Varun Thunuguntla, Author at App Growth Summit

Original Articles by Varun Thunuguntla

Varun Thunuguntla, Marketing Director, IDAGIO

Varun has been working in the online industry for over a decade. After having worked at Google in his early years and trying his hand at GE, he moved to Berlin to work in the Startup scene. Over the last seven years, he has worked in a variety of industry verticals within B2C and B2B2C, taking him from Zalando and Aeria Games to MeteoGroup and IDAGIO. His experiences have been in both product, CRM and marketing across e-commerce, gaming, utilities and streaming, thereby allowing him to develop a holistic approach to all efforts from branding to conversion. Apart from scaling committed online businesses, Varun is passionate about history, travel, social work and can never say no to good coffee and conversation.
LinkedIn | IDAGIO

5 Considerations While Building & Executing a Multitouch Attribution Framework

November 5, 2019 by Varun Thunuguntla

While building and executing your multitouch attribution framework, there are a few considerations that will help ensure your best efforts.

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