App Growth Summit LA 2024

February 29, 2024 9:00 AM PT • Marina Del Rey Hotel • 13534 Bali Way, Marina Del Rey, CA
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


Roll out the red carpet because the next installment of our blockbuster series, App Growth Summit LA 2024 was back for its 5th year in LA, and wasn’t isn’t just another sequel—it was the best place to network, learn, and rev up your 2024 strategy!

200+ app growth stars joined is at this can’t-miss event!


• 9+ Sessions Unveiling The Latest 2024 Strategies •

We Immersed ourselves in 9+ custom-curated sessions, breaking down everything we needed to know to set our 2024 strategy into action and take our growth journey to the next level!

 

AGS LA 24 - Content


• Check Out the AGS LA 2024 Recap! •


• Limited-Vendor, Best-In-Class Networking in LA •

We joined other experts from major brands, apps, and games from all over the country! We had the opportunity to expand our professional circle, and made real connections with the app growth community.

Companies That Attended AGS LA 2024:


🍿The Official AGS LA 2024 After Party! 🍿

We met where app growth meets movie magic at the official After Party and experienced best-in-class networking, open bar + flying appetizers, and red carpet glam, all right on the Marina!

AGS LA 2024 After Party


• Check out the Photos From the Event •


Jenna Hauca
Jenna Hauca Barrys Sr VP, Marketing & Digital Barry's
Barry's Fitness
Anthony Vazquez
Anthony Vazquez Walt Disney Company Creative Director, Performance Creative Marketing Walt Disney Company
Disney
Josh Chandley
Josh Chandley WildCard Games Chief Operating Officer WildCard Games
WildCard Games
Oskar Melking
Oskar Melking Pogo Co-Founder & CPO Pogo
Pogo
Nicole Bansal
Nicole Bansal Viable Head of Marketing Viable
Viable
Karl Berta
Karl Berta Jampp VP of Sales, North America Jampp
Jampp
Hagop Hagopian
Hagop Hagopian Appvertiser Founder & CEO Appvertiser
Appvertiser
Itamar Falcon
Itamar Falcon Coho AI Co-Founder & CEO Coho AI
Coho AI
Leonardas Gujis
Leonardas Gujis Google Growth Lead - Unicorn Apps Google
Google
Chris He
Chris He Osmo Founder, CEO Osmo AI
Osmo
Rachel Kamel
Rachel Kamel Zwift Director, CRM Zwift
Zwift
Addison Li
Addison Li Curology Analyst, Retention, Customer Value Curology
Curology
Darren Markovitz
Darren Markovitz IMVU Head of Monetization IMVU
IMVU
Sumee Oh
Sumee Oh Wizards of the Coast Sr Director of Marketing Wizards of the Coast
Wizards of the Coast
Brian Quinn
Brian Quinn AppsFlyer President & General Manager, NA AppsFlyer
AppsFlyer
Jeff Roberto
Jeff Roberto Click CMO Click App
Nancy Roberts
Nancy Roberts Craftsman+ President Craftsman+
CRAFTSMAN+
Luciano Rodriguez
Luciano Rodriguez MobilityWare Senior UA Manager MobilityWare
MobilityWare
Betsy Santoyo
Betsy Santoyo Formerly NY Times Marketing & Growth Expert Formerly NY Times
The New York Times
Olivia Thompson
Olivia Thompson Kabata Director of Growth Marketing Kabata
Kabata
Amy Trus
Amy Trus Outlier Sr Director & Head of Marketing Outlier.org
Outlier
Vicente Zavarce
Vicente Zavarce Yummy Founder & CEO Yummy
Yummy
Thomas Yannopoulos
Thomas Yannopoulos adjoe VP of Revenue adjoe
adjoe

Agenda

Full-Funnel App Growth Strategies
8:30
DOORS OPEN!
Networking Coffee & Breakfast!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:00
EVENT KICK-OFF!!!
Opening Remarks!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

We'll introduce the unique format of this event, and get things started with stunning views of the Marina all day long!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:10
KEYNOTE FIRESIDE CHAT
The Loyalty Loop:
From Data Insights to Engaged Communities

Step into a conversation about the journey from data insights to cultivating engaged user communities. This fireside chat will cover the essentials of digital engagement, the strategic use of client data, and the creation of user loyalty. Learn from industry veterans how to close the loyalty loop and transform user experience.

Jenna Hauca
Jenna Hauca Barrys Sr VP, Marketing & Digital, Barry's
Nancy Roberts
Nancy Roberts Craftsman+ President, Craftsman+
9:40
FEATURED PRESENTATION
Untangle Measurement Complexities:
Attribution Strategies for 2024

Learn from AppsFlyer, the global leader in attribution, how to overcome challenges to growing your app in the context of increasing privacy concerns, fragmentation, and big data complexity.

Brian Quinn
Brian Quinn AppsFlyer President & General Manager, NA, AppsFlyer
10:05
PANEL DISCUSSION
Dollars in the Details:
Navigating Customer-Centric Monetization

Join us for an insightful discussion on boosting your app's revenue through smart engagement strategies! Our panel will discuss how to break away from traditional video and display ads to get ahead and achieve higher profitability. Discover practical steps to implement these strategies, and understand how customer interest plays a pivotal role in shaping trends in both engagement and monetization.

Thomas Yannopoulos
Thomas Yannopoulos adjoe VP of Revenue, adjoe
Darren Markovitz
Darren Markovitz IMVU Head of Monetization, IMVU
Oskar Melking
Oskar Melking Pogo Co-Founder & CPO, Pogo
10:40
NETWORKING
Networking Break!

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of Moloco) to keep your energy high, refill the coffee, and then get right back into the sessions!

11:00
PANEL DISCUSSION
UA Unfiltered:
Insider Insights on AI, Privacy, and Evolving Trends in Mobile Apps

Join us for a genuine, no-fluff conversation on what's next in mobile app marketing. This is a chance to hear directly from the front-runners - founders and business leaders who are shaping the industry. They'll share their predictions for 2024, along with valuable lessons learned in 2023. Dive into AI, unpack the latest in privacy and regulations, and decode Apple's updates. Expect discussions on cutting-edge strategies, including the creative use of user-generated content, all aimed at giving you a real edge in performance marketing. It’s about real insights, real talk, and real learning!

Vicente Zavarce
Vicente Zavarce Yummy Founder & CEO, Yummy
Anthony Vazquez
Anthony Vazquez Walt Disney Company Creative Director, Performance Creative Marketing, Walt Disney Company
Jeff Roberto
Jeff Roberto Click CMO, Click App
Hagop Hagopian
Hagop Hagopian Appvertiser Founder & CEO, Appvertiser
11:45
PANEL DISCUSSION
CTV Campaign Blueprint:
Strategies to Screen Success

Navigate the dynamic world of Connected TV (CTV) advertising with our definitive guide. This session breaks down the entire process of launching successful CTV campaigns, from selecting the right creatives to measuring outcomes and optimizing for peak performance. Industry experts will provide actionable insights and proven strategies to ensure your CTV campaigns not only resonate with your audience but also achieve your marketing objectives.

Luciano Rodriguez
Luciano Rodriguez MobilityWare Senior UA Manager, MobilityWare
Karl Berta
Karl Berta Jampp VP of Sales, North America, Jampp
12:15
PRESENTATION
Boost Your App's Success:
Leveraging AI to Decode App Store Reviews & Improve Ratings

Discover the power of AI in transforming your app store reviews into actionable insights that prioritize feedback impacting your app store rating. In this presentation, you'll learn how to:
• Leverage artificial intelligence to analyze feedback.
• Identify specific trends affecting your score, and by how much
• Prioritize improvements to improve user satisfaction in this competitive market.

Nicole Bansal
Nicole Bansal Viable Head of Marketing, Viable
12:35
NETWORKING LUNCH!
Lunch Buffet & Networking
Fully-Catered Gourmet Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of FeedMob (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

2:00
PANEL DISCUSSION
Holistic UA Strategies:
A Blueprint for Successful Campaigns

Explore the core of modern mobile advertising with a focus on holistic strategies. This panel brings together industry leaders to discuss integrating ad creatives, branding, and user acquisition for impactful campaigns. Learn how to blend data, technology, and creativity for effective advertising that drives growth. Gain insights into crafting campaigns that not only engage but also build lasting connections with your audience in 2024.

Josh Chandley
Josh Chandley WildCard Games Chief Operating Officer, WildCard Games
Olivia Thompson
Olivia Thompson Kabata Director of Growth Marketing, Kabata
Betsy Santoyo
Betsy Santoyo Formerly NY Times Marketing & Growth Expert, Formerly NY Times
Sumee Oh
Sumee Oh Wizards of the Coast Sr Director of Marketing, Wizards of the Coast
2:45
PRESENTATION
Redefining Content Creation:
How AI Can Transform Your Strategy

Feeling bogged down by content demands? Discover how AI can revolutionize your approach. Join Chris He, founder of Osmo, as he explores a range of AI tools, including those for audio repurposing, to enhance content creation. Learn how to identify and utilize AI for diverse media, making your process more efficient and innovative. Transform your strategy with AI insights in this can't miss session!

Chris He
Chris He Osmo Founder, CEO, Osmo AI
3:05
NETWORKING
Networking Break!

Taking another networking break will allow you to power up on some snacks (courtesy of Influence Mobile) and networking ahead of our final block of custom content!

3:25
PRESENTATION
Finding & Optimizing on High-LTV

Pre-2023 period was marked by skyrocketing valuations, easily available cash and intense acquisition. After 2023 companies had to shift massively doing much more with less. Having advised marketing teams in leading Apps since 2019 Leo has observed this change and saw how most successful companies have adapted, especially in finding early, D7 signals to optimize on Higher-LTV users. Hear from him about this & more on his upcoming session.

Leonardas Gujis
Leonardas Gujis Google Growth Lead - Unicorn Apps, Google
3:50
PANEL DISCUSSION
Crafting an Intelligent and Personalized User Journey for Long-Term Retention

This session will discuss how User Journeys are shaped, and how a data-driven approach can enable your app to create highly individualized user experiences. We’ll explore how to maximize user engagement strategies beyond conventional CRM tools, and focus on innovative ways to connect with customers, understanding their needs and preferences, and how these insights can inform and transform your engagement strategies!

Amy Trus
Amy Trus Outlier Sr Director & Head of Marketing, Outlier.org
Rachel Kamel
Rachel Kamel Zwift Director, CRM, Zwift
Addison Li
Addison Li Curology Analyst, Retention, Customer Value, Curology
Itamar Falcon
Itamar Falcon Coho AI Co-Founder & CEO, Coho AI
4:30
GIVE-AWAY TRIVIA GAME & PRIZES!
Appcademy "Awards" Show:
Trivia Challenge with Audience Participation

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it! Themed for the upcoming Oscars, we'll have contestants compete for prizes, and ask the audience to play along for some gifts as well! Before our Hollywood-themed After Party, let's end the event with some app growth fun!

Julia C Niedzwiecka
Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
5:00
AFTER PARTY
App Stars Walk of Fame
Official After Party

Immediately following App Growth Summit LA is our on-site After Party in the Marina Garden! Join us for an Open Bar party as the sun sets over the Marina! Red Carpet Reception with Paparazzi-style photo ops greet you like the App Star you are!

We'll have music, food, and drinks until the sun goes down...and a little after! Network under the stars with your fellow App Star attendees, sponsors, and speakers!

Thanks to Liftoff for presenting this incredible experience, which co-stars the equally amazing Appier, AVOW, Smadex, and YouAppi!

Sponsors

Sponsorships SOLD OUT!!! Thank You Very Much!

Presenting Sponsors

Contributing Sponsors

App Growth Summit Testimonials

David Shackleton

"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders!"

David Shackleton, OpenBack
Robert Vaternam

"AGS Berlin was one of the best in-person events I've ever joined. The close circle of growth community experts that met up was super fun and inspiring. The invite-only concept kept the event exclusive, and created an atmosphere of friends and colleagues. It was was my first time at AGS, but won't definitely be the last!"

Robert Vaternam, GameDuell