Prepare to illuminate the City of Lights as App Growth Summit Paris 2024 returns for our 2nd year in France! Professionals from across the mobile app landscape will unite to learn new insights, level up their skills, and expand their networks for 2024.
Join 200+ app growth experts at this can’t-miss event!
Learn how to improve your strategy from custom-curated sessions that break down everything you need to set it into full swing for the year!
Connect with app growth professionals from major brands, apps, and games from around the globe! Build genuine connections within the app growth community in beautiful Paris!
Companies Attending Include:
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and breakfast (courtesy of RevX) will be waiting for you as we get ready to kick-off a full day of custom-curated content!
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
The post-IDFA world was marked by uncertainty, financial struggles, and intense misinformation across the whole industry. Even after +3 years after the ATT was released, app developers struggle to make sense of data, set a clear strategy and define an effective roadmap to achieve profitability at scale. Having worked with +20 iOS apps in the last years, Lucas has observed the levers and most frequent tactics that app portfolios implement to exit the breakeven loop and make a profit. From user acquisition to ad monetization, you will discover the most effective recommendations to help the iOS app scale.
Let's talk AND execute in this session provided by Wout Laban who will be speaking about holistic retention strategies to accelerate your mobile growth.
As automation becomes the norm for UA strategy, creatives still require a human copilot. Join Thibaut Bournazac, Client Growth Manager at AppLovin, for a compelling deep-dive into the next generation of ads and how you can harness your creative edge in the increasingly automated world of digital advertising.
We'll showcase successful creative examples and share essential learnings and best practices from high-performing ads. The session will also provide an insightful look into the role of generative AI in supercharging creative production, and how using these invaluable tools will help you swiftly adapt to trends and experiment widely, thus significantly amplifying creative output.
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Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of Adjust) to keep your energy high, refill the coffee, and then get right back into the sessions!
This expert session will discuss the latest and most effective strategies for measuring and optimizing mobile app user acquisition campaigns. Discover how creating a centralized data universe can provide a holistic view of campaign performance, enabling more effective steering of media spending across networks. The discussion will cover practical applications of web-to-app attribution techniques and the critical importance of incrementality in assessing campaign impact. Equip yourself with the knowledge to harness complex data sets for superior campaign performance evaluation.
Discover the art of building cohesive teams under our app growth leaders in this engaging panel discussion. Experts will discuss various methods for aligning team goals with organizational objectives, the importance of communication in leadership, and strategies for motivating and retaining top talent. Gain insights into creating an environment where team members thrive and contribute to their fullest potential.
Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Moloco (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!
Ready Player 1? Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win prizes in a cool, retro-style game with mobile app themed questions!
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Explore effective strategies for enhancing organic app acquisition on a global scale in this enlightening panel discussion. Discover the critical importance of localized testing and culturalization in app store listings to captivate diverse audiences. Panelists will share insights on keeping acquisition costs low while scaling operations and maximizing organic reach through strategic word-of-mouth initiatives and precise keyword optimization.
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Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content!
Join this panel to uncover how to navigate the latest algorithm updates and optimize every stage of the marketing funnel. Discover tactics for adopting new algorithm changes effectively, utilizing editorial formats that enhance engagement, and applying comprehensive tools and expertise—from creative development and user acquisition to app store optimization and first-time user experiences—to maximize conversion rates.
Description Coming Soon!
Join our app growth creative experts as they unravel the complexities of integrating AI with UGC to create resonant ad creatives across linguistic and cultural boundaries. This panel will cover the challenges of aligning UGC with established brand identities, the tactical use of AI for content customization, and the importance of varying ad formats for broader engagement. Discover practical tips for localizing content, leveraging playables, and utilizing AI for iterative brainstorming and optimization processes. Learn how to keep your creatives fresh and effective in a rapidly evolving digital landscape.
Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!
"The event was absolutely great! Nice people, great talks, very well organized. I am proud the had the opportunity to be part of AGS."
Lucas Oliveira, Bolt
"AGS is a fantastic place to not only meet other people in the industry, but also gain insights on the market, up-and-coming trends, and also learn about tools and services to solve business challenges. I really enjoy getting to know other founders and vendors as well. It's great to make those personal connections beyond a Zoom call or LinkedIn connect. The food was also amazing! Who doesn't love that!"
Jillian Lee Stout, Mindful Mamas