Original Articles by Claire Rozain
Start to Pay to Be Viewed – The Power of Viewable Impression
As ad spend increases, does the number of ads effectively viewed by users increase? Covid has given advertisers great opportunities to have more budget and spend more on more placement. Did it result in better viewability?
SKAdNetwork, or What? The Assumptions of a New Reality After the Loss of IDFA!
What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of IDFA that might worth nothing tomorrow…