19-20 April 2023
9:00 CEST • Haus Ungarn • Berlin, Germany
OverviewSpeakersAgendaSponsors
SOLD OUT EVENT! Thank You!
ACQUISITION • ENGAGEMENT • PRODUCT
We kicked our app growth into high gear and uncovered the latest growth strategies at the 2-day AGS Berlin 2023 Event! We learned expert insights on how to drive full-funnel growth, and how to keep users engaged for long-term retention across 2 full days of custom-curated content!
45+ Industry Expert Speakers 24 Custom-Curated Sessions Network with Top Brands & Apps All-day Co-Working Area Delicious Gourmet Food & Refreshments Post-Event Happy Hour in bustling Berlin!
19 April: Main Stage19 April: Workshops & Roundtables20 April: Main Stage20 April: Roundtables
8:00
NETWORKING & WELCOME BREAKFAST!
Breakfast & Networking!
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a catered breakfast (courtesy of Liftoff) will be waiting for you as we get ready to kick-off a full day of custom-curated content!
9:15
EVENT KICK-OFF!
Welcome Address
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
Louis Tanguay
Founder & Managing Director, App Growth Summit
9:30
KEYNOTE PRESENTATION
Contextual Advertising:
Effective Targeting Strategies in the Privacy-First Era
In this age of privacy controls and deprecation of IDFA/GAID, it is a common belief thet effective targeting is dying. With Contextual Advertising, this is not the case! To fully utilize the power of digital advertising in the current landscape, we need to approach humans as they really are, and where we find them. They are complex beings whose actions depend on the context they are in. With generative AI we have the chance to continuously and effectively target users at scale.
Nemanja Djuric Microsoft
Senior Product Manager, Microsoft
9:55
KEYNOTE PRESENTATION
New Game Concept Validation:
From Marketing to Engagement
Testing new game concepts is really exciting and rewarding - after all, you may have the next biggest hit in your hands! But have you ever wondered how to assess the future potential of a game concept? How to see if a game concept is not only engaging, but also scalable? What marketing tools can you use to test different aspects of a new game idea? Anna Yukhtenko, Head of Analytics at Hutch, is here to share the best tips & tricks about evaluating a new game’s potential using pre- and post-install metrics.
Anna Yukhtenko Hutch
Head of Analytics, Hutch
10:20
DISCUSSION PANEL
The Art of Balance:
Paid User Acquisition Channels Strategy
Master the art of user acquisition with a well-optimized media mix that drives growth and maximizes ROI. Delve into the world of channels, tactics, and data-driven decisions to find the perfect blend for your app's unique needs and audience.
Claudia Whyte Howbout
Head of Marketing, Howbout
Pau Quevedo Smadex
VP of Gaming, Smadex
Thomas le Hardy Tonsser
VP of Marketing & Growth, Tonsser
Vladimiro Bilancetti Visable Labs
Head of Online Acquisition, Visable Labs
11:00
NETWORKING BREAK
Morning Networking Break
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!
11:15
DISCUSSION PANEL
Reducing Acquisition Costs with Deeper Data Analysis
Explore the latest data analysis strategies with industry leaders Clarisights, Customlytics, and top app experts from ABOUT YOU and Trade Republic. Gain valuable insights on reducing acquisition costs and harnessing data to showcase your work's impact.
Caroline Schlünsen ABOUT YOU
Expert App Marketing & Tracking, ABOUT YOU
Marcus Letsch Trade Republic
Group Lead Growth Marketing, Trade Republic
Arun Srinivasan Clarisights
CEO, Clarisights
Christian Eckhardt Customlytics
CEO, Customlytics
12:00
FIRESIDE CHAT
State of Privacy:
How ATT & Sandbox Are Forever Changing the Landscape of Mobile Advertising
Join Remerge CEO, Pan Katsukis, and mobile app leader Hazal Demiral Gölge, Head of Marketing Analytics at Delivery Hero, for an open discussion on the impact of privacy on programmatic app advertising. They’ll explore the evolving landscape of mobile advertising and what it means for app marketers. Learn how Google is approaching the move to privacy, and hear about their experience with iOS, two years after the ATT rollout, as well as their sentiment moving forward. Stay informed and discover how you can adapt to the changing environment to ensure continued growth in the new advertising era.
Hazal Demiral Gölge Delivery Hero
Head of Marketing Analytics - Acquisition, Delivery Hero
Pan Katsukis Remerge
CEO & Co-Founder, Remerge
12:30
NETWORKING LUNCH
Gourmet Lunch & Networking Time
Let's take a big break for food (courtesy of InMobi) at the halfway point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the Day 1!
13:30
GIVE-AWAY GAME!
App Growth Challenge!
Play for Your Chance to Win Prizes!
Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it! Win an Apple Watch, and much more!
Louis Tanguay
Founder & Managing Director, App Growth Summit
Stay one step ahead of fraudsters with our comprehensive session on tackling mobile ad fraud. Discover cutting-edge techniques and tools to identify and prevent invalid traffic, secure your ad revenue, and maintain the integrity of your app ecosystem.
Andreas Naumann AppsFlyer
Anti-Fraud Evangelist, AppsFlyer
Maor Sadra INCRMNTAL
CEO & Co-Founder, INCRMNTAL
Piotr Prędkiewicz App Growth Expert
Senior Marketing Data Analyst, App Growth Expert
14:40
KEYNOTE PRESENTATION
Using the Power of Web2App to Boost and Diversify Your App Revenue
With all the privacy updates over the past few years, growth has become even more challenging than ever. We are ready to find new strategies to scale outside the familiar channels. This presentation will cover ways to leverage Web2App, including web funnels, to increase your app revenue, reach new audiences, and fuel growth.
Yeva Koldovska Headway
Product Manager, Headway
15:00
NETWORKING BREAK
Afternoon Networking Break
Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content! Break snacks courtesy of Jampp!
15:20
DISCUSSION PANEL
Mastering App Store Optimization and Apple Search Ads
Unlock the full potential of your app with our in-depth guide to App Store Optimization (ASO) and Apple Search Ads. Learn how to improve your app's visibility, drive more organic downloads, and optimize your ad campaigns for maximum return on investment (ROI).
Ferdinand Noordermeer Wooga
UA Manager, Wooga
Hannah Parvaz Aperture
Founder, Aperture
Nadir Garouche App Growth Expert
Growth Consultant, App Growth Expert
16:00
KEYNOTE PRESENTATION
The Power of Synergy:
Leveraging Partnerships for Growth & Impact
Are you a mobile app looking to expand your reach and engage new audiences without burning cash? Join us for this co-presentation where we’ll discuss the benefits of different partnership types, including media for equity, technological, distribution & monetization, content, and co-marketing collaborations. Plus, we’ll share practical tips for making these partnerships work and help you achieve your business goals.
Gergana Ivanova Smule
Marketing Team Manager, Brand & Media Partnerships, Smule
What Worked, What Didn't, and How to Measure Success
Do you want to discuss how Mynet Games, Gamigo Group, and others have analyzed and optimized their paid UA campaigns. Check out some ads and campaigns which worked, which ones didn't hit the mark, how success was determined, and the pivots made to achieve optimization in ad campaigns.
Miray Sancaktar Mynet Games
Growth Manager, Mynet Games
Peter Fodor AppAgent
Founder & CEO, AppAgent
Jeannie Odreman gamigo group
Director Mobile Publishing, gamigo group
17:00
OPEN BAR RECEPTION
Networking Happy Hour!
Open Bar & Snacks!
Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Happy Hour Drinks and Snacks courtesy of Bidease!
11:15
WORKSHOP
Marketing Automation:
Building a MarTech Team That Adds Value
Automation is one of the digital industry’s favourite buzzwords. Yet while many marketers use tools with automation functionality, automating cross-platform workflows often requires in-depth technical knowledge and coding expertise. Companies are finding that dedicated martech resources are vital for leading these efforts, and providing an effective bridge between marketing and engineering.
This workshop, co-presented by David McFetridge and George Natsvlishvili, will run through examples of workflow automation, selecting appropriate tools for the task and the skill sets needed to build a martech team.
David McFetridge Zenjob
Sr Marketing Technology Manager, Zenjob
George Natsvlishvili Game Hive
Growth, Game Hive
11:55
WORKSHOP
The Secret Sauce to TikTok Success:
A Deep Dive into the Power of Smart UA Performance Campaigns
Are you ready to take your TikTok user acquisition to the next level? Join Kevin from Admiral Media, a seasoned marketer with two official case studies with TikTok, to learn about the latest trends and strategies driving success on the platform. In this session, you'll discover the power of smart performance campaigns and app profile pages for iOS, and get insights from a real-life case study featuring their client Petit BamBou.
Don't miss out on this opportunity to unlock the full potential of TikTok for your app growth!
Kevin Dosanjh Admiral Media
Sr. TikTok Marketing Specialist, Admiral Media
12:30
NETWORKING LUNCH
Gourmet Lunch & Networking Time
Let's take a big break for food (courtesy of InMobi) at the halfway point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the Day 1!
14:00
ROUNDTABLES
Interactive Roundtables
Join Other Attendees to Discuss Hot Topics!
In our side room dedicated to special Roundtable Discussions between attendees, we'll have 3 amazing moderators helping to guide the conversations, questions, and curiosities for 3 content topics attendees want to discuss!
14:00
Roundtable 1
SKAD 4.0 & Marketing
This roundtable discussion will cover the most exciting updates coming with SKAD 4.0, as well as the challenges that they will bring. We will review the SKAD 4.0 set up for different subscription apps and games and in which cases you should consider locking conversion values. If you are still unsure on how the SKAN changes will affect your app, do not worry, we will be able to take some live examples from the attendees.
Yanina Velikova Admiral Media
UA Team Lead, Admiral Media
14:00
Roundtable 2
Game Launch Strategies
With the many challenges of market saturation, CPI costs, and attribution limitation (IDFA), just to name a few, we'll learn how to successfully launch a game in today's environment. Jeannie Odreman, gamigo group's Director of Mobile Publishing, will work with you on the main challenges and strategies to release a new mobile game in this unpredictable environment.
Jeannie Odreman gamigo group
Director Mobile Publishing, gamigo group
14:00
Roundtable 3
Converting Social Media to In-App
Description TBA
Thomas le Hardy Tonsser
VP of Marketing & Growth, Tonsser
8:00
NETWORKING & WELCOME BREAKFAST!
Breakfast & Networking!
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of Moloco), and a catered breakfast (courtesy of SuperText) will be waiting for you as we get ready to kick-off a full day of custom-curated content!
9:15
EVENT KICK-OFF!
Welcome Address
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
Louis Tanguay
Founder & Managing Director, App Growth Summit
9:30
FEATURED PRESENTATION
Beyond Vanity Metrics:
Enhance User Engagement by Focusing on Healthy KPIs
MAU, ROAS, Installs and ad spend are all commonly used metrics to gauge the overall success of a mobile app, although they only provide a high-level overview of user engagement. It has now come the time we go deeper down the rabbit hole, to truly understand what we need to look at in an hyper-competitive, budget-tight age. Join the talk to understand how onboarding and data analytics played a vital role in enhancing user engagement and impacting the adidas Running app KPIs!
Learn How to Unlock 7x Conversions with Behavior-Based Personalization of In-App Experiences and Content
Accustomed to services that somehow understand what each individual wants and appreciates - consumers have now come to expect the same level of attention from all brands and businesses they interact with. In partnership with our customers, we combed through data from over 10,000 campaigns and billions of messages and events to gather insights on the effects of personalization on engagement. We found that taking users on a Personalization Journey brings a 7x increase in revenue per message. Together we will climb the “Personalisation Ladder,” data-informed framework marketers can follow to deliver hyper-personalized and magnetic experiences that attract, convert, and retain customers. This interactive session will equip you to:
• Understand the Personalization Ladder and how you can use this construct to super-charge marketing and scale results.
• Assess your current level of maturity and address critical issues.
• Architect strategies to move up the Personalization Ladder and achieve meaningful growth.
Jonathan Garrity CleverTap
Solutions Engineering Manager, CleverTap
10:25
DISCUSSION PANEL
CRM Mastery:
Boosting Customer Engagement through Lifecycle Marketing Strategies
Engage your users throughout their entire journey with the power of life-cycle marketing. Learn how to create targeted, timely, and personalized campaigns that cater to users at every stage of their app experience, driving long-term loyalty and revenue.
Anjli Gohil Optimove
Sr. Strategic Services Team Lead, Optimove
Robert Vaternam GameDuell
CRM Manager, GameDuell
11:00
NETWORKING BREAK
Morning Networking Break
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!
11:15
DISCUSSION PANEL
Mastering Retention with Data-Driven Analysis
Unleash the full growth potential of your business by learning from industry leaders Braze and Clarisights, as well as executives from GetYourGuide and Flix. Delve into the art of crafting an irresistible retention strategy and navigating the complexities of the current economy.
Emil Martinsek GetYourGuide
CMO, GetYourGuide
Arun Srinivasan Clarisights
CEO, Clarisights
Dikdyuti Sen Flix
Director, Global Performance Marketing & Media, Flix
Marc Suchland Braze
General Manager DACH, Braze
12:00
FEATURED PRESENTATION
Advanced Techniques to Improve the Subscription Funnel
Jeff Grang, CPO and Co-founder of Purchasely, the growth platform for Subscription Apps, will explain what exactly is a subscription funnel and detail some actionable tactics to help you maximize conversion and retention. In his talk, Jeff will share:
The key stage of the subscription funnel from paywall view to free trial conversion to 1-year retention.
Subscription funnel optimization tips that apps can apply to each step of the subscription funnel.
Conversion and retention maximization best practices from Purchasely customers and more.
Jeff Grang Purchasely
Co-Founder & CPO, Purchasely
12:30
NETWORKING LUNCH
Gourmet Lunch & Networking Time
Let's take a big break for food (courtesy of ClearPier) at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the Day 2!
13:30
GIVE-AWAY GAME!
App Growth Challenge!
Play for Your Chance to Win Prizes!
Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it! Win an Apple Watch, and much more!
Louis Tanguay
Founder & Managing Director, App Growth Summit
Visualizing your user lifecycle is key to identify growth levers. Embark on an expedition on how to convert your prospects to ambassadors through a personalized data driven triggered automated journey. All through the lenses of a funnel, loops, milestones, narrative, emotions, and CRM approach.
Jon Genovard ShareTheMeal
CRM & Retention Manager, ShareTheMeal
14:25
KEYNOTE PRESENTATION
How Words Become Game Changers:
Impact and Analysis of Copywriting
In this session, Robert Vaternam, GameDuell's CRM Manager, will share some best practices of copywriting to impact retention, engagement and monetization within CRM activations, and how to A/B test and analyse results to create valuable learnings and improvements.
Robert Vaternam GameDuell
CRM Manager, GameDuell
14:50
DISCUSSION PANEL
Both Sides of the Same Coin:
Full-Funnel Engagement Strategies
Bring back lost users with powerful win-back strategies. Discover how to identify, segment, and target lapsed users with personalized messaging and irresistible offers that reignite their interest and drive re-engagement.
Crafting Immersive Experiences: Long-Term Engagement and Retention
Dive into the world of user experience design to create captivating app experiences that foster long-term engagement and retention. Explore the principles of UX design, behavioral psychology, and practical techniques to keep users coming back for more.
Markus Vahtola Fingersoft
Chief Marketing & Financial Officer, Fingersoft
Léa Samrani unlikeany
Product Advisor, unlikeany
Gerrit Leppelsack Branch
Country Lead DACH, Branch
Hannah Parvaz Aperture
Founder, Aperture
16:10
FEATURED PRESENTATION
Trends in Mobile App Monetization:
How to Bring Ads and Great UX Together
More and more mobile apps are adding ads to their monetization strategy. This session will discuss latest trends in mobile app monetization, focusing on how to include ad monetization to an app, without harming the UX and canibalizing other revenue streams.
Maximilian Straub Google
Strategic Partner Manager & Consultant, Google
16:35
FEATURED PRESENTATION
Optimizing Mobile App Revenue
Many app publishes are leaving money on the table by failing to systematically optimize for higher ARPU. Andy provides actionable advice and best practice on how to tackle this, with examples from across the industry.
Andy Carvell
Partner, Phiture
17:00
OPEN BAR RECEPTION
Networking Happy Hour!
Open Bar & Snacks!
Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Happy Hour Drinks and Snacks courtesy of Assetario!
11:15
ROUNDTABLES
Interactive Roundtables
Join Other Attendees to Discuss Hot Topics!
In our side room dedicated to special Roundtable Discussions between attendees, we'll have 3 amazing moderators helping to guide the conversations, questions, and curiosities for 3 content topics attendees want to discuss!
11:15
Roundtable 1
Revenue Optimization:
Leveraging User Data to Build the Best Payment Journeys
In this roundtable discussion, you’ll discuss how to make sense of user data to build the best payment journeys that lead to increased revenue opportunities. Monetization and revenue augmentation expert Alex Kudelka, Co-Founder of Glassfy, will lead this open discuss on ways you can optimize your revenue strategies!
Alex Kudelka Glassfy
Co-Founder, Glassfy
11:15
Roundtable 2
Personalization:
How to Optimize the User Journey Post-Install
In this roundtable discussion, we’ll chat about the power of personalization in optimizing your user journey post-install. In a world drowning in content and distractions, it’s hard for us app marketers to provide fresh, relevant content to our users on a daily basis. Come and learn how you can harness real-time personalization to create CRM experiences that keep your users engaged. Or when data resources are tight, how you can use dummy data to test your ideas.
Siobhan Fisher Tandem
Sr. Conversion Optimization Manager, Tandem
11:15
Roundtable 3
Mobile User Onboarding
You never get a second chance to make the first impression. In this roundtable session, you'll discuss how to leverage user onboarding to maximize marketing permissions and user retention.
Lorenzo Rossi REPLUG
Co-Founder & Head of Growth, REPLUG
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App Growth Summit Testimonials
"App Growth Summit was an extremely positive experience. Content-wise, App Growth Summit Berlin enriched me with some of the best insights I heard. On the business level, it enabled me to meet the right people to explore doing business with, without too many vendors in the way. An overall great event!"
Jonathan Raveh,
AppsFlyer
"I do like the vibe that there’s not that many vendors, or a lot of people trying to sell stuff to you."
Anna Yukhtenko,
Hutch
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