AGS Digital Growth Summit Austin 2021

Produced by App Growth Summit
November 16, 2021 10:00am CST • Zilker Lodge, Austin, TX
Overview Speakers Agenda Sponsors

EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!

AGS Digital Growth Summit Austin 2021 marked the first time we produced an event in ATX, one of the fastest-growing tech cities in the world! This event, our 50th, featured a unique mix of the mobile app experts you expect from an App Growth Summit event, mixed with digital growth experts who handle more of an omnichannel strategy. AGS Digital Growth Summit Austin was the first production of our sister brand we’ve created to an invite-only audience. Digital Growth Summit Austin 2021 paved the way for more omnichannel content events in 2022!

25 Expert Speakers
9 Custom-Curated Sessions
Omnichannel Strategies from Digital Growth Experts

This invite-only, limited-vendor event was designed to showcase the great mobile app and digital growth experts located in ATX! Sign up early!


Companies Which Attended Included:

DGSATX2021 - Companies Attending Include


Check out the Event’s Photos:

Speakers

Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC The Clorox Company
Clorox Company
Miray Alanlar
Miray Alanlar FanDuel Sr Product Marketing Manager FanDuel
FanDuel
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing Times Internet
Times Internet
Ming-Chin Wu
Ming-Chin Wu HP Sr. Marketing Manager - Gaming, NA HP
HP
Irina Weisfeiler
Irina Weisfeiler TikTok Product Marketing Manager TikTok
TikTok
Mike Brooks
Michael Brooks SVP of Revenue WeatherBug
WeatherBug
Jessica Ruiz
Jessica Ruiz Amazon Prime Video Head of Customer Acquisition Amazon Prime Video
Amazon Prime Video
Cynthia Caridad
Cynthia Caridad RVshare Senior Marketing Manager, Engagement and Retention RVshare
RVshare
Amanda Carvell BitPay Director of Marketing BitPay
BitPay
Jack Chen
Jack Chen SWIDIA CEO, Co-Founder SWIDIA
SWIDIA
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
April Dominguez
April Dominguez Founder & CEO HANDSOME App
Handsome App
Raymond Kaminski
Raymond Kaminski ibble Co-Founder & CEO ibble
Alex Kozachenko
Alex Kozachenko CEO HyperBeard
HyperBeard Games
Alex Meredith
Alex Meredith Vice President of Growth Minibar Delivery
Minibar Delivery
Gwen Murray
Gwen Murray VP of Marketing & Growth Shyft
Shyft
Reema Naser
Reema Naser Self Financial Product Manager Self Financial
Self Financial
Marty Pesis
Marty Pesis Cameo GM, Cameo for Business Cameo
Cameo
Oscar Pico
Oscar Pico TKWW Sr. Director of Global SEO The Knot Worldwide
The Knot Worldwide
Nancy Roberts
Nancy Roberts YouAppi CMO YouAppi
YouAppi
Sangita Sarkar
Sangita Sarkar Level Ex Vice President, Marketing Level Ex
Level Ex
Laura Schaack
Laura Schaack Tattd Founder & CEO Tattd
Tattd
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Olivia Thompson
Olivia Thompson Sesh Director of Marketing Sesh
Sesh Logo 2021_220
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic Smadex
Smadex Logo 2021

Agenda

All Times CST
9:00
NETWORKING
Pre-Event Networking!

The gates to the lodge will be open for networking! We'll have some fresh light breakfast tacos to get the day started along with some coffee provided by Winclap for our attendees, as we start to get ready for the first ever AGS Digital Growth Summit in Austin, TX!

10:00
EVENT KICK-OFF
Welcome Message & Kick-Off!

We'll kick-off the event, explain how the day will work, and set everyone up for a day designed for opening up your mind and ideas and building bonds with your fellow growth experts. Don't forget to fill up on some coffee!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:15
KEYNOTE PRESENTATION
Method Marketing:
Immersing Yourself With Your Brand

"Method Marketing" is an approach to growth marketing that immerses one's self into the product's brand to understand the perspective of the end-user - allowing for a more impactful messaging and positioning through effective distribution channels.

Sangita Sarkar
Sangita Sarkar Level Ex Vice President, Marketing, Level Ex
10:40
DISCUSSION PANEL
The Future of User Acquisition in a Post-IDFA, User Privacy World

Paid User Acquisition as we knew it is a challenged ecosystem at the moment, but all is not lost! Our four experts discuss the future of mobile, OTT, and web programmatic advertising and monetization in a post-IDFA, post-GAID, CCPA and GDPR world.

Mike Brooks
Michael Brooks SVP of Revenue, WeatherBug
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic, Smadex
Irina Weisfeiler
Irina Weisfeiler TikTok Product Marketing Manager, TikTok
11:20
DISCUSSION PANEL
Finding Your Competitive Advantage When Launching New Products & Features

With a crowded digital marketplace and digital inventory getting swallowed up quickly with costs rising rapidly, we need to figure out what makes our products decidedly different from our competition's. To help your digital growth strategies continue to scale up your businesses, you'll need to find your key advantages over your competition and leverage these to your maximum abilities. Our experts will discuss what they feel their advantages are which have helped them realize digital growth success.

Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company
Reema Naser
Reema Naser Self Financial Product Manager, Self Financial
Oscar Pico
Oscar Pico TKWW Sr. Director of Global SEO, The Knot Worldwide
Jessica Ruiz
Jessica Ruiz Amazon Prime Video Head of Customer Acquisition, Amazon Prime Video
12:00
DISCUSSION PANEL
User Engagement Strategies for Long-Term Customer Retention

These days, when you spend so much budget and effort to acquire users and customers you have to be continuously expansive in your customer and user engagement strategies in order to achieve true product and business growth. Our panel of engagement experts will cover what they've seen work, what hasn't, and share some best practices with the each other and the audience.

Miray Alanlar
Miray Alanlar FanDuel Sr Product Marketing Manager, FanDuel
Gwen Murray
Gwen Murray ISSA SVP of Marketing, Formerly ISSA (International Sports Sciences Association)
Olivia Thompson
Olivia Thompson Sesh Director of Marketing, Sesh
Cynthia Caridad
Cynthia Caridad RVshare Senior Marketing Manager, Engagement and Retention, RVshare
12:35
LUNCH
Austin-Style BBQ Lunch & More!

We can't have an event in ATX without BBQ, right? How about local favorite Terry Black's BBQ delivering food to our event? We will also have additional offerings for dietary restrictions and Vegan options alike! Thanks to Lunch Sponsor Remerge we can all enjoy an amazing fully-catered lunch...Austin-style!

1:30
FIRESIDE CHAT
Testing Strategies for New Channels & Creatives

When you're ready to expand beyond the Duopoly (or Triopoly), you'll need to know which channels work for which goals you have. Are you expanding into new channels, but in the same geos, or, are you expanding internationally? Which creatives work best on which channel? How do you properly test and measure these new initiatives to affectively gauge success or failure? Our experts will break down their personal strategies for judging the degree of success when trying out new channels and creatives!

Amanda Carvell BitPay Director of Marketing, BitPay
Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
Alex Meredith
Alex Meredith Vice President of Growth, Minibar Delivery
Nancy Roberts
Nancy Roberts YouAppi CMO, YouAppi
2:15
DISCUSSION PANEL
Strategies for Creating Great Content & A Strong Community for Long-Term Retention

You spend long hours, fight hard for organic installs, and sometimes spend big budgets to get your best Users into your digital product. Now is where the real challenge (and fun!) begins. Learn how creating great content for your product and how evangelizing your Users into a vibrant Community can help secure long-term User Retention; which ultimately translate into increased organic growth, and greater Long-Term Value (LTV) KPI's!

April Dominguez
April Dominguez Founder & CEO, HANDSOME App
Alex Kozachenko
Alex Kozachenko CEO, HyperBeard
Laura Schaack
Laura Schaack Tattd Founder & CEO, Tattd
3:00
DISCUSSION PANEL
Adaptive Growth: Scaling Strategies for Every Stage of Business Lifecycle

We kick off our final session of the day featuring three amazing companies at very different stages of growth. From the start-up, to the large tech company expanding into new divisions and products, to a now-established app, all three discuss how they have adapted their strategies to drive digital growth in their organizations. Learn what works at every stage, and how to pivot and change strategies as your company scales.

Jack Chen
Jack Chen SWIDIA CEO, Co-Founder, SWIDIA
Ming-Chin Wu
Ming-Chin Wu HP Sr. Marketing Manager - Gaming, NA, HP
Raymond Kaminski
Raymond Kaminski ibble Co-Founder & CEO, ibble
Marty Pesis
Marty Pesis Cameo GM, Cameo for Business, Cameo
3:40
TRIVIA GIVE-AWAY!
App Growth Challenge!
Play, Win, and Get Great Prizes!

Before we head over to our Open Bar Reception and After Party, it's time for our App Growth Challenge give-away game! You can win any number of amazing prizes like a bottle of either Johnnie Walker Blue Label or Dom Perignon, or maybe a bottle of Macallan 12 Sherry Oak Cask! Only the best for our guests!

4:00
NETWORKING RECEPTION
Open Bar Happy Hour!
Live Music, Local Food & S'Mores!

After a full day of expert insights, sessions, discussions, and great food; it's time to cap off the day with a fun Open Bar Networking Happy Hour! After a very long two years, we're celebrating the final in-person event of the year in style...Austin Style!

Thanks to Happy Hour Sponsors Jampp, we'll have more local food favorites, we'll be making some S'Mores by a fire pit, all while local Austin musician Christine Renner performs live, followed by the duo of Jennifer Foster & Robert Parker Jr!

SPONSORSHIPS SOLD OUT!

Contributing Sponsors

Supporting

Initiatives

Marketing & Development Partners

App Growth Summit Testimonials

Andrej Kugonic

"Great speakers, great networking area and amazing organization! I would recommend it to everyone who want to learn something new, extend their professional network and have great time overall. "

Andrej Kugonic, Nordeus
Saulo Marti

"AGS is easily the best event to meet amazingly talented people and exchange high-level ideas. Speakers are always insightful and eager to chat afterwards. All in all, one of the few events you actually come away learning something awesome!"

Saulo Marti, Olist