The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of Adjust, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:

CRM is a key growth lever, but its real contribution is rarely measured accurately. In this session, I’ll show how global control groups help you separate true impact from noise across all lifecycle touchpoints. You’ll gain a clear method to understand what actually moves the needle.

Paid UA is evolving fast, with growth teams shifting away from traditional targeting and toward creative relevance, smarter measurement, and sustainable retention. This panel explores how leading app companies are scaling concepts into real revenue by combining strong creative strategy, user understanding, incrementality testing, and closer alignment between UA, product, and monetization. Speakers will share lessons from scaling rapidly in competitive markets while focusing on long-term growth over short-term metrics.

Keeping users engaged means more than just sending more messages. In this panel, experts will explore how to craft timely, relevant communication that respects user attention and drives retention. Learn how to build adaptive journeys that respond to behavior and context, making personalization scalable, impactful, and non-intrusive. You’ll walk away with actionable strategies to connect meaningfully and keep your users coming back.

App advertisers need a new playbook. To drive true incremental growth, brands must pivot to beat creative fatigue and master the fragmented audience journey. Join Snapchat and Deezer for a deep dive in the new user path: we’ll move beyond the basics to show you how to audit your channels, build high-performance campaigns, and implement the effective measurement strategies needed to unlock new customers. You’ll walk away with a ready-to-execute strategy to meet customers where they are and finally unlock "what’s working" for your organization.

When budgets tighten, most teams cut spend. The best teams cut waste. This panel explores how modern growth leaders are reallocating dollars based on real signals, not assumptions. From creative-first performance to strategic sandboxing and zero-waste automation, we’ll break down how top teams find incremental gains others overlook. Learn how to validate faster, scale smarter, and turn constraints into competitive advantage.

What happens between the ad click and the in-app purchase matters more than ever. This session breaks down how advanced Web2App flows can improve attribution, strengthen media signals, and drive more efficient acquisition across Meta and Google campaigns. Learn how connecting web and app experiences creates measurable incrementality, improves ROAS, and turns mobile web into a powerful extension of your app growth strategy.

When a churned user comes back to your app and converts, who deserves the credit: their original install cohort, or the campaign that just brought them back? In this session, we'll unpack reattribution: how to define it, where to draw the line on inactivity windows, and what caveats there are in splitting fresh and return users into the same cohorts. Expect concrete examples from mobile gaming on how reattribution reshapes ROAS, forecasting, and the case for retargeting as a real growth channel.

Every app company is talking about AI. Very few are successfully integrating it into everyday work. This session focuses on the cultural and operational side of AI adoption: how to introduce AI in ways that create real value for employees, improve execution across teams, and support smarter decision-making without overwhelming the organization.