February 23, 20239:00 am PT • Marina del Rey Marriott, Los Angeles, CA
ACQUISITION • ENGAGEMENT • NETWORKING
At AGS Los Angeles 2023, attendees kicked their app growth into high gear and uncovered the latest growth strategies! Expert Speakers shared insights on how to drive full-funnel growth, and keep users engaged for long-term retention.
At AGS LA, attendees elevated their app growth game, networked with industry experts and enjoyed a full day on a rooftop in Marina del Rey, while overlooking the ocean!
22+ Industry Expert Speakers 11 Custom-Curated Sessions Network with Top Brands & Apps All-day Co-Working Area Delicious Gourmet Food & Refreshments Rooftop Happy Hour with Stunning Ocean Views
This event was Sold Out! Thank You All for Your Support!
COMPANIES ATTENDING INCLUDED:
VIEW PHOTOS FROM THE EVENT:
Scott Palmer BumbleDirector, User AcquisitionBumble
Simon Vishnevskiy Dave Mobile BankingHead of Paid AcquisitionDave Mobile Banking
Arthur Wang FudCo-FounderFud
Jordon Weissman SmadexSales DirectorSmadex
Mahip Vyas SkillzProgrammatic LeadSkillz
Dennis Mink App Growth ExpertFormer CMOLiftoff
Full-Funnel App Growth Strategies
Networking & Hot Breakfast!
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a hot catered breakfast (courtesy of Bidease) will be waiting for you as we get ready to kick-off a full day of custom-curated content!
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
We'll introduce the unique format of this event, and get things started on the rooftop ballroom with stunning views of the Marina all day long!
Managing Director, App Growth Summit
PRESENTATION: RAISING MONEY
How I Raised $6M+ from VCs, Angels and Crowdfunding
In the kick-off session of the day, we'll open up with some inspirational and educational strategies on what to consider when looking to raise capital. Hear real life stories, tactics, and strategies nēdl founder Ayinde Alakoye used to create a capital network from scratch, and what not to do once you raise the capital you need!
Ayinde Alakoye nedl
Founder & CEO, nedl
FIRESIDE CHAT: BRAND
Finding Your Why & Building Your Brand
A strong why and a passion for what you do will help you launch your company and keep the fire burning through the windy and rainy days of launching your business. Knowing who you are, what problem you’re solving, and discovering if you have that Founder:Market Fit is critical to building and growing your business. Arthur Wang, Co-Founder of Fud, will share his story on his Why for creating the company, as well as some advice for those in the audience look to create their side-hustle, and turn it into a business!
Arthur Wang Fud
DISCUSSION PANEL: MARKETING
Constant Changes in Marketing Strategies:
How to Navigate the Rocky Waters in a Post-IDFA World
Marketing is constantly changing, evolving (sometimes devolving) and always a moving target. Our panel of highly accomplished expert marketing professionals will dive in head-first to what’s working, what’s no longer working, and what their general personal processes are when examining the 2023 success/failure of creatives, acquisition channels, and building right the team to help bring about the marketing success app are laser focused on achieving.
Ashley Fauset Maple Media
VP of Marketing, Maple Media
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of Jampp) to keep your energy high, refill the coffee, and then get right back into the sessions!
RELAX & FOCUS SESSION
As we re-focus for some more amazing content, we'll have our very own yogi Jackie Ey lead our attendees in a reinvigorating stretch so you can get ready to focus on the next session!
No, you will not have to do that kind of stretch.
DISCUSSION PANEL: ADVERTISING
Elephant in the Room:
An Honest Conversation About SKAN
There's a huge elephant in the room of app marketing: many marketers are not using SKAN. There are multiple reasons for this, but Scott Palmer (Director of User Acquisition for Bumble) will discuss the perils of ignoring SKAN and how marketers should stop holding on to the past in a privacy-centric world. Moderator Jordon Weissman (Smadex) will also discuss with Scott SKAN 4.0, and why most companies need to take a 'wait and see' approach with it; and where there's slow adoption by the industry with 4.0 that may be leading to this slow SKAN adoption by marketers, and what to expect going forward.
Scott Palmer Bumble
Director, User Acquisition, Bumble
Jordon Weissman Smadex
Sales Director, Smadex
FIRESIDE CHAT: ASO
ASO + ASA
How Organic + Paid Acquisition on the App Stores Maximize Growth
While 2023 may be a challenging year with the economic recession and the continuous inflation of marketing costs, there are still ways to drive user growth and revenue through organic & ASO techniques. Today we will be uncovering some tips & tricks to apply in ASO and some strategies to follow to drive organic growth.
Leah Atkinson TREBEL Music
Chief Growth Officer, TREBEL Music
Simon Vishnevskiy Dave Mobile Banking
Head of Paid Acquisition, Dave Mobile Banking
Lunch Buffet & Networking
Fully-Catered Rooftop Lunch
Now that we've been talking pre-install strategies all morning, let's take a big break to "install" some food in our bellies at the half-way point of the day's content! We'll provide you with delicious, fully-catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking, and get ready for the second half of the day, featuring all post-install strategies for long-term app growth!
LUNCH is provided by Blind Ferret
FOCUS & STRETCH
With full bellies from the delicious lunch buffet, we're going to get ready to play the App Growth Challenge game and win some great prizes and have fun! Jackie Ey is back to help energize everyone for the challenge!
No, you still won't be asked to do that kind of stretch...especially post-lunch.
GIVE-AWAY GAME & PRIZES!
App Growth Challenge
Win Prizes & Other Free Stuff!
Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!
Managing Director, App Growth Summit
Onboarding and Gamification for Long-Term Retention
The largest retention curve drop of any app occurs in the initial days post install. That's why we're diving into the best practices for a knockout new user experience, which can be the most powerful product tool set to avoid rapid churn. By incorporating gamification into the onboarding process, we can ensure that users are engaged and invested from the very first session, through a variety of core loops. This not only leads to higher retention rates, but it's a versatile strategy that can work across industries and audiences, and supercharge your app's success.
Tiago Domingos Hyper Digital Partners
Managing Partner, Hyper Digital Partners
Creating A "Sticky" App Experience:
Maximizing Engagement & Limiting Churn by Understanding Your Users
All day we have followed the path of Users from first hearing about your app to installing it. Now that we spent the time/money to acquire the Users, here is where the real relationship starts! We must now keep them engaged enough and retained long enough to maximize your marketing efforts to realize the best LTV's and ROAS for long-term business growth! Our panel of experts will reveal tips and strategies they enjoy to keep Users in their apps, and keep coming back!
Rizala Carrington Rewire
Former CMO/Co-Founder, Rewire Fitness
Mack Keyvani DISH Wireless
Head of Apps, DISH Wireless
Sumee Oh Wizards of the Coast
Sr Director of Marketing, Wizards of the Coast
Afternoon Networking Break
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of Adjust) to keep your energy high, refill the coffee, and then get right back into the sessions!
STRETCH & RE-FOCUS
As we re-focus for some more amazing content, we'll have our very own yogi Jackie Ey lead our attendees in a reinvigorating stretch so you can get ready to focus on the next sessions!
Lessons in Monetization Approaches:
Starting Out, Scaling Up and Adapting to Hard Lessons
This "Tales from the Trenches" style presentation is a mix of reflection and forecasting focused analysis on the different approaches to product monetization that apps take, and how to adapt your product strategies to maximize potential for success in 2023.
Speaker Bio: Robert Garfinkle has been in mobile marketing since 2013 at a number of major publishers and startups. Experienced in go to market strategy, user acquisition and monetization for mobile games, his career has meandered between casual and core genres and has experimented with numerous monetization strategies including IAP, IAA, RMG and Subscription. At this point Robert is looking for leadership opportunities in companies pushing the envelope in new emergent formats in monetization and content.
Robert Garfinkle WildCard Games
Head of Growth, WildCard Games
Retaining Subscribers to Maximize Customer LTV
When subscriptions were all the rage a few years ago, many tried offering subscription SKUs as a purchase option. Some failed to increase LTV/customer and others were successful. A big part of making subscriptions successful is in the engagement and retention of your subscribers. In this session, I will cover the lessons I learned while heading up performance and lifecycle marketing at MasterClass. Specifically, how to maximize engagement and retention post subscription start. How and when to use community events, sales/offers, and content releases. How and when to message your subscribers through email, push notification, and in-app messaging to keep then engaged and retained. And finally, what in-app product features will help retain your customers.
Thomas Hopkins App Growth Expert
Head of Growth, App Growth Expert
How to Lead Others (and Yourself) to Sustainable Success
A SpeakHer Session!
Leadership is key to success for any organization and/or product. Without competent leadership a talented team might not perform. Finding, developing and growing a talented team is a challenge as-is, but when coupled with a displaced workforce, economic worries, industry layoffs, and more modern challenges, keeping your team motivated is additionally difficult. Also, how can you make sure you’re on your own way to where you want to go in your career? Are you not only leading others to greener pastures, but are you also able to lead yourself to where you want to be in your career and life? Our industry leaders will discuss all this with an open audience Q&A and advice!
This session brought to you by our SpeakHer Association! Creating space on tech stages for women leaders!
Jennifer Donahoe HiDef
Head of Publishing and Marketing, HiDef
Chandra Hill MobilityWare
Chief Revenue Officer, MobilityWare
We'll close out the day with a quick thank you and recognition of some key individuals who helped make App Growth Summit LA possible.
Managing Director, App Growth Summit
NETWORKING HAPPY HOUR!
Rooftop Reception & Open Bar!
Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Enjoy the stunning sunset views of the Pacific Ocean and the marina as we network with live entertainment, and your fellow app growth experts in attendance.
Happy Hour brought to you by Appier, InMobi, Mobile Action, and Vibe!
Full-Funnel App Growth Strategies
App Growth Summit Testimonials
"App Growth Summit was an amazing experience, driving great knowledge and awesome conversations about data, marketing, and the line between the two. I for sure will come back for the next event."
A Tale About Data
"The event was absolutely great! Nice people, great talks, very well organized. I am proud the had the opportunity to be part of AGS."
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