Lomit Patel and Jenny Pollock, Author at App Growth Summit

Original Articles by Lomit Patel and Jenny Pollock

Lomit Patel and Jenny Pollock, Together Labs

Lomit Patel is the Senior Vice President of Growth at Together Labs (formerly IMVU). Previously, Lomit managed growth at early-stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired by Apple), and EarthLink. Lomit is a public speaker, author, advisor, featured in Forbes Magazine, and recognized as a Mobile Hero by Liftoff. Lomit’s bestselling book Lean AI is part of Eric Ries’ “The Lean Startup” series, now available at Amazon.

Jenny Kay Pollock is Together Labs’ Lead Subscription Program Manager. Previously, she drove customer strategy for an ad tech company and created systems to manage customer relationships for two leading augmented reality startups. Jenny routinely speaks on mobile monetization, women in the workplace and building a tech career. She has published on these topics in outlets like Forbes and Ellevate. Find her discussing all things tech on Twitter at @Jennykaypollock.

Lomit’s LinkedIn | Jenny’s LinkedIn | Together Labs

Why You Need To Update Your Subscription Monetization Strategy to Account for IDFA Changes

May 31, 2022 by Lomit Patel and Jenny Pollock

The app and technology landscape is constantly changing. This means you and your company need to update your app-monetization strategy at a similar cadence. Start the second half of 2022 by evaluating IDFA’s impact on your subscription app’s monetization strategy.

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