AGS NYC 2021

April 21, 2021 1:00pm ET (10am PT) • AGS Virtual Event Platform
Overview Speakers Agenda Sponsors

After back-to-back sold out events for the first two years, and a virtual event in 2020 due to the Covid-19 outbreak in NYC, App Growth Summit returned to New York City!

We still produced this event, virtually, on our custom-built AGS Event Platform, and featured New York City-area app growth experts and their app growth strategies!

29 Expert Speakers
13 Custom-Curated Sessions
Interactive Networking & Engaging Platform


Why Are AGS Virtual Summits different from other online events?

Fast-Moving, No-Pitch Sessions
Our custom-curated content sessions give you quick-paced, detailed information in an online-friendly time frame!

Live Q&A with Expert Speakers
Our best-in-class format features glitch free, in-depth sessions, with a real-time Q&A chat as well as live video Q&A and follow-ups with attendees, so you can learn even more specifics about how these expert companies can help them achieve their app growth goals!

Interactive & Personalized Custom-Built Chat
Unlike any of our “competitors,” we have built a custom event platform, with a custom chat from the ground up! Our fully custom chat features Personalized Photos, Threaded Chat Channels, Separate Q&A Chat During Sessions, DM’s for 1-on-1 networking, a Jobs channel for employment seekers, and a Speaker Green Room to chat with Speakers! All of this on the best AWS/Kubernetes/Node.js technology for the smoothest, more robust, and most engaging virtual event platform!

Speakers

Ally Tubis
Ally Tubis Head of Engagement & Retention Analytics Disney Streaming Services
Disney Streaming Services
Omri Argaman
Omri Argaman CMO ZOOMD
ZOOMD
Chrissy Bernardo
Chrissy Bernardo Senior Data Scientist Disney Streaming Services
Disney Streaming Services
Brenda Chen
Brenda Chen Director of Solutions Architect AppsFlyer
AppsFlyer
Ivy Cheng
Ivy Cheng Meredith Director of Growth Marketing Mylife Meditation App
Mylife Meditation App
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
Antoine Forest
Antoine Forest Co-Founder & CEO Stargazer
Stargazer
Drew Fung
Drew Fung Current Director of Performance Marketing Current
Current
Laurie Galazzo
Laurie Galazzo CMO AppTweak
AppTweak 2020
Taylor Gobar
Taylor Gobar Bloom Head of Growth Bloom
Iris Hu
Iris Hu Sr Acquisition Marketing Manager Mosaic Group
Mosaic Group - M
Jenna Klebanoff
Jenna Klebanoff Realtor VP Marketing, CRM Realtor.com
Realtor.com
Jonathan Lau
Jonathan Lau Sr. Director of Growth Weee!
Weee!
Annica Lin
Annica Lin Thimble Director of Performance Marketing & CRM Thimble
Thimble
Bryan Marks
Bryan Marks Senior Solutions Consultant Iterable
Iterable
Jacinta Mathis
Jacinta Mathis Dipper Co-Founder Dipper
Dipper
Jessica Osorio
Jessica Osorio Product Marketing Lead Mozilla
Mozilla
Christine Pera-Weaver
Christine Pera-Weaver Associate Director, Acquisition Marketing PBS KIDS
PBS KIDS
Gijsbert Pols
Gijsbert Pols Lead Product Specialist Adjust
Adjust
Laura Schaack
Laura Schaack Tattd Founder & CEO Tattd
Tattd
Brian Setaro
Brian Setaro Founder & CEO Notion Digital
Notion Digital
Megan Silvey
Megan Silvey Head of Growth ASICS Digital
ASICS Digital
David Simon
David Simon CRO Fyber
Fyber
Siberia Su
Siberia Su Jump Ramp Games Head of Growth Jump Ramp Games
Jump Ramp
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Moshe Vaknin
Moshe Vaknin Founder & CEO YouAppi
YouAppi
Ken Vermeille
Ken Vermeille Founder Vermillion Sky
Vermillion Sky
Deniz Varol
Deniz Varol Senior Acquisition Manager Current
Current
Neil Wainwright
Neil Wainwright Founder & CEO UpHabit
UpHabit
Alex Meredith
Alex Meredith Vice President of Growth Minibar Delivery
Minibar Delivery

Agenda

All Times ET
12:00
ET
Virtual Doors Open for Networking
Virtual Networking

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

1:00
ET
Opening Session
Event Kick-Off

Let's get this 4th Annual App Growth Summit NYC started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
1:05
ET
KEYNOTE PRESENTATION
Data-driven Retention Strategies in Action

Understanding retention enables you to take strategic actions across all parts of your business and the user experience. We’ll walk through examples of data-driven retention strategies in action.

Ally Tubis
Ally Tubis Head of Engagement & Retention Analytics, Disney Streaming Services
Chrissy Bernardo
Chrissy Bernardo Senior Data Scientist, Disney Streaming Services
1:15
ET
PRESENTATION
How to Transform Connected TV Into a Performance Marketing Channel to Increase Engagement and ROI

It’s no surprise that television viewing has become increasingly digitized with users streaming from both their televisions and mobile devices, often simultaneously. Given this digitized dual reality, Adjust’s expert, Gijsbert Pols, Lead Product Strategist, will provide an inside look at Connected TV, explain how mobile marketers can profit from this new performance channel and offer some highly valuable best practices for performance measurement.

Gijsbert Pols
Gijsbert Pols Lead Product Specialist, Adjust
1:30
ET
PRESENTATION
How to Successfully Work with a Big Team When Managing a Large Portfolio of Products

When you’re responsible for managing a large portfolio of products, things can come at you from all different directions. It’s crucial to work effectively as a team with your colleagues. We’re going to explore why marketers must understand what to do, and also what not to do when working with a big team to manage a wide range of products.

Iris Hu
Iris Hu Sr Acquisition Marketing Manager, Mosaic Group
1:45
ET
DISCUSSION PANEL
Exploring Web-to-Mobile App Growth Strategies for More Effective Marketing Efforts

The app growth world, and channels, are consolidating as we merge growth strategies beyond just mobile-to-mobile. Traditional web marketing, mobile web, and OTT marketing are bringing in Users from multiple channels. Our experts on this panel will discuss different strategies to execute a multi-channel marketing campaign and utilize the power of not just general web-based marketing, but how do they take data and marketing efforts from their own efforts and marry that with what they're seeing on mobile? Learn this and more!

Megan Silvey
Megan Silvey Head of Growth, ASICS Digital
Taylor Gobar
Taylor Gobar Bloom Head of Growth, Bloom
Ivy Cheng
Ivy Cheng Meredith Director of Growth Marketing, Mylife Meditation App
Alex Meredith
Alex Meredith Vice President of Growth, Minibar Delivery
2:05
ET
FIRESIDE CHAT
How e-Grocer Weee! is Preparing For a More Privacy-Centric Future with Measurement in Mind

Join AppsFlyer’s Director of Solutions Architect, Brenda Chen for a fireside chat with Weee!, the e-grocer specializing in Asian and Hispanic groceries, as they prepare for Apple’s iOS14 privacy updates. Jon Lau, Senior Director of Growth at Weee! discusses how measurement and attribution are more important than ever for performance driven marketing as advertisers shift focus toward consumer privacy.

Brenda Chen
Brenda Chen Director of Solutions Architect, AppsFlyer
Jonathan Lau
Jonathan Lau Sr. Director of Growth, Weee!
2:15
ET
PRESENTATION
How To Set Your First ASO Goals

By now, you’re probably well-aware of the importance of App Store Optimization (ASO) in your mobile growth strategy. However, since ASO is a multi-dimensional process, it is challenging at times to decide where to get started or prove that your efforts drive results. Learn in this session how to set your first ASO goals and KPIs to support an effective data-driven ASO strategy.

Laurie Galazzo
Laurie Galazzo CMO, AppTweak
2:30
ET
FIRESIDE CHAT
The Day IDFA Went Away

14.5 is arriving next week! Run for the hills?? Maybe not! We sit down with Moshe Vaknin, Founder & CEO of YouAppi, to discuss the effects of ATT & a post-IDFA world for retargeting and paid user acquisition.

Moshe Vaknin
Moshe Vaknin Founder & CEO, YouAppi
Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
2:50
ET
DISCUSSION PANEL
User Engagement Workflow Optimization

Our User Engagement Experts will discuss how they have created, and optimized, their User Engagement strategies and workflows to maximize Retention and LTVs.

Jenna Klebanoff
Jenna Klebanoff Realtor VP Marketing, CRM, Realtor.com
Neil Wainwright
Neil Wainwright Founder & CEO, UpHabit
Jessica Osorio
Jessica Osorio Product Marketing Lead, Mozilla
Bryan Marks
Bryan Marks Senior Solutions Consultant, Iterable
3:10
ET
MID-EVENT BREAK
Mid-Event Stretch & Break!

OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after an hour and a half of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, learn more in the networking chat, hit the food delivery apps...or take a potty break! These few minutes are yours to recharge however works for you!

All AGS NYC 2021 Attendees will receive a $5 Starbucks gift code, courtesy of AppTweak!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
3:15
ET
FIRESIDE CHAT
Mining for UA Gold with Fintech Apps

Fintech Apps have been a big growth winner in the past couple years. Aided by a WFH environment and a booming market, Fintech has been a vertical that has seen massive app growth lately. Current’s Drew Fung and Deniz Varol join Pedro de Arteaga from Winclap to discuss the best opportunities for Fintech Apps to see the best ROAS & ROI from their UA spends. With a booming vertical, it’s easy to just start spending on UA, but which channels are worth the investment and return the biggest bang for your UA bucks?

Drew Fung
Drew Fung Current Director of Performance Marketing, Current
Deniz Varol
Deniz Varol Senior Acquisition Manager, Current
Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
3:35
ET
DISCUSSION PANEL
Building A High-Performing & Inclusive Growth Team

Each of our expert leaders, has built amazing high-performing teams over the course of their careers, and each has also founded their own companies as well as leading divisions and teams for mobile app products. Together, they discuss what it takes to build, lead, and mentor powerful and inclusive growth teams which deliver where it counts, in results and in equal opportunities for success.

Jacinta Mathis
Jacinta Mathis Dipper Co-Founder, Dipper
Laura Schaack
Laura Schaack Tattd Founder & CEO, Tattd
Brian Setaro
Brian Setaro Founder & CEO, Notion Digital
Siberia Su
Siberia Su Jump Ramp Games Head of Growth, Jump Ramp Games
4:00
ET
PRESENTATION
5 Ways to Promote Your App With TikTok Creators

Creators can help you bridge the gap to your audience, especially when leveraging current trends. Stargazer Founder Antoine Forest reveals how he uses Tiktok for apps, and will show you 5 ways to master TikTok and Influencers for your app!

Antoine Forest
Antoine Forest Co-Founder & CEO, Stargazer
4:15
ET
PRESENTATION
How to Build a Top Tier Mobile App Onboarding Process

If users don't understand your app, they won't use it. In this talk, Ken Vermeille, CEO of Vermillion Sky, will go over how to create an incredible first impression for your first-time users. When done correctly and elegantly, it increases the likelihood of successful retention. When a user launches your app for the first time, the onboarding process reinforces your app’s value, and can also direct them toward success by highlighting your most important features. A strong onboarding process is essential to your app’s success, and Ken will show you how to get there!

Ken Vermeille
Ken Vermeille Founder, Vermillion Sky
4:30
ET
DISCUSSION PANEL
360° of App Growth

Removing silos in our app growth strategies is what will help us through a post-IDFA world, and still experience the growth we were always looking for. A holistic, full-funnel growth strategy will help everyone on our teams work together under one united purpose to acquire our best users, via paid or organic channels, keep them engaged and ultimately monetized and retained.

Omri Argaman
Omri Argaman CMO, ZOOMD
Christine Pera-Weaver
Christine Pera-Weaver Associate Director, Acquisition Marketing, PBS KIDS
David Simon
David Simon CRO, Fyber
Annica Lin
Annica Lin Thimble Director of Performance Marketing & CRM, Thimble
5:00
ET
POST-EVENT NETWORKING
Closing Remarks & Networking Virtual Appy Hour!

Louis is back to close out our first AGS show of the year, and of course to thank all our amazing attendees, speakers, and sponsors!

...and of course to start-up the Networking Appy Hour!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit

Sponsors

Presenting Sponsors

Contributing Sponsors

Initiatives for Change

Marketing & Development Partners

App Growth Summit Testimonials

Nancy Roberts

"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches AGS considered to make the event more personal for the attendees and sponsors."

Nancy Roberts, YouAppi
Lior Barak

"App Growth Summit was an amazing experience, driving great knowledge and awesome conversations about data, marketing, and the line between the two. I for sure will come back for the next event."

Lior Barak, A Tale About Data