App Growth Summit LA 2019

in partnership with LIFTOFF
February 7, 2019 Marina del Rey Marriott • 4100 Admiralty Way, Marina del Rey, CA 90292
Overview Speakers Agenda

EVENT SOLD OUT! Thank You All!

App Growth Summit Los Angeles 2019 kicks off the new year of events with a full day of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2019 plans for growth!

Dozens of sessions (presentations, and expert-led discussion panels) will provide Los Angeles with the first ever event of this kind. Perfectly placed between the start-up meet-ups and the large conventions, App Growth Summit LA 2019 will feature limited vendors and maximum connections and learning opportunities!

Companies Attending Include:

App Growth Summit LA 2019 - Companies Attending

This event is completely sold out, but please feel free to Request An Invite to any of our other 2019 events near you!


Speakers

Kimberley Sweet Gardiner
Kimberley Sweet Gardiner CMO Mitsubishi North America
Mitsubishi Motors North America
John Gargiulo
John Gargiulo Global Product Marketing Lead Airbnb
Airbnb
David Mausolf
David Mausolf Vice President, User Acquisition Marketing Twentieth Century Fox
Twentieth Century Fox
Kasha Stewart
Kasha Stewart Senior Director of Product Management Beachbody
Beachbody
Mariela Stescobich
Mariela Stescobich VP, Growth Marketing Fox Networks
Fox Networks
Meg Youngblood
Meg Youngblood Vertical Strategy Lead - Global Gaming Facebook
facebook
Sumee Oh Sr Director Marketing NBCUniversal Media
NBCUniversal
Ben Adams
Ben Adams Account Executive, App Ads Google
Google
Miray Alanlar
Miray Alanlar Mobile Marketing Manager Mozilla
Mozilla
Andrew Birnbryer
Andrew Birnbryer Managing Director, Americas Applift
Applift
Brian Bowman
Brian Bowman CEO Consumer Acquisition
Consumer Acquisition
Andy Carvell - Phiture
Andy Carvell Partner Phiture
Phiture
Andrew Chan
Andrew Chan Head of Apps & Gaming Mattel
Mattel
Kyle Culloton
Kyle Culloton Global Tech Partners Lead, Apps Google
Google
Jen Donahoe
Jennifer Donahoe Growth Lead Riot Games
Riot Games
Matt Fisher
Matt Fisher Product Manager, Attribution & Analytics Liftoff
Liftoff
Kai Fortney
Kai Fortney Head of Retention Wag Labs
Wag Labs
Jessica Grant
Jessica Grant VP of Performance Marketing Bodybuilding.com
Bodybuilding.com
Stephanie Hongsathavij
Stephanie Hongsathavij Product Manager SlickDeals
SlickDeals
Michelle Huynh
Michelle Huynh Director of Growth Poshmark
Poshmark
Brian Johnson
Brian Johnson VP Business Development Neura
Neura
Clay Kramer
Clay Kramer SVP, Product Rich Uncles
Rich Uncles
Amit Kumar - FreshPlanet
Amit Kumar Chief Marketing Officer FreshPlanet
FreshPlanet
Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO Incipia
Incipia logo
Dennis Mink VP Marketing Liftoff
Liftoff
Alexandra Moeser
Alexandra Moeser Director CleverTap
CleverTap
Ashley Nader
Ashley Nader Product Manager iovox
iovox
Alex Pan
Alex Pan Director, Performance Marketing Seriously
Seriously
Greg Papierniak
Greg Papierniak Director of Sales AppsFlyer
AppsFlyer
Lomit Patel
Lomit Patel Vice President, Growth IMVU
IMVU
Hila Qu
Hila Qu VP of Growth Acorns
Acorns
Oded Ran
Oded Ran CEO TouchNote
TouchNote
Nancy Roberts
Nancy Roberts A•REEL Marketing Advisor A•REEL
A-Reel
Greg Rossi
Greg Rossi Head of US Marketing TouchNote
TouchNote
Shaan Rupani Growth Fair.com
Fair
Rishi Shiva
Rishi Shiva CMO Bidalgo
Bidalgo
Peter Szabo CRO, Head of Partnerships Mammoth Media
Mammoth Media
Haseeb Tariq
Haseeb Tariq Mobile Marketing formerly GUESS
GUESS
Jeremy Theimer
Jeremy Theimer Marketing Automation Manager ChowNow
ChowNow
Margarita Vasilevskaya
Margarita Vasilevskaya Director of User Acquisition Scopely
Scopely
Michele Webb
Michele Webb VP of US Growth & Programmatic Headway
Headway
Winnie Wen
Winnie Wen Director of User Acquisition Jam City
Jam City
Tom Young
Tom Young Chief Marketing Officer Consumer Acquisition
Consumer Acquisition

Content Includes

Full Content & Schedule Below!

Main Stage Experts' Corner
8:00
Registration
Registration & Hot Breakfast Buffet

No cold, hard croissants and pastries here! Receive complimentary valet parking courtesy of Criteo, get registered early, and grab a hot breakfast buffet courtesy of Smartly.io! Don't for get your Coffee & Snacks, Courtesy of AppTweak to fuel you for a full day of exciting learning and networking!

9:00
Opening Remarks
Event Kick Off!
9:05
Fireside Chat
Mobile as a Catalyst for Big Brand Growth & Engagement

Traditional brands are seeing the opportunity to fully embrace mobile apps for better customer engagement and growth. In this fireside chat, Kimberley Gardiner, CMO, Mitsubishi North America will discuss ways she has helped Kia Motors increase customer engagement and growth through various mobile campaigns and executions, as well as her path for creating similar success at Mitsubishi.

Kimberley Sweet Gardiner
Kimberley Sweet Gardiner CMO, Mitsubishi North America
Ashley Nader
Ashley Nader Product Manager, iovox
9:40
Presentation
Demystifying OTT: How to Activate TV for App Growth

With the rise of cord cutting behavior, TV has evolved into new digital formats. OTT has massive potential for app advertisers. Learn how to test OTT in a way that will drive measurable awareness and app growth.

Greg Papierniak
Greg Papierniak Director of Sales, AppsFlyer
10:05
Keynote Presentation
Where Brand and Performance Meet

Feel a bit allergic to one of those terms? Don't! Learn how they can work together. Airbnb’s Global Product Marketing Lead John Gargiulo will showcase some of what's worked for Airbnb. He’ll discuss and display concrete examples where having a brand (even if you're small,) can create a halo for your performance metrics. John will also provide advice on some inexpensive, creative ways to help build your brand!

John Gargiulo
John Gargiulo Global Product Marketing Lead, Airbnb
10:30
Featured Presentation
Building Channel-Specific vs. Business-Unit Aligned Teams

What is the pros/cons of building a deeper [channel expert based team] vs. broader [by game, marketplace]. Is there a recommended structure as you're building the business? Is there an orientation around the stage of growth [Seed vs. C/D vs. Public]. Why most companies would benefit from a deeper vs. broader structure.

David Mausolf
David Mausolf Vice President, User Acquisition Marketing, Twentieth Century Fox
11:00
Presentation
Fact vs. Fiction: How to Protect Yourself from Mobile Ad Fraud

From Buzzfeed articles to MMP reports, fraud has become one of the most talked about topics in advertising because it touches everyone in the mobile marketing industry. With all this news around fraud, you hear different things – but who can you really trust? Join Liftoff as we dig deep to separate fact from fiction and arm you with strategies to protect your programmatic ad dollars.

Matt Fisher
Matt Fisher Product Manager, Attribution & Analytics, Liftoff
11:20
Discussion Panel
Getting Creative with Video and Emerging Ad Units

In this panel, we’ll tap into the most modern and fresh video ads and ad units emerging in popularity and effectiveness. Some topics discussed include how long should your video ads be, creatives designed for soundless scroll disruption, and more. In addition to the newest best practices for video ads, our panel of experts will discuss new ad units such as Playables, Stories, and other emerging video ad units rising in popularity and effectiveness.

Sumee Oh Sr Director Marketing, NBCUniversal Media
Alex Pan
Alex Pan Director, Performance Marketing, Seriously
Nancy Roberts
Nancy Roberts A•REEL Marketing Advisor, A•REEL
Rishi Shiva
Rishi Shiva CMO, Bidalgo
12:00
Discussion Panel
Engagement at First Sight: Strategies to Get Hitched to Your Users for Life(time Value)

Sales funnels don't tell the entire story. They're only the prologue. The traditional sales funnel ends when the true value of a User begins. After the download and initial activation is where the true test begins. Can you keep those users you worked so hard to get? Can you keep them coming back and stay engaged with your app? Through effective Push Notification, Re-Engagement, and Average Revenue Per User (ARPU) optimizations, you can learn to increase retention and subsequent Lifetime Value (LTV) of your Users!

Miray Alanlar
Miray Alanlar Mobile Marketing Manager, Mozilla
Andrew Chan
Andrew Chan Head of Apps & Gaming, Mattel
Brian Johnson
Brian Johnson VP Business Development, Neura
Alexandra Moeser
Alexandra Moeser Director, CleverTap
Jeremy Theimer
Jeremy Theimer Marketing Automation Manager, ChowNow
12:35
BREAK
LUNCH BUFFET!

No box lunches here, and everyone gets to eat! Enjoy a lunch buffet filled with latin favorites, and get some great networking in courtesy of Adjust!

1:30
Presentation
Actionable Insights for UA & Creative Strategies for Facebook & Google Advertising

Join Google and Consumer Acquisition as we reveal expert secrets to achieve profitable user acquisition in 2019. As Facebook and Google simplify their platforms and enhance their optimization algorithms, the strategies for top spenders are evolving and the greatest competitive edge is coming from optimized creative and new audiences. This session highlights strategies for rapid creative production, a/b creative testing processes and unique methods of expanding audiences with optimized workflows.

Brian Bowman
Brian Bowman CEO, Consumer Acquisition
Kyle Culloton
Kyle Culloton Global Tech Partners Lead, Apps, Google
Tom Young
Tom Young Chief Marketing Officer, Consumer Acquisition
2:05
Discussion Panel
Grading the True Performance of Your Advertising

Everyone is looking for optimized performance of their UA campaigns. How do you truly measure effectiveness across all your campaigns? Which KPI's are true "Key" Performance Indicators, and which are merely "vanity metrics," which don't tell you the full story you need to know? In this expert-filled panel, we'll discuss how to use data to determine true effectiveness and efficiency of your UA campaigns.

Jessica Grant
Jessica Grant VP of Performance Marketing, Bodybuilding.com
Ashley Nader
Ashley Nader Product Manager, iovox
Margarita Vasilevskaya
Margarita Vasilevskaya Director of User Acquisition, Scopely
Michele Webb
Michele Webb VP of US Growth & Programmatic, Headway
Winnie Wen
Winnie Wen Director of User Acquisition, Jam City
2:40
Presentation
Mobile Product from Conception to Launch in 6 Months or Less!

Learn real adaptable techniques in mobile app development from a product leader with over a decade of experience in native app and platform development, API integration, and UX flows.

Kasha Stewart
Kasha Stewart Senior Director of Product Management, Beachbody
3:00
Presentation
Use A Growth Model to Supercharge Your App Growth

Every business can be summarized into a simple math equation - this is called a growth model. In this presentation, Hila Qu, VP of Growth at Acorns, will walk you through what is a growth model, how to build one, and how to use it to supercharge your app growth!

Hila Qu
Hila Qu VP of Growth, Acorns
3:25
EXCLUSIVE APP GROWTH SUMMIT & LIFTOFF GAME SHOW!
Mobile Heroes Showdown (Team Edition)

Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish mobile marketing facts from fiction? Find out as marketers go head to head in this special "team edition" of our interactive game show! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Dennis Mink VP Marketing, Liftoff
4:00
Fireside Chat
How Fox Networks Found New Cross-Platform Digital Viewers

Join Fox’s VP of Growth Marketing, Mariela Stescobich, and Google’s lead for streaming apps, Ben Adams, as they discuss the ongoing journey using Universal App Campaigns (UAC) as Fox’s primary channel to acquire new cross-platform digital viewers. Learn inside tips about how Google helped Fox acquire engaged and valuable customers, while letting automation handle the hard work!

Mariela Stescobich
Mariela Stescobich VP, Growth Marketing, Fox Networks
Ben Adams
Ben Adams Account Executive, App Ads, Google
4:30
Discussion Panel
Completing the Connection: Conversion Rate Optimization Strategies for Maximum ROAS Rewards

After your User Acquisition efforts have performed, but before you can reap your ROAS rewards, you'll need to optimize your Conversion Rate. Our panel of experts comes to the rescue to help you with their own strategies for conversion rate optimization strategies, which events they track for conversions, onboarding practices, which KPI's they track for their CRO analysis, and best practices on how you can drive increased efficiency in your CRO strategy.

Stephanie Hongsathavij
Stephanie Hongsathavij Product Manager, SlickDeals
Clay Kramer
Clay Kramer SVP, Product, Rich Uncles
Haseeb Tariq
Haseeb Tariq Mobile Marketing, formerly GUESS
Meg Youngblood
Meg Youngblood Vertical Strategy Lead - Global Gaming, Facebook
5:00
Discussion Panel
Omnichannel Marketing Across Touchpoints: Riding Shotgun With Your Users From First Touch to Activation

It's incredibly difficult to reliably follow the journey of your users, and almost impossible to track multiple touch-points. However, with the right campaign strategies, you can consistently create an acquisition strategy which works in this ever increasingly omnichannel world. Our expert panel will discuss how they drive results across different segments and touch-points.

Andrew Birnbryer
Andrew Birnbryer Managing Director, Americas, Applift
Jen Donahoe
Jennifer Donahoe Growth Lead, Riot Games
Michelle Huynh
Michelle Huynh Director of Growth, Poshmark
Shaan Rupani Growth, Fair.com
5:30
HAPPY HOUR!
Open Bar Networking Happy Hour!

Join us and our Happy Hour Hosts APPLIFT, JAMPP and TAPTICA for a full open bar on the rooftop patio as we finish off the day's activities with a happy hour on the helipad! No choppers will be present, but a full bar will, so stay for a few minutes and toast our amazing speakers and attendees!

11:00
Presentation
Everything You Wanted to Know About User Acquisition via TV, but Were Afraid to Ask

Relying on Facebook and Google for most of your marketing spend? TV advertising can be a quick and efficient way to diversify your marketing and scale user acquisition. Best of all, you don't have to make a huge investment to try it out. Learn how to build an initial TV test plan and how to get the most out of your creative for a fraction of the cost of most national advertisers.

Oded Ran
Oded Ran CEO, TouchNote
Greg Rossi
Greg Rossi Head of US Marketing, TouchNote
11:25
Presentation
Comms: Unsung Hero of Growth
How Email Push & SMS is the Backbone to Every Growth Strategy

With all time high cost per click rates on every major channel, and the dream of vitality near dead, maximizing LTV of users (or leads) is more important than ever. Whispers of retention being the new growth, discover how a communications strategy sets the stage to maximize building a long term relationship with every user that comes in the door.

Kai Fortney
Kai Fortney Head of Retention, Wag Labs
11:50
Presentation
Apple Search Ads 301: The Pro Tips You Didn’t Know

Take home this set of action-oriented, advanced top tips and tricks that will offer insights on Apple Search Ads you weren’t aware of, supercharge your campaign ROI and take your ASO game to the next level!

Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO, Incipia
12:15
Presentation
A 2019 Steroid Boost for your Mobile App Engagement + Retention

Systematically improve engagement + retention in your mobile app in 2019 with these tips from Andy Carvell, creator of the Mobile Growth Stack and Partner at Phiture. Andy shares best practice from across the app industry on how high-performing teams are systematically improving engagement + retention.

Andy Carvell - Phiture
Andy Carvell Partner, Phiture
12:35
Break
LUNCH

No box lunches here, and everyone gets to eat! Enjoy a lunch buffet filled with latin favorites, and get some great networking in courtesy of Adjust!

1:50
Presentation
Moving the Needle: Driving Revenue Growth Through Advanced Monetization Strategies

All apps can make money, but that doesn’t mean it’s easy. Learn the fundamentals of the mobile monetization funnel as well as how to identify and implement monetization wins. Topics covered will include strategies, tips, and tricks regarding in-app purchases, advertising, subscriptions, and the accompanying infrastructure and analytics needed to make them work.

Amit Kumar - FreshPlanet
Amit Kumar Chief Marketing Officer, FreshPlanet
2:15
Presentation
Short Form Wasn’t Short Enough: Capitalize on the Rise of Micro-Storytelling

You may have seen them at the top of the App Store, or maybe your kids mentioned it in passing. Apps like Yarn, Hooked, Wattpad, Episodes and many others are building a massive following, generating a great deal of engagement, and creating massive revenue from subscriptions by telling micro-stories. Designed to be read in 2 minutes or less, these scripted stories come in many shapes & sizes, but what makes them so successful? In this insightful session, learn all about what makes micro-storytelling an exciting new segment of mobile-first entertainment!

Peter Szabo CRO, Head of Partnerships, Mammoth Media
2:40
Presentation
AMA: Machine Learning for User Acquisition

The future of User Acquisition rests on the shoulders of leveraging “intelligent machines,” orchestrating complex campaigns across and among key marketing platforms – dynamically allocating budgets, pruning creatives, surfacing insights and taking actions autonomously. Learn how IMVU is doing this to drive great performance with a far more efficient lean team, hands-off management approach powered by Artificial Intelligence.

Lomit Patel
Lomit Patel Vice President, Growth, IMVU

Title Sponsor

Presenting

Exhibiting

Marketing & Development Partners

What They're Saying

David Shackleton

"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders."

David Shackleton, OpenBack

"The App Growth Summit is the perfect opportunity to meet curious marketing minds, and learn about the latest initiatives from people all around the world."

Marvin Rottenberg, Ada Health