February 29, 20249:00 AM PT • Marina Del Rey Hotel • 13534 Bali Way, Marina Del Rey, CA
OverviewSpeakersAgendaSponsors
SOLD OUT EVENT! Thank You!
Roll out the red carpet because the next installment of our blockbuster series, App Growth Summit LA 2024 was back for its 5th year in LA, and wasn’t isn’t just another sequel—it was the best place to network, learn, and rev up your 2024 strategy!
200+ app growth stars joined is at this can’t-miss event!
• 9+ Sessions Unveiling The Latest 2024 Strategies •
We Immersed ourselves in 9+ custom-curated sessions, breaking down everything we needed to know to set our 2024 strategy into action and take our growth journey to the next level!
• Check Out the AGS LA 2024 Recap! •
• Limited-Vendor, Best-In-Class Networking in LA •
We joined other experts from major brands, apps, and games from all over the country! We had the opportunity to expand our professional circle, and made real connections with the app growth community.
Companies That Attended AGS LA 2024:
🍿The Official AGS LA 2024 After Party! 🍿
We met where app growth meets movie magic at the official After Party and experienced best-in-class networking, open bar + flying appetizers, and red carpet glam, all right on the Marina!
Addison Li CurologyAnalyst, Retention, Customer ValueCurology
Darren Markovitz IMVUHead of MonetizationIMVU
Sumee Oh Wizards of the CoastSr Director of MarketingWizards of the Coast
Brian Quinn AppsFlyerPresident & General Manager, NAAppsFlyer
Jeff Roberto ClickCMOClick App
Nancy Roberts Craftsman+PresidentCraftsman+
Luciano Rodriguez MobilityWareSenior UA ManagerMobilityWare
Betsy Santoyo Formerly NY TimesMarketing & Growth ExpertFormerly NY Times
Olivia Thompson KabataDirector of Growth MarketingKabata
Amy Trus OutlierSr Director & Head of MarketingOutlier.org
Vicente Zavarce YummyFounder & CEOYummy
Thomas Yannopoulos adjoeVP of Revenueadjoe
Agenda
Full-Funnel App Growth Strategies
8:30
DOORS OPEN!
Networking Coffee & Breakfast!
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!
9:00
EVENT KICK-OFF!!!
Opening Remarks!
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
We'll introduce the unique format of this event, and get things started with stunning views of the Marina all day long!
Louis Tanguay
Founder & Managing Director, App Growth Summit
9:10
KEYNOTE FIRESIDE CHAT
The Loyalty Loop:
From Data Insights to Engaged Communities
Step into a conversation about the journey from data insights to cultivating engaged user communities. This fireside chat will cover the essentials of digital engagement, the strategic use of client data, and the creation of user loyalty. Learn from industry veterans how to close the loyalty loop and transform user experience.
Jenna Hauca Barrys
Sr VP, Marketing & Digital, Barry's
Nancy Roberts Craftsman+
President, Craftsman+
9:40
FEATURED PRESENTATION
Untangle Measurement Complexities:
Attribution Strategies for 2024
Learn from AppsFlyer, the global leader in attribution, how to overcome challenges to growing your app in the context of increasing privacy concerns, fragmentation, and big data complexity.
Brian Quinn AppsFlyer
President & General Manager, NA, AppsFlyer
10:05
PANEL DISCUSSION
Dollars in the Details:
Navigating Customer-Centric Monetization
Join us for an insightful discussion on boosting your app's revenue through smart engagement strategies! Our panel will discuss how to break away from traditional video and display ads to get ahead and achieve higher profitability. Discover practical steps to implement these strategies, and understand how customer interest plays a pivotal role in shaping trends in both engagement and monetization.
Thomas Yannopoulos adjoe
VP of Revenue, adjoe
Darren Markovitz IMVU
Head of Monetization, IMVU
Oskar Melking Pogo
Co-Founder & CPO, Pogo
10:40
NETWORKING
Networking Break!
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of Moloco) to keep your energy high, refill the coffee, and then get right back into the sessions!
11:00
PANEL DISCUSSION
UA Unfiltered:
Insider Insights on AI, Privacy, and Evolving Trends in Mobile Apps
Join us for a genuine, no-fluff conversation on what's next in mobile app marketing. This is a chance to hear directly from the front-runners - founders and business leaders who are shaping the industry. They'll share their predictions for 2024, along with valuable lessons learned in 2023. Dive into AI, unpack the latest in privacy and regulations, and decode Apple's updates. Expect discussions on cutting-edge strategies, including the creative use of user-generated content, all aimed at giving you a real edge in performance marketing. It’s about real insights, real talk, and real learning!
Vicente Zavarce Yummy
Founder & CEO, Yummy
Anthony Vazquez Walt Disney Company
Creative Director, Performance Creative Marketing, Walt Disney Company
Navigate the dynamic world of Connected TV (CTV) advertising with our definitive guide. This session breaks down the entire process of launching successful CTV campaigns, from selecting the right creatives to measuring outcomes and optimizing for peak performance. Industry experts will provide actionable insights and proven strategies to ensure your CTV campaigns not only resonate with your audience but also achieve your marketing objectives.
Luciano Rodriguez MobilityWare
Senior UA Manager, MobilityWare
Karl Berta Jampp
VP of Sales, North America, Jampp
12:15
PRESENTATION
Boost Your App's Success:
Leveraging AI to Decode App Store Reviews & Improve Ratings
Discover the power of AI in transforming your app store reviews into actionable insights that prioritize feedback impacting your app store rating. In this presentation, you'll learn how to:
• Leverage artificial intelligence to analyze feedback.
• Identify specific trends affecting your score, and by how much
• Prioritize improvements to improve user satisfaction in this competitive market.
Nicole Bansal Viable
Head of Marketing, Viable
12:35
NETWORKING LUNCH!
Lunch Buffet & Networking
Fully-Catered Gourmet Lunch
Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of FeedMob (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!
2:00
PANEL DISCUSSION
Holistic UA Strategies:
A Blueprint for Successful Campaigns
Explore the core of modern mobile advertising with a focus on holistic strategies. This panel brings together industry leaders to discuss integrating ad creatives, branding, and user acquisition for impactful campaigns. Learn how to blend data, technology, and creativity for effective advertising that drives growth. Gain insights into crafting campaigns that not only engage but also build lasting connections with your audience in 2024.
Josh Chandley WildCard Games
Chief Operating Officer, WildCard Games
Olivia Thompson Kabata
Director of Growth Marketing, Kabata
Betsy Santoyo Formerly NY Times
Marketing & Growth Expert, Formerly NY Times
Sumee Oh Wizards of the Coast
Sr Director of Marketing, Wizards of the Coast
2:45
PRESENTATION
Redefining Content Creation:
How AI Can Transform Your Strategy
Feeling bogged down by content demands? Discover how AI can revolutionize your approach. Join Chris He, founder of Osmo, as he explores a range of AI tools, including those for audio repurposing, to enhance content creation. Learn how to identify and utilize AI for diverse media, making your process more efficient and innovative. Transform your strategy with AI insights in this can't miss session!
Chris He Osmo
Founder, CEO, Osmo AI
3:05
NETWORKING
Networking Break!
Taking another networking break will allow you to power up on some snacks (courtesy of Influence Mobile) and networking ahead of our final block of custom content!
3:25
PRESENTATION
Finding & Optimizing on High-LTV
Pre-2023 period was marked by skyrocketing valuations, easily available cash and intense acquisition. After 2023 companies had to shift massively doing much more with less. Having advised marketing teams in leading Apps since 2019 Leo has observed this change and saw how most successful companies have adapted, especially in finding early, D7 signals to optimize on Higher-LTV users. Hear from him about this & more on his upcoming session.
Leonardas Gujis Google
U.S. Unicorn Apps, Google
3:50
PANEL DISCUSSION
Crafting an Intelligent and Personalized User Journey for Long-Term Retention
This session will discuss how User Journeys are shaped, and how a data-driven approach can enable your app to create highly individualized user experiences. We’ll explore how to maximize user engagement strategies beyond conventional CRM tools, and focus on innovative ways to connect with customers, understanding their needs and preferences, and how these insights can inform and transform your engagement strategies!
Amy Trus Outlier
Sr Director & Head of Marketing, Outlier.org
Rachel Kamel Zwift
Director, CRM, Zwift
Addison Li Curology
Analyst, Retention, Customer Value, Curology
Itamar Falcon Coho AI
Co-Founder & CEO, Coho AI
4:30
GIVE-AWAY TRIVIA GAME & PRIZES!
Appcademy "Awards" Show:
Trivia Challenge with Audience Participation
Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it! Themed for the upcoming Oscars, we'll have contestants compete for prizes, and ask the audience to play along for some gifts as well! Before our Hollywood-themed After Party, let's end the event with some app growth fun!
Louis Tanguay
Founder & Managing Director, App Growth Summit
5:00
AFTER PARTY
App Stars Walk of Fame
Official After Party
Immediately following App Growth Summit LA is our on-site After Party in the Marina Garden! Join us for an Open Bar party as the sun sets over the Marina! Red Carpet Reception with Paparazzi-style photo ops greet you like the App Star you are!
We'll have music, food, and drinks until the sun goes down...and a little after! Network under the stars with your fellow App Star attendees, sponsors, and speakers!
Thanks to Liftoff for presenting this incredible experience, which co-stars the equally amazing Appier, AVOW, Smadex, and YouAppi!
Sponsors
Sponsorships SOLD OUT!!! Thank You Very Much!
Presenting Sponsors
Contributing Sponsors
Supporting Sponsors
App Growth Summit Testimonials
"AGS is easily the best event to meet amazingly talented people and exchange high-level ideas. Speakers are always insightful and eager to chat afterwards. All in all, one of the few events you actually come away learning something awesome!"
Saulo Marti,
Mercado Diferente
"AGS is a high quality and engaging event that enables marketers to learn with no boundaries about the latest insights and trends and provides in-depth sharing from like minded peers. It is a small scale yet intimate event that enables close connections to be formed. Thank you for putting up such an amazing one, please be back again!"
Jasslyn Ye,
Smadex
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