App Growth Summit Paris 2024

30 May 2024 Event will be in English • 9:00 CET • La Fabrique Marais • 7 Rue Portefoin, 3rd Arr, Paris
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


App Growth Summit Paris 2024 returned for our 2nd year in France! Professionals from across the mobile app landscape united to learn new insights, level up their skills, and expand their networks for 2024.

200+ app growth experts attended this can’t-miss event!

• 13+ Sessions Unveiling The Latest 2024 Strategies •

We’ve learned how to improve our strategy from custom-curated sessions that break down everything we need to set it into full swing for the year!

 

AGS LA 24 - Content

 


See Highlights from App Growth Summit Paris 2023:


• Limited-Vendor, Best-In-Class Networking in Paris •

We connected with app growth professionals from major brands, apps, and games from around the globe! Plus, we’ve built genuine connections within the app growth community in beautiful Paris!

Companies Attending Include:

App Growth Summit Paris 2024 Companies Attending Event


 

Thibault Zimmerman
Thibault Zimmermann Decathlon Shopping App Product Marketing Lead Decathlon Shopping App
Decathlon 2024
Tom Alexandre
Tom Alexandre Télérama Head of Product Télérama
Télérama
Vincent Dhellemmes Seychal 2024
Vincent Dhellemmes-Seychal L’Equipe Lead Acquisition L'Equipe
l'equipe
Pauline Berger
Pauline Berger Million Victories Lead UA Manager Million Victories
Million Victories
Delphine Feautrier
Delphine Feautrier Helios Head of Growth Helios
Helios
Payal Jaju
Payal Jaju TheFork Global Paid Social Manager TheFork
The Fork
Ludovic Rault
Ludovic Rault Deezer Lead ASO Deezer
Deezer 2024
Romaine Adam
Romain Adam RunMotion Coach Co-founder RunMotion Coach
RunMotion Coach
David Amselem 2024
David Amselem BIGVU CEO BIGVU
BIGVU
Thibaut Bournazac
Thibaut Bournazac AppLovin Client Growth Manager AppLovin
AppLovin
Sébastien Caron
Sébastien Caron mapstr CEO mapstr
Mapstr
Gary Danks
Gary Danks Kochava GM - AIM Kochava
Kochava
Clément Eyguesier 24
Clément Eyguesier Orange Head of Apps Quality & Performance Orange
Orange
Jérémy Fieno
Jérémy Fieno MyLOOT Founder MyLOOT
MyLOOT
Rafael Kieling
Rafael Kieling Voodoo UA Manager Voodoo
Voodoo 2024
Wout Laban
Wout Laban CleverTap VP Customer Success CleverTap
CleverTap
Olivier Mathieu
Olivier Mathieu WeWard Chief Revenue Officer WeWard
WeWard
Lucas Moscon
Lucas Moscón Monkey Taps Sr Paid UA Manager Monkey Taps
Monkey Taps
Lorenzo Paccagnini
Lorenzo Paccagnini Free2move Senior UA Manager Free2move
François Rabier 2024
François Rabier Back Market Mobile App Performance Manager Back Market
Back Market
Aline Reiniche
Aline Reiniche App Growth Expert Advisor App Growth Expert
App Growth Expert
Sarah Rolland
Sarah Rolland AppsFlyer Regional Manager, France AppsFlyer
AppsFlyer
César Rouer
César Rouer MWM Publishing Lead MWM
MWM
Maor Sadra 2024
Maor Sadra INCRMNTAL CEO & Co-Founder INCRMNTAL
incrmntal
Sylvia Sim
Sylvia Sim Orange Product Owner App Performance Orange
Orange
Ludie Veloso 2023
Ludie Veloso Jaumo Head of Marketing Jaumo
Jaumo

Agenda
8:00
DOORS OPEN
Breakfast & Networking!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and breakfast (courtesy of RevX) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:00
KICK-OFF
Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:15
PRESENTATION
Maximizing App Visibility in Local Markets:
Lessons from Orange Max It's Multiple-Country Launch in Africa

Discover the crucial strategies for effectively promoting your app within local markets, ensuring it stands out in app stores. We'll cover a range of best practices that are essential for capturing the attention of local prospects and converting them into active users. Sylvia Sim, Product Owner App Performance at Orange will share the fundamentals of ASO aimed at boosting your app’s visibility organically and how to apprehend the local market dynamics and consumer behaviors.

Sylvia Sim
Sylvia Sim Orange Product Owner App Performance, Orange
9:35
PRESENTATION
App Retention Playbook:
The Bridge Between Strategy and Execution

In today's highly competitive mobile app landscape, user retention is a critical metric that separates successful apps. This session will explore practical strategies and tactics that can help bridge the gap between your app retention strategy and its effective execution. Whether you're a seasoned app developer or just starting your mobile journey, this session will equip you with a comprehensive "playbook" to boost your app's retention rates and drive long-term user loyalty. Don't miss this opportunity to learn and improve your app's performance.

Wout Laban
Wout Laban CleverTap VP Customer Success, CleverTap
10:00
PRESENTATION
The Next Generation of Ad Creatives:
How to Improve Your Process

As automation becomes the norm for UA strategy, creatives still require a human copilot. Join Thibaut Bournazac, Client Growth Manager at AppLovin, for a compelling deep-dive into the next generation of ads and how you can harness your creative edge in the increasingly automated world of digital advertising.

We'll showcase successful creative examples and share essential learnings and best practices from high-performing ads. The session will also provide an insightful look into the role of generative AI in supercharging creative production, and how using these invaluable tools will help you swiftly adapt to trends and experiment widely, thus significantly amplifying creative output.

Thibaut Bournazac
Thibaut Bournazac AppLovin Client Growth Manager, AppLovin
10:25
PANEL
Precision Metrics:
Advanced Techniques for Campaign Attribution

This expert session will discuss the latest and most effective strategies for measuring and optimizing mobile app user acquisition campaigns. Discover how creating a centralized data universe can provide a holistic view of campaign performance, enabling more effective steering of media spending across networks. The discussion will cover practical applications of web-to-app attribution techniques and the critical importance of incrementality in assessing campaign impact. Equip yourself with the knowledge to harness complex data sets for superior campaign performance evaluation.

François Rabier 2024
François Rabier Back Market Mobile App Performance Manager, Back Market
Gary Danks
Gary Danks Kochava GM - AIM, Kochava
Delphine Feautrier
Delphine Feautrier Helios Head of Growth, Helios
Maor Sadra 2024
Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL
11:00
NETWORKING BREAK
Morning Networking Break!

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of Adjust) to keep your energy high, refill the coffee, and then get right back into the sessions!

11:15
PANEL
Team Dynamics:
Crafting Cohesion and Excellence in Leadership

Discover the art of building cohesive teams under our app growth leaders in this engaging panel discussion. Experts will discuss various methods for aligning team goals with organizational objectives, the importance of communication in leadership, and strategies for motivating and retaining top talent. Gain insights into creating an environment where team members thrive and contribute to their fullest potential.

Sébastien Caron
Sébastien Caron mapstr CEO, mapstr
Olivier Mathieu
Olivier Mathieu WeWard Chief Revenue Officer, WeWard
Ludie Veloso 2023
Ludie Veloso Jaumo Head of Marketing, Jaumo
Aline Reiniche
Aline Reiniche App Growth Expert Advisor, App Growth Expert
11:50
PRESENTATION
Road to Breakeven:
Creating a Data Strategy to Achieve Profitability

The post-IDFA world was marked by uncertainty, financial struggles, and intense misinformation across the whole industry. Even after +3 years after the ATT was released, app developers struggle to make sense of data, set a clear strategy and define an effective roadmap to achieve profitability at scale. Having worked with +20 iOS apps in the last years, Lucas has observed the levers and most frequent tactics that app portfolios implement to exit the breakeven loop and make a profit. From user acquisition to ad monetization, you will discover the most effective recommendations to help the iOS app scale.

Lucas Moscon
Lucas Moscón Monkey Taps Sr Paid UA Manager, Monkey Taps
12:15
PRESENTATION
How BIGVU Built a Video Content Factory to Succeed with TikTok Ads

BIGVU increased subscribers by 50 % in six months by cracking the code of TikTok campaigns. From defining clear objectives to implement the proper creative testing framework, we will explore the key elements that can make or break your TikTok advertising efforts.

David Amselem 2024
David Amselem BIGVU CEO, BIGVU
12:35
LUNCH BREAK
Networking Lunch!
Fully Catered Lunch & Networking

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Moloco (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

13:45
PANEL
Organic Mastery:
Scaling Low-Cost Acquisition in the App Marketplace

Explore effective strategies for enhancing organic app acquisition on a global scale in this enlightening panel discussion. Discover the critical importance of localized testing and culturalization in app store listings to captivate diverse audiences. Panelists will share insights on keeping acquisition costs low while scaling operations and maximizing organic reach through strategic word-of-mouth initiatives and precise keyword optimization.

Ludovic Rault
Ludovic Rault Deezer Lead ASO, Deezer
Clément Eyguesier 24
Clément Eyguesier Orange Head of Apps Quality & Performance, Orange
14:15
PRESENTATION
From Zero to Hero:
MyLOOT's Organic Rise to the Top

Join Jérémy as he reveals the innovative strategies that catapulted MyLOOT into the Apple Store France’s Top 10 free apps list — not once, but twice, through purely organic tactics. Uncover the key moments that sparked MyLOOT's initial surge in downloads, explore how growth hacking became the cornerstone of their marketing efforts, and learn what distinguishes the gaming community from the rest. Don't miss these game-changing insights!

Jérémy Fieno
Jérémy Fieno MyLOOT Founder, MyLOOT
14:30
PRESENTATION
Carving a Niche:
RunMotion Coach's Journey to Success in the Competitive Running App Market

Launching a new running app in a market dominated by giants like Runtastic and Runkeeper might seem like madness. This was the initial reaction from the entrepreneurial community when RunMotion Coach was introduced. Discover how RunMotion Coach defied the odds by identifying a unique value proposition and leveraging its competitive advantages to stand out in a saturated market. Learn the strategies and insights that can help any new entrant thrive in a competitive environment.

Romaine Adam
Romain Adam RunMotion Coach Co-founder, RunMotion Coach
14:50
NETWORKING BREAK
Afternoon Networking Break!

Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content!

15:10
PANEL
Next Level Ad Creatives:
Harnessing AI and UGC for Global Impact

Join our app growth creative experts as they unravel the complexities of integrating AI with UGC to create resonant ad creatives across linguistic and cultural boundaries. This panel will cover the challenges of aligning UGC with established brand identities, the tactical use of AI for content customization, and the importance of varying ad formats for broader engagement. Discover practical tips for localizing content, leveraging playables, and utilizing AI for iterative brainstorming and optimization processes. Learn how to keep your creatives fresh and effective in a rapidly evolving digital landscape.

Pauline Berger
Pauline Berger Million Victories Lead UA Manager, Million Victories
Lorenzo Paccagnini
Lorenzo Paccagnini Free2move Senior UA Manager, Free2move
Rafael Kieling
Rafael Kieling Voodoo UA Manager, Voodoo
Sarah Rolland
Sarah Rolland AppsFlyer Regional Manager, France, AppsFlyer
15:50
PRESENTATION
Mastering Your Go-to-Market Strategy
From Initial Planning to Post-Launch Success

Thibault will guide us through the intricacies of a successful launch strategy. Learn how to make strategic choices tailored for diverse markets and efficient release tactics that ensure a smooth and impactful rollout in order to accelerate market penetration and maximize initial user engagement. He will then explore essential analytics to measure your launch's impact. Discover key metrics, learn how to interpret them, and adjust your strategies to thrive in the evolving marketplace.

Thibault Zimmerman
Thibault Zimmermann Decathlon Shopping App Product Marketing Lead, Decathlon Shopping App
16:15
Conversion Across the Funnel:
Adapting Strategies for Today's Algorithms

Join this panel to uncover how to navigate the latest algorithm updates and optimize every stage of the marketing funnel. Discover tactics for adopting new algorithm changes effectively, utilizing editorial formats that enhance engagement, and applying comprehensive tools and expertise—from creative development and user acquisition to app store optimization and first-time user experiences—to maximize conversion rates.

Tom Alexandre
Tom Alexandre Télérama Head of Product, Télérama
Payal Jaju
Payal Jaju TheFork Global Paid Social Manager, TheFork
César Rouer
César Rouer MWM Publishing Lead, MWM
Vincent Dhellemmes Seychal 2024
Vincent Dhellemmes-Seychal L’Equipe Lead Acquisition, L'Equipe
16:45
AGS GAME SHOW FOR PRIZES
"Mobile Game Trivia Adventure", Presented by App Growth Summit

Ready Player 1? Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win prizes in a cool, retro-style game with mobile app themed questions before we go and enjoy the Happy Hour!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Julia C Niedzwiecka
Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
17:00
NETWORKING PARTY
Networking Happy Hour!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! courtesy of Liftoff! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Sponsors

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Aude Boscher

"I am impressed by the level of organization and quality of content of the App Growth Summit. As a speaker, I've been happy to be provided with lots of freedom while being accompanied perfectly when required. "

Aude Boscher, Heetch
Emily O'Hanlon

"AGS was my first networking event I went solo to, and I quickly made friends with colleagues, had great conversations and I felt like I belonged there. The panel discussions, presentations and activities were great and very informative. I walked away with full pages of notes that I shared with my company. I'm excited to take what I learned, and put it to work!"

Emily O'Hanlon, NTWRK