App Growth Articles
SKAdNetwork, or What? The Assumptions of a New Reality After the Loss of IDFA!
What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of IDFA that might worth nothing tomorrow…
So, You’re Back on the Job Market, Now What?
In recent months, many professionals have found themselves unexpectedly in the job market. Now what? First, do not doubt your abilities…and take our advice from this article
Method Marketing: Immersing Yourself in Your Target Audience
Applying Method Marketing to your products can result in doubling your ARPDAU or seeing a 200% improvement in LTV in organic installs. Here’s how you can Method Market
30+ App Growth Experts’ Thoughts on Apple’s IDFA Changes
In late June, Apple announced a major change to User opt-in to sharing iOS Users’ Identifier for Advertisers (IDFA). Others (many links below) will dive into the technical details of the how’s, why’s, and what this change might mean for the mobile app marketing industry. This will be bad for some good companies which honed […]
How to Improve Your Marketing Programs When All of Your Campaigns are Put on Pause
A sudden pause in marketing can be a great opportunity for App Marketers. If you find yourself in a similar situation, consider these activities to help improve your marketing effectiveness and efficiency even when all of your campaigns are put on pause!
LiveOps and Push Notifications: The Lifeline of Your Gaming App
As the global role of the mobile games industry becomes more prominent, more attention will shine on the role LiveOps play in keeping games and their communities dynamic, monetized, and communicating with each other. And when it comes to maintaining real-time, personalized relationships with players over the lifecycle of your app, LiveOps and push notifications go hand in hand…
What It’s Like To Be an App Marketer in 2020
If you’re an app marketer then there’s a good chance that things have never been so good. The more people stuck at home, the more they reach out for entertainment and information. Increasingly this is coming from our phones. Mobile usage in March 2020 increased as high as 30% compared to 2019 usage…
The Missing Link: Accurate Ad LTV
In-app ads (IAA) today make up nearly half (47%) of an app developer’s business model. Gone are the days when ads were considered evil or an afterthought…
The Case for an Integrated ASO & ASA Strategy
With an average of 63% of app installs coming by way of search, it’s evident that the greatest battle to acquire new and retain super fans lies within the App Store(s).
SpeakHer NYC: Empowering Women on Stage with Improv
Read out recap of SpeakHer NYC’s first activation event, where we took chapter members to an improv class to help them build the confidence and improvisational skills to enhance their public speaking.
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