AGS presents: Mobile Programmatic NYC 19

in partnership with Liftoff
October 2, 2019 Studio Arte • 265 W 37th St, New York, NY 10018
Overview Speakers Agenda

Mobile Programmatic NYC is a full-day event focused solely on, that’s right…all mobile programmatic. Whether you’re a seasoned pro and need to sharpen your programmatic strategy, or you’re just thinking about getting into the programmatic world…App Growth Summit has you covered!

Multiple discussions on various topics will be able to help everyone and anyone interested in mobile programmatic optimize your strategies in an interactive, non-sales, fully educational environment!

Companies Attending Include:

AGS presents Mobile Programmatic NYC 2019


Like all App Growth Summit events, this event is Invite-Only. If you would like to attend, and are NOT a vendor, then App Publishers and Brand Marketers please feel free to…
Request An Invite


2 Great Conferences – In the Same Week!

AGS presents Mobile Programmatic NYC 2019 takes place one day before the ASO Conference in NYC! Together, we offer a combination of content and experts you couldn’t find elsewhere! Attending both great conferences back-to-back in on October 2 & 3, will help you cover both ASO and Programmatic efforts to drive new users to download your apps, and also monetize more effectively via some of the most modern growth strategies!

ASO Conference New York City 2019


Speakers

Pranshu Gupta
Pranshu Gupta Programmatic Strategy & Optimization PayPal
PayPal
Lauren Campbell
Lauren Campbell Senior Manager, Acquisition Marketing Betterment
Betterment
Scott Davis
Scott Davis US Programmatic Lead BBC Studios
BBC Studios
Kyle Carline
Kyle Carline Apps Brand Manager Salem Web Network
Salem Web Network
Alison Deverian
Alison Deverian Business Development Manager MoPub
MoPub
Drew Fung
Drew Fung Current Senior Manager, User Acquisition & Growth Current
Current
Adam Gray
Adam Gray Director of Programmatic Growth timehop
timehop
Jesse Hurwitz
Jesse Hurwitz Senior Director Monetization Products Jump Ramp
Jump Ramp
Guillaume Lelait
Guillaume Lelait Investor & Advisor Appsumer
Appsumer
David Leviev
David Leviev VP - Programmatic Product Development timehop
timehop
Annica Lin
Annica Lin Associate Director of Paid Acquisition Policygenius
PolicyGenius
Dennis Mink VP Marketing Liftoff
Liftoff
Carla Price
Carla Price Senior Customer Success Manager Liftoff
Liftoff
Ashleigh Rankin
Ashleigh Rankin Brand Partnerships - Performance Reddit
Reddit
Matthew Sadofsky
Matthew Sadofsky Studio Chief Growth Officer & CMO Studio
Studio
Sarah Stroud
Sarah Stroud Enterprise Account Executive Liftoff
Liftoff
Siberia Su - 2019
Siberia SuGrowth Consultant Growth Marketing Leader Consultant
Jason Terry
Justin Terry Head of Global Media Mozilla
Mozilla
Rick Welch
Rick Welch Head of Programmatic Advertising Flipboard
Flipboard
Tommy Yannopoulos
Tommy Yannopoulos Director of Sales, US East Remerge
Remerge

Agenda

8:30
Breakfast!
Networking Breakfast Hour

Come in early, beat the traffic, and enjoy our hot breakfast buffet while you start networking and get settled in!

9:30
Event Kick-Off!
Event Kick-Off!
9:40
FEATURED PRESENTATION
Market to People First, THEN Let the Machines Optimize

Even though much of what we do programmatically is automated and we use computers, algorithms and real-time bidding and placements to help us achieve maximum efficiency, we can't forget that every tick on the data sheet represents a human. Learn how you can keep the human touch intact from end to end to enhance your programmatic results and long-term retention benefits by targeting your best users in a way which sets them up for long-term engagement with your mobile product.

10:05
FEATURED PRESENTATION
How Programmatic Took Over the Advertising World
A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

This expansive and comprehensive presentation will take you through the journey of Mobile Programmatic advertising right up to where we are now with the current ecosystem as it stands today. Though programmatic and ad networks first started as a simple way of selling "garbage" inventory, Programmatic has now evolved into the dominant way of buying and selling some of the highest quality advertising. In this session we will cover some of the key milestones along the way to programmatic dominance, and explore current trends that ensure its continued positive growth.

Dennis Mink VP Marketing, Liftoff
10:35
FEATURED PRESENTATION
Get More Users, Make More Money
Using the Right Data to Optimize Your Programmatic Strategy

Whether you're focused on acquiring new users for your app or monetizing your app with ads, using the right data is the key to making smart decisions. This session will explore how marketers and monetization managers can use impression-level revenue data to improve their buying and selling strategies in the mobile programmatic world. Uplevel your programmatic knowledge and better understand how data can tell you true lifetime value, inform your UA decisions, and customize your programmatic ad monetization strategies, with actionable examples and use cases.

Alison Deverian
Alison Deverian Business Development Manager, MoPub
11:00
FEATURED PRESENTATION
The Age of Incrementality: How to Scale Up Your Revenue Results

Take a closer look at what truly matters for your business. Revenue. Recent industry developments around incrementality measurement have enabled publishers to see true app business growth via Programmatic Retargeting. Learn how publishers are creating efficient incremental measurement models and scaling their revenue projections.

Tommy Yannopoulos
Tommy Yannopoulos Director of Sales, US East, Remerge
11:20
BREAK
Networking Coffee Break!

After the first batch of great information, fuel up with some coffee and networking as you start to discuss some of the strategies and ideas you just experienced.

11:30
DISCUSSION PANEL
Ramping Up on the Programmatic Highway
Best Practices for Either Getting Started, or Optimizing Your Programmatic Advertising Strategies

Many marketers already have their programmatic budget slices planned out, or they're wondering if they should increase their programmatic spends, maybe bring some of the programmatic in-house, or just know which questions you should be asking of new Programmatic partners and what you should be looking out for. This panel of publishers and advertisers will help answer all these questions and more!

Lauren Campbell
Lauren Campbell Senior Manager, Acquisition Marketing, Betterment
Adam Gray
Adam Gray Director of Programmatic Growth, timehop
Pranshu Gupta
Pranshu Gupta Programmatic Strategy & Optimization, PayPal
Annica Lin
Annica Lin Associate Director of Paid Acquisition, Policygenius
Sarah Stroud
Sarah Stroud Enterprise Account Executive, Liftoff
12:10
FEATURED PRESENTATION
Buy Anything Except Your Organics
…or Fraud, Don't Buy Fraud, Either

When buying new User Acquisition via Programmatic channels, you want to make sure that you are driving true incremental, non-fraudulent growth. Matthew Sadofsky, Studio's Chief Growth Officer, will walk you through his personal formula for vetting ROAS.

Matthew Sadofsky
Matthew Sadofsky Studio Chief Growth Officer & CMO, Studio
12:30
LUNCH!
Networking Lunch!

Fuel up, because the day is only half over, and the information is starting to get rolling! Amazing hot lunch buffet provided by Bidease.

1:30
GAME SHOW!
Mobile Programmatic Heroes Game Show!
Carla Price
Carla Price Senior Customer Success Manager, Liftoff
2:05
FEATURED SESSION
Publisher First - Taking Back Control of Your Programmatic Ad Stack

Learn best practices to optimize your ad stack and move away from outdated platforms.

David Leviev
David Leviev VP - Programmatic Product Development, timehop
Rick Welch
Rick Welch Head of Programmatic Advertising, Flipboard
2:55
FEATURED PRESENTATION
Filling the Programmatic Void with Cached Assets

Programmatic ads face a problem in apps. Impressions are lost due to a multitude of factors known and unknown. If you have the assets, you can gain back lost impressions and revenue. In Kyle’s session you’ll get a look at the data behind the problem and an innovative way to leverage all your advertising assets with some simple tech.

Kyle Carline
Kyle Carline Apps Brand Manager, Salem Web Network
3:15
BREAK!
Networking Break!
3:30
DISCUSSION PANEL
360° of Programmatic Optimization

Currently, many companies are moving towards alignment of UA and Monetization into one team. The silos of the past are dissolving, and having visibility into the mechanics of both acquiring and monetizing users via programmatic channels will benefit you now and into the future. Our panel of experts have been on both sides and can help give a primer of what the programmatic positions of the future are going to look like, and what touch points you should be learning and starting to gain visibility into.

Ashleigh Rankin
Ashleigh Rankin Brand Partnerships - Performance, Reddit
Jesse Hurwitz
Jesse Hurwitz Senior Director Monetization Products, Jump Ramp
Scott Davis
Scott Davis US Programmatic Lead, BBC Studios
4:05
DISCUSSION PANEL
Preparing for a Programmatic World Without User Level Data

Recently there's been a seismic shift in user privacy with major changes from Apple, Mozilla and more to come from Google. In Europe the General Data Protection Regulation (GDPR) has had a significant impact and the similar California Consumer Privacy Act (CCPA) is impending in the US. All these changes are restricting the technology and tracking techniques that have delivered user-level data to power advertisers programmatic campaigns. So how do we rebuild programmatic techniques and technology in a world without user level data?

Jason Terry
Justin Terry Head of Global Media, Mozilla
Guillaume Lelait
Guillaume Lelait Investor & Advisor, Appsumer
4:40
DISCUSSION PANEL
Evaluating and Optimizing Your Programmatic UA Efforts

After you’ve been running campaigns for a while, there are certain KPIs which you’ll measure success against; you’ll also have to determine if you should increase Programmatic’s share of your budget depending on your ROAS; finally, you’ll also have to determine how clean and fraud-free your efforts have been and if the selection of your partners needs to be re-evaluated. Learn from our experts on how they measure their Programmatic results, tweak as needed, and what are some of the benchmarks they look to hit…and exceed!

Pranshu Gupta
Pranshu Gupta Programmatic Strategy & Optimization, PayPal
Drew Fung
Drew Fung Current Senior Manager, User Acquisition & Growth, Current
Siberia Su - 2019
Siberia SuGrowth Consultant Growth Marketing Leader, Consultant
5:30
Open Bar Happy Hour
Networking Happy Hour!!!

Sponsors

Title Sponsor

Presenting

Contributing

Supporting

Co-Promotion & Production Partners

Marketing & Development Partners

In order to maintain the highest level of event quality, all App Growth Summit events have an invite-only and limited-vendor format. If you would like to attend App Growth Summit: Programmatic NYC, please Request an Invite and we'll get right back to you! There are NO VENDOR TICKETS available to the general public.

Request an Invite!

What They're Saying

Olivier Rozay

"A boutique conference focused on quality not quantity"

Olivier Rozay, Pinger
Peter Fodor

"App Growth Summit keeps the bar high and delivers true value to attendees. AGS Berlin was one of the best events of the year, in terms of the content and great networking opportunities."

Peter Fodor, AppAgent