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App Growth Original Articles

Original Articles by Olga Padulosi

Olga Padulosi, CMO, AppFollow

Olga Padulosi is a CMO at AppFollow — a mobile product management solution that helps companies increase their apps’ visibility and improve customer retention. In her free time she mentors at Startup Weekend Dublin and masters growth hacking skills.
LinkedIn | AppFollow

 

How to Work with User Reviews to Boost Your User Acquisition

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A common misconception among developers is that as long as an app is presented nicely in the stores, downloads will follow organically. This approach overlooks a crucial social component. To achieve high conversion, you have to convince users that most people love your app. The best place to do this is in the review section.

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