April 4, 2019
Midtown Loft & Terrace • 267 Fifth Avenue, New York, NY 10016
OverviewSpeakersAgendaSponsors
SOLD OUT EVENT!
After a sold out event last year, App Growth Summit NYC 2019 returned to New York City for the second straight year on April 4 in Midtown Manhattan…and second straight sold out event! Did we mention we love NY??
This invite-only, limited-vendor event featured 50 expert presenters and panelists, who shared secrets from their mobile app growth strategies across 22 in-depth sessions on 2 beautiful stage areas with breathtaking views of the city. We ended the day with a Red Carpet Open Bar Reception with special live entertainment!
Companies Attended Include:
Featured Speakers
Yvonne CaraviaGlobal Head of Mobile ProductBloomberg
Jennifer ChonDirector, Growth & RetentionGLAMSQUAD
Vivek Girotra FoxNextDirector of Performance MarketingFoxNext
Taylor Gobar HopperSenior User Acquisition ManagerHopper
Jonathan HastingsProduct Manager, iOS & MobileRent the Runway
Susie OrrSenior Marketing Manager, MobileVerizon Media
Carla PriceSenior Customer Success ManagerLiftoff
Tony Rafetto AppsFlyerDirector of Customer SuccessAppsFlyer
Victor SavathVP of Customer StrategySingular
Wes SimsHead of ProductPULLL
Sarah StroudEnterprise Account ExecutiveLiftoff
Julie SunGrowth StrategistConsultant
Andrew TanCo-Founder/CEOFeedMob
Jen TaylorSr. Director Digital MarketingA+E Networks
Shoji UekiSr Director, Growth MarketingSeatGeek
Ken VermeilleCEOVermillion Sky
Craig WeinbergSVP, Performance MarketingEdelman
Agenda
Loft StageTerrace Stage
8:00
Registration & Buffet
Hot Breakfast Buffet & Networking!
Skip the coffee shop, and get here early to enjoy a Hot Breakfast Buffet sponsored by Pixalate, and amazing Coffee courtesy of Apptweak. A Limited Edition Tote with custom artwork by street artist H.E.L.M. is complimentary for the first 100 people checking in!
9:00
Fireside Chat
Designing a Unique Customer Experience Through Multi Touchpoint Engagements
GLAMSQUAD is creating unique customer engagement experiences through a growth strategy combining mobile, online and offline. In this talk with Jennifer Chon, GLAMSQUAD's Director of Growth & Retention, you'll learn how to re-think some User Acquisition strategies, executions, LTV philosophy, and how to blend different customer touchpoints to promote overall growth and retention optimizations and enhancements.
Jennifer Chon
Director, Growth & Retention, GLAMSQUAD
Aurelie Guerrieri
Founder & CEO, Akila One
9:25
PRESENTATION
Connecting the Dots With People-Based Attribution
The promise of providing marketers with a full-funnel, cross-device view of how users engage with their campaigns has proved both highly appealing — and highly elusive. In this session, we will give an overview on where the mobile industry stands when it comes to delivering true People-Based Attribution, and offer use cases that capitalize on this technology.
Sunil Bhagwan
Vice President, AppsFlyer
9:45
Fireside Chat
Growing an Underdog to Challenge the Pack Leaders
fuboTV broke onto the scene of a crowded streaming marketplace, but with savvy growth strategies and solid user experience and retention results, is the fastest growing streaming app in the United States. Learn from fuboTV resident growth marketing expert, Vincent Eterlet, as we discuss what strategies have helped them eat up more and more market share with every passing month and how they’re starting to overtake some of the streaming giants on their rapid rise to the top of the pack!
Vincent Eterlet
Mobile Marketing Manager, fuboTV
10:00
PRESENTATION
Transparency Builds Trust: Navigating the Programmatic Ecosystem
The programmatic world can feel murky, but as a mobile marketer, you're missing out if you don't know how to navigate these waters. Learn key tips and actionable insights to take advantage of programmatic without putting yourself at risk. We'll explore attribution, analyzing your supply chain, and how in-app header bidding will affect buyers.
Michael Borgmann
Strategic Partnerships Lead, MoPub Marketer Program, MoPub
10:15
PRESENTATION
Finance Apps: User Acquisition Trends & Benchmarks
Millennials will inherit the largest amount of personal wealth of any generation, and finance apps are emerging to seize on this opportunity. In this session, we will share the latest data on user acquisition trends and benchmarks in finance apps — including costs and conversion rates. Join Liftoff to learn the core strategies that fintech companies are employing to convert and engage their audience beyond the install.
Dennis Mink
VP Marketing, Liftoff
10:30
BREAK
Networking Break!
10:45
DISCUSSION PANEL
Next Level UA: How Programmatic Has Changed the UA Game
Programmatic buying is taking over the UA landscape. Ushering in a modern wave of enhanced and more efficient UA strategies, our panel of experts will discuss ideas such as tying marketing and business metrics together to understand performance; how to expand audiences; balancing scale and efficiency; as well as the importance of transparency in data and partnerships. We'll also touch on the understanding of how incrementality comes into play when analyzing and measuring Programmatic results.
Michael Brooks
SVP of Revenue, WeatherBug
Jonathan Durkee
Sr. Director of Business Development, TrueData
David Landau
Director, Acquisition Marketing, Betterment
Cecile Lowrey
Growth Manager, GRUBHUB
Michele Webb Headway
VP of US Growth & Programmatic, Headway
11:15
DISCUSSION PANEL
Bringing Ad Tech In-House
When to Make the Move to an Internal Self-Managed Structure
Due to in-house UA teams learning more about AI and becoming more data centric, and the fact that DSP quality can greatly vary, a few companies are starting to build their own ad tech platforms and bring their efforts in-house. We’ll speak with three companies at different stages of this process, in a format rarely seen on stage at mobile conference. Our publishers will talk in a roundtable, conversational format in a free-flowing, open conversation as they share information with each other live. We’ll listen in and learn!
Brett Bauer
Co-Founder & CEO, Appfluencer
Jesse Hurwitz
Senior Director Monetization Products, Jump Ramp
David Leviev
VP - Programmatic Product Development, timehop
Jean-Sebastien Laverge
VP of Data , Tilting Point
11:45
FEATURED SESSION
Revealing 2 Emerging Channels That Can Scale Your Customer Acquisition
We're all looking for the hidden treasures and untapped User Acquisition potential. While most in the industry are focused on Facebook, UAC, Programmatic DSPs and throwing darts in the dark at Influencer Marketing, there are 2 largely untapped and scalable channels emerging as the next hot categories. In this super session, we'll learn more about those channels then speak with a couple experts to help us learn how to leverage these emerging verticals.
Annica Lin Policy Genius
Associate Director of Paid Acquisition, Policygenius
Shoji Ueki
Sr Director, Growth Marketing, SeatGeek
Helene Trompeter Elliott
Media Director, Watson Media and Weather
Susie Orr
Senior Marketing Manager, Mobile, Verizon Media
Tony Rafetto AppsFlyer
Director of Customer Success, AppsFlyer
Andrew Tan
Co-Founder/CEO, FeedMob
2:35
FIRESIDE CHAT
Building an Intelligent Growth Stack
Does your growth stack measure up? Learn from the experts the must-have components of an intelligent growth stack, and gain insight into how sophisticated marketers use intelligence to innovate and elevate their growth strategies.
Julie Sun
Growth Strategist, Consultant
Victor Savath
VP of Customer Strategy, Singular
2:55
BREAK
NETWORKING BOBA BREAK!
Take a quick break before our next Featured Session, and grab a Boba Milk Tea, courtesy of Singular!
3:10
FEATURED SESSION
I LOVE FRAUD!!!
How to Get Your Annual Bonus Using Ad Fraud
This is a can't-miss session! Never before has a marketer been brave enough to speak publicly on the "benefits" of Fraud and the many ways it can help marketers. Joined by 2 other amazingly talented and successful marketers on the main stage, they discuss all the untold benefits of click flooding, click injection, SDK spoofing, bot traffic and more!
Get your popcorn (or your puke bag) ready for this session!
Masked Marketer
Title Undisclosed, Company Undisclosed
3:50
PRESENTATION
Fundraising Strategies for App Growth
To most marketers, corporate fundraising is a riddle wrapped in a mystery, the results of which are bestowed upon them in the form of unreachable goals and a budget. But what if it were different? What if you could help drive the funding conversation - and along the way, unlock more budget and more opportunity to shine? In today’s digital economy, UA success can make or break a growing enterprise, and you need capital to execute on your vision. We’ll explore different ways to present that opportunity internally, and the tricks and tools to get the resources you need to break away from the pack.
Mark Loranger
Co-founder, Braavo
4:15
DISCUSSION PANEL
Let's Get Engaged!
How to Create Loyal Users & Keep Them Coming Back
Churn. The word marketers, product leads, and executive all cringe when thinking about. In order to limit churn and extend the lifetime of your Users, you need a great Engagement strategy. While some under-engage their users, causing the momentum your app has on installation, some others over-engage and push their users away from an otherwise fine product. Our group of engagement experts will help reveal some ways in which certain engagement strategies have worked for their products, things they’ve learned from engagement as not only a retention helper, but also a conversion assistant to directly increase revenues as well.
Yvonne Caravia
Global Head of Mobile Product, Bloomberg
Mirela Cialai
Senior Global Marketing Director, Zinio
Abigail Kutruff
Director of Product Management, Mobile Engagement Products, Salesforce
Sarah Stroud
Enterprise Account Executive, Liftoff
5:00
EXCLUSIVE GAME SHOW!
Which Ad Won?
Audience Participation Gameshow!
Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish the winning ads from the losers? Find out as we showcase real world, A/B tested ad creatives in this interactive gameshow! Everyone gets to play so bring your game face. And yes, there are prizes involved.
Enjoy another App Growth Summit open bar happy hour with some great snacks, drinks, and amazing rooftop views of Midtown Manhattan and the Empire State Building! All this happen on-site on our venue's rooftop terrace!
The Happy Hour is sponsored by Adikteev with Specialty Drinks created by the mobile mixologists at AdAction Interactive, and a super fun Photo Booth courtesy of Bidease!
All this is capped off by an exclusive live acoustic performance from R&B artist Omeri Monroe.
10:45
EXPERTS' CORNER PRESENTATION
Harnessing the Power of Community to Drive Growth & Retention
When we talk about growth and retention, we often mean performance marketing or promotional strategies to acquire and keep customers, but Rent the Runway has been tremendously successful at creating sustainable, viral growth instead by harnessing the power of its community. Hear strategies and tactics to leverage the users you have to maximize the value they get with your product, drive deeper engagement, and give them experiences they’ll want to share to help you acquire and activate new customers.
Jonathan Hastings
Product Manager, iOS & Mobile, Rent the Runway
11:10
EXPERTS' CORNER PRESENTATION
Making Sense of Non-SANS: Going Beyond Facebook and Google for Successful User Acquisition
Most growth teams nowadays are highly dependent on Facebook and Google for their user acquisition. This leaves them at the mercy of unpredictable algorithms, ever-changing systems and rising costs. In this session, Vivek Girotra will discuss how to expand your reach beyond the duopoly, and develop a sustainable portfolio of partners to support your UA efforts.
Vivek Girotra FoxNext
Director of Performance Marketing, FoxNext
11:35
EXPERTS' CORNER PRESENTATION
Building a Low-Code/No-Code App
Prototyping & Testing Your Ideas Before Investing in a Dev Team
Platforms like Dreamweaver and Wordpress help non-technical entrepreneurs and makers build a website for prototyping and testing an idea. This movement towards no-code/low-code solutions means more makers can launch their ideas for the purposes of user feedback before investing a lot of resources in development or marketing. I'll discuss tools like Android's Instant Apps and Facebook's Playable Ads (among others) for testing your ideas with a niche market.
Al Chen
Solutions Architect, Coda
11:55
EXPERTS' CORNER PRESENTATION
Creating a Cohesive User Experience from Ad to Activation
How do you give users the experience they're looking for the moment they download your app from an ad? Join Stash's Donté Ledbetter as he discusses the techniques Stash uses to create a consistent user experience from ad to activation and educate users for long-term engagement.
Working with "the talent" can be a tricky business. Learn how this mobile-first marketer helps the insta-famous monetize their following, all while making sure these campaigns deliver on core KPIs.
Taylor Gobar Hopper
Senior User Acquisition Manager, Hopper
1:40
EXPERTS' CORNER PRESENTATION
ERPI - An all inclusive mobile subscription metric for product development
ERPI stands for “Expected Revenue Per Install”. It a metric that estimates the expected total gross revenue that, on average, a business expects to receive from a single install of an app. For a mobile subscription business, this metric incorporates the percentage of users who start a trial and convert to paying users, and the projected value the company receives over the lifetime of that customer for that subscription product. The benefit of this metric is that it looks at the entire funnel from the first user touchpoint to when they churn out, so a business can play with a variety of scenarios as they look to improve their product. The model’s output lines up perfectly to your customer acquisition cost. This talk will cover how to use this metric to further product development, business strategy, and customer acquisition.
Britt Myers
Co-Founder, Homer
2:05
EXPERTS' CORNER PRESENTATION
10 Things Your Users Hate About Your App … and How to Fix Them!
Why did they uninstall your app? This is the question that plagues marketers, designers, and product managers. I have a secret, it’s probably because you’re doing something annoying. There are a plethora of reasons why your users are uninstalling your app. In this talk we’ll talk about the top reasons why users hate using your app. You’ll also learn how to keep your users happy and keep your app on their phones.
Ken Vermeille
CEO, Vermillion Sky
2:30
EXPERTS' CORNER PRESENTATION
App Fatigue is REAL?? What Are You Doing to Keep Your App Relevant?
Consumers use 9 apps per day & 30 apps per month. What are you doing to stay relevant? We’ll take a look at apps that might be stuck in their own lane & review apps that are pushing the boundaries in order to become indispensable.
Barrie Arnold
Chief Revenue Officer, messageLOUD
Sponsors
Title Sponsor
Presenting
Exhibiting
Contributing
Supporting
Marketing & Development Partners
App Growth Summit Testimonials
"I gained valuable insights that I applied to my growth and testing strategies!"
Nicolai Dotter,
Skillz
"Great first event in Paris! AGS managed to stay in their quality standards, good venue, good dynamic, very interesting people and panels. The Go-To app event. "
Thomas le Hardy,
Tonsser
Sign-up to receive news, special promotions and more!