App Growth Summit Berlin 2022

In Partnership with mParticle
12 May 2022 9:00 CEST • Haus Ungarn • Karl-Liebknecht-Str 9, 10178, Berlin, Germany
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


ACQUISITION ENGAGEMENT DATA

App Growth Summit Berlin 2022 returned with a full day of packed content aimed at helping App Marketers, Brands, and Gaming companies refine their 2022 plans for growth!

46 Expert Speakers
21 Custom-Curated Sessions
4 Rooms of Original Content!

This invite-only, limited-vendor event was designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit Berlin 2022 provided Europe with the latest up-to-date strategies and trends for this rapidly growing mobile app community.

COMPANIES ATTENDED INCLUDE:

COMPANIES ATTENDING AGS Berlin 2022 INCLUDE

Speakers

Gessica Bicego
Gessica Bicego Paired CMO Paired
Paired
Hadar Telem
Hadar Telem Huuuge Games Director of Marketing Analytics Huuuge Games
Huuuge Games
Anna Yukhtenko
Anna Yukhtenko Hutch Senior Games Analyst Hutch
Thomas Petit
Thomas Petit Mobile Growth Consultant Thomasbcn
Roma Sieradzka
Roma Sieradzka LOVOO Head of CRM LOVOO
LOVOO
Robert Vaternam
Robert Vaternam SimpleClub CRM Lifecycle Manager simpleclub
simpleclub
Sophie Vo
Sophie Vo Voodoo Studio & Game Lead Voodoo Games
Voodoo Games
Aitor Abonjo
Aitor Abonjo Flink Head of CRM Flink
Flink
Matt Baker
Matthew Baker ironSource Sales Director EMEA ironSource
IronSource
Marichka Baluk
Marichka Baluk Zenjob Director of Growth Marketing Zenjob
Zenjob
Alex Bauer
Alex Bauer Branch Head of Product Marketing & Market Strategy Branch
Branch
Niels Beenen
Niels Beenen Singular Strategic Partnerships, EMEA Singular
Singular
Vladimiro Bilancetti
Vladimiro Bilancetti Visable Labs Head of Online Acquisition Visable Labs
Visable
Yury Bolotkin
Yury Bolotkin StarBerry Games Marketing Director StarBerry Games
StarBerry Games
Xavier Bourlard
Xavier Bourlard YouAppi General Manager EMEA YouAppi
YouAppi
Mirko Brinker
Mirko Brinker Branch Mobile Growth Director Branch
Branch
Katie Cerar
Katie Cerar mParticle Head of Product Strategy mParticle
mParticle
Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC The Clorox Company
Clorox Company
Peter Fodor
Peter Fodor AppAgent Founder & CEO AppAgent
AppAgent
Jon Genovard
Jon Genovard ShareTheMeal CRM & Retention Manager ShareTheMeal
Rotem Gitlin
Rotem Gitlin Plarium Product Manager Plarium
Plarium
Yolanda Huang
Yolanda Huang Nativex Director, Client Growth Nativex
Nativex
Ben Jeger
Ben Jeger Managing Director - Central Europe AppsFlyer
AppsFlyer
Anuvind Kanwal
Anuvind Kanwal Miro Lifecycle Marketing Manager Miro
Miro
Karl Knights
Karl Knights Data.ai Managing Director EMEA data.ai
Data AI
Frederik Lanwer
Frederik Lanwer Adjust Head of Customer Success, Western & Northern Europe Adjust
Adjust
Shlomi Laufer
Shlomi Laufer Plarium Browser Game Team Leader Plarium
Plarium
Thomas Le Hardy
Thomas Le Hardy JOKR Global Director, Customer Acquisition JOKR
JOKR
Valeria Lovato
Valeria Lovato Remerge Director Account Management Games, EMEA Remerge
Remerge 2020
Flo Methorst
Flo Methorst Smadex Sr Director of Growth EMEA Smadex
Smadex Logo 2021
Alice Muir
Alice Muir Phiture Senior Mobile Growth Consultant Phiture
Phiture
George Natsvlishvili
George Natsvlishvili Air Apps Organic Growth Air Apps
AirApps
Pierre Neau
Pierre Neau Phiture Growth Consultant Phiture
Phiture
Benjamin Okkenga
Benjamin Okkenga RTLZWEI Senior Product Manager RTLZWEI
RTL2 Fernsehen
Hannah Parvaz
Hannah Parvaz Uptime Head of Marketing Uptime
uptime
Gijsbert Pols
Gijsbert Pols Adjust Director of CTV & New Channels Adjust
Adjust
Tamy Ribeiro
Tamy Ribeiro Sass Twidie Chief Executive Officer Twidie
Twidie
Clotilde Rousseau
Clotilde Rousseau Batch Chief Revenue Officer Batch
Batch
Maor Sadra
Maor Sadra incrmntal Co-Founder incrmntal
incrmntal
Lea Samrani
Léa Samrani Uptime Lead Product Manager Uptime
uptime
Emma Sarret
Emma Sarret Holy Owly Growth Manager Holy Owly
Holy Owly
Levi Schoonover
Levi Schoonover Kochava Global Director of Client Partnerships Kochava
Kochava
Jenny Song Schmidt
Jenny Song Schmidt Influencer Marketing Influencer Marketing Consultant
Yanina Velikova
Yanina Velikova Admiral Media Performance Marketing Manager Admiral Media
Admiral Media
Bastian Winterkemper
Bastian Winterkemper Liftoff Regional Lead, DACH Liftoff
Liftoff+Vungle
Radostina Zhekova
Radostina Zhekova Voodoo UA Manager Voodoo Games
Voodoo Games

Agenda

4 Rooms of Content!

Main Stage Experts Corner Room Workshops Roundtables
8:00
CEST
DOORS OPEN!
Breakfast Buffet & Networking

The doors are open virtually and IRL for networking at App Growth Summit Berlin 2022, our 3rd in-person event of the year (first in Europe!)!

If you're joining us in-person, enjoy all-day coffee & beverages courtesy of AppTweak and a great breakfast as we get ready to begin!

9:00
CEST
INTRODUCTIONS
Event Kick-Off

We'll be starting our first International In-Person event of the year in Europe in style, the way events should be done...the App Growth Summit way! Custom-curated sessions, original content, limited vendors, all along with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:15
CEST
KEYNOTE PRESENTATION
Measurement & Data in the New Privacy Reality

As advertisers face the new reality of having increasingly less exposure to raw-level attribution data, they are left to face a new reality of not having a single source of truth. This presentation by HUUUGE Games' Director of Marketing Analytics, Hadar Telem, will review the ongoing changes and their effect on the industry, and present Hadar's approach for dealing with these challenges!

Hadar Telem
Hadar Telem Huuuge Games Director of Marketing Analytics, Huuuge Games
9:40
CEST
FEATURE PRESENTATION
Tackling Data Chaos!
How to Overcome Customer Data Headaches and Develop a Winning First-Party Data Strategy

The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences. But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos. It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Postmates, Spotify and Burger King solve data chaos.

Katie Cerar
Katie Cerar mParticle Head of Product Strategy, mParticle
10:05
CEST
FEATURE PRESENTATION
Churn Rate Analysis: Opportunity or Threat?

Churn is a word that haunts us all. Closely tied to retention at the early stages of user lifecycle, connected to something crucial in the game mechanic for experienced users - this metric is not an easy one to analyse.

How do you properly track churn? Is there any point in benchmarking it? When is an increase in churn rate normal, and when is it a cause for concern? What tools can you use to effectively analyse churn? All these questions will be answered in Anna’s presentation. And yes, she will say the word “churn” many times during it.

Anna Yukhtenko
Anna Yukhtenko Hutch Senior Games Analyst, Hutch
10:30
CEST
DISCUSSION PANEL
Winbacks, Retargeting & Personalization:
Extending User Lifecycle Via Strategic Engagement

Hear from experts at Flink, Remerge, Holy Owly, JOKR, Miro and YouAppi as they dig into Winback campaign performance and discuss the state of re-engagement. They’ll also share their tips and best practices for building a comprehensive app marketing strategy.

Emma Sarret
Emma Sarret Holy Owly Growth Manager, Holy Owly
Anuvind Kanwal
Anuvind Kanwal Miro Lifecycle Marketing Manager, Miro
Valeria Lovato
Valeria Lovato Remerge Director Account Management Games, EMEA, Remerge
Xavier Bourlard
Xavier Bourlard YouAppi General Manager EMEA, YouAppi
Thomas Le Hardy
Thomas Le Hardy JOKR Global Director, Customer Acquisition, JOKR
Aitor Abonjo
Aitor Abonjo Flink Head of CRM, Flink
11:00
CEST
NETWORKING BREAK
Networking & Transition Break
Additional Content Rooms Now Open!

Take a quick break as we reset the Main Stage for a day filled with amazing Discussion Panels, and open the doors to our additional content rooms for the Workshops and Expert Corner Presentations to begin! 3 Rooms of content to choose from!

11:15
CEST
SUPER-CHARGE YOUR UA: PART 1
Creative Iterations: How to Scale User Acquisition Without Burning Resources

Great ad creative can boost your business through the roof. To get to such a super-performer, you have to test and iterate. But how? What iteration typically moves the needle? Which changes should you try first and which should be tested only later? To save you the headaches and money, four UA experts will provide you with an actionable iteration plan that you can apply tomorrow.

In Part 1 of our "Super Charge Your UA" double-session, you'll learn about ad creatives, and in the following session where to place them!

Marichka Baluk
Marichka Baluk Zenjob Director of Growth Marketing, Zenjob
Peter Fodor
Peter Fodor AppAgent Founder & CEO, AppAgent
Radostina Zhekova
Radostina Zhekova Voodoo UA Manager, Voodoo Games
Yury Bolotkin
Yury Bolotkin StarBerry Games Marketing Director, StarBerry Games
11:55
CEST
SUPER-CHARGE YOUR UA: PART 2
Change the Channel!
Discover New Channels to Diversify Your Media Mix

There are many alternatives to the Duopoly of Facebook and Google. In a Privacy world, marketers are looking to explore additional opportunities, while understanding how to still work with the tried-and-true channels they've come to rely on. Join us as our panel of experts from across multiple UA verticals discusses which channels you should be looking at testing, and how to make sure your current channels are still producing reliable results.

In the previous session, Part 1 of our "Super Charge Your UA" double-session, you learned about ad creatives, and here in Part 2 you'll learn where to best place them and measure results!

Jenny Song Schmidt
Jenny Song Schmidt Influencer Marketing Influencer Marketing Consultant
Flo Methorst
Flo Methorst Smadex Sr Director of Growth EMEA, Smadex
George Natsvlishvili
George Natsvlishvili Air Apps Organic Growth, Air Apps
Levi Schoonover
Levi Schoonover Kochava Global Director of Client Partnerships, Kochava
Bastian Winterkemper
Bastian Winterkemper Liftoff Regional Lead, DACH, Liftoff
12:30
CEST
NETWORKING LUNCH BUFFET
Lunch Buffet & Networking

Enjoy or gourmet Lunch Buffet while Networking and discussing the packed content of the first half of the day! Fuel up, and energize, because the second half of the day is just as packed...and the Free Personal Headshot room opens! Make sure you don't have food in your teeth!

1:30
CEST
AGS GIVE-AWAY
Apple Watch Give-Away!
Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
13:45
CEST
DISCUSSION PANEL
Lead from the Front
Team Building & Leadership Strategies

These days, it’s a challenge to hold teams together and align everyone’s focus toward a single goal. With many distractions, some remote work forces, and modern day life challenges, creating team chemistry and camaraderie is more challenging than ever. Hear from our panel of experts on how they manage their teams and continue to build and grow through a global pandemic, remote work options, and The Great Resignation.

Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company
Sophie Vo
Sophie Vo Voodoo Studio & Game Lead, Voodoo Games
Gessica Bicego
Gessica Bicego Paired CMO, Paired
Tamy Ribeiro
Tamy Ribeiro Sass Twidie Chief Executive Officer, Twidie
14:20
CEST
FIRESIDE CHAT
Optimizing the Cross-Channel User Experience in the Love Island App

During the broadcast period of Love Island, the TV show is accompanied by content on numerous digital channels in order to take the different usage habits of the users into account. The Love Island app plays a special role as a central content hub for the most important content about the TV show, and contains various interactive functions with several unique selling points. Learn how RTLZWEI overcame challenges extending the in-app user base, and user engagement over the various seasons, and increased app store visibility for cross-channel optimization.

Benjamin Okkenga
Benjamin Okkenga RTLZWEI Senior Product Manager, RTLZWEI
Mirko Brinker
Mirko Brinker Branch Mobile Growth Director, Branch
14:50
CEST
DISCUSSION PANEL
Guiding Your Users’ Journey:
Lifecycle Marketing & Engagement Strategies to Lead Your Users to Long-Term Retention

Visualizing your Users’ Journey, and understanding how your Lifecycle Marketing & Engagement strategies work together to help your Users reach key in-app conversion points and are more likely to become longer retained customers is key to app growth. After UA the effort to get Users to download your app, it’s now time to grab the baton and run with it to limit churn and maximize retention!

Jon Genovard
Jon Genovard ShareTheMeal CRM & Retention Manager, ShareTheMeal
Clotilde Rousseau
Clotilde Rousseau Batch Chief Revenue Officer, Batch
Roma Sieradzka
Roma Sieradzka LOVOO Head of CRM, LOVOO
Robert Vaternam
Robert Vaternam SimpleClub CRM Lifecycle Manager, simpleclub
Anuvind Kanwal
Anuvind Kanwal Miro Lifecycle Marketing Manager, Miro
15:25
CEST
DISCUSSION PANEL
The Evolution of MMPs
from Attribution & Measurement to SKAdNetwork & Beyond

It’s been over a year since Apple released iOS14.5, and years since the major MMPs shared a stage together. In this panel, we asked the largest attribution companies to sit together and have an open discussion about the disruption and evolution of measurement on iOS, what is most likely on the way for Android, and what is the role of the MMP in a Privacy-Centric world.

Alex Bauer
Alex Bauer Branch Head of Product Marketing & Market Strategy, Branch
Niels Beenen
Niels Beenen Singular Strategic Partnerships, EMEA, Singular
Ben Jeger
Ben Jeger Managing Director - Central Europe, AppsFlyer
Frederik Lanwer
Frederik Lanwer Adjust Head of Customer Success, Western & Northern Europe, Adjust
Maor Sadra
Maor Sadra incrmntal Co-Founder, incrmntal
Levi Schoonover
Levi Schoonover Kochava Global Director of Client Partnerships, Kochava
16:40
CEST
GAME SHOW
App Growth Challenge!
Play to Win Prizes!

Before the Happy Hour, get ready to test your knowledge for the glory of public recognition and prizes! Stay until the end of the day for your chance to win some amazing prizes...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis App Growth Summit Marketing Manager, App Growth Summit
Ariel Neidermeier
Ariel Neidermeier AGS Director of Marketing & Content, App Growth Experts
17:00
CEST
NETWORKING PARTY
Networking Happy Hour!
Open Bar Reception

Now's the time for our super fun, on-site, & open bar Happy Hour immediately following the final session of the day!

Our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of mParticle!

Let's celebrate the safe and successful return of regular live, in-person events!

11:20
CEST
EXPERT PRESENTATION
Creative Data & Why It Matters to Your App Marketing Strategy

In a world where UA is increasingly automated, creatives have become one of the last levers marketers can use to gain an edge today. With the advent of interactive and playable ads, the possibilities for creating rich user experiences - and optimizing the ad funnel itself - exploded, but so too did the challenges. Marketers today run scores of unique creatives daily, and tracking for potential heroes (or losers) is incredibly time consuming... not to mention the challenges around creative testing. In this session, we'll go over how to set up your creative strategy for success, and how to utilize creative and in-ad analytics to ensure that you're maximizing your creative strategy to drive incremental app growth.

Matt Baker
Matthew Baker ironSource Sales Director EMEA, ironSource
11:45
CEST
EXPERT PRESENTATION
How Uptime Turned £2000 Into 200 Backlinks and 250K Applicants

How much time do you spend staring at your phone? In the UK, it’s an average of 5-6 hours per day. In February, Uptime announced they were running a study to look into the effects of social media. They were looking for someone to quit their channels for two months and to get paid £2000 to do so. In this talk, find out the ways Uptime marketed this campaign, their tactics to go viral, and whether they converted these applicants.

Lea Samrani
Léa Samrani Uptime Lead Product Manager, Uptime
Hannah Parvaz
Hannah Parvaz Uptime Head of Marketing, Uptime
12:10
CEST
EXPERT PRESENTATION
How to Boost App Growth Through Creatives and New Influencer Audiences

Influencer marketing, more familiarly known as KOL (Key Opinion Leader) marketing in China, has become a crucial marketing strategy in China’s digital media landscape. The rising popularity of apps like Douyin, RED, and Kuaishou has helped boost the power of user-generated content and changed the way we look at social media ad creatives forever. So, what makes the Chinese consumer/user tick and how much can influencer content marketing really help boost your app or brand performance? Join us as we give you exclusive insights into the market and how to craft unique, successful influencer marketing campaigns.

Yolanda Huang
Yolanda Huang Nativex Director, Client Growth, Nativex
12:30
CEST
NETWORKING LUNCH
Lunch Buffet & Networking
2:00
CEST
SPEED CONSULTATION
Ask The Expert: Thomas Petit
AMA with an App Growth Expert!

In this special session, you'll get your chance to ask one of the top minds in mobile anything you like! Thomas Petit's strategies and consultations are highly-sought after, so he's your chance to get in line for your chance to have Thomas answer your most pressing question!

Thomas Petit
Thomas Petit Mobile Growth Consultant, Thomasbcn
11:30
CEST
Workshop Lecture
Laying the Foundations of a Successful Subscription Optimization Program Through CRM

In this workshop, Alice Muir and Pierre Neau from Phiture will walk you through the key areas of the user lifecycle, and explain ways in which you can set yourself up for success when optimizing for subscriptions.

Alice Muir
Alice Muir Phiture Senior Mobile Growth Consultant, Phiture
Pierre Neau
Pierre Neau Phiture Growth Consultant, Phiture
12:00
Workshop Lecture
Mobile App Marketing on CTV - THE Place to Be!

Why market a mobile app on CTV? - Over the last two years, connected TV has caught the attention of marketers as an exciting new advertising channel. But does it pay off for mobile marketers? In this fireside chat, we're discussing with two veteran mobile marketers from Plarium about their experience in promoting mobile apps via CTV. What are the best practices, what are the pitfalls and how do you properly evaluate results!

Rotem Gitlin
Rotem Gitlin Plarium Product Manager, Plarium
Gijsbert Pols
Gijsbert Pols Adjust Director of CTV & New Channels, Adjust
Shlomi Laufer
Shlomi Laufer Plarium Browser Game Team Leader, Plarium
12:30
CEST
NETWORKING LUNCH BUFFET
Lunch Buffet & Networking
14:00
CEST
Workshop Lecture
Custom Product Pages: A Game Changer in Apple Search Ads Campaigns

Apple never ceases to amaze! This was proven once again with their latest feature on the App Store: Custom Product Pages. Introduced only a few months ago, CPPs have already seen a huge success in improving iOS app marketing efforts, especially on Apple Search Ads (ASA). This workshop by Admiral Media's Yanina Velikova, will take a deeper look on CPPs by investigating the opportunities and challenges for app marketers, as well as different use-cases on how the new customised pages can increase CTR & CR on ASA, leading to better CPA and budget allocation.

Yanina Velikova
Yanina Velikova Admiral Media Performance Marketing Manager, Admiral Media
14:30
CEST
Workshop Lecture
Illuminate Your Digital Strategy!
Learn How to Leverage Market Insights & 3rd Party Data to Generate Massive App Growth

Learn How to Leverage Market Insights & 3rd Party Data to Generate Massive App Growth. In this presentation, Karl Knights Managing EMEA of data.ai presents the latest trends for Mobile in EMEA for 2022 and drills down into how to use market signals to keep tabs with growing apps and features, understand monetization differences by market and generate growth for your app.

Karl Knights
Karl Knights Data.ai Managing Director EMEA, data.ai
14:00
CEST
ROUNDTABLE DISCUSSIONS
Roundtable Session 1
Creatives | Incrementality | Influencer Marketing

In our Roundtables Room, we'll have 3 app growth experts each moderating their own free-form discussions for you to jump in and join during this 35-minute open seating session!

TABLE 1:
All About Creatives
Peter Fodor from AppAgent will be moderating a group chat around Creatives. ALL about Creatives! It's an AMA about creative ad units, creative iterations, testing, and whatever else you want to discuss surrounding Creatives!

TABLE 2:
Incrementality & Measurement
Maor Sadra from Incrmntal will be moderating a group chat around Incrementality & Measurement. He'll be opening the discussion doors to also discussing IDFA deprecation, the coming GAID appocalypse, and SKAN strategies...and/or lamentations.

TABLE 3:
Succeeding with Influencer Marketing
Jenny Song Schmidt, Influencer Marketer will be moderating a group chat around how to scale up your Influencer Marketing strategies, and answer any questions or challenges you might be having!

Peter Fodor
Peter Fodor AppAgent Founder & CEO, AppAgent
Maor Sadra
Maor Sadra incrmntal Co-Founder, incrmntal
Jenny Song Schmidt
Jenny Song Schmidt Influencer Marketing Influencer Marketing Consultant
14:45
CEST
ROUNDTABLE DISCUSSIONS
Roundtable Session 2
Creative Analytics | Web2App Campaigns | Fixing Fuck-Ups

In our Roundtables Room, we'll have 3 app growth experts each moderating their own free-form discussions for you to jump in and join during this 35-minute open seating session!

TABLE 1:
Creative Data & Analytics
Matthew Baker from ironSource will be moderating a group chat around measuring creative data & analytics. In this session you'll discuss how to set up your creative strategy for success, and how to utilize creative and in-ad analytics to ensure that you're maximizing your creative strategy to drive incremental app growth.

TABLE 2:
Web2app Campaigns: Benefits & Challenges
George Natsvlishvili from AirApps will be moderating the group chat about web2app campaigns as an alternative way of acquiring users on top of classic UA channels. What is the funnel flow? What are the main types of campaigns? How to set up and track? What are the benefits and challenges of this process? Answers to all these questions you will get there!

TABLE 3:
Fixing Fuck-Ups: A Growth "Therapy" Session
Vladimiro Bilancetti from Visable will be moderating a group chat (ie "therapy session") around sharing all the fuck-ups you've experienced along the way, and how you fixed them...if you did! Or at least what was learned from them.

Matt Baker
Matthew Baker ironSource Sales Director EMEA, ironSource
George Natsvlishvili
George Natsvlishvili Air Apps Organic Growth, Air Apps
Vladimiro Bilancetti
Vladimiro Bilancetti Visable Labs Head of Online Acquisition, Visable Labs

Sponsors

Sponsorships Sold Out!

Title Sponsor

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Vishal Korlipara

"AGS is essential for growth marketers to network and stay up to speed on the newest strategies in the industry."

Vishal Korlipara, Future Fitness
Misa Dinh

"I really enjoyed App Growth Summit! My team and I thought the agenda was very well-crafted, and the sessions were definitely more relevant and insightful than a lot of other UA-related conferences we've been to."

Misa Dinh, Square