AGS Influencer Marketing Optimization

free for all to attend, learn & enjoy!
December 9, 2020 8am PST • 4pm GMT • AGS Virtual Event Platform
Overview Speakers Agenda

AGS Influencer Marketing Strategy Optimization was not like your regular Influencer Marketing event. We featured 9 Expert Sessions with Influencer Experts from across multiple industries to talk about how to optimize your Influencer Marketing to see massive returns!

16 Influencer Marketing Experts
7 Successful Influencers Give Tips & Secrets!
5 Top Influencer Agencies

Our experts, influencers, and agencies helped our attendees learn how to get started in influencer marketing, how to not lose money on poor strategy, and how to better work with both influencers and the right agencies…and hold them accountable to your goals!

Network & Connect with App Growth Experts
Learn the Latest Strategies for Influencer Marketing
Candid, Honest & Unscripted Discussions!

Speakers

Eloise Fouladgar
Eloise Fouladgar Influencer TikTok
TikTok Influencer
Dhruv Sapra
Dhruv Sapra Partnerships Manager Today I Found Out
Today I Found Out
Retro-Spect
Retro-Spect Influencer YouTube
YouTube Influencer
Jackson Zaccaria
Jackson Zaccaria TikTok Influencer TikTok Brand Consultant
TikTok Influencer
Lucia Aguilar 2020
Lucia Aguilar Founder TATAM Digital
TATAM Digital
Michele Chia
Michele Chia Digital Content Media Specialist (Asia) FOREO
FOREO Sweden
Parastoo Hosseini
Parastoo Hosseini Offline Marketing Manager Blinkist
Blinkist
CJ Jackson
CJ Jackson Co-Founder JellyBean Talent
JellyBean Talent
Harsh Kher
Harsh Kher Product Manager Bunch
Bunch
Jidé Maduako
Jidé Maduako CEO Yoke Network
Yoke Network
Bartosz Pielaszek
Bartosz Pielaszek Senior Marketing Manager Opera
Opera
Frank Ravanelli
Frank Ravanelli APAC Digital Media & Marketing Operations Manager FOREO
FOREO Sweden
Claire Rozain
Claire Rozain UA Manager Product Madness
Product Madness
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Natalie Turner
Natalie Turner Team Lead for EMEA Matchmade
Ludmilla Veloso
Ludmilla Veloso VP of Operations Airbrush
Airbrush
Diana Woon
Diana Woon Digital Content Media Assistant FOREO
FOREO Sweden
Heidi Yu
Heidi Yu CEO SocialBook
SocialBook

Agenda

All Times PST USA
7:00
am
PRE-EVENT NETWORKING
Virtual Doors Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

8:00am
PST
EVENT KICK-OFF
Event Kick-Off!

Get ready for the most unique Virtual Event experience and Influencer Marketing event you'll be a part of all year! We'll introduce how our Custom Networking Chat and Chat Channels will work...how we managed to get Advertisers, Agencies and Influencers together for the first time in a major event, and we'll get things started!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
8:05am
PST
KEYNOTE
Performance Influencer Marketing, A Real Case Study

This presentation by Ludmilla Veloso, VP of Operations for the Airbrush app, will provide some insight on how they conquered the rankings on different locations of the world by using influencer marketing! This keynote will contain real insights on how you can do your casting, contracting and launch an influencer campaign for your app and/or brand!

Ludmilla Veloso
Ludmilla Veloso VP of Operations, Airbrush
8:20am
PST
DISCUSSION PANEL
Marketing Strategies for Working with TikTok Influencers

In this discussion, Yoke’s Jidé Maduako will bring together Harsh Kher from Bunch app, and TikTok Influencer Eloise Fouladgar to discuss how to extract maximum value from influencer networks, how marketing is view from an influencer’s perspective, and they’ll go over some advertise case studies as we see a unique look into all sides of an influencer marketing campaign.

Eloise Fouladgar
Eloise Fouladgar Influencer, TikTok
Jidé Maduako
Jidé Maduako CEO, Yoke Network
Harsh Kher
Harsh Kher Product Manager, Bunch
8:40am
PST
PRESENTATION
Influencer Marketing Data Analysis
How to Measure your Influencer Campaigns & Know They're Working

Micro-influencer have a user base much more engaged than macro influencers, and their viability as an influencer marketing option is growing fast! With a cheaper Cost Per Engagement, micro-influencers are the go-to choice for many looking to extract maximum results from their influencer campaigns. In this presentation, Product Madness' Claire Rozain will discuss how she and her team analyze the effectiveness of her influencer marketing campaigns.

Claire Rozain
Claire Rozain UA Manager, Product Madness
9:00
PST
FIRESIDE CHAT
Understanding the TikTok Algorithm:
How to Leverage TikTok’s Power Algorithm for Organic Boost

When working with influencers, the more you are aware of the in’s and out’s of the TikTok algorithm, the more you can create better collaborations. Relying on an Influencer to do what they do best, creatively, is very important. However, knowing what algorithmic best practices to ask for, and what to put into your campaign requests will give your partnerships an added advantage. TikTok Influencer and Branding Consultant Jackson Zaccaria will share with us his in-depth knowledge of the TikTok Algorithm, how it differs from Instagram, and how to leverage it’s power for maximum success!

Jackson Zaccaria
Jackson Zaccaria TikTok Influencer, TikTok Brand Consultant
Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:20am
PST
DISCUSSION PANEL
How to Improve Predictability & Performance in Influencer Marketing

It's a numbers game! Data + Volume = Predictability & Performance. Learn how Opera scaled from 1 video to producing 367 pieces of content across 10 geos, and saw incredible growth by way of increased (MAUs) monthly active users. Also discussed will be direct ROI+ on influencer campaigns, buyouts, and much more!

Bartosz Pielaszek
Bartosz Pielaszek Senior Marketing Manager, Opera
Retro-Spect
Retro-Spect Influencer, YouTube
Natalie Turner
Natalie Turner Team Lead for EMEA, Matchmade
9:45am
PST
PRESENTATION
Living in a Simulation
Introducing Virtual Influencers

There's a new trend on the horizon for Influencers, and that's the CGI Virtual Influencer. JellyBean's CJ Jackson will introduce us to this world, and discuss not only how Virtual Influencers fit into the current ecosystem of Influencers and Influencer Marketing, but CGI Influencers might mean for the future of Influencer Marketing as a whole.

CJ Jackson
CJ Jackson Co-Founder, JellyBean Talent
9:55am
PST
PRESENTATION
Performance & Influencer Marketing for Luxury & Beauty

Discover how to set yourself apart, and connect with your Customers, by using Performance Marketing and Influencer Marketing. With case studies from FOREO.

Frank Ravanelli
Frank Ravanelli APAC Digital Media & Marketing Operations Manager, FOREO
Michele Chia
Michele Chia Digital Content Media Specialist (Asia), FOREO
Diana Woon
Diana Woon Digital Content Media Assistant, FOREO
10:05am
PST
DISCUSSION PANEL
Connecting the Dots
Working with Agencies & Publicists to Find the Right Influencers

It's not always possible to find the right influencer and connect with them directly. Many Influencers today have agent, publicists, and other "middle people" who broker and handle their negotiations on their behalf. Lucia Aguilar from TATAM Digital will go over her strategies for connecting with these middle people to find the right fits for advertisers.

Lucia Aguilar 2020
Lucia Aguilar Founder, TATAM Digital
Parastoo Hosseini
Parastoo Hosseini Offline Marketing Manager, Blinkist
Dhruv Sapra
Dhruv Sapra Partnerships Manager, Today I Found Out
10:20am
PST
PRESENTATION
Let the Experts Do Their Thing
3 Successful Influencer Marketing Case Studies

SocialBook's Heidi Yu has been leading the Influencer Marketing charge for years, and she will discuss best practice strategies for working with influencers as well as show 3 Successful Influencer Marketing stories from the Warren Miller Show, Hachi, and Alibaba Express, and go into detail about what made each campaign so successful.

Heidi Yu
Heidi Yu CEO, SocialBook
10:30am
PST
END OF SHOW & NETWORKING!
Closing Remarks & Post-Event Networking

Louis is back to close out the event, to thank all our amazing speakers, sponsors, and everyone who helped produce AGS Influencer Marketing Optimization!

We will also leave the Networking Chat & Threaded Topics open for another hour or so, post-show. If there's interest to do so, we can have video networking as well, for those who want to grab a beverage of your choosing for a virtual toast! The options to keep the conversation going are many!!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit

App Growth Summit Testimonials

Brian Choe

"Awesome event! Great speakers and attendees!"

Brian Choe, Visibook
Saulo Marti

"AGS is easily the best event to meet amazingly talented people and exchange high-level ideas. Speakers are always insightful and eager to chat afterwards. All in all, one of the few events you actually come away learning something awesome!"

Saulo Marti, Olist