Christine Pera-Weaver, Author at App Growth Summit

Original Articles by Christine Pera-Weaver

Christine Pera-Weaver, Associate Director, Acquisition Marketing, PBS KIDS Mobile Apps

Christine Pera-Weaver began her career at PBS in an eCommerce role tasked with launching an on-line educational subscription service, PBS KIDS PLAY!. Chris’ role expanded into mobile with the launch of the iPhone Store in 2008 and now she spends the majority of her time optimizing the ASO & ASA strategy for PBS KIDS mobile apps. Prior to working at PBS, Chris championed the sales initiatives for one of the largest optical manufacturers in the U.S. and was profiled in the industry’s leading publication ‘20/20’ for her work.
LinkedIn | PBS KIDS Website

The Case for an Integrated ASO & ASA Strategy

April 21, 2020 by Christine Pera-Weaver

With an average of 63% of app installs coming by way of search, it’s evident that the greatest battle to acquire new and retain super fans lies within the App Store(s).

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