October 2, 2019
Studio Arte • 265 W 37th St, 17th Floor, New York, NY 10018
Mobile Programmatic NYC was a full-day event focused solely on, that’s right…all mobile programmatic! Whether a seasoned pro and needing to sharpen programmatic strategy, or just thinking about getting into the programmatic world…App Growth Summit had our invite-only attendance covered!
Multiple discussions on various topics were be able to help everyone and anyone interested in mobile programmatic optimize their strategies in an interactive, non-sales, fully educational environment!
AGS presents Mobile Programmatic NYC 2019 takes place one day before the ASO Conference in NYC! Together, we offer a combination of content and experts you couldn’t find elsewhere! Attending both great conferences back-to-back in on October 2 & 3, will help you cover both ASO and Programmatic efforts to drive new users to download your apps, and also monetize more effectively via some of the most modern growth strategies!
Rick WelchHead of Programmatic AdvertisingFlipboard
Andrew WhitesideHead of Sales, North AmericaJampp
Tommy YannopoulosDirector of Sales, US EastRemerge
Networking Breakfast Hour
Come in early, beat the traffic, and enjoy our hot breakfast buffet while you start networking and get settled in!
How Programmatic Took Over the Advertising World
A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today
This expansive and comprehensive presentation will take you through the journey of Mobile Programmatic advertising right up to where we are now with the current ecosystem as it stands today. Though programmatic and ad networks first started as a simple way of selling "garbage" inventory, Programmatic has now evolved into the dominant way of buying and selling some of the highest quality advertising. In this session we will cover some of the key milestones along the way to programmatic dominance, and explore current trends that ensure its continued positive growth.
VP Marketing, Liftoff
Get More Users, Make More Money
Using the Right Data to Optimize Your Programmatic Strategy
Whether you're focused on acquiring new users for your app or monetizing your app with ads, using the right data is the key to making smart decisions. This session will explore how marketers and monetization managers can use impression-level revenue data to improve their buying and selling strategies in the mobile programmatic world. Uplevel your programmatic knowledge and better understand how data can tell you true lifetime value, inform your UA decisions, and customize your programmatic ad monetization strategies, with actionable examples and use cases.
Business Development Manager, MoPub
The Age of Incrementality: How to Scale Up Your Revenue Results
Take a closer look at what truly matters for your business. Revenue. Recent industry developments around incrementality measurement have enabled publishers to see true app business growth via Programmatic Retargeting. Learn how publishers are creating efficient incremental measurement models and scaling their revenue projections.
Director of Sales, US East, Remerge
Ramping Up on the Programmatic Highway
Best Practices for Either Getting Started, or Optimizing Your Programmatic Advertising Strategies
Many marketers already have their programmatic budget slices planned out, or they're wondering if they should increase their programmatic spends, maybe bring some of the programmatic in-house, or just know which questions you should be asking of new Programmatic partners and what you should be looking out for. This panel of publishers and advertisers will help answer all these questions and more!
Annica Lin Policy Genius
Associate Director of Paid Acquisition, Policygenius
Enterprise Account Executive, Liftoff
Publisher First - Taking Back Control of Your Programmatic Ad Stack
Learn best practices to optimize your ad stack and move away from outdated platforms.
VP - Programmatic Product Development, timehop
Head of Programmatic Advertising, Flipboard
Fuel up, because the day is only half over, and the information is starting to get rolling! Amazing hot lunch buffet provided by Bidease.
Mobile Heroes Showdown!
Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish mobile marketing facts from fiction? Find out as marketers go head to head of our interactive game show! Everyone gets to play so bring your game face. And yes, there are prizes involved.
When buying new User Acquisition via Programmatic channels, you want to make sure that you are driving true incremental, non-fraudulent growth. Matthew Sadofsky, Studio's Chief Growth Officer, will walk you through his personal formula for vetting ROAS.
Matthew Sadofsky Studio
Chief Growth Officer & CMO, Studio
Filling the Programmatic Void with Cached Assets
Programmatic ads face a problem in apps. Impressions are lost due to a multitude of factors known and unknown. If you have the assets, you can gain back lost impressions and revenue. In Kyle’s session you’ll get a look at the data behind the problem and an innovative way to leverage all your advertising assets with some simple tech.
Apps Brand Manager, Salem Web Network
360° of Programmatic Optimization
Currently, many companies are moving towards alignment of UA and Monetization into one team. The silos of the past are dissolving, and having visibility into the mechanics of both acquiring and monetizing users via programmatic channels will benefit you now and into the future. Our panel of experts have been on both sides and can help give a primer of what the programmatic positions of the future are going to look like, and what touch points you should be learning and starting to gain visibility into.
US Programmatic Lead, BBC Studios
Media and Platforms, Google
Senior Director Monetization Products, Jump Ramp
Preparing for a Programmatic World Without User Level Data
Recently there's been a seismic shift in user privacy with major changes from Apple, Mozilla and more to come from Google. In Europe the General Data Protection Regulation (GDPR) has had a significant impact and the similar California Consumer Privacy Act (CCPA) is impending in the US. All these changes are restricting the technology and tracking techniques that have delivered user-level data to power advertisers programmatic campaigns. So how do we rebuild programmatic techniques and technology in a world without user level data?
Vivian Chang Clorox Company
VP Growth, Nutranext DTC, The Clorox Company
Investor & Advisor, Appsumer
Head of Global Media, Mozilla
Evaluating and Optimizing Your Programmatic UA Efforts
After you’ve been running campaigns for a while, there are certain KPIs which you’ll measure success against; you’ll also have to determine if you should increase Programmatic’s share of your budget depending on your ROAS; finally, you’ll also have to determine how clean and fraud-free your efforts have been and if the selection of your partners needs to be re-evaluated. Learn from our experts on how they measure their Programmatic results, tweak as needed, and what are some of the benchmarks they look to hit…and exceed!
Drew Fung Current
Director of Performance Marketing, Current