App Growth Summit NYC 2024

March 7th, 2024 9:00 AM EST • Midtown Loft & Terrace • 267 5th Ave, Midtown Manhattan, New York City
Overview Speakers Agenda Sponsors

NEW SPEAKERS • 2 STAGESNETWORKING

Take on New York, and experience big app energy like only the 6th annual App Growth Summit NYC can deliver! With a brand new lineup of speakers, and content sessions happening on 2 stages, you’ll experience the best of AGS’s custom-curated content and connections with our one-of-a-kind community to gear you up for 2024!

So if you’re looking for the best user acquisition strategies in a privacy-first world, and keep your users engaged with high retention and LTVs, this is the full-full app growth conference for you!

Join 200+ app growth experts from all over the country at this can’t-miss event!

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15+ Sessions on 2 Stages, Unveiling The Latest 2024 Strategies

Immerse yourself in custom-curated sessions breaking down everything you need to push your 2024 strategy forward! Our agenda for 2024 will include the latest strategies across all aspects of Mobile Marketing!

 

AGS NYC 24 - Content

 

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See Highlights from App Growth Summit NYC 2023:


• Limited-Vendor, Best-In-Class Networking in NYC •

Join other experts from major brands, apps, and games from all over the country! You’ll have the opportunity to expand your professional circle and knowledge while making authentic connections within the community.

Companies Attending Include:

Companies Attending App Growth Summit NYC 2024

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Speakers

Louisa Kinoshi
Louisa Kinoshi Bumble Director, Growth Product Marketing Bumble
Bumble
Richard Eiseman
Richard Eiseman DraftKings Digital Marketing Automation Specialist DraftKings
DraftKings
Inae Lee
Inae Lee Capital One Growth Product Manager Capital One
Capital One
Jake Trefethen
Jake Trefethen Public AI Product Lead Public
Public
Chloe Amar
Chloé Amar WeWard US Marketing Manager WeWard
WeWard
Yves Benchimol
Yves Benchimol WeWard CEO WeWard
WeWard
Alexei Chemenda
Alexei Chemenda Poolday AI Founder & CEO Poolday AI
Poolday AI
Wendy Diep
Wendy Diep Let’s Jetty Co-Founder & CEO Let's Jetty
Let's Jetty
Leonardas Gujis
Leonardas Gujis Google Growth Lead - Unicorn Apps Google
Google
Janie Ho
Janie Ho NY Daily News Deputy Growth & Audience Development Editor NY Daily News
NY Daily News
Colin Lawlor
Colin Lawlor SleepScore CEO SleepScore
Sleep Score Labs
David Kaminsky
David Kaminsky Smadex Sales Director Smadex
Smadex
Lize Keefer
Lize Keefer Winclap Director of Growth, North America Winclap
Winclap
Guillaume Klein
Guillaume Klein WeWard Product Growth WeWard
WeWard
Shane Kong
Shane Kong Elevate Labs Director of Growth Elevate Labs
Elevate Labs
Wilson Kriegel
Wilson Kriegel Business Advisor Executive Coach & Advisor Business Advisor
Business Advisor
David Landau
David Landau Firstleaf VP, Acquisition Marketing Firstleaf
Firstleaf
Lucy Levy
Lucy Levy Zumba Chief Consumer Officer Zumba
Zumba
Diogo Martins
Diogo Martins Jackpocket Sr Manager, User Acquisition Jackpocket
Jackpocket
Ankit Minocha
Ankit Minocha Shop2App Founder Shop2App
Shop2App
Adam Oxner
Adam Oxner MySwimPro Founder MySwimPro
MySwimPro
Carla Price
Carla Price Jampp Sr Account Executive Jampp
Jampp
Alon Rivel
Alon Rivel Hornet VP, Head of Global Marketing Hornet
Hornet
Nancy Roberts
Nancy Roberts Craftsman+ President Craftsman+
CRAFTSMAN+
Maor Sadra
Maor Sadra INCRMNTAL CEO & Co-Founder INCRMNTAL
incrmntal
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Kathryn Thiele 2024
Kathryn Thiele Buildstock Founder & CEO Buildstock
Buildstock

Main Stage (Loft) Experts Corner Stage (Terrace)
8:00 AM
NETWORKING
Breakfast & Networking!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and a hot catered breakfast (courtesy of Vibe) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:00 AM
EVENT STARTS
Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:45 AM
FIRESIDE CHAT
Beyond the Swipe:
Bumble's Strategy for Meaningful Engagement

Step into Bumble's world, where user engagement transcends conventional boundaries through “Kind Connections." This session highlights Bumble's journey from utilizing astrology-themed content to spark conversations, to partnering with iconic brands like Barbie, all aimed at engaging their core audience - women! Explore the challenges of moving beyond one-size-fits-all messaging, the strategic use of video and imagery, and how the Bumble team's trust and collaboration have led to groundbreaking CRM successes!

Louisa Kinoshi
Louisa Kinoshi Bumble Director, Growth Product Marketing, Bumble
Nancy Roberts
Nancy Roberts Craftsman+ President, Craftsman+
10:15 AM
PANEL
Metrics That Matter:
Evolving Measurement in Mobile Marketing

Watch our experts discuss the evolution of measurement within mobile app campaigns in "Metrics that Matter." This session will traverse the history, current landscape, and future outlook of marketing measurement, guiding attendees through the complexities of clean data acquisition and the identification of crucial user behavior data. Experts will debate the effectiveness of various attribution models, from SKAN to probabilistic methodologies, unpacking the challenges and triumphs faced in today's measurement space. Learn to navigate the intricacies of different technologies and frameworks, ensuring your marketing and product strategies are data-driven and impactful.

Richard Eiseman
Richard Eiseman DraftKings Digital Marketing Automation Specialist, DraftKings
Wendy Diep
Wendy Diep Let’s Jetty Co-Founder & CEO, Let's Jetty
Maor Sadra
Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL
11:05 AM
NETWORKING
AM Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:40 AM
PANEL
UA Channel Mastery:
Crafting a Winning Strategy for App Growth

Elevate your User Acquisition strategy with insights into effective channel budget allocation that transcends mere installs to foster active user engagement. This session shines a light on optimizing your marketing spend across key platforms, outlining a path from launching with giants like Facebook and Google UAC to leveraging the unique strengths of TikTok, programmatic, and more. Join industry leaders as they provide actionable strategies for refining your approach to UA and boosting your app’s market presence and user loyalty.

David Landau
David Landau Firstleaf VP, Acquisition Marketing, Firstleaf
Shane Kong
Shane Kong Elevate Labs Director of Growth, Elevate Labs
Carla Price
Carla Price Jampp Sr Account Executive, Jampp
11:45 AM
PRESENTATION
Leveraging Customer Insights for Efficient User Onboarding

In this presentation, you will learn the best strategies for leveraging customer insights to create an efficient user onboarding experience. We will look at how understanding your target market's needs and preferences can inform your product design and feature development decisions. Additionally, we'll cover tactics for increasing customer engagement with your onboarding process. By utilizing customer data and learning from their behavior, you can gain valuable insight that enables informed decision making about which features to prioritize during product development cycles. With the right approach, you can create an engaging onboarding procedure that makes customers feel welcome while driving maximum ROI in the long-term.

Inae Lee
Inae Lee Capital One Growth Product Manager, Capital One
12:10 PM
PRESENTATION
Building Creatives in a Regulated Sector Doesn't Need to a Big Headache... Just a Small One!

From working with big IPs in mobile gaming to working with one of the biggest news agencies in the US, and ending up working in gambling/lottery, creatives have always been a big headache when they need to be approved.

Diogo Martins
Diogo Martins Jackpocket Sr Manager, User Acquisition, Jackpocket
12:30 PM
LUNCH BREAK
Networking Lunch
Fully-Catered Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Influence Mobile (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

2:00 PM
AGS GAME SHOW
App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Julia Niedzwiecka
Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
2:15 PM
PANEL
Engagement Evolution:
Crafting Journeys for Greater Engagement and Long-Term Retention

This insightful panel explores the strategies for refining user journeys to markedly enhance Lifetime Value (LTV). Uncover the methods top firms use to detect vital early signals in the initial days to target users with potential for higher LTV. Grasp how applying gamification and cognitive insights can elevate retention and allure of your app. Additionally, examine the impactful role of push notifications and engagement streaks in sustaining user interest. Attend this session to merge strategy with science, steering you to exceptional user engagement and retention.

Yves Benchimol
Yves Benchimol WeWard CEO, WeWard
Ankit Minocha
Ankit Minocha Shop2App Founder, Shop2App
Leonardas Gujis
Leonardas Gujis Google Growth Lead - Unicorn Apps, Google
2:55 PM
PANEL
The Zumba App Journey:
Forging the Next Generation of Growth for the Original Dance Fitness Brand

Zumba is bringing the energy and magic of in-person classes to the digital stage! Founded in 2001, Zumba is the original dance fitness brand, with 15 million people taking in-person classes weekly across 180 countries. With 20+ years of expertise in ‘in-person’ fitness classes, Zumba is embarking on their next generation of growth. In late 2023, the brand launched their first ever consumer-facing app, with two main objectives: to fuel the existing instructor business by promoting and driving students to their in-person classes in the app, and to provide an amazing at-home experience with highly curated and produced content for current, lapsed and new Zumba students. Hear from Lucy Levy, Zumba’s Chief Consumer Officer on why it’s time to ditch the workout, and join the party from the comfort of your home.

Lucy Levy
Lucy Levy Zumba Chief Consumer Officer, Zumba
Lize Keefer
Lize Keefer Winclap Director of Growth, North America, Winclap
3:20 PM
NETWORKING BREAK
PM Networking

Taking another networking break will allow you to power up on some snacks (courtesy of InMobi) and networking ahead of our final block of custom content!

3:35 PM
PANEL
From Identity to Impact:
Blending Brand and Performance for Ultimate Reach

Discover how integrating a strong brand identity with focused performance marketing can redefine campaign success, making every message relatable and every interaction count. This panel illuminates the importance of audience insights and optimal timing in crafting campaigns that speak to hearts and prompt action. Delving into the complementarity of brand and performance marketing, speakers will argue for a seamless strategy that builds lasting brand equity while ensuring immediate, measurable results, challenging the notion that these approaches are separate disciplines.

Alon Rivel
Alon Rivel Hornet VP, Head of Global Marketing, Hornet
David Kaminsky
David Kaminsky Smadex Sales Director, Smadex
4:15 PM
PANEL
Business Launchpad:
Charting the Course from Conception to Scale

Step onto our "Launchpad," where the 2 sets of businesses take the main stage. Hosted by renowned business expert Wilson Kriegel, this unique panel discussion offers a front-row seat to the evolution of 4 promising start-ups. After a brief presentation of their business models and current obstacles, Wilson provides on-the-spot consultations, drawing from his vast expertise in advising and scaling businesses from start-ups to unicorn-level exits. An open Q&A session will empower the audience to dive deeper, posing questions to both the entrepreneurs and Wilson. This is an unparalleled opportunity to witness how businesses really grow, or fail, and hear how strategy develops at each stage of business growth.

Kathryn Thiele 2024
Kathryn Thiele Buildstock Founder & CEO, Buildstock
Wilson Kriegel
Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer, App Business Expert
Colin Lawlor
Colin Lawlor SleepScore CEO, SleepScore
Adam Oxner
Adam Oxner MySwimPro Founder, MySwimPro
5:00 PM - 7:00 PM
AFTER PARTY
The "Big APP-le Jazz" After Party
Open-Bar Networking & Live Music

Immediately following App Growth Summit NYC is our on-site rooftop Jazz Club After Party! Join us for an Open Bar party as the sun sets over the Manhattan! A live jazz ensemble and classic cocktails, will bring you back to a vintage vibe!

Tasty bites, and good drinks until the sun goes down...and a little after!

Thanks to YouAppi, Liberteenz, Media.net, and Poolday AI!"

11:20 AM
Experts Corner Presentation
AI-Powered Growth:
Driving Conversion & Virality

AI has taken the ever-evolving landscape of growth marketing by storm. Go beyond marketing automation, and learn how product teams are building AI features to boost conversion rates and ignite virality of consumer products in innovative ways. Explore the intersection of generative AI and growth marketing tactics with a seasoned AI product lead, dissecting the unique AI experiences he's built to successfully inspire word-of-mouth, engage warm audiences, and convert leads.

Jake Trefethen
Jake Trefethen Public AI Product Lead, Public
11:50 AM
Experts Corner Presentation
We're Going Streaking!
From Habit Formation to Long-Term Retention: How Streaks Fuel Your Growth

Description TBA

Chloe Amar
Chloé Amar WeWard US Marketing Manager, WeWard
Guillaume Klein
Guillaume Klein WeWard Product Growth, WeWard
12:30 PM
LUNCH BREAK
Networking Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Influence Mobile (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

2:30 PM
Experts Corner Presentation
Digital Dynamics:
Leveraging Social Media for Personal and Professional Gain

Turn social media from a buzz of distractions into a powerhouse for success. This session, with a former analyst at LinkedIn, will share the simple must-do items for making the most of your Facebook, Twitter, LinkedIn and Instagram for everything from personal branding to business growth. Get ready to transform your online presence into a magnet for meaningful connections and career advancement, using smart, resourceful strategies suited for any budget — regardless of follower counts. Elevate your digital game and open new doors in your personal interests, career or business life with these proven tactics.

Janie Ho
Janie Ho NY Daily News Deputy Growth & Audience Development Editor, NY Daily News
2:55 PM
Experts Corner Presentation
Cracking TikTok UA:
100k+ Videos Tested, AI & A/B Testing

I own 22 apps and finally cracked TikTok UA. If you're tired of struggling on TikTok or are looking for ways to scale efficiently, this talk is for you. For my owns apps, we managed to go from 0 to $300k/month in profitable TikTok spend and this was unlocked by a few key understandings and setup. AI avatars, understanding the variables that matter in a video, A/B testing, and minimizing media budget for testing. Those are topics I'll cover and share transparently.

Alexei Chemenda
Alexei Chemenda Poolday AI Founder & CEO, Poolday AI

Sponsors

Contributing Sponsors

Supporting Sponsors

Ready to Join the App Growth Community in NYC? This invite-only in-person event is your chance to learn from, and network with, the best in the business! If you work for a mobile app, game or consumer brand, tickets are complimentary! So, fill out the form below and let’s get started!
Vendors & Service providers must be sponsors in order to attend. There are no vendor tickets.
Please note: We do not have a livestream for this event, and tickets are limited.
  • Must have valid profile URL for verification and registration.
    We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.
  • TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.
  • Vendors, Service Providers and Sales individuals must be a sponsor in order to attend any and all App Growth Summit events. This form is only for qualified app and game publishers.
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App Growth Summit Testimonials

Isabella Hawker

"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"

Isabella Hawker, Penske Media Corporation
Simona Rubanaite

"The best App Growth Summit I have attended yet. A must to attend for any app marketer!"

Simona Rubanaite, Nord Security