Benjienen Toledo, Author at App Growth Summit

Original Articles by Benjienen Toledo

Benjienen Toledo, Digital Marketing Manager, Ohmyhome

Known for her performance-led digital expertise, Benjienen brings together creativity and technology, coupled with data strategies, to create effective digital marketing plans for Singapore’s first one-stop property solution Ohmyhome. Managing the Search Engine Marketing campaigns, implementing Search Engine Optimization, executing digital marketing strategies and driving app installs are all in a day’s work for Benjienen, who takes pride in growing Ohmyhome’s digital presence.
LinkedIn | OhmyHome

Attribution Partners and Analytics for Data-driven App Growth and Fraud Hacking

January 28, 2020 by Benjienen Toledo

App growth is a Herculean challenge for marketers, and just like any other hero’s journey, there are antagonists that need to be defeated. In this case, it’s fraud.

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