Claire Rozain, Author at App Growth Summit

Original Articles by Claire Rozain

Claire Rozain, Senior User Acquisition Manager, Gameloft

Claire Rozain is passionate about Growth strategy. Senior User Acquisition Manager for Gameloft, before in social casino for Product Madness, before in dating for Match EMEA, before in mobility for Mappy, she had the opportunity to explore different verticals in the UA and CRM world. She is passionate about top of the funnel paid and organic strategies to get the right users.
LinkedIn | Gameloft | Read Her “Growth Hacking Trip” Blog!

Start to Pay to Be Viewed – The Power of Viewable Impression

May 11, 2021 by Claire Rozain

As ad spend increases, does the number of ads effectively viewed by users increase? Covid has given advertisers great opportunities to have more budget and spend more on more placement. Did it result in better viewability?

SKAdNetwork, or What? The Assumptions of a New Reality After the Loss of IDFA!

July 30, 2020 by Claire Rozain

What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of IDFA that might worth nothing tomorrow…

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