App Growth Summit NYC 2024

March 7th, 2024 9:00 AM EST • Midtown Loft & Terrace • 267 5th Ave, Midtown Manhattan, New York City
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


We took on New York, and experienced big app energy only the 6th annual App Growth Summit NYC can deliver! With a brand new lineup of speakers, and content sessions covering the latest in app growth, we experienced the best of AGS’s custom-curated content and connections with our one-of-a-kind community to gear up for 2024!

We joined 200+ app growth experts from all over the country at this can’t-miss event!


15+ Sessions Unveiling The Latest 2024 Strategies

We Immersed ourselves in custom-curated sessions breaking down everything we needed to push our 2024 strategy forward! Our agenda for 2024 included the latest strategies across all aspects of Mobile Marketing!

 

AGS NYC 24 - Content


See Highlights from App Growth Summit NYC 2023:


• Limited-Vendor, Best-In-Class Networking in NYC •

We Joined other experts from major brands, apps, and games from all over the country! We expanded our professional circle and knowledge while making authentic connections within the community.

Companies Attending Include:

Companies Attending App Growth Summit NYC 2024


Check Out The Photos From the Event!

Speakers

Louisa Kinoshi
Louisa Kinoshi Bumble Director, Growth Product Marketing Bumble
Bumble
Jane Reynolds
Jane Reynolds OkCupid Director, Product Marketing OkCupid
OkCupid
Carolina Moraes
Carolina Moraes Zumba CMO Zumba
Zumba
Richard Eiseman
Richard Eiseman DraftKings Digital Marketing Automation Specialist DraftKings
DraftKings
Inae Lee
Inae Lee Capital One Growth Product Manager Capital One
Capital One
Jake Trefethen
Jake Trefethen Public AI Product Lead Public
Public
Chloe Amar
Chloé Amar WeWard US Marketing Manager WeWard
WeWard
Yves Benchimol
Yves Benchimol WeWard CEO WeWard
WeWard
Alexei Chemenda
Alexei Chemenda Poolday AI Founder & CEO Poolday AI
Poolday AI
Wendy Diep
Wendy Diep Let’s Jetty Co-Founder & CEO Let's Jetty
Let's Jetty
Itamar Falcon
Itamar Falcon Coho AI Co-Founder & CEO Coho AI
Coho AI
Leonardas Gujis
Leonardas Gujis Google Growth Lead - Unicorn Apps Google
Google
Janie Ho
Janie Ho NY Daily News Deputy Growth & Audience Development Editor NY Daily News
NY Daily News
Colin Lawlor
Colin Lawlor SleepScore CEO SleepScore
Sleep Score Labs
Gary Levitt
Gary Levitt Future Moments Co-founder Future Moments
Future Moments
David Kaminsky
David Kaminsky Smadex Sales Director Smadex
Smadex
Lize Keefer
Lize Keefer Winclap Director of Growth, North America Winclap
Winclap
Guillaume Klein
Guillaume Klein WeWard Product Growth WeWard
WeWard
Dmitry Koltunov
Dmitry Koltunov Arbor Founder & CEO Arbor
Arbor
Shane Kong
Shane Kong Elevate Labs Director of Growth Elevate Labs
Elevate Labs
David Landau
David Landau Firstleaf VP, Acquisition Marketing Firstleaf
Firstleaf
Melissa Lertsmitivanta
Melissa Lertsmitivanta gopuff Director, Growth Marketing gopuff
Gopuff
Lucy Levy
Lucy Levy Zumba Chief Consumer Officer Zumba
Zumba
Diogo Martins
Diogo Martins Jackpocket Sr Manager, User Acquisition Jackpocket
Jackpocket
Ankit Minocha
Ankit Minocha Shop2App Founder Shop2App
Shop2App
Adam Oxner
Adam Oxner MySwimPro Co-Founder MySwimPro
MySwimPro
Carla Price
Carla Price Jampp Sr Account Executive Jampp
Jampp
Alon Rivel
Alon Rivel Hornet VP, Head of Global Marketing Hornet
Hornet
Nancy Roberts
Nancy Roberts Craftsman+ President Craftsman+
CRAFTSMAN+
Maor Sadra
Maor Sadra INCRMNTAL CEO & Co-Founder INCRMNTAL
incrmntal
Kathryn Thiele 2024
Kathryn Thiele Buildstock Founder & CEO Buildstock
Buildstock

Agenda
8:00 AM
NETWORKING
Breakfast & Networking!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and a hot catered breakfast (courtesy of Vibe) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:00 AM
EVENT STARTS
Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:20 AM
Presentation
Finding & Optimizing on High-LTV

Pre-2023 period was marked by skyrocketing valuations, easily available cash and intense acquisition. After 2023 companies had to shift massively doing much more with less. Having advised marketing teams in leading Apps since 2019 Leo has observed this change and saw how most successful companies have adapted, especially in finding early, D7 signals to optimize on Higher-LTV users.

Leonardas Gujis
Leonardas Gujis Google Growth Lead - Unicorn Apps, Google
9:45 AM
FIRESIDE CHAT
Unlocking Loyalty:
Bumble's Strategy for Meaningful Engagement

Step into Bumble's world, where user engagement transcends conventional boundaries through “Kind Connections." This session highlights Bumble's journey from utilizing astrology-themed content to spark conversations, to partnering with iconic brands like Barbie, all aimed at engaging their core audience - women! Explore the challenges of moving beyond one-size-fits-all messaging, the strategic use of video and imagery, and how the Bumble team's trust and collaboration have led to groundbreaking CRM successes!

Louisa Kinoshi
Louisa Kinoshi Bumble Director, Growth Product Marketing, Bumble
Nancy Roberts
Nancy Roberts Craftsman+ President, Craftsman+
10:15 AM
PANEL
Metrics That Matter:
Evolving Measurement in Mobile Marketing

Watch our experts discuss the evolution of measurement within mobile app campaigns in "Metrics that Matter." This session will traverse the history, current landscape, and future outlook of marketing measurement, guiding attendees through the complexities of clean data acquisition and the identification of crucial user behavior data. Experts will debate the effectiveness of various attribution models, from SKAN to probabilistic methodologies, unpacking the challenges and triumphs faced in today's measurement space. Learn to navigate the intricacies of different technologies and frameworks, ensuring your marketing and product strategies are data-driven and impactful.

Richard Eiseman
Richard Eiseman DraftKings Digital Marketing Automation Specialist, DraftKings
Wendy Diep
Wendy Diep Let’s Jetty Co-Founder & CEO, Let's Jetty
Maor Sadra
Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL
10:45 AM
PANEL
We're going Streaking!
From Habit Formation to Long-Term Retention - How Streaks Fuel Your Growth

Elevate your product's usage to a central component of your users' daily, weekly or monthly routines through the application of scientifically validated behavioral strategies. Skillfully guide users towards forming habits and enhancing their long-term retention. In this session, we'll delve into the psychological mechanisms underpinning the effectiveness of streaks, before sharing a comprehensive playbook for successfully integrating them into your product experience.

Guillaume Klein
Guillaume Klein WeWard Product Growth, WeWard
Chloe Amar
Chloé Amar WeWard US Marketing Manager, WeWard
11:10 AM
PANEL
UA Channel Mastery:
Crafting a Winning Strategy for App Growth

Elevate your User Acquisition strategy with insights into effective channel budget allocation that transcends mere installs to foster active user engagement. This session shines a light on optimizing your marketing spend across key platforms, outlining a path from launching with giants like Facebook and Google UAC to leveraging the unique strengths of TikTok, programmatic, and more. Join industry leaders as they provide actionable strategies for refining your approach to UA and boosting your app’s market presence and user loyalty.

David Landau
David Landau Firstleaf VP, Acquisition Marketing, Firstleaf
Shane Kong
Shane Kong Elevate Labs Director of Growth, Elevate Labs
Melissa Lertsmitivanta
Melissa Lertsmitivanta gopuff Director, Growth Marketing, gopuff
Carla Price
Carla Price Jampp Sr Account Executive, Jampp
11:50 AM
PRESENTATION
Leveraging Customer Insights for Efficient User Onboarding

In this presentation, you will learn the best strategies for leveraging customer insights to create an efficient user onboarding experience. We will look at how understanding your target market's needs and preferences can inform your product design and feature development decisions. Additionally, we'll cover tactics for increasing customer engagement with your onboarding process. By utilizing customer data and learning from their behavior, you can gain valuable insight that enables informed decision making about which features to prioritize during product development cycles. With the right approach, you can create an engaging onboarding procedure that makes customers feel welcome while driving maximum ROI in the long-term.

Inae Lee
Inae Lee Capital One Growth Product Manager, Capital One
12:10 PM
PRESENTATION
Building Creatives in a Regulated Sector Doesn't Need to Be a Big Headache
... just a small one!

From working with big IPs in mobile gaming to working with one of the biggest news agencies in the US, and ending up working in gambling/lottery, creatives have always been a big headache when they need to be approved.

Diogo Martins
Diogo Martins Jackpocket Sr Manager, User Acquisition, Jackpocket
12:30 PM
LUNCH BREAK
Networking Lunch
Fully-Catered Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Influence Mobile (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

1:30 PM
PRESENTATION
Digital Dynamics:
Leveraging Social Media for Personal and Professional Gain

Turn social media from a buzz of distractions into a powerhouse for success. This session, with a former analyst at LinkedIn, will share the simple must-do items for making the most of your Facebook, Twitter, LinkedIn and Instagram for everything from personal branding to business growth. Get ready to transform your online presence into a magnet for meaningful connections and career advancement, using smart, resourceful strategies suited for any budget — regardless of follower counts. Elevate your digital game and open new doors in your personal interests, career or business life with these proven tactics.

Janie Ho
Janie Ho NY Daily News Deputy Growth & Audience Development Editor, NY Daily News
1:55
PRESENTATION
Cracking TikTok UA
100k+ Videos Tested, AI & A/B Testing

I own 22 apps and finally cracked TikTok UA. If you're tired of struggling on TikTok or are looking for ways to scale efficiently, this talk is for you. For my owns apps, we managed to go from 0 to $300k/month in profitable TikTok spend and this was unlocked by a few key understandings and setup. AI avatars, understanding the variables that matter in a video, A/B testing, and minimizing media budget for testing. Those are topics I'll cover and share transparently.

Alexei Chemenda
Alexei Chemenda Poolday AI Founder & CEO, Poolday AI
2:20 PM
PANEL
Engagement Evolution:
Crafting Journeys for Long-Term Retention & Higher LTVs

This insightful panel explores the strategies for refining user journeys to markedly enhance Lifetime Value (LTV). Uncover the methods top firms use to detect vital early signals in the initial days to target users with potential for higher LTV. Grasp how applying gamification and cognitive insights can elevate retention and allure of your app. Additionally, examine the impactful role of push notifications and engagement streaks in sustaining user interest. Attend this session to merge strategy with science, steering you to exceptional user engagement and retention.

Yves Benchimol
Yves Benchimol WeWard CEO, WeWard
Ankit Minocha
Ankit Minocha Shop2App Founder, Shop2App
Leonardas Gujis
Leonardas Gujis Google Growth Lead - Unicorn Apps, Google
Itamar Falcon
Itamar Falcon Coho AI Co-Founder & CEO, Coho AI
3:00 PM
PANEL
The Zumba App Journey:
Forging the Next Generation of Growth for the Original Dance Fitness Brand

Zumba is bringing the energy and magic of in-person classes to the digital stage! Founded in 2001, Zumba is the original dance fitness brand, with 15 million people taking in-person classes weekly across 180 countries. With 20+ years of expertise in ‘in-person’ fitness classes, Zumba is embarking on their next generation of growth. In late 2023, the brand launched their first ever consumer-facing app, with two main objectives: to fuel the existing instructor business by promoting and driving students to their in-person classes in the app, and to provide an amazing at-home experience with highly curated and produced content for current, lapsed and new Zumba students. Hear from Lucy Levy, Zumba’s Chief Consumer Officer on why it’s time to ditch the workout, and join the party from the comfort of your home.

Carolina Moraes
Carolina Moraes Zumba CMO, Zumba
Lucy Levy
Lucy Levy Zumba Chief Consumer Officer, Zumba
Lize Keefer
Lize Keefer Winclap Director of Growth, North America, Winclap
3:25 PM
NETWORKING BREAK
PM Networking

Taking another networking break will allow you to power up on some snacks (courtesy of InMobi) and networking ahead of our final block of custom content!

3:40 PM
PANEL
From Identity to Impact:
Blending Brand and Performance for Ultimate Reach

Discover how integrating a strong brand identity with focused performance marketing can redefine campaign success, making every message relatable and every interaction count. This panel illuminates the importance of audience insights and optimal timing in crafting campaigns that speak to hearts and prompt action. Delving into the complementarity of brand and performance marketing, speakers will argue for a seamless strategy that builds lasting brand equity while ensuring immediate, measurable results, challenging the notion that these approaches are separate disciplines.

Jane Reynolds
Jane Reynolds OkCupid Director, Product Marketing, OkCupid
Alon Rivel
Alon Rivel Hornet VP, Head of Global Marketing, Hornet
David Kaminsky
David Kaminsky Smadex Sales Director, Smadex
Gary Levitt
Gary Levitt Future Moments Co-founder, Future Moments
4:20 PM
PRESENATION
AI-Powered Growth
Driving Conversion & Virality

AI has taken the ever-evolving landscape of growth marketing by storm. Go beyond marketing automation, and learn how product teams are building AI features to boost conversion rates and ignite virality of consumer products in innovative ways. Explore the intersection of generative AI and growth marketing tactics with a seasoned AI product lead, dissecting the unique AI experiences he's built to successfully inspire word-of-mouth, engage warm audiences, and convert leads.

Jake Trefethen
Jake Trefethen Public AI Product Lead, Public
4:40 PM
PANEL
Enter the Arena:
The Courageous Transition from Corporate to Startup

Led by Dmitry Koltunov, a battle-tested entrepreneur, this panel uncovers the raw and inspiring stories of four warriors who left the safety of corporate positions to face the challenges of the startup arena. Learn about their decisive moments of transition, the relentless battles for growth, and the unexpected twists of their entrepreneurial quests. This discussion will celebrate the spirit of those brave enough to enter the arena, revealing the exhilaration and hardships of their journey and offering guidance to those poised to follow.

Kathryn Thiele 2024
Kathryn Thiele Buildstock Founder & CEO, Buildstock
Colin Lawlor
Colin Lawlor SleepScore CEO, SleepScore
Adam Oxner
Adam Oxner MySwimPro Co-Founder, MySwimPro
Dmitry Koltunov
Dmitry Koltunov Arbor Founder & CEO, Arbor
5:15 PM
AGS GAME SHOW
App Growth Challenge - "So You Think You Know AI?"

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it! Special feature round with Poolday.ai, where we'll dive into an AI themed game show you'll have to see to believe!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Julia C Niedzwiecka
Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
5:30 PM
AFTER PARTY
The "Big APP-le Jazz" After Party
Open-Bar Networking & Live Music

Immediately following App Growth Summit NYC is our on-site rooftop Jazz Club After Party! Join us for an Open Bar party as the sun sets over the Manhattan! A live jazz ensemble and classic cocktails, will bring you back to a vintage vibe!

Tasty bites, and good drinks until the sun goes down...and a little after!

Thanks to YouAppi, Liberteenz, Media.net, and Poolday AI!

Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Luca Stefanutti

"App Growth Summit has the right mix of interesting mobile first topics, in-depth analysis and networking among the best in class within the mobile industry. Here you will definitely make certain connections that will last throughout your entire career! "

Luca Stefanutti, adidas Runtastic
Jillian Lee Stout

"AGS is a fantastic place to not only meet other people in the industry, but also gain insights on the market, up-and-coming trends, and also learn about tools and services to solve business challenges. I really enjoy getting to know other founders and vendors as well. It's great to make those personal connections beyond a Zoom call or LinkedIn connect. The food was also amazing! Who doesn't love that!"

Jillian Lee Stout, Mindful Mamas