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App Growth Original Articles

Original Articles by Jonathan Levey

Jonathan Levey, Senior Digital Marketing Manager, Flexjet

Jonathan Levey is the Senior Digital Marketing Manager for Flexjet and oversees marketing for Skyjet. Both companies are leaders in the private aviation industry. He directs all aspects of digital marketing and is responsible for generating sales leads for both brands.The Skyjet app for iPhone, which Levey helped to create, has won numerous awards, including “Best Mobile Travel User Experience” at EyeforTravel’s Mobile Innovation Awards and a Gold Stevie® Award in the travel app category at the 2016 American Business Awards. Flexjet was named Interactive Marketer of the Year in 2016 by the American Marketing Association, Dallas-Fort Worth chapter.Levey is most at home when facing a marketing challenge and enjoys analyzing the activity of website and app users. A natural communicator, his previous jobs include a stint with Fathom, a Cleveland-based digital marketing and analytics agency. Levey earned a Bachelor of Science degree in Kinesiology from Indiana University. A Northeast Ohio resident and a lifelong sports fan, he makes use of every opportunity he can find to cheer on his hometown teams.
LinkedIn | Medium Blog | Flexjet Website

Streamline App Promotion with Google’s Universal App Campaigns

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App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…

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