AGS Los Angeles '21 • March 24, 2021

All Times PT

10:00
PT

NETWORKING

Virtual Doors Open for Networking!

Log in, check out our custom-built and fully interactive virtual event platform, and start networking directly with other attendees! Our all-on-one-page unique design means you don't have to click anywhere else throughout the event...just log-in and enjoy the unique user experience of the custom AGS Virtual Event Platform!

11:00
PT

EVENT KICK-OFF

Event Kick-Off!

Let's get this 4th year of AGS events started! AGS LA is our 40th event! Let's keep this train rolling at full-speed!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay Founder & Managing Director, App Growth Summit

11:05
PT

KEYNOTE PRESENTATION

Empowering Evangelism and Retention from Day One:

Creating an Experience that Drives Growth

Digital experiences rule our everyday lives. How can your business stay one step ahead? In this Keynote from NIKE Valiant Lab’s Olivia Smith, we'll look at how you can start with the end in mind when driving Retention and Evangelism for exponential growth!

Olivia Smith NIKE Director of Program Operations & Marketplace, NIKE Valiant Labs

11:15
PT

PRESENTATION

Predictive Analytics For SKAdNetwork & Beyond

As iOS 14 reframes privacy and the use of consumer data, marketers are taking creative approaches around SKAdNetwork conversion setup in order to maximize the depth and quality of attribution insights. While each approach has its own set of tradeoffs, the goal for any model is to accurately predict the future of performance. Join AppsFlyer’s Senior Product Marketing Manager, Larissa Klitzke, for guidance on steps marketers can implement to inform their measurement strategy, and how machine learning can be leveraged to take predictive analytics to the next level.

Larissa Klitzke Sr Product Marketing Manager, AppsFlyer

11:25
PT

DISCUSSION PANEL

Optimizing Your Advertising

The Latest Recommendations for Ad Units & Channels

Which Ad Units & Channels are remaining hot and working well for our panel of experts? In this interactive panel, we will see which Ad Units have been on an upward trend for Acquiring the best Users, and most efficiently, as well as which UA Channels are they looking to invest more into, and which are they soon to be moving away from. Also, is Brand Marketing becoming more prevalent in UA Marketing budgets over Performance Marketing?

Rhiannon Price Jam City Director, Creative, Jam City

Elaine Park Scopely Director, User Acquisition, Scopely

Julie Walsh Possible Finance Performance Marketing Manager, Possible Finance

Eileen Ye Growth Manager, Otter.ai

11:50
PT

PRESENTATION

App Monetization: The Power of Subscription Models in Gaming

As gaming apps look to diversify monetization, subscriptions are becoming more popular. In this session learn how pricing strategies affect subscription conversions, how to leverage user onboarding to drive adoption and retention, and how to leverage user research to optimize your subscription product and marketing strategies.

Jenny Pollock Lead Subscription Monetization Manager, Together Labs

12:00
PT

PRESENTATION

Why Consent Is Important and How to Win the Trust of Your Users

With upcoming IDFA privacy policy changes nearing, obtaining consent from your users will be more important than ever. While the task may appear daunting, it is possible to ask your users to opt-in in a way that ensures a trustworthy and on-brand customer experience. Join Adjust’s opt-in experts, Melissa Coleman, Director of Customer Success and Marcella Coombs, Sr. Product Content Strategist, as they share the best practices they’ve discovered over six months of research, to help you gain consent and trust from your users with confidence.

Melissa Coleman Director of Client Success, Adjust

Marcella Coombs Senior Product Content Strategist, Adjust

12:10
PT

DISCUSSION PANEL

Full-Funnel Strategies for Maximum User Engagement

User Engagement Strategy is the beating heart of every App's ultimate success. If your User Engagement flat lines, then so will your revenue. Dormant and/or lapsed users need to be brought back to life within your app with greater effort than a solid lifecycle strategy would take. By focusing on keeping your Users engaged and excited from activation all the way through their lifecycle will result in great app growth than your competitors.

Josh Houghton Growth, Fernish

Angela Humphrey Director, BD & Strategy, YouAppi

Michael Reese Mobile Marketing Manager, The North Face

Imelda Skinder Listener Lifecycle Manager, Stitcher

12:30
PT

HALF TIME - NETWORKING BREAK - LUNCH ORDER BREAK

Mid-Event Stretch!

...or Potty Break, Food Delivery Order Break, etc...

OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after an hour and a half of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, learn more in the networking chat, hit the food delivery apps...or take a potty break! These few minutes are yours to recharge however works for you!

Louis Tanguay Founder & Managing Director, App Growth Summit

12:35
PT

PRESENTATION

LiveOps: What Makes for a Successful Event?

There are many components to a great LiveOps event and when done right the impact to the game's KPIs could be significant. In this presentation we are going to look at what makes for a great event, examine some of the best examples in the mobile gaming space and break it down into actionable items.

Kate Nezhura Director of Product, MobilityWare

12:45
PT

FIRESIDE CHAT

Can You Hear Me Now?

A Discussion on the Exploding Popularity of Audio-Based Social Chat Apps

Last year saw the rapid rise of audio-based social networks. More connected than radio or podcasts, these Apps allow the audience to jump in and be a part of the broadcast and conversation...or just listen in. We sit down with Ayinde Alakoye, founder of nēdl, one of the audio-based apps making moves for not just your eardrums, but also your vocal chords and active input to discuss this medium in a thoughtful conversation with product expert Mack Keyvani.

Ayinde Alakoye Founder, CEO, nēdl

Mack Keyvani Mack to the Future Mobile App Product Expert, Mack to the Future

1:00
PT

DISCUSSION PANEL

Product Data & In-App UX to Increase Retention

User Data & the ability to keep your Users is going to be paramount for app success. Never before has In-App UX, Personalization, and Data Analysis been as important as it is now, and even more so in a post-IDFA world. Our panel of Product experts will discuss data, UX segmentation and more, all designed to keep Users activated and monetized for as long as possible.

Ashley Fauset Stardust Chief Operating Officer, Stardust Entertainment

Debarati Goswami Product Lead, eBay

Chuka Ikokwu Founder, DiverCity

Haseeb Tariq Guess Mobile Marketing, formerly GUESS

1:20
PT

PRESENTATION

Taking Your Apple Search Ads Strategy to the Next Level with ASO

With Apple iOS14 IDFA update around the corner, many advertisers will be shifting significant UA budget to Search Ads since these will be exempted from the new App Track Transparency rules. Discover how to get started with ASA and how to leverage ASO to maximize your campaigns' results!

Laurie Galazzo CMO, AppTweak

1:30
PT

PRESENTATION

From PC to Mobile

Lessons in Expanding to Multi-Platform Gaming

Today, users want their favorite content to be available to them anytime and anywhere. For any developer recognizing this, means migrating their products from PC to mobile or developing products or games for cross-play across platforms. We'll review key tips and take questions for how to approach this growth opportunity.

Jennifer Donahoe Riot Games Marketing & Growth Lead, Riot Games

1:40
PT

DISCUSSION PANEL

The IDFApocalypse is Upon Us!

Well, it's here, folks. The end times for deterministic data has arrived, and there's no hope for humanity....or at least advertising. OR....is there??? Our panel of UA experts will discuss how the advertising industry can survive and adapt in a world without IDFA on iOS, and what best practices to take to still generate as much positive results as possible from your UA campaigns.