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App Growth Original Articles

Original Articles by Lior Barak

Lior Barak

Lior Barak, Co-Founder, Tale About Data

Lior Barak, data strategist with a focus on leveraging data for growth. Co-Founder of Tale About Data a product set to help startups make sense of their first-party data and the author of “Data is Like a Plate of Hummus” a manual for becoming data-centric. Lior’s data theory is based on three main principles: “Less is more”, “Dashboards are for making decisions”, “User is in the center of the data.”
LinkedIn | Tale About Data Website

Why Are We So Obsessed With A/B Testing?

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The time it takes to plan a test, to set everything up and prepare everyone for it requires an enormous amount of resources and people. Instead of A/B testing, could you test other things? Could you launch a new feature?

The Pillars of Marketing

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To do successful marketing, you need strong data to drive your decisions, campaign automation tools to avoid manual work, creative automation tools to create more niched advertisements, and audience management to tell you when and where to advertise. This is the future.

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