App Growth Articles
5 Startup Lessons I Learned From Adopting A Dog
Building a startup can be the hardest job you’ll ever have, yet the most satisfying. In this article Wen Guo, Founder of BOOPER – Dog Social Network, shares her 5 startup learnings in dog terms.
5 Things to Consider When Making a Video to Promote Your App or Game
Producing a clip to promote your product is an insanely absorbing process, one full of intricate details. There are tons of different ways to showcase your product, and probably not one of them is necessarily wrong. Read on to learn the key points to consider when creating a video about a mobile app or game.
A Guide to Getting Back to “Normal” Life…Whatever That Means!
Humans are incredibly adaptable creatures and this includes you! Whatever happens, you can handle it. Read on for tips and tricks on how to get back to “normal” life…
Kick Ass Mobile App Onboarding
This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this article). I’ll expand on some of the key points I made during the talk and break down some principles for building a kick-ass onboarding experience for your mobile app. Onboarding: the Path to […]
Start to Pay to Be Viewed – The Power of Viewable Impression
As ad spend increases, does the number of ads effectively viewed by users increase? Covid has given advertisers great opportunities to have more budget and spend more on more placement. Did it result in better viewability?
Be Cautious App Developers: ATT ≠ GDPR
The requirements of ATT and GDPR are not the same, complying with one does not guarantee your app is compliant with the other, and it’s ultimately your responsibility to make sure your app is compliant with both.
Hyper-Casual Will Thrive Post-IDFA, Here’s Why
Will the IDFA deprecation kill the hyper-casual market? No, it won’t. The mass appeal, low acquisition costs and large audience of hyper-casual games keep this genre resilient.
Rotten Fruit in a Lush Garden: The ATT Article You Won’t Read Anywhere Else
Apple has seen the success of the Facebook Audience Network, Google App Campaigns, and In-App Advertising and have decided the time is coming where they need their percentage of this pie they feel they should rightfully be entitled to. This has kicked off a series of actions which has Apple playing a long-game to claw […]
Conversion Rate Booster: Creatives
How can you boost your conversion rate? Consider improving your creatives. It worked for us and may work for you. Here is our success story.
The Power of Subscription Models in Gaming
The subscription model is beneficial to gaming companies because as with other industries, it provides predictable revenue and gives consumers ways to connect more deeply with products they love.
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