AGS NYC 2021

April 21, 2021 1:00pm ET (10am PT) • AGS Virtual Event Platform

After back-to-back sold out events for the first two years, and a virtual event in 2020 due to the Covid-19 outbreak in NYC, App Growth Summit returned to New York City!

We still produced this event, virtually, on our custom-built AGS Event Platform, and featured New York City-area app growth experts and their app growth strategies!

29 Expert Speakers
13 Custom-Curated Sessions
Interactive Networking & Engaging Platform

Why Are AGS Virtual Summits different from other online events?

Fast-Moving, No-Pitch Sessions
Our custom-curated content sessions give you quick-paced, detailed information in an online-friendly time frame!

Live Q&A with Expert Speakers
Our best-in-class format features glitch free, in-depth sessions, with a real-time Q&A chat as well as live video Q&A and follow-ups with attendees, so you can learn even more specifics about how these expert companies can help them achieve their app growth goals!

Interactive & Personalized Custom-Built Chat
Unlike any of our “competitors,” we have built a custom event platform, with a custom chat from the ground up! Our fully custom chat features Personalized Photos, Threaded Chat Channels, Separate Q&A Chat During Sessions, DM’s for 1-on-1 networking, a Jobs channel for employment seekers, and a Speaker Green Room to chat with Speakers! All of this on the best AWS/Kubernetes/Node.js technology for the smoothest, more robust, and most engaging virtual event platform!

Ally Tubis Disney Streaming Services VP, Engagement & Retention Analytics Disney Streaming Services

Chrissy Bernardo Senior Data Scientist Disney Streaming Services

Drew Fung Current Director of Performance Marketing Current

Taylor Gobar Bloom Head of Growth Bloom

Iris Hu Mosaic Group Director of Affiliate Marketing Mosaic Group

Jenna Klebanoff Realtor VP Marketing, CRM Realtor.com

Jonathan Lau Weee! Sr. Director of Growth Weee!

Annica Lin Thimble Director of Performance Marketing & CRM Thimble

Jacinta Mathis Dipper Co-Founder Dipper

Christine Pera-Weaver Associate Director, Acquisition Marketing PBS KIDS

Laura Schaack Tattd Founder & CEO Tattd

Megan Silvey Head of Growth ASICS Digital

Siberia Su Jump Ramp Games Head of Growth Jump Ramp Games

Deniz Varol Senior Acquisition Manager Current

Ken Vermeille CEO Vermillion Sky

Neil Wainwright Founder & CEO UpHabit

View All Speakers

Ally Tubis Disney Streaming Services VP, Engagement & Retention Analytics Disney Streaming Services

Omri Argaman CMO ZOOMD

Chrissy Bernardo Senior Data Scientist Disney Streaming Services

Brenda Chen Director of Solutions Architect AppsFlyer

Ivy Cheng Meredith Director of Growth Marketing Mylife Meditation App

Pedro de Arteaga COO & VP USA Winclap

Antoine Forest Co-Founder & CEO Stargazer

Drew Fung Current Director of Performance Marketing Current

Laurie Galazzo CMO AppTweak

Taylor Gobar Bloom Head of Growth Bloom

Iris Hu Mosaic Group Director of Affiliate Marketing Mosaic Group

Jenna Klebanoff Realtor VP Marketing, CRM Realtor.com

Jonathan Lau Weee! Sr. Director of Growth Weee!

Annica Lin Thimble Director of Performance Marketing & CRM Thimble

Bryan Marks Senior Solutions Consultant Iterable

Jacinta Mathis Dipper Co-Founder Dipper

Jessica Osorio Product Marketing Lead Mozilla

Christine Pera-Weaver Associate Director, Acquisition Marketing PBS KIDS

Gijsbert Pols Adjust Lead Product Strategist Adjust

Laura Schaack Tattd Founder & CEO Tattd

Brian Setaro Founder & CEO Notion Digital

Megan Silvey Head of Growth ASICS Digital

David Simon CRO Fyber

Siberia Su Jump Ramp Games Head of Growth Jump Ramp Games

Louis Tanguay Managing Director App Growth Summit

Moshe Vaknin Founder & CEO YouAppi

Ken Vermeille CEO Vermillion Sky

Deniz Varol Senior Acquisition Manager Current

Neil Wainwright Founder & CEO UpHabit

Alex Meredith Vice President of Growth Minibar Delivery

All Times ET

12:00
ET

Virtual Doors Open for Networking

Virtual Networking

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

1:00
ET

Opening Session

Event Kick-Off

Let's get this 4th Annual App Growth Summit NYC started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay Managing Director, App Growth Summit

1:05
ET

KEYNOTE PRESENTATION

Data-driven Retention Strategies in Action

Understanding retention enables you to take strategic actions across all parts of your business and the user experience. We’ll walk through examples of data-driven retention strategies in action.

Ally Tubis Disney Streaming Services VP, Engagement & Retention Analytics, Disney Streaming Services

Chrissy Bernardo Senior Data Scientist, Disney Streaming Services

1:15
ET

PRESENTATION

How to Transform Connected TV Into a Performance Marketing Channel to Increase Engagement and ROI

It’s no surprise that television viewing has become increasingly digitized with users streaming from both their televisions and mobile devices, often simultaneously. Given this digitized dual reality, Adjust’s expert, Gijsbert Pols, Lead Product Strategist, will provide an inside look at Connected TV, explain how mobile marketers can profit from this new performance channel and offer some highly valuable best practices for performance measurement.

Gijsbert Pols Adjust Lead Product Strategist, Adjust

1:30
ET

PRESENTATION

How to Successfully Work with a Big Team When Managing a Large Portfolio of Products

When you’re responsible for managing a large portfolio of products, things can come at you from all different directions. It’s crucial to work effectively as a team with your colleagues. We’re going to explore why marketers must understand what to do, and also what not to do when working with a big team to manage a wide range of products.

Iris Hu Mosaic Group Director of Affiliate Marketing, Mosaic Group

1:45
ET

DISCUSSION PANEL

Exploring Web-to-Mobile App Growth Strategies for More Effective Marketing Efforts

The app growth world, and channels, are consolidating as we merge growth strategies beyond just mobile-to-mobile. Traditional web marketing, mobile web, and OTT marketing are bringing in Users from multiple channels. Our experts on this panel will discuss different strategies to execute a multi-channel marketing campaign and utilize the power of not just general web-based marketing, but how do they take data and marketing efforts from their own efforts and marry that with what they're seeing on mobile? Learn this and more!

Megan Silvey Head of Growth, ASICS Digital

Taylor Gobar Bloom Head of Growth, Bloom

Ivy Cheng Meredith Director of Growth Marketing, Mylife Meditation App

Alex Meredith Vice President of Growth, Minibar Delivery

2:05
ET

FIRESIDE CHAT

How e-Grocer Weee! is Preparing For a More Privacy-Centric Future with Measurement in Mind

Join AppsFlyer’s Director of Solutions Architect, Brenda Chen for a fireside chat with Weee!, the e-grocer specializing in Asian and Hispanic groceries, as they prepare for Apple’s iOS14 privacy updates. Jon Lau, Senior Director of Growth at Weee! discusses how measurement and attribution are more important than ever for performance driven marketing as advertisers shift focus toward consumer privacy.

Brenda Chen Director of Solutions Architect, AppsFlyer

Jonathan Lau Weee! Sr. Director of Growth, Weee!

2:15
ET

PRESENTATION

How To Set Your First ASO Goals

By now, you’re probably well-aware of the importance of App Store Optimization (ASO) in your mobile growth strategy. However, since ASO is a multi-dimensional process, it is challenging at times to decide where to get started or prove that your efforts drive results. Learn in this session how to set your first ASO goals and KPIs to support an effective data-driven ASO strategy.

Laurie Galazzo CMO, AppTweak

2:30
ET

FIRESIDE CHAT

The Day IDFA Went Away

14.5 is arriving next week! Run for the hills?? Maybe not! We sit down with Moshe Vaknin, Founder & CEO of YouAppi, to discuss the effects of ATT & a post-IDFA world for retargeting and paid user acquisition.

Moshe Vaknin Founder & CEO, YouAppi

Louis Tanguay Managing Director, App Growth Summit

2:50
ET

DISCUSSION PANEL

User Engagement Workflow Optimization

Our User Engagement Experts will discuss how they have created, and optimized, their User Engagement strategies and workflows to maximize Retention and LTVs.

Jenna Klebanoff Realtor VP Marketing, CRM, Realtor.com

Neil Wainwright Founder & CEO, UpHabit

Jessica Osorio Product Marketing Lead, Mozilla

Bryan Marks Senior Solutions Consultant, Iterable

3:10
ET

MID-EVENT BREAK

Mid-Event Stretch & Break!

OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after an hour and a half of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, learn more in the networking chat, hit the food delivery apps...or take a potty break! These few minutes are yours to recharge however works for you!

All AGS NYC 2021 Attendees will receive a $5 Starbucks gift code, courtesy of AppTweak!

Louis Tanguay Managing Director, App Growth Summit

3:15
ET

FIRESIDE CHAT

Mining for UA Gold with Fintech Apps

Fintech Apps have been a big growth winner in the past couple years. Aided by a WFH environment and a booming market, Fintech has been a vertical that has seen massive app growth lately. Current’s Drew Fung and Deniz Varol join Pedro de Arteaga from Winclap to discuss the best opportunities for Fintech Apps to see the best ROAS & ROI from their UA spends. With a booming vertical, it’s easy to just start spending on UA, but which channels are worth the investment and return the biggest bang for your UA bucks?

Drew Fung Current Director of Performance Marketing, Current

Deniz Varol Senior Acquisition Manager, Current

Pedro de Arteaga COO & VP USA, Winclap

3:35
ET

DISCUSSION PANEL

Building A High-Performing & Inclusive Growth Team

Each of our expert leaders, has built amazing high-performing teams over the course of their careers, and each has also founded their own companies as well as leading divisions and teams for mobile app products. Together, they discuss what it takes to build, lead, and mentor powerful and inclusive growth teams which deliver where it counts, in results and in equal opportunities for success.

Jacinta Mathis Dipper Co-Founder, Dipper

Laura Schaack Tattd Founder & CEO, Tattd

Brian Setaro Founder & CEO, Notion Digital

Siberia Su Jump Ramp Games Head of Growth, Jump Ramp Games

4:00
ET

PRESENTATION

5 Ways to Promote Your App With TikTok Creators

Creators can help you bridge the gap to your audience, especially when leveraging current trends. Stargazer Founder Antoine Forest reveals how he uses Tiktok for apps, and will show you 5 ways to master TikTok and Influencers for your app!

Antoine Forest Co-Founder & CEO, Stargazer

4:15
ET

PRESENTATION

How to Build a Top Tier Mobile App Onboarding Process

If users don't understand your app, they won't use it. In this talk, Ken Vermeille, CEO of Vermillion Sky, will go over how to create an incredible first impression for your first-time users. When done correctly and elegantly, it increases the likelihood of successful retention. When a user launches your app for the first time, the onboarding process reinforces your app’s value, and can also direct them toward success by highlighting your most important features. A strong onboarding process is essential to your app’s success, and Ken will show you how to get there!

Ken Vermeille CEO, Vermillion Sky

4:30
ET

DISCUSSION PANEL

360° of App Growth

Removing silos in our app growth strategies is what will help us through a post-IDFA world, and still experience the growth we were always looking for. A holistic, full-funnel growth strategy will help everyone on our teams work together under one united purpose to acquire our best users, via paid or organic channels, keep them engaged and ultimately monetized and retained.