App Growth Masterminds SF 2022

Limited to only 40 App Growth Experts!
In Partnership with mParticle
April 27, 2022 Newhall Nest • San Francisco, CA
Overview Agenda Sponsors

App Growth Masterminds SF was not like our regular App Growth Summits. This new, more intimate format has been very popular, because it’s one part idea-exchange, one part brainstorming, and all-around fun! All while creating connections in a new, fresh, and positive environment conducive to ideation, networking, and knowledge sharing.

Limited to 45 Experts
Fully-Immersive Format
Open & Honest Closed-Door Discussions

App Growth Masterminds SF was invite-only, and limited only to leaders in the Mobile App Growth industry who were actively looking to improve their app success and the industry as a whole by sharing real off-the-record information and strategies together.

Network & Connect with Fellow Experts
Learn What’s Working (& What’s Not) with Others
Personalized Brainstorming & Ideation


Companies Attended Included:

App Growth Masterminds SF 2022 Companies Attending

Schedule

9:30
NETWORKING
Pre-Event Networking & Coffee

Arrive into our retreat-for-the-day space, grab some coffee or tea, and start meeting your fellow app growth experts in a safe, fully-vaccinated, outdoor environment!

10:15
EVENT KICK-OFF
Welcome Message

We'll kick-off the event, explain how the day will work, and set everyone up for a day designed for opening up your mind and ideas and building bonds with your fellow app growth experts. Don't forget to fill up on some coffee and Breakfast snacks!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:30
CO-PRESENTATION
It's Chaos! How to Overcome Customer Data Headaches and Develop a Winning First-Party Data Strategy

The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences. But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos. It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Postmates, Spotify and Burger King solve data chaos.

Rohit Kulkarni
Rohit Kulkarni mParticle Team Lead, Senior Solutions Engineer, mParticle
Esmeralda Martinez
Esmeralda Martinez mParticle Director of Product and Sales Engineering for Indicative, mParticle
10:50
DISCUSSION PANEL
Paid & Organic UA Strategies for Pre-Install Success

Our Panel of User Acquisition experts will dive into what's working now with different channels for ad spend, as well as how to maximize your Organic acquisition efforts such as App Store Optimization (ASO) and more!

Cuneyt Unar
Cuneyt Unar Incline Gaming VP of UA, Incline Gaming
David Quinn
David Quinn Gummicube VP of Strategy & Partnerships, Gummicube
Tu Tran
Tu Tran Smadex Sales Director, Programmatic, Smadex
11:30
Topic-Based Roundtables
Topic-Based Roundtables

Here's our first Roundtable session of the day! In this round of discussions, each Roundtable is led by an expert on that topic. Pick the topic which works best for your interests and get in there!

Roundtable Topics Included:

  • Creatives: Testing & Analytics
  • Organic User Acquisition (aka ASO)
  • SK Ad Network Best Practices
12:30
NETWORKING LUNCH
Fully-Catered Lunch!

We'll take a break for fueling up, networking with your peers, and light interpersonal discussions on what you just heard.

1:30
Discussion Panel
Mapping A Successful Post-Install Growth Strategy

In the second discussion panel of the day, we’ll explore ways in which data plays a pivotal role in mapping the User Journey so you understand how to best optimize revenue and engagement throughout the user lifecycle. We’ll explore engagement strategies, and when to connect with users at key moments to optimize your monetization efforts.

Brianna Zhao
Brianna Zhao WB Games Manager, Data Insights, WB Games
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
Nai Saeturn
Nai Saeturn YouAppi Vice President of Sales, YouAppi
2:00
GAME SHOW
App Growth Challenge

To prep the Mastermind Roundtables for the final session, we'll split everyone up into groups. Each group will become a team, where you'll have to work together to win! This game will help you break the ice with your group, which will then become your roundtable mastermind group, and help you bond so you can brainstorm better in the following session.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis App Growth Summit Marketing Manager, App Growth Summit
2:30
Mastermind Roundtable Sessions
Deep Dive Mastermind Discussions

The whole day has been designed to prep your mind, energy, camaraderie and focus towards this 90-minute session. Here's where the rubber meets the road. All phones will be turned OFF for this session, but note pads will be provided for inspiration-capture. Our amazing vendors will step out for this session, and our experts will be able to share information freely and privately with each other!

4:00
NETWORKING HAPPY HOUR
Appy Hour Open Bar Reception

Now that all the ideations and strategies have been given and received, it's time to network one more time with our open bar APPY HOUR at a close by restaurant, and go over some of the amazing learnings, break-throughs, and insights you've gathered throughout the day!

5:00
VIP PRIVATE DINNER
Masterminds Private Dinner!

The day ends with a private dinner for all Masterminds participants at The Vault Gardens! Every participant from the day's activities are welcome to attend the private dinner!

Sponsors

Sponsorships Sold Out!

Title Sponsor

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Tamy Ribeiro

"It is fascinating to look around, listen from experts and feel that you still have so much to learn. The AGS gets together real marketing growth geniuses and it is impossible to leave the event without learning something valuable and new."

Tamy Ribeiro, Wunder Mobility
Isabella Hawker

"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"

Isabella Hawker, Penske Media Corporation