App Growth Summit Singapore 2024

4 April 2024 9:00 SGT • Distrii Singapore • 9 Raffles Place
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


We prepared for success at App Growth Summit Singapore 2024! Together, we got to experience an environment where collaboration and learning thrived, in an invite-only, intimate setting for mobile app growth experts! We had the amazing opportunity to be part of a dedicated, supportive community where we exchanged ideas, and prepared for a successful year ahead in app growth!

 100+ app growth experts from all over the country attended this can’t-miss event!


9+ Sessions Unveiling The Latest 2024 Strategies

Our sessions were meticulously designed to invigorate our attendees’ strategy for 2024. Plus, all content was presented in a highly engaging format to ensure attendees were well-equipped for a year of unparalleled success!

AGS NYC 24 - Content


See Highlights from App Growth Summit Singapore:


• Limited-Vendor, Best-In-Class Networking in Singapore •

With limited vendor attendance, we had the opportunity to expand our professional circle, exchange knowledge, and make real connections with the app growth community in APAC and around the world.

Companies Attending Include:

App Growth Summit Singapore 2024 Companies Attending


Check out the Photos from The Event

Devin Nambiar
Devin Nambiar Electronic Arts Head of Asia Product & Partnered Development Electronic Arts (EA)
Electronic Arts (EA)
Pablo Cantu
Pablo Cantu Bitsmedia Head of Product Bitsmedia
Bitsmedia
Agnes Mutiara
Agnes Mutiara Hoc Trade Growth Manager Hoc Trade
Hoc Trade
Akshay Akash_li
Akshay Akash Stimuler CEO Stimuler
Stimuler
Ruchi Dhar
Ruchi Dhar Startup Voypaynes Digital Creator Startup Voypaynes
Startup Voypanes
Vinol Joy D'souza
Vinol Joy D’souza Aspire Head of Data Aspire
Aspire
Walden Lee
Walden Lee PU Prime App Growth Manager PU Prime
PUPrime
Jacky Mak
Jacky Mak Yuu Rewards by Minden.ai Brand Marketing Director Yuu Rewards by Minden.ai
Yuu Rewards by Minden ai
Jaime Ocampo
Jaime Ocampo Kochava GM for SEA/Oceania Kochava
Kochava
Filip Pranklin
Filip Pranklin Aras Digital Lead Developer Aras Digital
Aras Digital
Jaslyn Ho Remerge Director of Account Management, INSEA Remerge
Remerge
Jasslyn Ye 2024
Jasslyn Ye Smadex Senior Director Growth SEA Smadex
Smadex
Zhiliang Li
Zhiliang Li App Growth Expert App Growth Expert Formerly Zalora
App Growth Expert
Skylar Xing
Yijun Xing iFLYTEK Senior UA Manager iFLYTEK
IFlytek
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit

Agenda

All Times SGT
9:00
DOORS OPEN!
Networking Breakfast!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services provided by RevX, and quick breakfast bites will be waiting for you, as we get ready to kick-off a full slate of custom-curated content!

10:00
Opening Address
Event Kick-Off

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:15
PRESENTATION
Going Global With Your App from Day 0

Start your app’s global journey with confidence. Our panel explores the essential strategies for ensuring your app appeals to international audiences, from the initial choice of acquisition channels to proactive App Store Optimization (ASO) across different regions. Delve into the competitive advantage of learning from global players and discover actionable strategies for continuous growth in the international app landscape. This session provides insights into securing a spot for your app on the world stage, ensuring its growth trajectory is upwards and global.

Akshay Akash_li
Akshay Akash Stimuler CEO, Stimuler
10:35
KEYNOTE PRESENTATION
Unlocking Global Play:
Asia's Mobile Gaming Revolution

Step into the future of mobile gaming where Asia leads the charge in captivating a global audience. This keynote by Devin Nambiar, GM/Head of Asia Product & Partnered Development at Electronic Arts (EA), explores how developers from Asia are setting new benchmarks in game development and publishing, with an inside look at how EA is leveraging this shift towards a more globalized gaming community. Get exclusive insights into the strategies fueling the success of EA titles and the anticipated reimagining of classics.

Devin Nambiar
Devin Nambiar Electronic Arts Head of Asia Product & Partnered Development, Electronic Arts (EA)
11:00
DISCUSSION PANEL
Elevating Your UA Strategies:
Gain a Competitive Edge by Optimizing Your Acquisition Approach

This panel goes beyond basic metrics to explore User Acquisition strategies that drive long-term app success. Learn from industry leaders about evaluating channel performance, and hear firsthand how leveraging newer platforms requires a different approach compared to traditional giants. Gain insights on balancing paid campaigns with organic growth, and how creative strategy and programmatic advertising play crucial roles in your UA efforts.

Jasslyn Ye 2024
Jasslyn Ye Smadex Senior Director Growth SEA, Smadex
Jacky Mak
Jacky Mak Yuu Rewards by Minden.ai Brand Marketing Director , Yuu Rewards by Minden.ai
Skylar Xing
Yijun Xing iFLYTEK Senior UA Manager, iFLYTEK
11:30
PRESENTATION
Shaping Android’s Privacy Sandbox

As mobile advertising evolves towards greater user privacy, players in the ecosystem are navigating through the changes of regulations and technological standards. Jaslyn, a mobile marketing expert from Remerge, will discuss the latest developments in shaping Android’s Privacy Sandbox, changes that advertisers can expect, and tips for thriving in a privacy-first era.

Jaslyn Ho Remerge Director of Account Management, INSEA, Remerge
11:55
PRESENTATION
Buying Apple Search Ads via Strategies, Not Tactics

Learn how next-level automation can change your Apple Search Ads playbook—enabling you to move beyond mere tactics to execute potent & efficient strategies at scale.

Jaime Ocampo
Jaime Ocampo Kochava GM for SEA/Oceania, Kochava
12:15
NETWORKING LUNCH
Networking Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch. Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

1:30
DISCUSSION PANEL
Leadership Unlocked:
Philosophies and Tactics for Team Motivation and Performance

Join us for an exploration into the philosophies that drive successful team leadership and development. This panel discussion will cover the journey of aligning team strategy with business goals, the art of building and retaining high-caliber teams, and the leadership styles that foster a culture of innovation. Learn how leading voices in the industry encourage adaptability, pursue continuous learning, and manage performance with precision. Insights on cross-departmental collaboration and navigating the hurdles of leadership will equip you with actionable strategies for nurturing future leaders.

Ruchi Dhar
Ruchi Dhar Startup Voypaynes Digital Creator, Startup Voypaynes
Vinol Joy D'souza
Vinol Joy D’souza Aspire Head of Data, Aspire
2:00
PRESENTATION
Crafting the Ultimate Onboarding User Experience
Balancing Data Insights with User Experience for Successful Onboarding

This talk delves into the critical role of user onboarding, highlighting its influence on customer satisfaction and retention. We'll discuss common pitfalls and how to overcome them by integrating UX design insights and data analytics. Ideal for those looking to enhance or develop their onboarding strategies.

Filip Pranklin
Filip Pranklin Aras Digital Lead Developer, Aras Digital
2:25
PRESENTATION
Unlocking App Engagement through CRM Collaboration

CRM teams are not just managing a "channel". They have the keys to greater customer engagement for your organisation, IF you work together. Discover the pros and cons across different CRM setups, with practical tips to create the right focus and achieve effective impact for your department. Realise the difference you can make on your customers' experience and lifetime value with CRM as a hub for customer insights.

Zhiliang Li
Zhiliang Li App Growth Expert App Growth Expert, Formerly Zalora
2:45
PRESENTATION
Strategic Seasonality:
Boosting Retention & Market Fit with Gen AI

Explore the dynamic intersection of seasonality, generational AI, and product-led growth in this insightful presentation by Pablo Cantu, Head of Product for Bitsmedia’s Muslim Pro app. Learn how leveraging specific periods, such as Ramadan, enables the introduction of features that draw users back into the fold and potentially uncover denser usage patterns. Gain insight into harnessing current trends, like the surge in AI popularity, to develop use cases that profoundly connect with users - for instance, an AI model answering faith-based inquiries with insights from sacred texts.

Pablo Cantu
Pablo Cantu Bitsmedia Head of Product, Bitsmedia
3:05
DISCUSSION PANEL
Understanding a User-Centric Approach in App Growth

Embark on a journey through the user lifecycle with a focus on how marketing and product must convey the same ideas to reach Users for a full benefit of app growth. This talk will help bridge the gap between marketing allure and product engagement. Our expert panelist will offer a deep exploration into creating compelling marketing campaigns which then lead in to enriching the post-install experience through thoughtful design.

Agnes Mutiara
Agnes Mutiara Hoc Trade Growth Manager, Hoc Trade
Walden Lee
Walden Lee PU Prime App Growth Manager, PU Prime
3:30
NETWORKING OPEN BAR!
Networking Happy Hour!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Happy Hour courtesy of Mintegral!

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Vicki Goldman

"A great experience...App Growth Summit does a great job getting everyone together, and provides good content which is interesting and relatable."

Vicki Goldman, CBS Interactive
Thomas Le Hardy

"Great first event in Paris! AGS managed to stay in their quality standards, good venue, good dynamic, very interesting people and panels. The Go-To app event. "

Thomas le Hardy, Tonsser