AGS Virtual Summit NYC 2020

May 7, 2020 Virtual Summit • 1:00pm ET (10am PT)
Overview Speakers Agenda

After back-to-back sold out events for the past two years, App Growth Summit returned to New York City as a virtual summit due to the Covid-19 outbreak. Instead of canceling one of our flagship events, we still held the event, virtually, so we could still feature New York City area speakers, companies and strategies!

24 Expert Speakers
12 Custom-Curated Sessions
Interactive Networking & Fun Gamifications


VIEW THE VIDEO RECAP:


COMPANIES ATTENDED INCLUDE:

AGS Virtual Summit NYC 2020


Why was AGS Virtual Summit NYC different from other online events?

Fast-Moving, No-Pitch Sessions
Our 12 custom-curated content sessions give you quick-paced, detailed information in an online-friendly time frame!

Video Chat with Sponsors
Our high-quality and limited Sponsors had Virtual Sponsor Booths so attendees can learn more about how these expert companies can help them achieve their app growth goals!

Interactive & Personalized Custom-Built Chat
We built a chat platform from the ground up! Our fully custom chat features Personalized Photos, Threaded Chat Channels, Separate Q&A Chat During Sessions, Direct-Messages for 1-on-1 networking, a Jobs channel for employment seekers, and a Speaker Green Room to chat with Speakers!

Speakers

Lior Barak
Lior Barak Senior Data Project Manager Tale About Data
Tale About Data
Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program MoPub
MoPub
Mike Brooks
Michael Brooks CRO WeatherBug
WeatherBug
Dina Chaiffetz
Dina Chaiffetz Consultant Product and Growth Consultant
Thanasi Chalkiadakis
Thanasi Chalkiadakis Senior Media Buyer CarGurus
CarGurus
Ivy Cheng
Ivy Cheng Senior Manager, Acquisition Marketing Jackpocket
Jackpocket
Mirela Cialai
Mirela Cialai Senior Global Marketing Director Zinio
Zinio
Drew Fung
Drew Fung Current Director of Performance Marketing Current
Current
Laurie Galazzo
Laurie Galazzo CMO AppTweak
AppTweak 2020
Leo Giel
Leo Giel Chief Revenue Officer YouAppi
YouAppi
Marie Hayman
Marie Hayman Senior Sales Manager, Enterprise Adjust
Adjust
Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO Incipia
Incipia logo
Annica Lin
Annica Lin Thimble Director of Performance Marketing & CRM Thimble
Thimble
Cecile Lowrey
Cecile Lowrey Growth Manager GRUBHUB
GRUBHUB
Doug McMillen
Doug McMillen Vice President AppsFlyer
AppsFlyer
Franklin Ramirez
Franklin E. Ramirez Strategic Partnership Relationship Manager MoPub
MoPub
Matthew Sadofsky
Matthew Sadofsky Raycon Head of Growth Raycon
Raycon
Betsy Santoyo
Betsy Santoyo Manager, Mobile Marketing New York Times
The New York Times
Christeen Savinovich
Christeen Savinovich Manager, Product Management (Mobile & Advanced Tech) E*TRADE
E-TRADE
Tasmin Singh
Tasmin Singh Enterprise Customer Success Manager Iterable
Iterable
Special VIP Guest
Secret VIP Guest VP of Growth
Louis Tanguay
Louis Tanguay Founder App Growth Experts
App Growth Experts
Victoria Ugarte
Victoria Ugarte Senior Product Manager TodayTix
TodayTix
Frankie Vittorini
Frankie Vittorini Chief Executive Officer uStadium
uStadium

Agenda

12:00
EDT
NETWORKING CHAT
Networking Chat

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or visit our video chat Sponsor booths!

1:00
EDT
EVENT KICK-OFF
Event Kick-Off

Get ready for the most unique Virtual Event experience you'll be a part of all year! We'll introduce how our Custom Networking Chat, Chat Channels and Video Chat Sponsor Booths work. We will also have a fun game show, where you can compete for prizes, and more!

We have respected your time, and found a way to get you all the great content and networking you expect, but in a fast-paced, in-depth, and highly-interactive experience perfect for the WFH online medium!

We built this platform from the ground up, and re-constructed the virtual summit experience to give you as close an experience as possible to one you'd find at our in-person events.

Louis Tanguay
Louis Tanguay Founder, App Growth Experts
1:10
EDT
KEYNOTE PRESENTATION
Mind Games: How to Leverage Consumer Psychology

What drives a user to click? What factors influence a purchasing decision? Data and user research can provide most of the answers, but they don't tell us the whole story. Learn how to leverage the research and principles of consumer Psychology and Behavioral Economics to gain a deeper level of insight into how your customers think, what motivates them and why they decide to buy. This session will blow your mind!

Dina Chaiffetz
Dina Chaiffetz Consultant Product and Growth Consultant
1:30
EDT
PRESENTATION
How to Respond to a Competitor’s New App Launch

This session will review the most important KPIs you should track and monitor after a competitor launched a new app competing with yours. Laurie will also share some great techniques to respond to that launch in order to avoid getting too many installs stolen from that new app. Whether you're just getting started with ASO or already an expert, this presentation will give you plenty of actionable insights you simply cannot miss!

Laurie Galazzo
Laurie Galazzo CMO, AppTweak
1:45
EDT
PRESENTATION
Gifting: A Surprising and New Acquisition Channel

Learn how Grubhub has used a non-traditional channel, gift cards, to garner awareness, target new audiences, and drive customer acquisition and loyalty.

Cecile Lowrey
Cecile Lowrey Growth Manager, GRUBHUB
1:55
EDT
DISCUSSION PANEL
How Automation Changes Your UA Approach on Facebook & UAC

With Google App Campaigns and Facebook requiring the most pieces of your budget pies these days, there is a need to optimize campaigns across both monster channels. Our panel of experts will discuss how to align campaigns across channels, creative units which have worked best (and which ones haven't) for their apps, and how their approach changes between Facebook and Google App Campaigns (formerly Google UAC).

Betsy Santoyo
Betsy Santoyo Manager, Mobile Marketing, New York Times
Special VIP Guest
Secret VIP Guest VP of Growth
Drew Fung
Drew Fung Current Director of Performance Marketing, Current
Thanasi Chalkiadakis
Thanasi Chalkiadakis Senior Media Buyer, CarGurus
2:15
EDT
DISCUSSION PANEL
User Acquisition Trends & Optimization

Every marketing campaign is reliant on successful User targeting, recognition of the most effective new channels for the best ROAS, and how to analyze the data of your ad campaigns. With automation becoming more prevalent, the new and future marketers' jobs will rely on the adoption and identification of the most effective trends and how to read your campaign data to make fluid adjustments (sometimes mid-campaign) to continue to acquire the best Users. Which metrics do our experts view as KPIs and indicators of success when they analyze the success of their campaigns via data analysis? Let's find out in this action-packed and quick-moving panel!

Ivy Cheng
Ivy Cheng Senior Manager, Acquisition Marketing, Jackpocket
Marie Hayman
Marie Hayman Senior Sales Manager, Enterprise, Adjust
Annica Lin
Annica Lin Thimble Director of Performance Marketing & CRM, Thimble
Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO, Incipia
2:45
EDT
FIRESIDE CHAT
Mobile Matchmaking: The Ultimate Guide to Choosing a Programmatic Exchange Partner

Mobile advertisers are faced with a slew of options to help optimize towards their goals, but as marketers invest more time and budget into programmatic, one strong contender has emerged: the mobile programmatic exchange. In this session, MoPub's Michael Borgmann and Franklin Ramirez are going to review what’s most important for you to look for and consider when partnering with a mobile exchange, and not only that, but what the right questions are to ensure you’re making the best decision for your brand.

Franklin Ramirez
Franklin E. Ramirez Strategic Partnership Relationship Manager, MoPub
Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program, MoPub
3:05
EDT
PRESENTATION
Game-Changing Strategies to Increase App Engagement & Reduce User Churn

Learn effective app marketing tactics aimed at engaging users and reducing churn, by leveraging automated programs targeting users based on their in-app behavior.

Mirela Cialai
Mirela Cialai Senior Global Marketing Director, Zinio
3:20
EDT
PRESENTATION
What App Marketers Need to Know About the Fastest Growing App Category

Finance apps currently top the charts as the second largest category for number of apps and sixth largest for total installs, providing fertile ground for innovation of traditional enterprise players and rise of mobile-first competitors. Join Doug McMillen, AppsFlyer’s Vice President, Enterprise Strategy as he highlights the latest trends and benchmarks in financial app marketing.

Doug McMillen
Doug McMillen Vice President, AppsFlyer
3:30
EDT
FIRESIDE CHAT
Growth Strategies for Creating & Scaling User Habits

Hear from TodayTix Product Manager Victoria Ugarte (ex-Foursquare) about the growth strategies she's used to create user experiences that encourage repeat behavior and how she's deployed them to millions of users globally all while maintaining a 4.9 App Store rating!

Victoria Ugarte
Victoria Ugarte Senior Product Manager, TodayTix
Tasmin Singh
Tasmin Singh Enterprise Customer Success Manager, Iterable
3:50
EDT
DISCUSSION PANEL
Building A Successful & Sticky Mobile App Product

Once your marketing and UA teams have acquired the best Users through effective targeting and analysis, it's all about your product's User Experience to effectively keep your Users engaged, retained and optimally monetized. What ways are our mobile app growth product experts keeping users coming back to their apps again and again?

Mike Brooks
Michael Brooks CRO, WeatherBug
Christeen Savinovich
Christeen Savinovich Manager, Product Management (Mobile & Advanced Tech), E*TRADE
Leo Giel
Leo Giel Chief Revenue Officer, YouAppi
Frankie Vittorini
Frankie Vittorini Chief Executive Officer, uStadium
4:20
EDT
PRESENTATION
ALL Marketing is Performance Marketing

Never afraid to tackle a touchy subject, or deliver a hot take, Matt Sadofsky explains why ALL marketing should be looked at through the lens of "Performance." Learn why we should drop "Brand Awareness" as a reason for doing any media buys, and how to gauge performance from brand awareness campaigns.

Matthew Sadofsky
Matthew Sadofsky Raycon Head of Growth, Raycon
4:35
EDT
PRESENTATION
What’s the Connection Between Monetization, Financial Models, and … Falafel?

You might be asking, “How in the world is Falafel applicable to your app financial model?” In this session, Lior Barak (Author of "Data is Like a Plate of Hummus"), will focus on the connection between falafel, and financial modeling. Explore the delicate dance of Monetization vs In-App User Experience, Estimating User Behavior, and setting your financial model all through the fun, yet still very informative, lens of falafel!

Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
4:50
EDT
GIVE-AWAYS
AGS Gift Card Give-Aways!
Louis Tanguay
Louis Tanguay Founder, App Growth Experts
5:00
EDT
NETWORKING HAPPY HOUR!
Virtual Happy Hour!
Bring Your Preferred Drink of Choice & Video Chat with Us!

You stayed for the whole show, and now it's time to crack open the beverage of your choosing and jump on our Virtual Happy Hour video chat! Link & Password will be provided only to those present at the end of the event, so you can see those you've been chatting with all day and solidify those relationships just like at an in-person event!

Sponsors

Sponsorships Are Sold Out!

Presenting Sponsors

Contributing Sponsors

Marketing & Development Partners

App Growth Summit Testimonials

Elva Garza

"AGS felt different from other conferences, because you weren’t being approached by vendors. So, now I want to talk to the vendors and see what they have to offer."

Elva Garza, Starbucks
Isabella Hawker

"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"

Isabella Hawker, Penske Media Corporation