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App Growth Original Articles

Original Articles by Savannah Wu

Savannah Wu, User Acquisition Manager, Jam City

Savannah Wu, User Acquisition Manager, Jam City

Savannah is a seasoned User Acquisition Manager at Jam City Inc. She leads UA for the Disney titles including Disney Emoji Blitz, and has driven the growth of the titles across different phases of the life cycle. With her extensive experience in social channels, she believes in the combo of creativity and analytics to drive mobile growth.
LinkedIn | Jam City Website

Scale beyond the Duopoly: Emerging Social Channels

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In the mobile gaming space, Facebook and Google UAC have arguably been the top two channels ever since their deep funnel products came into dominance. Their portfolio of apps has built an ecosystem to interact with users from multiple endpoints. The massive amount of data fed by their own user profiling and advertisers’ SDK has […]

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