App Growth Summit SF 2023

MAIN STAGE SESSIONS Roundtables

8:00

DOORS OPEN!

Breakfast & Networking!

Let's Get This Started!

The doors are open! Let the networking at App Growth Summit SF begin! All-day coffee & beverage services (courtesy of AppTweak) will start to get you fueled up, and a fully-catered hot breakfast (courtesy of T-Mobile Advertising Services) will be waiting for you, as we get ready to kick off a full day of custom-curated content and amazing experiences!

9:00

OPENING REMARKS

Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Managing Director, App Growth Summit

9:30

PRESENTATION

10/10: Ten Lessons from a Decade in Marketing

A look at real, practical wisdom gained from over ten years in digital marketing and advertising in India, the US, and the Middle East. But it's more than just marketing talk – it's about life lessons and growing your career. Whether you're new on the job or have years of experience, this session has something for anyone looking to learn and grow.

Vivek Girotra Times Internet VP of Growth Marketing, Times Internet

9:55

PRESENTATION

7 Things You Need to Know About People to Scale Any App to 1 Million MRR

Scaling your app revenue and profit is easy - and it’s not always about the product or the marketing budget. Figuring out the best way to integrate facts about people in general (and your audience in particular) into your marketing strategy can be the pivoting point, that will bring you to your first million MRR.

Yuliya Lennox Replika CMO, Replika

10:20

PRESENTATION

Demand the Best Data, 'Cause the Bad Ones Are Deadly!

Today’s marketers grapple with issues such as loss of user signals, fraud, data glut, and silos, all exacerbated by an increasingly complex privacy landscape. However, the solution isn’t merely about accruing more data but acquiring high-quality data. Quality data can significantly enhance our marketing strategies and app success. Throughout this talk, Carolyn Bao, VP of Marketing at AppsFlyer, will highlight harrowing tales of bad data and provide invaluable insights and best practices for obtaining better data for improved decision-making.

Carolyn Bao AppsFlyer VP of Marketing, AppsFlyer

10:40

NETWORKING BREAK

AM Break & Roundtables

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

10:55

RELAX & FOCUS SESSION

A.G.Stretch!

As we re-focus for some more amazing content, we'll have our very own yogi Jackie Ey lead our attendees in a reinvigorating stretch (provided by Appier) so you can get ready to focus on the next session!

No, you will not have to do that kind of stretch.

11:00

PRESENTATION

The Future of Ads/Ad Creatives:

How AI and AR Are Changing the Marketing Landscape

Join Erica Kovalkoski from Niantic Labs and Doug Manson from Craftsman+ as they delve into the transformative power of AI and AR in modern advertising. Discover how these technologies are revolutionizing the way brands interact with audiences, offering immersive and personalized ad experiences that were once the stuff of science fiction. As we glimpse into the future, we'll discuss the promise and potential challenges of a marketing landscape where ads are more dynamic, responsive, and engaging than ever.

Doug Manson Craftsman+ Creative Director, Craftsman+

Erica Kovalkoski Niantic Head of Brand Marketing Partnerships, Niantic

11:25

PANEL DISCUSSION

Do More with Less:

How to Optimize Your Strategies in Times Where Efficiency Matters Most

Join us for an exploration of how to achieve more with less, as industry leaders unravel the secrets of optimization in a time where efficiency reigns supreme. Discover how to make every mobile marketing move count, maximizing impact even when resources are limited.

Natalie Files ClearPier VP of Marketing, ClearPier

Siberia Su Skillz Head of Performance Marketing, Skillz

Drew Hambke Kongregate Director of Marketing, Kongregate

12:00

PANEL DISCUSSION

Optimizing Your Acquisition Strategy:

Analyzing Your Top-of-Funnel Strategies for Maximum ROI

Explore the intricacies of user acquisition strategies, focused on maximizing your mobile app's reach. This session provides insights into the latest trends, technologies, and practical tips to grow your app's user base.

Divya Gunaseelan Rakuten Viki Senior UA Manager, Rakuten Viki

Patrick Chang Jam City Assoc. Director, User Acquisition, Jam City

Karl Berta Jampp VP of Sales, North America, Jampp

Hubert Yee TruPlay Games Senior User Acquisition Manager, TruPlay Games

12:30

NETWORKING LUNCH!

Lunch Buffet & Networking

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day! Lunch provided by Adjust!

1:30

FOCUS & STRETCH

Post-Lunch Re-Focus!

With full bellies from the delicious lunch buffet, we're going to get ready to play the App Growth Challenge game and win some great prizes and have fun! Jackie Ey is back to help energize everyone for the challenge!

Yoga break courtesy of Appier.

No, you still won't be asked to do that kind of stretch...especially post-lunch.

1:35

PANEL DISCUSSION

Pushing the Envelope:

3 Ways to Bring Your Marketing Strategy Into the Future

Don't get left behind. Join us for a can't-miss discussion about generative AI, the future of influencer marketing, and the continuum shift between ad-based and content-driven strategies. Grounded in on-the-ground stories from leaders using envelope-pushing strategies to achieve exponential growth, this is a crucial panel for any team that wants to win faster, and with less.

Lindsey Witmer Collins WLCM App Studio Founder, WLCM App Studio

Sarah Neill Mys Tyler Founder & CEO, Mys Tyler

Taylor Marcus Crate General Manager, Crate

Nancy Roberts App Growth Expert Business Advisor, App Growth Expert

2:10

PRESENTATION

Growth Sprint: 10 New Hacks in 20 Minutes

Triple the Teams, Triple the Wisdom: Unveiling Creatives, Attribution, ASO, SKAD 4.0, and UA Hacks Mastered by Appvertiser, LinkedIn, and Zynga's teams. Explore the latest actionable hacks that promise to simplify your mobile growth expedition!

Hagop Hagopian Appvertiser Founder & CEO, Appvertiser

Kim Bhatha Zynga Director of User Acquisition, Zynga

Sandy Shen LinkedIn Mobile Marketing Lead, LinkedIn

2:35

PANEL DISCUSSION

Unlocking User Psychology:

Drive Engagement & Retention with Behavioral Insights

Explore the fascinating field of user psychology and learn how to apply these insights to improve your mobile app engagement. Gain a deeper understanding of what drives user behavior and decision-making processes.

Christina Morgan Adobe Group Manager, GTM Growth + Engagement, Adobe

Richa Pareekh JPMorgan Chase & Co Executive Director, Product, JPMorgan Chase & Co.

Almar Reyes Pandora Director, Audience Engagement & Lifecycle Marketing, Pandora

3:00

NETWORKING BREAK

Afternoon Networking & Boba Break

Taking a break for some networking, and grab a free boba (courtesy of Influence Mobile) to keep your energy high, refill the coffee, and then get right back into the sessions!

3:10

STRETCH & RE-FOCUS

A.G.Stretch!

3:15

PANEL DISCUSSION

How to Maximize Your CTV Strategy

Uncover the art of leveraging CTV and DSPs to skyrocket your User Acquisition goals. Join industry experts as they unravel the strategies that make your UA efforts shine in the world of Mobile Marketing.

Annie Wang Picsart Sr User Acquisition Manager, Picsart

Elisa Lozano Smadex Sr. Sales Director, Smadex

Arpit Patel App Growth Expert App Growth Expert, Open to Work (former PSafe Technology)

3:45

PRESENTATION

The Debate on Fingerprinting – Will It Die in 2024?

Between Apple’s Privacy Manifests and Google’s plans with Android Privacy Sandbox, it looks like the beginning of the end of fingerprinting may be near. Let’s take a look at the odds, possible outcomes, and solutions for app marketers who may no longer be able to rely on probabilistic attribution once these changes take effect. This is a must-see session if you want to learn more about:
• What’s all the fuss about fingerprinting anyway?
• Will the upcoming privacy changes from Apple and Google be fingerprinting’s poison pill?
• Can SKAdNetwork (SKAN) and Android Privacy Sandbox be the antidotes marketers need to survive?

Dharak Desai InMobi Director, Performance Sales & Strategy, InMobi

Christine Forman InMobi Global Head of Product Marketing, InMobi

4:10

PRESENTATION

A Click is Not a Click:

How to Measure the True Value of Your App Campaigns

Bad mobile ads have become the norm - these poor experiences impact the entire ecosystem across users, publishers, and marketers. Find out more about what we can do to help fix this issue and take action today.

Jimmy Morrow Moloco Director of Product Marketing, Moloco

4:35

PANEL DISCUSSION

Mobile Ad Eaters LIVE!

A Deconstruction of The Best (And Worst) Mobile Ads Out There!

Do you want to discuss interesting trends in the mobile ad space with app growth experts? Then UA managers and creative people: join the popular Youtube show for the first time ever live on stage with experts from Jam City and The Sandbox! Check out their best and worst-performing ads, listen to a deconstruction of the results, ask tough questions and leave with plenty of insights on how to make your mobile creatives shine brighter.

Rhiannon Price The Sandbox Head of Performance Creative, The Sandbox

Annie Gense AppAgent Content Manager, AppAgent

Mike Lee Jam City Sr Manager, Creative Product Marketing, Jam City

5:00

AFTER PARTY BLOCK PARTY!

Official AGS SF After Party!

Destination Tour!

After a few light drinks and food, let's all go a couple blocks away to our "Destination Tour!" Teaming up with Five O'Clock Club, we're taking this up several levels for the official App Growth Summit SF After Party!

3 Themed Bars less than 5 minutes away from the AGS SF venue! Each bar will be lightly themed to match one of three "destinations." Grab your "passport" and we'll see you there!

We will have fun activations, more libations, more food, more fun and more great networking for everyone to enjoy!

The Destination Tour will be powered by Bidease, InMobi, and Liftoff! With support from Fluent, Xapads, Vibe, Remerge, Adikteev, and Tipalti.

AM Roundtable Discussions

11:25
to
12:30

ROUNDTABLE DISCUSSION

ASO & CPP: Organic Acquisition

Discuss ASO, Custom Product Pages, Differences between iOS and Android from a Keyword and Conversion Perspective, keyword search algorithms for App Store and Playstore, and rankings.

Michael Nathan Liberteenz Chief Operating Officer, Liberteenz

11:25
to
12:30

ROUNDTABLE DISCUSSION

Next Level UA: Alternative Growth Solutions

Privacy changes and increased competition have led a growing number of app marketers to explore new channels and opportunities for app distribution, such as Direct-to-Device distribution and alternative app stores. Learn about considerations, challenges, and best practices in exploring alternative growth solutions.

Dan Levy Digital Turbine Head of Advertising Sales, US, Digital Turbine

11:25
to
12:30

ROUNDTABLE DISCUSSION

Monetization

Explore the intricacies of mobile app monetization in this enlightening roundtable. Experts tackle topics from optimizing in-app purchases to AI-driven ad strategies and the role of data in maximizing revenue. Learn how user engagement and feedback shape successful monetization.

Arpit Patel App Growth Expert App Growth Expert, Open to Work (former PSafe Technology)

PM Roundtable Discussions

1:45
to
2:50

ROUNDTABLE DISCUSSION

Goal Setting

What truly matters to you in this life, and how closely are your goals and daily actions aligned with that? Join us for a deeper dive into exploring where our values lie, and how to set intentional goals that are rooted in our values.

Michael Bingaman lululemon Leadership Coach + Performance Expert, lululemon

1:45
to
2:50

ROUNDTABLE DISCUSSION

Lifecycle Engagement

Delve into the cutting-edge trends in lifecycle engagement that shape the modern user journey. Unpack the nuances of maintaining consistent touchpoints and discover strategies to optimize user experience at every stage.

Jasper Radeke CleverTap VP of Marketing, CleverTap

1:45
to
2:50

ROUNDTABLE DISCUSSION

Adapting to Shifts in UA

Exploring a multitude of advertising channels can unlock vast potential but also introduces unique challenges. Dive into a discussion on the benefits and hurdles of channel diversification and learn how to adapt nimbly to the ever-evolving landscape of User Acquisition strategies.

Eric Willner FeedMob Director of Growth, FeedMob

MAIN STAGE SESSIONS Roundtables

Learnings From Leaders:

Exchange Strategies:

Prime Networking:

Featured Speakers

Get Work Done; or Get New Work!

Luxury Experience:

Have Fun!

COMPANIES ATTENDING INCLUDED:

VIEW PHOTOS FROM THE EVENT:

Agenda

Sponsors

Sponsorships SOLD OUT!!! Thank You Very Much!

App Growth Summit SF 2023

Learnings From Leaders:

Exchange Strategies:

Prime Networking:

Featured Speakers

Get Work Done; or Get New Work!

Luxury Experience:

Have Fun!

COMPANIES ATTENDING INCLUDED:

VIEW PHOTOS FROM THE EVENT:

Agenda

Sponsors

Sponsorships SOLD OUT!!! Thank You Very Much!

Title Sponsor

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials