Guerrieri

Growth Hacking Starts to Grow Up

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.

What They're Saying

Alexa Sundberg - Gunderson Direct

"Great energy in the SF APP Growth Summit - there was literally a roar of the exchange of ideas and strategies - a lot of lively conversation. Everyone with the goal of testing, exchanging ideas and growing. Also, thank you for the diversity in speakers."

Alexa Sundberg, Gunderson Direct
Gonzalo Juarez

"The AGS is one of the most focused events I've ever participated in. It focuses on all the necessary topics you need to know to build or continue with your app business. It is by far one of the most useful conferences for mobile apps out there."

Gonzalo Juarez, eTips